Victorian home. Entire home · 5 bedrooms Rated 4.91 - Revenue
- $78,783
- Occupancy
- 46.4%
- Daily rate
- $494
Airbnb market data · 202612 months to September 2026
Viroqua, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Viroqua brought in $26,353 over the 12 months through September 2026, about 20% less than the Wisconsin average of $33,105.
The short answer
Viroqua Airbnb Market at a Glance
Viroqua is cheaper but busier than the Wisconsin average. Listings averaged $171 a night and were booked on 51% of available nights, against $325 and 38% for the Wisconsin average.
Timing matters: in July, usually the best month, the average listing earns about 2.6 times as much as in February, usually the slowest. With only 38 active listings, a few bookings can reorder the months.
With 38 active listings, Viroqua is the 73rd-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Viroqua Airbnb market
See Every Viroqua Listing
Revenue
How Much Do Airbnb Hosts Make in Viroqua?
Gross bookings per Viroqua listing averaged $26,353 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Viroqua listing brings in $4,010 in July, its best month, and $1,530 in February, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least twice as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $4,740+ a month, about twice the typical property.
- Strong performers (top 25%) earn $3,380 or more, roughly $930 a month above the median.
- Typical properties (median) earn about $2,450 a month.
- Entry-level properties (bottom 25%) earn $1,640 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.6 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $2,580 $4,460 $1,530
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Viroqua Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue. Nightly rates peaked in August 2026 and bookings in October 2025, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,364 | 53.0% | $171 | $79 | 53 days | 2.7 nights |
| Oct 2025 | $3,437 | 66.5% | $174 | $111 | 55 days | 4 nights |
| Nov 2025 | $2,286 | 53.5% | $170 | $76 | 52 days | 4.5 nights |
| Dec 2025 | $1,807 | 36.8% | $167 | $58 | 39 days | 3.4 nights |
| Jan 2026 | $2,319 | 45.5% | $165 | $75 | 41 days | 5.2 nights |
| Feb 2026 | $1,529 | 35.3% | $165 | $55 | 36 days | 3 nights |
| Mar 2026 | $1,636 | 40.1% | $166 | $53 | 31 days | 3.5 nights |
| Apr 2026 | $2,212 | 45.6% | $167 | $74 | 49 days | 5.8 nights |
| May 2026 | $3,270 | 58.5% | $176 | $105 | 66 days | 4.4 nights |
| Jun 2026 | $3,805 | 62.3% | $184 | $127 | 76 days | 3.1 nights |
| Jul 2026 | $4,455 | 63.5% | $189 | $144 | 74 days | 4.9 nights |
| Aug 2026 | $3,737 | 58.5% | $193 | $121 | 52 days | 4.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Viroqua address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Viroqua Profitable?
Yes, when it's run well. The average Viroqua Airbnb took in $26,353 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,460 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,020 a month.
Cleaning it yourself keeps the $2,280 a year guests pay in cleaning fees, for about $1,650 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,260 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Viroqua Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $24,073 | $33,200 |
| Cleaning fees guests pay9% of Viroqua bookings | $2,280 | $3,150 |
| Gross bookings | $26,353 | $36,350 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 84% of Viroqua listings on Simplified Pricing, 3% for the rest | −$3,560 | −$4,920 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,280 | −$3,150 |
| Utilities and internetAbout 5% of bookings | −$1,320 | −$1,820 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$530 | −$730 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$790 | −$1,090 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$260 | −$260 |
| Permit and registrationWhere one is required | −$130 | −$130 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$8,870 | −$12,100 |
| Left for housing costs, then profit | $17,483about $1,460 a month | $24,250about $2,020 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Viroqua Airbnb Profit
The estimate starts from Viroqua's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Viroqua home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Viroqua's Top Earners Get There
- More nights booked. The busiest quarter of Viroqua listings are booked on 71% or more of their nights, against 50% for the median listing. Ten more booked nights a year at the median rate of $140 adds about $1,410 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $210 a night or more, against a median of $140. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,410 a year.
