Layton, Utah Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Layton, Utah? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $23,323 per year — at a $151 nightly rate, 46.8% occupancy, and a $76 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 86 active listings, Layton is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 75.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Layton?
In Layton, the headline Airbnb metrics are $23,323 in average annual revenue,46.8% occupancy, $151 ADR, and $76 in RevPAR, and guests book about 37 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Layton?
Understanding the monthly revenue variations for Airbnb listings in Layton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Layton is typically June, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Layton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,611+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,413 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,959 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $863, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Layton
What Is the Monthly Airbnb Occupancy Rate in Layton?
Maximize your bookings by understanding the Layton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Layton:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Layton
What Is the Average Airbnb Nightly Rate in Layton?
Effective short term rental pricing strategy in Layton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Layton typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $315+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $194 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Layton
What Is the RevPAR for Airbnb in Layton?
RevPAR in Layton is currently $76. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $24 RevPAR.
- Typical properties (Median) generate $53 RevPAR.
- Strong performers (Top 25%) earn $96 RevPAR.
- Best-in-class (Top 10%) achieve $158 RevPAR.
Average Monthly RevPAR Trend in Layton
RevPAR Insights for Layton
- The average RevPAR in Layton is $76. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($158) and bottom 25% ($24) is $134, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jun and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Layton benchmarks. If your RevPAR falls below the median of $53, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $96+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Layton Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Layton?
Layton's peak Airbnb season falls in June, July, August, while the softest stretch is January, April, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, July, August)
- Revenue averages $3,151 per month
- Occupancy rates average 56.7%
- Daily rates average $160
Shoulder Season
- Revenue averages $2,639 per month
- Occupancy maintains around 50.3%
- Daily rates hold near $160
Low Season (January, April, November)
- Revenue drops to average $2,250 per month
- Occupancy decreases to average 46.5%
- Daily rates adjust to average $155
Seasonality Insights for Layton
- The Airbnb seasonality pattern in Layton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Layton's highest earning potential, with monthly revenues climbing to $3,323, occupancy reaching 63.3%, and ADRs peaking at $170.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,984, occupancy could drop to 43.4%, and ADRs may adjust to $141.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Layton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Layton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Layton?
Low regulation and minimal registration activity in Layton, Utah, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Layton to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Layton?
Layton is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Layton Hills | Conveniently located near shopping centers and major highways, Layton Hills is popular with families and business travelers. It offers a quiet suburban feel with easy access to outdoor recreation. | Layton Hills Mall, Hill Air Force Base, Great Salt Lake, Antelope Island, Adams Canyon Trail |
| East Layton | Known for its scenic views and proximity to the Wasatch Range, East Layton attracts nature lovers and those wanting a peaceful retreat. It provides ample access to outdoor activities. | Fish Springs National Wildlife Refuge, Kaysville Canyon, Layton Surf N' Swim, Bountiful Ridge Golf Course |
| West Layton | A growing community with various amenities, West Layton is ideal for travelers looking for a suburban experience with easy access to urban conveniences in nearby cities. | Historic Layton, Utah State University - Davis, Layton Commons Park, Fast Track Indoor Kart Racing |
| Syracuse | Just a short drive from Layton, Syracuse offers a mix of suburban neighborhoods and access to outdoor recreation, making it appealing for families and visitors alike. | Antelope Island State Park, Syracuse's outdoor concerts, Syracuse Town Center, Tremonton Durfee Park |
| Davis County | Offering a wide range of attractions, Davis County is perfect for those looking to explore local culture, shopping, and outdoor activities. | Lagoon Amusement Park, Hill Air Force Base, Bear River Migratory Bird Refuge, Davis County Legacy Events Center |
| Kaysville | A charming suburban city with a strong community feel, Kaysville is great for those looking to stay in a quieter area while being close to attractions in Layton and Salt Lake City. | Kaysville's historical sites, Viridian Event Center, Ridgeview Park, Fish Springs National Wildlife Refuge |
| Clearfield | Headquartered close to Layton, Clearfield offers business and recreational opportunities, making it attractive for both short and long-term rentals. | Clearfield Aquatic Center, Clearfield Recreation Center, Hill Air Force Base contracts, Station Park |
| North Salt Lake | Just a short drive from Layton, North Salt Lake is a growing area with stunning views and proximity to the Great Salt Lake, attracting visitors interested in nature and city life. | Great Salt Lake Marina, Eaglewood Golf Course, North Salt Lake Park, Viewmont High School Football Field |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Layton offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Layton?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Layton
- The Layton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.3% of the 86 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Layton, House properties are the most common (72.1%), reflecting the local real estate landscape.
- Houses represent a significant 72.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 5.8%) offer potential for unique stay experiences.
Layton Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Layton
- The dominant room capacity in Layton is 3 bedrooms listings, making up 23.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 45.4% of the active Airbnb listings in Layton, indicating a high concentration in these sizes.
