Mountain View Retreat | Weddings & Reunions Entire home · 8 bedrooms Rated 4.86 - Revenue
- $185,150
- Occupancy
- 61.6%
- Daily rate
- $737
Airbnb market data · 202612 months to September 2026
The average Airbnb in Morgan brought in $30,209 over the 12 months through September 2026, about 14% less than the Utah average of $35,160.
The short answer
Rates are in line with the Utah average, but bookings trail it. Listings averaged $351 a night and were booked on 36% of available nights, against $350 and 40% for the Utah average.
Timing matters: in July, usually the best month, the average listing earns about twice as much as in April, usually the slowest. With only 37 active listings, a few bookings can reorder the months.
With 37 active listings, Morgan is the 84th-largest of 127 Utah markets AirROI tracks.
Browse the live Morgan Airbnb market See Every Morgan ListingRevenue
Gross bookings per Morgan listing averaged $30,209 over the 12 months to September 2026 (Utah average: $35,160), before cleaning, platform and management costs and taxes.
In a typical year, the average Morgan listing brings in $4,980 in July, its best month, and $2,600 in April, its slowest. Both ends are close calls: July leads June by 1%, and April sits just 2% below November, so either pair can swap places in a given year. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.3 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about twice what April does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
June 2026 led on revenue and bookings; nightly rates peaked in December 2025. Across the past two years, July is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $3,065 | 33.2% | $380 | $102 | 112 days | 5.4 nights |
| Oct 2025 | $2,746 | 35.1% | $359 | $89 | 85 days | 4 nights |
| Nov 2025 | $2,844 | 35.2% | $367 | $95 | 86 days | 4.8 nights |
| Dec 2025 | $3,757 | 31.5% | $401 | $121 | 60 days | 4.1 nights |
| Jan 2026 | $3,073 | 31.2% | $397 | $99 | 48 days | 4.6 nights |
| Feb 2026 | $4,030 | 39.8% | $394 | $144 | 66 days | 4.1 nights |
| Mar 2026 | $4,415 | 45.4% | $377 | $142 | 58 days | 6.6 nights |
| Apr 2026 | $2,624 | 29.8% | $355 | $87 | 39 days | 6.9 nights |
| May 2026 | $3,554 | 41.7% | $337 | $115 | 28 days | 3.7 nights |
| Jun 2026 | $5,903 | 57.8% | $356 | $197 | 47 days | 4 nights |
| Jul 2026 | $5,343 | 45.7% | $367 | $172 | 56 days | 5.4 nights |
| Aug 2026 | $4,223 | 42.1% | $348 | $136 | 60 days | 2.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Morgan home could earn, enter its address, bedrooms and guests in the free Airbnb calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Morgan Airbnb took in $30,209 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,540 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,930 a month.
Cleaning it yourself keeps the $4,130 a year guests pay in cleaning fees, for about $1,890 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,330 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $26,079 | $48,850 |
| Cleaning fees guests pay14% of Morgan bookings | $4,130 | $7,740 |
| Gross bookings | $30,209 | $56,590 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 84% of Morgan listings on Simplified Pricing, 3% for the rest | −$4,070 | −$7,620 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$4,130 | −$7,740 |
| Utilities and internetAbout 5% of bookings | −$1,510 | −$2,830 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$600 | −$1,130 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$910 | −$1,700 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$300 | −$300 |
| Permit and registrationWhere one is required | −$150 | −$150 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$11,670 | −$21,470 |
| Left for housing costs, then profit | $18,539about $1,540 a month | $35,120about $2,930 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Morgan's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Morgan home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,720 a month, against $2,520 for the average one.
Occupancy
Morgan listings were booked on 36% of the nights they were open over the past year, 4 percentage points below the Utah average (40%) and 5 points below the U.S. average (41%). In a typical year, occupancy climbs to 49% in June and falls to 28% in April.
The busiest tenth of listings are booked about 3.8 times as often as the bottom quarter.
June is usually the busiest month in Morgan, April the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Morgan, known as ADR (average daily rate), was $351 over the past year, about the same as the Utah average ($350) and about 10% above the U.S. average of $320. In a typical year, rates peak in February and December at about $375 and bottom out in October and November at about $300.
Prices span a wide range: the top 10% charge about 5.4 times the rate of the bottom quarter.
February rates run 24% above October's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Morgan it averaged $119 over the past year, from about $87 in a typical April to about $165 in a typical June.
A small group of listings earns several times more per open night than the rest.
June RevPAR is about 1.9 times April's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
With only 37 active listings, the monthly pattern in Morgan is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in April.
