10 Acre Blufftop Getaway 4BR 2BA Entire home · 4 bedrooms Rated 4.92 - Revenue
- $60,958
- Occupancy
- 57.6%
- Daily rate
- $552
Airbnb market data · 202612 months to September 2026
The average Airbnb in McGregor brought in $16,641 over the 12 months through September 2026, about 28% less than the Iowa average of $23,238.
The short answer
Bookings in McGregor trail the Iowa average, at prices about 9% higher. Listings averaged $228 a night and were booked on 31% of available nights, against $210 and 41% for the Iowa average.
Timing matters: in July, usually the best month, the average listing earns about 7 times as much as in February, usually the slowest. With only 31 active listings, a few bookings can reorder the months.
With 31 active listings, McGregor is the 29th-largest of 40 Iowa markets AirROI tracks.
Browse the live McGregor Airbnb market
See Every McGregor Listing
Revenue
Gross bookings per McGregor listing averaged $16,641 over the 12 months to September 2026 (Iowa average: $23,238), before cleaning, platform and management costs and taxes.
In a typical year, the average McGregor listing brings in $3,550 in July, its best month, and $505 in February, its slowest. The three strongest months bring in 42% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.3 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 7 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in November 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,670 | 31.1% | $225 | $56 | 58 days | 2 nights |
| Oct 2025 | $2,738 | 40.1% | $231 | $88 | 74 days | 2.5 nights |
| Nov 2025 | $1,828 | 41.5% | $216 | $61 | 43 days | 2.8 nights |
| Dec 2025 | $1,081 | 20.2% | $214 | $35 | 23 days | 2.5 nights |
| Jan 2026 | $1,071 | 22.1% | $211 | $35 | 9 days | 3.2 nights |
| Feb 2026 | $1,178 | 37.0% | $211 | $42 | 23 days | 3.4 nights |
| Mar 2026 | $1,113 | 23.6% | $213 | $36 | 37 days | 2.1 nights |
| Apr 2026 | $1,303 | 21.5% | $221 | $43 | 37 days | 2.9 nights |
| May 2026 | $2,521 | 30.9% | $244 | $81 | 49 days | 5.1 nights |
| Jun 2026 | $2,883 | 33.1% | $257 | $96 | 59 days | 2.2 nights |
| Jul 2026 | $3,922 | 41.0% | $263 | $127 | 73 days | 2.9 nights |
| Aug 2026 | $3,032 | 39.3% | $259 | $98 | 63 days | 2.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one McGregor address, run it through the Airbnb estimator.
Profit
Yes, when it's run well. The average McGregor Airbnb took in $16,641 in the 12 months to September 2026, and run by its owner at everyday costs, about $900 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,560 a month.
Cleaning it yourself keeps the $1,810 a year guests pay in cleaning fees, for about $1,050 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $780 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $14,831 | $25,460 |
| Cleaning fees guests pay11% of McGregor bookings | $1,810 | $3,100 |
| Gross bookings | $16,641 | $28,560 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 77% of McGregor listings on Simplified Pricing, 3% for the rest | −$2,110 | −$3,620 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,810 | −$3,100 |
| Utilities and internetAbout 5% of bookings | −$830 | −$1,430 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$330 | −$570 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$500 | −$860 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$170 | −$170 |
| Permit and registrationWhere one is required | −$80 | −$80 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$5,830 | −$9,830 |
| Left for housing costs, then profit | $10,811about $900 a month | $18,730about $1,560 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from McGregor's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one McGregor home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,380 a month, against $1,390 for the average one.
Occupancy
McGregor listings were booked on 31% of the nights they were open over the past year, 10 percentage points below the Iowa average (41%) and 10 points below the U.S. average (41%). In a typical year, occupancy swings from 15% in February to 42% in July.
The busiest tenth of listings are booked about 5.1 times as often as the bottom quarter.
July is usually the busiest month in McGregor, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in McGregor, known as ADR (average daily rate), was $228 over the past year, about 9% above the Iowa average of $210 and about 29% below the U.S. average of $320. In a typical year, rates peak in June and July at about $245 and bottom out in November and December at about $195.
The top 10% charge about 2.5 times the rate of the bottom quarter.
July rates run 27% above December's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In McGregor it averaged $70 over the past year, from about $18 in a typical February to about $115 in a typical July.
Per open night, by tier:
July RevPAR is about 6.4 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $70 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 31 active listings, the monthly pattern in McGregor is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
February 2026 is left out of these averages as a one-off: listings earned about 2.3 times what they did in February 2025. It still counts in the 12-month figures at the top of the page.