- Open for the busy months. In a typical year, July brings the average listing about $4,010, against $1,530 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Viroqua listings average 4.93 stars, and 82% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,030 a month, against $2,200 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Viroqua?
Viroqua listings were booked on 51% of the nights they were open over the past year, 13 percentage points above the Wisconsin average (38%) and 10 points above the U.S. average (41%). In a typical year, occupancy swings from 38% in February to 63% in October.
The busiest tenth of listings are booked about 2.6 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 84%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 71% or more, roughly five nights a week.
- Typical properties (median) fill about 50% of open nights.
- Entry-level properties (bottom 25%) fill 33% or less, under three nights a week.
October is usually the busiest month in Viroqua, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 52% 66% 35%
Nightly rates
How Much Does an Airbnb Cost per Night in Viroqua?
The average nightly rate in Viroqua, known as ADR (average daily rate), was $171 over the past year, about 47% below the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in July and August at about $180 and bottom out in September and November at about $155.
The top 10% charge about 2.5 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $285+ a night, about twice the median.
- Strong performers (top 25%) charge $210 or more, about $70 above the median.
- Typical properties (median) charge about $140 a night.
- Entry-level properties (bottom 25%) charge $115 or less, about 18% below the median.
August rates run 17% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $166 $193 $140
What Is the RevPAR for Airbnb in Viroqua?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Viroqua it averaged $88 over the past year, from about $54 in a typical March to about $129 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $148+ per open night, about 1.8 times the median.
- Strong performers (top 25%) earn $106 or more, about $25 a night above the median.
- Typical properties (median) earn about $81 per open night.
- Entry-level properties (bottom 25%) earn $59 or less, about three-quarters of the median.
July RevPAR is about 2.4 times March's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $84 $144 $53
Seasonality
Best and Worst Months for Airbnb in Viroqua
With only 38 active listings, the monthly pattern in Viroqua is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Viroqua
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $2,580 $4,010 $1,530
Revenue by month in Viroqua in numbers
| Month | Revenue per listing |
|---|---|
| January | $2,000 |
| February | $1,530 |
| March | $1,690 |
| April | $2,130 |
| May | $3,220 |
| June | $3,210 |
| July | $4,010 |
| August | $3,500 |
| September | $2,440 |
| October | $3,090 |
| November | $2,260 |
| December | $1,850 |
How Far in Advance Do Guests Book Airbnb in Viroqua?
Guests book Viroqua stays 50 days ahead on average (about seven weeks). July stays are booked furthest out, about 65 days ahead, and February stays closest to arrival, about 27 days. A typical July booking is made in mid-May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 49 days 76 days 19 days
Permits
Airbnb Permits and Registration in Viroqua
None of the 38 active listings in Viroqua display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Viroqua.
Neighborhoods
Best Neighborhoods for Airbnb in Viroqua
AirROI's area guide picks eight Viroqua neighborhoods that draw short-term rental guests, led by Downtown Viroqua, La Crosse River State Trail and Wildcat Mountain State Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Viroqua | The heart of Viroqua, featuring local shops, restaurants, and a vibrant community atmosphere. Ideal for guests wanting to experience the local culture. | Viroqua Food Co-op, Vernon County Historical Society, The Driftless Area Wetlands Centre, Local boutiques, Arts and crafts shops |
| La Crosse River State Trail | A scenic area for outdoor enthusiasts, offering trails for biking and hiking along the river, drawing in nature lovers and adventure seekers. | La Crosse River State Trail, Water activities on the river, Picnic spots along the trail, Wildlife viewing, Outdoor festivals |
| Wildcat Mountain State Park | A beautiful natural park nearby, perfect for those looking to enjoy outdoor adventures such as hiking and camping. Great for those wanting a nature retreat away from the city. | Hiking trails, Scenic overlooks, Camping sites, Picnic areas, Wildlife watching |
| Viroqua's Farmers Market | A community staple that attracts locals and tourists alike. Hosting an Airbnb nearby can cater to visitors wanting to experience local produce and crafts. | Local produce stands, Crafts and artisan goods, Food trucks, Community gatherings, Live music |
| Vernon County Fairgrounds | Hosts annual events and fairs, attracting visitors from surrounding areas. An ideal spot for short-term rentals during events. | Annual county fair, Car shows, Concerts, Community events, Exhibitions |
| Kickapoo Valley Reserve | A stunning natural reserve offering various outdoor activities such as canoeing and hiking. Appeals to eco-tourists and adventure seekers. | Canoeing and kayaking, Hiking trails, Wildlife observation, Cultural events, Educational programs |
| Local Wineries | Viroqua is surrounded by picturesque wineries, offering tastings and tours. It's great for those seeking a relaxing getaway with a wine experience. | Tasting rooms, Vineyard tours, Wine festivals, Scenic views, Culinary events |
| Viroqua Public Library | A peaceful spot with community programs and events, suitable for guests looking for quiet surroundings and local knowledge. | Community events, Literary programs, Meeting spaces, Art exhibitions, Children's activities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Viroqua Airbnb Listings by Type and Size
Almost every Airbnb in Viroqua is an entire home: 97% of listings, with private rooms at 3%. Houses are the most common property type at 42%, ahead of apartments and condos (37%).