Average revenue by month in Morgan
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $3,370 |
| February | $4,200 |
| March | $4,240 |
| April | $2,600 |
| May | $2,910 |
| June | $4,940 |
| July | $4,980 |
| August | $3,680 |
| September | $3,150 |
| October | $2,740 |
| November | $2,650 |
| December | $4,040 |
Guests book Morgan stays 49 days ahead on average (about seven weeks). July stays are booked furthest out, about 79 days ahead, and May stays closest to arrival, about 33 days. A typical July booking is made in late April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 49 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 37 active listings in Morgan display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Morgan.
Neighborhoods
AirROI's area guide picks seven Morgan neighborhoods that draw short-term rental guests, led by Downtown Morgan, East Canyon and Birdsong Ranch. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Morgan | The heart of Morgan with easy access to shops, dining, and events. Perfect for guests wanting to explore the local culture and community life. | Morgan City Park, Historic Morgan Theatre, Morgan Historical Society Museum, Bear Lake, Wildlife Reserve Trails |
| East Canyon | A natural retreat just minutes from Morgan, popular for outdoor activities like hiking and fishing, appealing to nature lovers and outdoor enthusiasts. | East Canyon State Park, Hiking Trails, Fishing Spots, Scenic Views, Wildlife Viewing |
| Birdsong Ranch | A beautiful rural area offering scenic views and a peaceful environment, ideal for visitors looking to escape the city and enjoy tranquility. | Ranch Tours, Canyons and trails, Local wildlife, Picnic Areas |
| Lake Powell | Though a bit further out, this area attracts many visitors for its stunning lake and recreational opportunities, making it a lucrative choice for vacation rentals. | Lake Powell, Boating, Kayaking, Fishing, Sightseeing Tours |
| Morgan Valley | Scenic farming valley with picturesque landscapes, ideal for guests seeking rural experiences and outdoor fun. | Local Farms, Scenic Drives, Mountain Trails, Wildflower Viewing |
| Willard Bay | A popular spot for water recreation, it's a great location for summer rentals to enjoy fishing, boating, and camping. | Willard Bay State Park, Camping, Boating, Fishing |
| Ogden Valley | A stunning valley offering skiing in winter and hiking in summer, appealing to adventure seekers and families alike. | Snowbasin Ski Resort, Powder Mountain, Hiking Trails, Biking Paths, Wildlife Viewing |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Morgan is an entire home: all 37 listings rent the whole place. Houses are the most common property type at 68%, about 5 times the share of apartments and condos (14%).
Every listing rents the whole place
Morgan Airbnb listings by room type
Listings by property type
Morgan Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 67.6% | 25 |
| Apartment/Condo | 13.5% | 5 |
| Others | 8.1% | 3 |
| Cabin/Outdoor | 5.4% | 2 |
| Hotel/Boutique | 5.4% | 2 |
Most Morgan homes are built for groups: 78% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (49%).
Morgan entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 5.4% | 2 |
| 2 bedrooms | 16.2% | 6 |
| 3 bedrooms | 48.6% | 18 |
| 4 bedrooms | 13.5% | 5 |
| 5+ bedrooms | 16.2% | 6 |
Morgan is a group-trip market: 51% of listings sleep eight or more guests, more than the share of the next most common size, six guests (41%).
Morgan listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 3 guests | 5.4% | 2 |
| 6 guests | 40.5% | 15 |
| 7 guests | 2.7% | 1 |
| 8+ guests | 51.4% | 19 |
Morgan hosts set up an average of 6.2 beds per listing, roughly two for every bedroom. 70% of listings show their exact location on the listing map; the rest show an approximate area.
Hot tubs are common in Morgan: 59% of listings have one, and 70% have a dedicated workspace.
Share of Morgan listings with each common amenity
Guests
Morgan draws mostly domestic guests: 99% of those who left reviews live in the United States. No single city dominates: Salt Lake City is the largest source, at about 4% of reviews. English is spoken by 68% of guests, and Spanish by 16%.
99% of Morgan guests are domestic
Where guests who left reviews live
Where Morgan guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Salt Lake City | 3.7% |
| Boise | 2.6% |
| New York | 2.2% |
| Vernal | 2.2% |
| Las Vegas | 1.5% |
Where Morgan guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 98.5% |
| France | 0.4% |
| Colombia | 0.4% |
| United Kingdom | 0.4% |
| Canada | 0.4% |
Languages spoken by Morgan guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 68.4% |
| Spanish | 16.2% |
| French | 4.3% |
| Italian | 1.7% |
| Chinese | 1.7% |
Morgan Airbnbs average 4.96 stars, and 73% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.90.