Average revenue by month in McGregor
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $854 |
| February | $505 |
| March | $1,030 |
| April | $1,210 |
| May | $2,080 |
| June | $2,720 |
| July | $3,550 |
| August | $2,660 |
| September | $1,650 |
| October | $2,430 |
| November | $1,540 |
| December | $1,150 |
Guests book McGregor stays 56 days ahead on average (about eight weeks). July stays are booked furthest out, about 71 days ahead, and January stays closest to arrival, about 13 days. A typical July booking is made in early May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 56 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 31 active listings in McGregor display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in McGregor.
Neighborhoods
AirROI's area guide picks eight McGregor neighborhoods that draw short-term rental guests, led by Downtown McGregor, Historic District and Prospect Hill. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown McGregor | This area is the heart of McGregor, offering proximity to local shops, restaurants, and the scenic Mississippi River. It's a great location for tourists looking to explore the town and enjoy the views. | Mississippi River, Lullu's Cafe, McGregor Historical Museum, Waterfront Park, Great River Road |
| Historic District | The Historic District features charming architecture and is rich in local history. Visitors can experience the local culture, historic sites, and quaint bed and breakfast options. | Dunnings Spring Park, Pikes Peak State Park, Historic Sites, Local Art Galleries, Riverwalk Trails |
| Prospect Hill | Known for its breathtaking views and serene environment, this area is perfect for nature lovers and those wanting a quiet retreat away from city life. | Prospect Hill, Nature Trails, Scenic Views, Bird Watching, Picnic Areas |
| East McGregor | A tranquil suburban area close to parks and nature. Best for families and those seeking a peaceful stay with easy access to the town's amenities. | City Parks, Family-Friendly Restaurants, Nature Walks, Playgrounds |
| West McGregor | This residential area provides a local experience with easy access to various outdoor activities and proximity to the river, appealing to adventurous guests. | Horseback Riding Trails, Fishing Spots, Access to the River, Camping Sites |
| Riverfront | The Riverfront area offers beautiful views of the Mississippi River and is suited for guests who enjoy water activities like fishing, boating, and riverside relaxation. | Fishing Docks, Boating Access, Riverfront Parks, Scenic Walks |
| Local Wineries | Close to local wineries and vineyards, this area attracts guests looking for unique tasting experiences and beautiful scenery. | Vineyard Tours, Wine Tastings, Rural Scenery, Local Food |
| Near Pikes Peak | Attracts guests who are interested in outdoor activities such as hiking and nature exploration, with scenic views and trails close by. | Hiking Trails, Natural Parks, Scenic Overlooks, Outdoor Activities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in McGregor are entire homes (94%), with private rooms at 6%. Houses are the most common property type at 58%, about 3.6 times the share of apartments and condos (16%).
Nearly all listings rent the whole place
McGregor Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 93.5% | 29 |
| Private room | 6.5% | 2 |
Listings by property type
McGregor Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 58.1% | 18 |
| Apartment/Condo | 16.1% | 5 |
| Cabin/Outdoor | 16.1% | 5 |
| Hotel/Boutique | 9.7% | 3 |
The most common size among McGregor's 29 entire homes with a bedroom count is two bedrooms (9 homes).
McGregor entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 3.4% | 1 |
| 1 bedroom | 17.2% | 5 |
| 2 bedrooms | 31.0% | 9 |
| 3 bedrooms | 24.1% | 7 |
| 4 bedrooms | 10.3% | 3 |
| 5+ bedrooms | 13.8% | 4 |
McGregor is a group-trip market: 34% of listings sleep eight or more guests, more than the share of the next most common size, four guests (24%). Shares are of the 29 listings with a guest capacity on file (94% of the market).
McGregor listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 6.9% | 2 |
| 3 guests | 3.4% | 1 |
| 4 guests | 24.1% | 7 |
| 5 guests | 6.9% | 2 |
| 6 guests | 20.7% | 6 |
| 7 guests | 3.4% | 1 |
| 8+ guests | 34.5% | 10 |
McGregor hosts set up an average of 3.8 beds per listing. About a quarter of listings (26%) show their exact location on the listing map; the rest show an approximate area.
Fire pits are common in McGregor: 42% of listings have one, and 68% offer self check-in.
Share of McGregor listings with each common amenity
Guests
McGregor is a domestic market: every guest who left a review lives in the United States. No single city dominates: Des Moines is the largest source, at about 7% of reviews.
100% of McGregor guests are domestic
Where guests who left reviews live
Where McGregor guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Des Moines | 7.1% |
| Madison | 4.3% |
| Milwaukee | 3.3% |
| Chicago | 2.8% |
| Cedar Rapids | 2.8% |
Where McGregor guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 99.5% |
| Canada | 0.5% |
Languages spoken by McGregor guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 81.6% |
| Spanish | 9.2% |
| Russian | 2.6% |
| French | 2.6% |
| German | 1.3% |
McGregor Airbnbs average 4.92 stars, and 81% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.83.
