Tourism statisticsCity2026

Hilton Head Island Tourism Statistics: 80,590 Airbnb Stays

Source: AirROI Reviewed by , Founder @ AirROI Updated

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights
472,027
Typical Airbnb stay
5.9 nights
Busiest Airbnb month
June
From within the United States, among guests who left a review
97.4%

Key facts

Hilton Head Island Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

  • UN Tourism puts all of the United States at 72.4 million international tourist arrivals in 2024, via Our World in Data.

Airbnb stays

  • AirROI puts Airbnb stays in Hilton Head Island at 80,590 in the 12 months to October 2026.
  • AirROI estimates Airbnb stays in Hilton Head Island added up to 472,027 nights in the 12 months to October 2026.
  • AirROI estimates a typical Airbnb stay in Hilton Head Island lasted 5.9 nights in the 12 months to October 2026, booked about 85 days ahead.

Busiest months

  • AirROI ranks June the busiest Airbnb month in Hilton Head Island in the 12 months to October 2026, followed by July and May, with January the quietest.
  • AirROI estimates the six busiest Airbnb months in Hilton Head Island ran unbroken from March to August in the 12 months to October 2026.
  • AirROI estimates Airbnb stays in Hilton Head Island in April were booked furthest ahead, about 94 days, against 60 days for January, in the 12 months to October 2026.

Guests

  • AirROI estimates 97.4% of Hilton Head Island Airbnb guests who left a review as of October 2026 were from within the United States.

By place

  • AirROI estimates Hilton Head Island took 0.3% of all Airbnb stays in the United States in the 12 months to October 2026.
  • AirROI ranks Hilton Head Island 2nd for Airbnb stays among the 45 towns it lists in South Carolina in the 12 months to October 2026.

Official numbers

How Many Tourists Visit the United States?

UN Tourism counted 72.4 million international tourist arrivals for all of the United States in 2024, via Our World in Data. On AirROI's estimates, Hilton Head Island accounted for 0.3% of Airbnb stays in the United States in the 12 months to October 2026.

Official tourism figures for United States: what each counts, its year and its publisher
FigureWhat it countsYearPublisher
72.4 millionInternational tourist arrivals, all of United StatesTrips by visitors arriving from abroad who stay at least one night, each arrival counted separately2024UN Tourism, via Our World in Data

Airbnb stays

Airbnb Stays in Hilton Head Island

Hilton Head Island had 4,684 Airbnb homes in the 12 months to October 2026. They took an estimated 80,590 stays and 472,027 nights. A typical stay lasted 5.9 nights and was booked about 85 days ahead.

Airbnb homes
4,684
Airbnb stays, estimate
80,590
Airbnb nights, estimate
472,027
Typical stay
5.9 nights
Booked ahead
85 days

Busiest months

When Is the Busiest Time in Hilton Head Island?

On Airbnb, June was the busiest month in Hilton Head Island in the 12 months to October 2026, then July and May. January was the quietest. The six busiest months run unbroken from March to August.

June ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

  • Three busiest months
  • Other months

From busiest to quietest: June, July, May, August, April, March, September, October, February, November, December, January.

Month by month: rank, typical stay and days booked ahead
Airbnb months in Hilton Head Island by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
MonthShare of nightsBooked ahead
June12.1%85 days
July11.6%80 days
May9.6%87 days
August9.3%77 days
April9.3%94 days
March9.2%87 days
September8.1%68 days
October7.4%76 days
February6.9%88 days
November6.1%84 days
December5.3%61 days
January5.0%60 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Hilton Head Island Airbnb Guests Come From?

Nearly all Hilton Head Island Airbnb guests who left a review as of October 2026 were from within the United States (97.4%), AirROI estimates. Among the same guests, Charlotte was the top origin city at 3.9%, ahead of Atlanta at 3.3%. The figures rest on 171,992 reviews, written over many years.

97.4% from within the United States

Among guests who left a review, as of October 2026

  • From within the United States 97.4%
  • From abroad 2.6%

Top origin cities

Among guests who left a review

  • Charlotte 3.9%
  • Atlanta 3.3%
  • Greenville 1.8%
  • New York 1.4%
  • Knoxville 1%

FAQ

Questions About Tourism in Hilton Head Island

How many tourists visit Hilton Head Island?

The United States as a whole had 72.4 million international tourist arrivals in 2024, according to UN Tourism, via Our World in Data. AirROI puts Hilton Head Island at 0.3% of Airbnb stays in the United States in the 12 months to October 2026. AirROI estimates 80,590 Airbnb stays in Hilton Head Island in the 12 months to October 2026, which counts bookings and not tourists.

When is the busiest time in Hilton Head Island?

The busiest Airbnb month in Hilton Head Island in the 12 months to October 2026 was June, then July and May. The six busiest months run from March to August.

What is the quietest month in Hilton Head Island?

January was the quietest Airbnb month in Hilton Head Island in the 12 months to October 2026, ranking 12th of 12, and December ranked 11th. Stays in January were booked about 60 days ahead, against 94 days for April.

How long is a typical Airbnb stay in Hilton Head Island?

A typical Airbnb stay in Hilton Head Island lasted 5.9 nights in the 12 months to October 2026, booked about 85 days ahead. By month, stays ran from 4.4 nights in September to 10.0 nights in February.

Where do Airbnb guests in Hilton Head Island come from?

Of Hilton Head Island Airbnb guests who left a review as of October 2026, 97.4% were from within the United States, AirROI estimates. Among the same guests, the top origin city was Charlotte at 3.9%, ahead of Atlanta at 3.3%.

Are Airbnb stays the same as tourists?

No. UN Tourism counts international tourist arrivals (72.4 million in 2024 across the United States). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 80,590 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 80,590 stays at 5.86 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 171,992 reviews and describes guests who left a review, not everyone who stayed. Read the method page.