Skiers garden retreat -sauna, fireplaces, hot tub Entire home · 7 bedrooms Rated 4.96 - Revenue
- $192,023
- Occupancy
- 67.5%
- Daily rate
- $758
Airbnb market data · 202612 months to September 2026
The average Airbnb in Holladay brought in $29,117 over the 12 months through September 2026, about 17% less than the Utah average of $35,160.
The short answer
Holladay is cheaper but busier than the Utah average. Listings averaged $240 a night and were booked on 44% of available nights, against $350 and 40% for the Utah average.
March, usually the best month, brings in about 76% more per listing than April, usually the slowest.
With 93 active listings, Holladay is the 44th-largest of 127 Utah markets AirROI tracks. From a year earlier, the number of active listings grew 12%.
Browse the live Holladay Airbnb market See Every Holladay ListingRevenue
Gross bookings per Holladay listing averaged $29,117 over the 12 months to September 2026 (Utah average: $35,160), before cleaning, platform and management costs and taxes.
In a typical year, the average Holladay listing brings in $4,750 in March, its best month, and $2,700 in April, its slowest. Both ends are close calls: March leads February by 2%, and April sits just 1% below November, so either pair can swap places in a given year. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least three times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
March earns about 1.8 times what April does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
February 2026 led on revenue, nightly rate and bookings alike. Across the past two years, March is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,870 | 45.4% | $250 | $96 | 40 days | 5.1 nights |
| Oct 2025 | $2,705 | 38.8% | $253 | $87 | 32 days | 4.7 nights |
| Nov 2025 | $2,410 | 32.0% | $255 | $80 | 32 days | 4.7 nights |
| Dec 2025 | $3,578 | 43.0% | $272 | $115 | 51 days | 5.8 nights |
| Jan 2026 | $3,766 | 44.1% | $271 | $121 | 55 days | 5.1 nights |
| Feb 2026 | $4,930 | 64.3% | $273 | $176 | 70 days | 6.3 nights |
| Mar 2026 | $4,708 | 58.7% | $266 | $152 | 55 days | 4.9 nights |
| Apr 2026 | $2,871 | 40.9% | $258 | $96 | 38 days | 4.7 nights |
| May 2026 | $3,459 | 52.5% | $240 | $112 | 34 days | 6.9 nights |
| Jun 2026 | $3,556 | 52.7% | $237 | $119 | 29 days | 5.7 nights |
| Jul 2026 | $4,056 | 51.0% | $244 | $131 | 52 days | 5.3 nights |
| Aug 2026 | $3,509 | 48.3% | $234 | $113 | 36 days | 4.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Holladay market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Holladay Airbnb took in $29,117 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,570 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,740 a month.
Cleaning it yourself keeps the $3,130 a year guests pay in cleaning fees, for about $1,830 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,350 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $25,987 | $44,920 |
| Cleaning fees guests pay11% of Holladay bookings | $3,130 | $5,410 |
| Gross bookings | $29,117 | $50,330 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 81% of Holladay listings on Simplified Pricing, 3% for the rest | −$3,810 | −$6,580 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,130 | −$5,410 |
| Utilities and internetAbout 5% of bookings | −$1,460 | −$2,520 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$580 | −$1,010 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$870 | −$1,510 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$290 | −$290 |
| Permit and registrationWhere one is required | −$150 | −$150 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$10,290 | −$17,470 |
| Left for housing costs, then profit | $18,827about $1,570 a month | $32,860about $2,740 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Holladay's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Holladay home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,190 a month, against $2,430 for the average one.
Occupancy
Holladay listings were booked on 44% of the nights they were open over the past year, 4 percentage points above the Utah average (40%) and 3 points above the U.S. average (41%). In a typical year, occupancy swings from 36% in November to 66% in February.
The busiest tenth of listings are booked about 2.9 times as often as the bottom quarter.
February is usually the busiest month in Holladay, November the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 44% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Holladay, known as ADR (average daily rate), was $240 over the past year, about 31% below the Utah average of $350 and about 25% below the U.S. average of $320. In a typical year, rates peak in February and December at about $270 and bottom out in September and October at about $230.
Prices span a wide range: the top 10% charge about 3.4 times the rate of the bottom quarter.
December rates run 17% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Holladay it averaged $104 over the past year, from about $88 in a typical October to about $166 in a typical February.
Per open night, by tier:
February RevPAR is about 1.9 times October's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $104 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Holladay has two high seasons, January–March and July, which makes it a moderately seasonal market. Business is slowest in April and slows again from September to November.
Average revenue by month in Holladay
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | High season | $3,980 |
| February | High season | $4,650 |
| March | High season | $4,750 |
| April | Low season | $2,700 |
| May | Shoulder season | $3,250 |
| June | Shoulder season | $3,480 |
| July | High season | $3,880 |
| August | Shoulder season | $3,460 |
| September | Low season | $3,010 |
| October | Low season | $2,740 |
| November | Low season | $2,700 |
| December | Shoulder season | $3,760 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJanuary–March, July | $4,310 | 57% | $260 |
| Shoulder seasonMay–June, August, December | $3,490 | 49% | $249 |
| Low seasonApril, September–November | $2,790 | 43% | $236 |
Guests book Holladay stays 44 days ahead on average (about six weeks). February stays are booked furthest out, about 66 days ahead, and June stays closest to arrival, about 34 days. A typical February booking is made in mid-December.
February stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
None of the 93 active listings in Holladay display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Holladay.
Neighborhoods
AirROI's area guide picks six Holladay neighborhoods that draw short-term rental guests, led by Holladay Center, Big Cottonwood Canyon and Millcreek Canyon. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Holladay Center | The heart of Holladay with a mix of shops, restaurants, and parks. Attracts both locals and visitors looking for a vibrant community feel. | Holladay City Park, The Village Center, Local restaurants and cafes, Mountain view trails, Seasonal farmers' market |
| Big Cottonwood Canyon | A stunning natural area known for outdoor recreation, particularly hiking and skiing. Popular among nature lovers and adventure seekers. | Big Cottonwood Canyon, Brighton Ski Resort, Solitude Mountain Resort, Hiking trails, Scenic overlooks |
| Millcreek Canyon | A beautiful canyon close to Holladay that offers a range of outdoor activities. Ideal for those looking to escape into nature without going far. | Millcreek Canyon, Hiking trails, Mountain biking, Picnic areas, Wildlife viewing |
| Wasatch Front | This region offers a variety of outdoor activities and is a gateway for those wanting to explore state and national parks. Attractive to tourists year-round. | Park City, Deer Valley, Utah Olympic Park, Snowbird Ski Resort |
| Emigration Canyon | Offers a unique blend of scenic beauty and proximity to Salt Lake City. Attracts outdoor enthusiasts and those looking for tranquility. | Emigration Canyon, Hiking trails, Scenic drives, Wildflowers in spring |
| Holladay - South | A more residential area with a suburban feel, ideal for families looking for larger spaces and family-friendly amenities. | Local parks, Schools, Family-oriented restaurants, Community centers |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in Holladay are entire homes (91%), with private rooms at 9%. Houses are the most common property type at 49%, about 2.2 times the share of apartments and condos (23%).
Nearly all listings rent the whole place
Holladay Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 91.4% | 85 |
| Private room | 8.6% | 8 |
Listings by property type
Holladay Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 49.5% | 46 |
| Apartment/Condo | 22.6% | 21 |
| Others | 15.1% | 14 |
| Hotel/Boutique | 9.7% | 9 |
| Cabin/Outdoor | 2.2% | 2 |
| Unique stay | 1.1% | 1 |
Two-bedroom homes are the most common size in Holladay (31% of entire homes), and 45% have three or more bedrooms. Shares are of the 84 entire homes that give a bedroom count; rented rooms are left out.
Holladay entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 4.8% | 4 |
| 1 bedroom | 19.0% | 16 |
| 2 bedrooms | 31.0% | 26 |
| 3 bedrooms | 17.9% | 15 |
| 4 bedrooms | 13.1% | 11 |
| 5+ bedrooms | 14.3% | 12 |
A typical one-bedroom home in Holladay earned $20,200 over the past year, against $44,700 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 16 | $20,200 | $23,000 | $153 | 50% |
| 2 bedrooms | 26 | $9,350 | $15,200 | $166 | 40% |
| 3 bedrooms | 15 | $32,600 | $29,400 | $255 | 45% |
| 4 bedrooms | 11 | $37,800 | $46,500 | $301 | 49% |
| 5+ bedrooms | 12 | $44,700 | $72,200 | $556 | 42% |
The most common capacity in Holladay is four guests or eight or more (31% of listings each), and 49% of listings sleep six or more. Shares are of the 85 listings with a guest capacity on file (91% of the market).
Holladay listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 5.9% | 5 |
| 3 guests | 5.9% | 5 |
| 4 guests | 30.6% | 26 |
| 5 guests | 8.2% | 7 |
| 6 guests | 15.3% | 13 |
| 7 guests | 3.5% | 3 |
| 8+ guests | 30.6% | 26 |
Holladay hosts set up an average of 4.1 beds per listing. Only 17% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Holladay: 98% of listings offer it, and 91% offer self check-in.
Share of Holladay listings with each common amenity
Guests
Holladay draws mostly domestic guests: 95% of those who left reviews live in the United States. No single city dominates: Salt Lake City is the largest source, at about 6% of reviews. Of the 5% from abroad, the largest groups come from the United Kingdom and Canada. English is spoken by 65% of guests, and Spanish by 17%.
95% of Holladay guests are domestic
Where guests who left reviews live
Where Holladay guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Salt Lake City | 5.5% |
| New York | 2.7% |
| Seattle | 2.1% |
| Denver | 2.0% |
| San Francisco | 2.0% |
Where Holladay guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 94.7% |
| United Kingdom | 0.7% |
| Canada | 0.6% |
| Mexico | 0.5% |
| Australia | 0.5% |
Languages spoken by Holladay guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 64.6% |
| Spanish | 16.7% |
| Chinese | 3.6% |
| German | 3.4% |
| Italian | 1.9% |
Holladay Airbnbs average 4.90 stars, and 57% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.87.