- A significant 40.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Layton.
Layton Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Layton
- The most common guest capacity trend in Layton vacation rentals is listings accommodating 8+ guests (30.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Layton STR market, accounting for 45.3% of listings.
- 45.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Layton.
- On average, properties in Layton are equipped to host 4.4 guests.
How Do Listings in Layton Compare on Quality?
Listing quality in Layton can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Layton
- At 31.1 photos per listing on average, Layton hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 12.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Layton averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Layton?
Amenity Prevalence
Amenity Insights for Layton
- Essential amenities in Layton that guests expect include: Wifi, Smoke alarm, Heating, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Hot water, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Layton: Wifi, Smoke alarm, Heating, Free parking on premises, TV.
- Prioritize adding missing essentials: Wifi, Heating, Free parking on premises, TV.
- Consider adding popular differentiators like Air conditioning or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Layton to stay competitive.
Which Airbnb Amenities Boost Revenue in Layton?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Layton, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pets allowed | 60.5% | $34,785 | $5,792 | 500.6% |
Air conditioning | 94.2% | $24,489 | $4,439 | 451.6% |
Washer | 84.9% | $26,455 | $5,733 | 361.5% |
Dryer | 83.7% | $26,618 | $6,377 | 317.4% |
Ping pong tableHigh opportunity | 8.1% | $76,607 | $18,602 | 311.8% |
Dishes and silverware | 90.7% | $25,085 | $6,140 | 308.6% |
Hair dryer | 79.1% | $27,437 | $7,781 | 252.6% |
Ceiling fan | 29.1% | $46,494 | $13,827 | 236.3% |
Board games | 26.7% | $46,574 | $14,834 | 214.0% |
Cooking basics | 81.4% | $26,684 | $8,617 | 209.7% |
Revenue Impact Insights for Layton
- Pets allowed tops the revenue impact list with a 500.6% uplift — listings with this amenity earn $34,785 vs. $5,792 without it.
- High-opportunity amenities — Ping pong table — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Air conditioning, Washer, Dryer, Dishes and silverware, Cooking basics — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Ping pong table — it has the best combination of high revenue impact and low market saturation in Layton.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Layton STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Layton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLayton Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Layton
- The typical guest profile for Airbnb in Layton consists of primarily domestic travelers (95%), often arriving from nearby Boise, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.2% of guests.
- Key international markets include United States (95.2%) and Canada (0.9%).
- Top languages spoken are English (71.6%) followed by Spanish (13.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boise and Salt Lake City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Layton?
Listings in Layton average 4.87 out of 5 overall, with about 78.6 reviews per active listing and 51.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Layton
- With an overall rating of 4.87, Layton listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.95), while Value (4.87) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 51.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Layton Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Layton
- The most common availability pattern in Layton falls within the 181-270 days range, representing 33.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Layton (38.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Layton?
Average Booking Lead Time by Month
Booking Lead Time Insights for Layton
- The overall average booking lead time for vacation rentals in Layton is 37 days.
- Guests book furthest in advance for stays during July (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (43 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Layton.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Layton averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Layton?
Guests in Layton stay about 6.8 nights on average, generating roughly 2,161 reservations and 25.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Layton
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Layton
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 25.1 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (6.9 nights) and shorten in Aug (4.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Layton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
25.6% of total
2 Nights
23 listings
26.7% of total
3 Nights
3 listings
3.5% of total
4-6 Nights
4 listings
4.7% of total
7-29 Nights
2 listings
2.3% of total
30+ Nights
32 listings
37.2% of total
Key Insights
- The most prevalent minimum stay requirement in Layton is 30+ Nights, adopted by 37.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (37.2%) caters to monthly stays (30+ nights) in Layton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 37.2% of Layton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 37.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Layton.
Layton Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
2.3% of total
Super Strict 60 Days
1 listings
1.2% of total
Flexible
20 listings
23.3% of total
Moderate
20 listings
23.3% of total
Firm
30 listings
34.9% of total
Strict
13 listings
15.1% of total
Cancellation Policy Insights for Layton
- The prevailing Airbnb cancellation policy trend in Layton is Firm, used by 34.9% of listings.
- There's a relatively balanced mix between guest-friendly (46.6%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.9% market standard in Layton.
- Regularly review your cancellation policy against competitors and market demand shifts in Layton.
How Much Are Airbnb Cleaning Fees in Layton?
Cleaning fees in Layton are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Layton
- 94.2% of listings charge a cleaning fee, making it standard practice in Layton. Guests expect it and factor it into their booking decisions.