Nearly all listings rent the whole place
Viroqua Airbnb listings by room type
- Entire home 97%
- Private room 3%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 97.4% | 37 |
| Private room | 2.6% | 1 |
Listings by property type
Viroqua Airbnb listings by property type
- House 42%
- Apartment/Condo 37%
- Cabin/Outdoor 13%
- Others 5%
- Hotel/Boutique 3%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 42.1% | 16 |
| Apartment/Condo | 36.8% | 14 |
| Cabin/Outdoor | 13.2% | 5 |
| Others | 5.3% | 2 |
| Hotel/Boutique | 2.6% | 1 |
How Many Bedrooms Do Airbnb Listings in Viroqua Have?
One-bedroom homes are the most common size in Viroqua (33% of entire homes), and 36% have three or more bedrooms. Shares are of the 36 entire homes that give a bedroom count; rented rooms are left out.
Viroqua entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
3%
33%
28%
14%
14%
8%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 2.8% | 1 |
| 1 bedroom | 33.3% | 12 |
| 2 bedrooms | 27.8% | 10 |
| 3 bedrooms | 13.9% | 5 |
| 4 bedrooms | 13.9% | 5 |
| 5+ bedrooms | 8.3% | 3 |
What Each Home Size Earns in Viroqua
A typical one-bedroom home in Viroqua earned $19,100 over the past year, against $23,500 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 12 | $19,100 | $18,000 | $117 | 51% |
| 2 bedrooms | 10 | $23,500 | $22,900 | $130 | 60% |
How Many Guests Do Airbnbs in Viroqua Sleep?
The most common capacity in Viroqua is eight or more guests (30% of listings), and 38% of listings sleep six or more.
Viroqua listings by guest capacity
Share of listings by the number of guests they sleep
19%
8%
27%
8%
5%
3%
30%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 18.9% | 7 |
| 3 guests | 8.1% | 3 |
| 4 guests | 27.0% | 10 |
| 5 guests | 8.1% | 3 |
| 6 guests | 5.4% | 2 |
| 7 guests | 2.7% | 1 |
| 8+ guests | 29.7% | 11 |
How Viroqua Airbnb Listings Are Set Up
Viroqua hosts set up an average of 3 beds per listing, close to one bed per bedroom. About two in ten listings (21%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 11
- Beds per listing
- 3
- Show exact location
- 21%
What Amenities Do Airbnb Listings in Viroqua Offer?
Self check-in is close to standard in Viroqua: 76% of listings offer it, and 66% have a patio or balcony.
Share of Viroqua listings with each common amenity
Guests
Who Books Airbnbs in Viroqua?
Viroqua draws mostly domestic guests: 99% of those who left reviews live in the United States. No single city dominates: Madison is the largest source, at about 10% of reviews. English is spoken by 73% of guests, and Spanish by 11%.