Communication and check-in score highest in Holladay; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.91 |
| Cleanliness | 4.90 |
| Communication | 4.95 |
| Location | 4.94 |
| Check-in | 4.95 |
| Value | 4.87 |
Booking patterns
More than three-quarters of Holladay listings are open to guests more than 180 days a year, but only 26% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 34% of listings; blocked nights include any the host closes off.
Days a year Holladay listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 39.8% | 37 |
| 181-270 days | 36.6% | 34 |
| 91-180 days | 23.7% | 22 |
Days a year Holladay listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 25.8% | 24 |
| 91-180 days | 34.4% | 32 |
| 31-90 days | 18.3% | 17 |
| 1-30 days | 21.5% | 20 |
The average Holladay booking lasts 6.2 nights, longest in February and shortest in March. Listings took about 22 bookings each over the year, some 2,010 in all. 55% of listings that give a check-in time set it at 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Holladay
Average nights per booking, by month of stay
Two-year average by calendar month.
About six in ten listings in Holladay accept stays of one or two nights.
Minimum stay set by Holladay listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Holladay, used by 48% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: nearly six in ten listings use Firm or stricter terms, against 41% on Flexible or Moderate.
Cancellation policies of Holladay listings, from most to least flexible
Share of listings by the policy they use
Nearly nine in ten Holladay listings charge a cleaning fee. The typical fee is $145, and some higher fees lift the average to $235. Spread over the average stay of 6.2 nights, that adds roughly $25 a night to what guests pay. For listings that charge one, cleaning fees make up about 11% of gross revenue.
Top earners
The top-grossing Airbnb in Holladay, a seven-bedroom home, took in $192,000 over the past year, about 6.6 times the city's average of $29,100. Four of the six listings below have five or more bedrooms; the other two have four bedrooms.
Skiers garden retreat -sauna, fireplaces, hot tub Entire home · 7 bedrooms Rated 4.96
HIDEAWAY HOME MINUTES TO ALL SKI RESORTS. Self Entire home · 9 bedrooms Rated 4.79
5 BR(sleeps 16) Luxury Cabin-Prime location-Hottub Entire home · 5 bedrooms Rated 4.98
*Indoor Pool+Theater*, Minutes from Ski Bus! Entire home · 4 bedrooms Rated 4.99
Hottub, Walk to town, 30 min to skiing Entire home · 5 bedrooms Rated 5.00
Mountain PARADiSE (NO smoke/vape/pet/party) Entire home · 4 bedrooms Rated 5.00 Only 1% of Holladay listings are classed as professionally managed, though 45% of listings have a co-host. 57% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Most hosts still vet their guests: only 28% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 81% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 11 km, Cottonwood Heights (6 km away) earned the most per listing, about 17% more than Holladay. South Salt Lake was the busiest, booked on 54% of nights against 44% in Holladay.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Millcreek 3 km | 247 | $31,335 | $204 | 49% |
| Murray 5 km | 132 | $19,430 | $149 | 44% |
| Cottonwood Heights 6 km | 282 | $33,976 | $304 | 43% |
| South Salt Lake 7 km | 157 | $27,552 | $160 | 54% |
| Midvale 8 km | 101 | $22,251 | $160 | 48% |
| Sandy 10 km | 465 | $27,660 | $254 | 44% |
| Taylorsville 11 km | 81 | $22,954 | $152 | 46% |
| Salt Lake City 11 km | 1,795 | $24,005 | $176 | 49% |
See all 127 Utah Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Holladay:
FAQ
An active Holladay Airbnb grossed $29,117 on average in the 12 months to September 2026, according to AirROI's tracking of 93 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,250 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Holladay listings earn between $1,390 and $4,250 in a typical month, and the top tenth $7,280 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Holladay were booked on 44% of available nights over the past year. That compares with 40% for the Utah average. February is usually the busiest month.
The average booked night in Holladay cost $240 before fees. Half of listings charge between $125 and $255, so bedroom count and location move the price more than the average suggests.
None of the active Holladay listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Holladay Airbnb grossed $29,117 in the 12 months to September 2026, 17% below the Utah average of $35,160. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $18,827 a year (about $1,570 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,740 a month. Check a specific home in the Airbnb estimator.
March usually pays best, averaging $4,750 per active listing over the past two years, and April usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Holladay listing was open to book earned $104 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $184 or more.
Holladay stays were booked 44 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Holladay Airbnb stay lasted 6.2 nights over the past year. A listing took 22 reservations over the year on average.
Guests rate Holladay Airbnbs 4.90 out of 5 on average. Guests score check-in highest and value lowest.
Holladay Center, Big Cottonwood Canyon and Millcreek Canyon draw the most short-term rental interest in Holladay. The neighborhood guide explains what brings guests to each.
AirROI counted 93 active Airbnb listings in Holladay as of September 2026. The closest tracked market is Millcreek, 3 km away.
In Holladay, nearly nine in ten listings add a cleaning fee. The median fee is $145, and some higher fees lift the average to $235.
Method
Figures on this page cover 93 active Airbnb listings in Holladay from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.