- The gap between the average ($102) and median ($75) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.2% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Layton median of $75. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Layton Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Laytonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury-6500 SQFT-Bball-billiards-theater-games
Entire Place • 6 bedrooms
Hobbs Mill | Ski Lodge | Theater | Games | Dogs OK
Entire Place • 7 bedrooms
10 Minutes from Lagoon! Bring the whole family!
Entire Place • 6 bedrooms
Spacious 5BR Retreat with Game Room, PS5 & Garage
Entire Place • 5 bedrooms
New! | Hot Tub | Sleeps 9 | Craft Zone
Entire Place • 4 bedrooms
Cabin spa! Hot tub, sauna, gym, game rm, fire pit
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Layton?
Learn from the best! This table showcases top-performing Airbnb hosts in Layton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brendon | 1 | $153,061 | 117 | 4.91/5.0 |
| Utah Homes And Vacation Rental | 1 | $127,934 | 73 | 4.82/5.0 |
| Ann | 1 | $111,822 | 44 | 4.95/5.0 |
| Shawn | 2 | $109,018 | 245 | 4.99/5.0 |
| Sue | 2 | $81,211 | 520 | 4.80/5.0 |
| Anica | 2 | $71,922 | 273 | 5.00/5.0 |
| Kacey & Tiffanie | 1 | $65,962 | 40 | 4.88/5.0 |
| Shanae | 1 | $63,008 | 81 | 4.98/5.0 |
| Melinda | 1 | $60,284 | 103 | 4.83/5.0 |
| Evolve | 1 | $56,602 | 56 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Layton.
Who Are the Airbnb Hosts in Layton?
Layton is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Layton
- With 62.8% Superhosts, Layton has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 7.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 68.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 40.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Layton averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Layton
These are the highest-grossing professional property management operations in Layton, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Utah Homes And Vacation Rental | 1 | $127,934 | $652 | 51.7% | 4.82/5 |
| Kacey & Tiffanie | 1 | $65,962 | $309 | 58.3% | 4.88/5 |
| Evolve | 1 | $56,602 | $407 | 43.9% | 4.68/5 |
| Tandi | 1 | $46,330 | $365 | 35.4% | 4.96/5 |
| Cloud Dream Homes | 1 | $40,534 | $213 | 56.1% | 4.88/5 |
| Vicannah Vacations | 1 | $1,855 | $238 | 22.6% | 4.96/5 |
Management Company Insights for Layton
- The leading management company, Utah Homes And Vacation Rental, operates 1 listings with $127,934 in gross revenue — a useful benchmark for what scale looks like in Layton.
- Top managers average 1 properties each, suggesting professional management in Layton still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.86/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 7.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Layton's Airbnb Market Compare to Nearby Cities?
How does the Layton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Mapleton, Layton has 0 percentage points higher occupancy and about $248 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sundance | 60 | $6,581 | $891.71 | 31% |
| Daniel | 24 | $6,448 | $744.15 | 33% |
| Fish Haven | 61 | $6,344 | $895.08 | 33% |
| Alta | 44 | $4,888 | $984.94 | 33% |
| Brighton | 146 | $4,385 | $570.74 | 33% |
| Oakley | 11 | $4,232 | $966.72 | 27% |
| Coalville | 35 | $3,747 | $441.82 | 30% |
| Park City | 3,826 | $3,658 | $635.08 | 29% |
| Mapleton | 10 | $3,259 | $399.69 | 47% |
| Heber City | 217 | $3,093 | $520.48 | 30% |
Frequently Asked Questions About Airbnb in Layton
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Layton.
How much do Airbnb hosts make in Layton?
Layton hosts earn about $23,323 per year on average, with an average nightly rate of $151 and RevPAR of $76. Those figures describe the typical revenue environment for active listings in Layton, Utah, not the ceiling for the best operators. Source: AirROI 2026 data, Layton market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Layton?
The average Airbnb occupancy rate in Layton is 46.8%. June is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Layton?
Listings in Layton average $151 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Layton?
Layton currently has about 86 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Layton?
AirROI currently classifies the short-term rental regulation level in Layton as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Layton?
RevPAR in Layton is about $76. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Layton?
At 46.8% occupancy, Layton can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $23,323, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Layton?
The average booking lead time in Layton is about 37 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Layton?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Layton include Layton Hills, East Layton, West Layton. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Layton?
entire_home listings make up 73.3% of the active supply in Layton. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Layton compare to nearby Airbnb markets?
Among neighboring markets, Sundance posts $78,978 in average annual revenue with 31.4% occupancy, compared to Layton's $23,323 and 46.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Layton?
The average Airbnb stay length in Layton is about 6.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Layton?
Airbnb listings in Layton average 4.87 out of 5 overall. About 51.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Layton?
Pets allowed and Air conditioning are among the strongest revenue-linked amenities in Layton. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Layton?
Yes. About 94.2% of active Airbnb listings in Layton charge a cleaning fee, and the average fee is $102. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Layton?
A 62.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.