99% of Viroqua guests are domestic
Where guests who left reviews live
- Domestic 99%
- International <1%
Where Viroqua guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Madison | 9.8% |
| Minneapolis | 7.3% |
| Milwaukee | 7.3% |
| Chicago | 5.8% |
| Saint Paul | 2.9% |
Where Viroqua guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 99.0% |
| Italy | 0.2% |
| Peru | 0.2% |
| Puerto Rico | 0.2% |
Languages spoken by Viroqua guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 72.9% |
| Spanish | 10.6% |
| French | 5.3% |
| German | 1.6% |
| Hebrew | 1.6% |
What Are Airbnb Guest Ratings in Viroqua?
Viroqua Airbnbs average 4.93 stars, and 82% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.87. Listings here carry long review histories, about 141 reviews each on average.
Communication and check-in score highest in Viroqua; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.95 |
| Cleanliness | 4.94 |
| Communication | 4.97 |
| Location | 4.92 |
| Check-in | 4.97 |
| Value | 4.87 |
Booking patterns
How Guests Book in Viroqua: Stays, Rules and Fees
Nearly six in ten Viroqua listings are open to guests more than 180 days a year, and 42% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 39% of listings; blocked nights include any the host closes off.
Days a year Viroqua listings are open to guests
Share of listings by days a year
- 271-366 days 18%
- 181-270 days 39%
- 91-180 days 32%
- 31-90 days 11%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 18.4% | 7 |
| 181-270 days | 39.5% | 15 |
| 91-180 days | 31.6% | 12 |
| 31-90 days | 10.5% | 4 |
Days a year Viroqua listings are booked or blocked
Share of listings by days a year
- 271-366 days 11%
- 181-270 days 32%
- 91-180 days 39%
- 31-90 days 13%
- 1-30 days 5%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 10.5% | 4 |
| 181-270 days | 31.6% | 12 |
| 91-180 days | 39.5% | 15 |
| 31-90 days | 13.2% | 5 |
| 1-30 days | 5.3% | 2 |
What Is the Average Length of Stay for Airbnb in Viroqua?
The average Viroqua booking lasts 4.6 nights, longest in April and shortest in September. Listings took about 37 bookings each over the year, some 1,410 in all. About three-quarters of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Viroqua
Average nights per booking, by month of stay
Average 3.8 nights 5.8 nights 2.3 nights
Two-year average by calendar month.
Viroqua Airbnb Minimum Stay Requirements
Nearly all listings in Viroqua accept stays of one or two nights.
Minimum stay set by Viroqua listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Viroqua?
Moderate is the most common cancellation policy in Viroqua, used by 37% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about seven in ten listings offer Flexible or Moderate terms, against 18% on Firm or stricter ones.
Cancellation policies of Viroqua listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Viroqua?
84% of Viroqua listings charge a cleaning fee. The typical fee is about $50. Spread over the average stay of 4.6 nights, that adds roughly $11 a night to what guests pay. For listings that charge one, cleaning fees make up about 9% of gross revenue.
- Median cleaning fee
- $50
- Average cleaning fee
- $60
- Listings charging a fee
- 84.2%
- Share of gross revenue
- 8.7%
Top earners
Top-Earning Airbnbs and Hosts in Viroqua
The top-grossing Airbnb in Viroqua, a five-bedroom home, took in $78,800 over the past year, about three times the city's average of $26,400.
Victorian home. Entire home · 5 bedrooms Rated 4.91 
King Size Bed, Massage Chair, Rocks, Minerals, Art Entire home · 4 bedrooms Rated 4.99 - Revenue
- $54,376
- Occupancy
- 65.2%
- Daily rate
- $216
Garden Guesthouse Entire home · 4 bedrooms Rated 4.86 - Revenue
- $49,535
- Occupancy
- 57.3%
- Daily rate
- $219
Historical Hazen House Entire home · 5 bedrooms Rated 4.85 - Revenue
- $46,516
- Occupancy
- 36.6%
- Daily rate
- $305
Quaint Cottage in Viroqua, WI Entire home Rated 4.97 - Revenue
- $38,840
- Occupancy
- 53.6%
- Daily rate
- $137
Cabin-Driftless/Near Lakes/Streams/Pet Friendly Entire home · 2 bedrooms Rated 4.95 - Revenue
- $37,505
- Occupancy
- 45.2%
- Daily rate
- $218
Who Are the Airbnb Hosts in Viroqua?