Communication scores highest in McGregor; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.92 |
| Cleanliness | 4.90 |
| Communication | 4.97 |
| Location | 4.91 |
| Check-in | 4.96 |
| Value | 4.83 |
Booking patterns
94% of McGregor listings are open to guests more than 180 days a year, but only 6% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 52% of listings; blocked nights include any the host closes off.
Days a year McGregor listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 74.2% | 23 |
| 181-270 days | 19.4% | 6 |
| 91-180 days | 3.2% | 1 |
| 31-90 days | 3.2% | 1 |
Days a year McGregor listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 3.2% | 1 |
| 181-270 days | 3.2% | 1 |
| 91-180 days | 19.4% | 6 |
| 31-90 days | 51.6% | 16 |
| 1-30 days | 22.6% | 7 |
The average McGregor booking lasts 2.8 nights, longest in May and shortest in September. Listings took about 22 bookings each over the year. About three-quarters of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in McGregor
Average nights per booking, by month of stay
Two-year average by calendar month.
94% of listings in McGregor accept stays of one or two nights.
Minimum stay set by McGregor listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate and Firm are the most common cancellation policies in McGregor, each used by 35% of listings. Hosts here lean flexible: 55% of listings offer Flexible or Moderate terms, against 42% on Firm or stricter ones.
Cancellation policies of McGregor listings, from most to least flexible
Share of listings by the policy they use
About seven in ten McGregor listings charge a cleaning fee. The typical fee is $87, and some higher fees lift the average to $113. Spread over the average stay of 2.8 nights, that adds roughly $30 a night to what guests pay. For listings that charge one, cleaning fees make up about 11% of gross revenue.
Top earners
The top-grossing Airbnb in McGregor, a four-bedroom home, took in $61,000 over the past year, about 3.7 times the city's average of $16,600.
10 Acre Blufftop Getaway 4BR 2BA Entire home · 4 bedrooms Rated 4.92
Modern & Spacious Mississippi River Retreat Entire home · 5 bedrooms Rated 4.93
McGregor Manor Victorian Getaway Entire home · 4 bedrooms Rated 4.94
American House 1854 Entire home · 8 bedrooms Rated 5.00
McGregor Bedside Manor Entire home · 2 bedrooms Rated 4.97
Cave Courtyard Guest Studio Entire home Rated 4.96 Professional management companies run 16% of McGregor listings and owners run the rest, though 32% of listings have a co-host. 84% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. 61% of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 77% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 95 km, De Soto (46 km away, 32 listings) earned the most per listing, about twice as much as McGregor. Viroqua was the busiest, booked on 51% of nights against 31% in McGregor.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Lansing 35 km | 58 | $18,781 | $210 | 32% |
| De Soto 46 km | 32 | $32,870 | $240 | 45% |
| Decorah 57 km | 159 | $26,244 | $212 | 40% |
| Viroqua 64 km | 38 | $26,353 | $171 | 51% |
| Dubuque 72 km | 197 | $25,159 | $192 | 42% |
| Mineral Point 85 km | 34 | $20,294 | $207 | 37% |
| La Crosse 88 km | 133 | $26,596 | $196 | 43% |
| Galena 95 km | 240 | $31,451 | $293 | 35% |
See all 40 Iowa Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to McGregor:
FAQ
An active McGregor Airbnb grossed $16,641 on average in the 12 months to September 2026, according to AirROI's tracking of 31 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,620 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of McGregor listings earn between $775 and $2,620 in a typical month, and the top tenth $4,010 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in McGregor were booked on 31% of available nights over the past year. That compares with 41% for the Iowa average. July is usually the busiest month.
The average booked night in McGregor cost $228 before fees. Half of listings charge between $150 and $280, so bedroom count and location move the price more than the average suggests.
None of the active McGregor listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average McGregor Airbnb grossed $16,641 in the 12 months to September 2026, 28% below the Iowa average of $23,238. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $10,811 a year (about $900 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,560 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $3,550 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a McGregor listing was open to book earned $70 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $129 or more.
McGregor stays were booked 56 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average McGregor Airbnb stay lasted 2.8 nights over the past year. A listing took 22 reservations over the year on average.
Guests rate McGregor Airbnbs 4.92 out of 5 on average. Guests score communication highest and value lowest.
Downtown McGregor, Historic District and Prospect Hill draw the most short-term rental interest in McGregor. The neighborhood guide explains what brings guests to each.
AirROI counted 31 active Airbnb listings in McGregor as of September 2026. The closest tracked market is Lansing, 35 km away.
In McGregor, about seven in ten listings add a cleaning fee. The median fee is $87, and some higher fees lift the average to $113.
Method
Figures on this page cover 31 active Airbnb listings in McGregor from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.