Communication and check-in score highest in Morgan; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.96 |
| Cleanliness | 4.95 |
| Communication | 4.97 |
| Location | 4.96 |
| Check-in | 4.97 |
| Value | 4.90 |
Booking patterns
About nine in ten Morgan listings are open to guests more than 180 days a year, but only 14% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 43% of listings; blocked nights include any the host closes off.
Days a year Morgan listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 62.2% | 23 |
| 181-270 days | 27.0% | 10 |
| 91-180 days | 10.8% | 4 |
Days a year Morgan listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 13.5% | 5 |
| 91-180 days | 29.7% | 11 |
| 31-90 days | 43.2% | 16 |
| 1-30 days | 13.5% | 5 |
The average Morgan booking lasts 5.2 nights, longest in April and shortest in August. Listings took about 20 bookings each over the year. More than six in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Morgan
Average nights per booking, by month of stay
Two-year average by calendar month.
More than nine in ten listings in Morgan accept stays of one or two nights.
Minimum stay set by Morgan listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Morgan, used by 27% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. More than four in ten listings offer Flexible or Moderate terms and 35% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Morgan listings, from most to least flexible
Share of listings by the policy they use
More than nine in ten Morgan listings charge a cleaning fee. The typical fee is about $195. Spread over the average stay of 5.2 nights, that adds roughly $40 a night to what guests pay. For listings that charge one, cleaning fees make up about 14% of gross revenue.
Top earners
The top-grossing Airbnb in Morgan, an eight-bedroom home, took in $185,000 over the past year, about 6.1 times the city's average of $30,200. Five of the six listings below have five or more bedrooms; the other one has three bedrooms.
Mountain View Retreat | Weddings & Reunions Entire home · 8 bedrooms Rated 4.86
Morgan View Manor w/9 Bedrooms Entire home · 9 bedrooms Rated 4.97
13 beds 7 bedrooms 2 acres. 5 miles to East Canyon Entire home · 6 bedrooms Rated 4.76
Bespoke History Property / 3Queen BedRooms/4Baths Entire home · 3 bedrooms Rated 5.00
Mountain Lodge on 6,500 Acre Ranch Entire home · 6 bedrooms Rated 5.00
The Mountain Vista Estate Entire home · 6 bedrooms Rated 4.82 Professional management companies run 27% of Morgan listings and owners run the rest, though 35% of listings have a co-host. Six in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 84% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 28 km, Huntsville (16 km away, 75 listings) earned the most per listing, about 16% more than Morgan. Layton was the busiest, booked on 46% of nights against 36% in Morgan.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Mountain Green 5 km | 48 | $26,996 | $302 | 36% |
| Huntsville 16 km | 75 | $34,964 | $404 | 33% |
| Layton 16 km | 107 | $22,117 | $159 | 46% |
| South Ogden 17 km | 33 | $22,297 | $176 | 44% |
| Ogden 20 km | 265 | $18,263 | $168 | 45% |
| Clearfield 21 km | 38 | $21,609 | $163 | 44% |
| Eden 24 km | 349 | $24,986 | $345 | 30% |
| North Ogden 28 km | 32 | $24,733 | $200 | 45% |
See all 127 Utah Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Morgan:
FAQ
An active Morgan Airbnb grossed $30,209 on average in the 12 months to September 2026, according to AirROI's tracking of 37 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,380 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Morgan listings earn between $1,320 and $4,380 in a typical month, and the top tenth $10,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Morgan were booked on 36% of available nights over the past year. That compares with 40% for the Utah average. June is usually the busiest month.
The average booked night in Morgan cost $351 before fees. Half of listings charge between $150 and $410, so bedroom count and location move the price more than the average suggests.
None of the active Morgan listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Morgan Airbnb grossed $30,209 in the 12 months to September 2026, 14% below the Utah average of $35,160. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $18,539 a year (about $1,540 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,930 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $4,980 per active listing over the past two years, and April usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Morgan listing was open to book earned $119 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $225 or more.
Morgan stays were booked 49 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Morgan Airbnb stay lasted 5.2 nights over the past year. A listing took 20 reservations over the year on average.
Guests rate Morgan Airbnbs 4.96 out of 5 on average. Guests score communication highest and value lowest.
Downtown Morgan, East Canyon and Birdsong Ranch draw the most short-term rental interest in Morgan. The neighborhood guide explains what brings guests to each.
AirROI counted 37 active Airbnb listings in Morgan as of September 2026. The closest tracked market is Mountain Green, 5 km away.
In Morgan, more than nine in ten listings add a cleaning fee, and the typical fee is about $195.
Method
Figures on this page cover 37 active Airbnb listings in Morgan from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.