Only 3% of Viroqua listings are classed as professionally managed, though 61% of listings have a co-host. 74% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 84% of listings.
- Superhosts
- 73.7%
- Professional management
- 2.6%
- Cohosted listings
- 60.5%
- Instant Book enabled
- 34.2%
- Simplified Pricing
- 84.2%
Nearby markets
Viroqua vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 79 km, Town of Germantown (79 km away, 61 listings) earned the most per listing, about 2.5 times as much as Viroqua. None of them fills more nights than Viroqua (51%); the busiest, De Soto, reached 45%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| De Soto 28 km | 32 | $32,870 | $240 | 45% |
| Lansing 37 km | 58 | $18,781 | $210 | 32% |
| La Crosse 41 km | 133 | $26,596 | $196 | 43% |
| McGregor 64 km | 31 | $16,641 | $228 | 31% |
| Warrens 70 km | 54 | $16,395 | $252 | 30% |
| Mauston 75 km | 30 | $48,511 | $447 | 32% |
| Decorah 77 km | 159 | $26,244 | $212 | 40% |
| Town of Germantown 79 km | 61 | $65,855 | $577 | 35% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Viroqua
Markets elsewhere in the United States with a similar nightly rate and occupancy to Viroqua:
- Portland Airbnb data OR · $173/night · 52.0%
- Buenaventura Lakes Airbnb data FL · $169/night · 50.2%
- Lafayette Airbnb data CO · $176/night · 52.1%
- Bloomington Airbnb data IL · $169/night · 49.7%
- Daphne Airbnb data AL · $188/night · 50.8%
- Lakewood Airbnb data CO · $180/night · 49.5%
FAQ
Viroqua Airbnb FAQ
How much do Airbnb hosts make in Viroqua?
An active Viroqua Airbnb grossed $26,353 on average in the 12 months to September 2026, according to AirROI's tracking of 38 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,380 or more in a typical month.
How much can I make on Airbnb in Viroqua?
It depends most on the home's size, location and how it's run. The middle half of Viroqua listings earn between $1,640 and $3,380 in a typical month, and the top tenth $4,740 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Viroqua?
Listings in Viroqua were booked on 51% of available nights over the past year. That compares with 38% for the Wisconsin average. October is usually the busiest month.
How much does an Airbnb cost per night in Viroqua?
The average booked night in Viroqua cost $171 before fees. Half of listings charge between $115 and $210, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Viroqua?
None of the active Viroqua listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Viroqua?
Yes, when it's run well. The average Viroqua Airbnb grossed $26,353 in the 12 months to September 2026, 20% below the Wisconsin average of $33,105. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $17,483 a year (about $1,460 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,020 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Viroqua?
July usually pays best, averaging $4,010 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Viroqua?
Each night a Viroqua listing was open to book earned $88 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $148 or more.
How far in advance do guests book Airbnbs in Viroqua?
Viroqua stays were booked 50 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Viroqua?
The average Viroqua Airbnb stay lasted 4.6 nights over the past year. A listing took 37 reservations over the year on average.
How are Airbnbs in Viroqua rated?
Guests rate Viroqua Airbnbs 4.93 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Viroqua?
Downtown Viroqua, La Crosse River State Trail and Wildcat Mountain State Park draw the most short-term rental interest in Viroqua. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Viroqua?
AirROI counted 38 active Airbnb listings in Viroqua as of September 2026. The closest tracked market is De Soto, 28 km away.
How much are Airbnb cleaning fees in Viroqua?
In Viroqua, 84% of listings add a cleaning fee, and the typical fee is about $50.
Method
About This Data
Figures on this page cover 38 active Airbnb listings in Viroqua from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.