Tourism statisticsCity2026

Jacksonville Tourism Statistics: 8.2M Visitors in 2024

Source: AirROI Reviewed by , Founder @ AirROI Updated

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights
342,752
Typical Airbnb stay
6.8 nights
Busiest Airbnb month
March
From within the United States, among guests who left a review
95.4%

Key facts

Jacksonville Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

  • Visit Jacksonville puts Jacksonville at 8.2 million visitors in 2024.

Airbnb stays

  • AirROI puts Airbnb stays in Jacksonville at 50,038 in the 12 months to October 2026.
  • AirROI estimates Airbnb stays in Jacksonville added up to 342,752 nights in the 12 months to October 2026.
  • AirROI estimates a typical Airbnb stay in Jacksonville lasted 6.8 nights in the 12 months to October 2026, booked about 26 days ahead.

Busiest months

  • AirROI ranks March the busiest Airbnb month in Jacksonville in the 12 months to October 2026, followed by June and December, with November the quietest.
  • AirROI estimates Airbnb in Jacksonville had no single high season in the 12 months to October 2026: the three busiest months were March, June and December.
  • AirROI estimates Airbnb stays in Jacksonville in October were booked furthest ahead, about 40 days, against 18 days for September, in the 12 months to October 2026.

Guests

  • AirROI estimates 95.4% of Jacksonville Airbnb guests who left a review as of October 2026 were from within the United States.
  • Among Jacksonville Airbnb guests who left a review as of October 2026, Jacksonville was the top origin city at 8.4%, ahead of Orlando at 2.3%, AirROI estimates.

By place

  • AirROI ranks Jacksonville 20th for Airbnb stays among the 213 towns it lists in Florida in the 12 months to October 2026.

Official numbers

How Many Tourists Visit Jacksonville?

Visit Jacksonville counted 8.2 million visitors in 2024.

Official tourism figures for Jacksonville: what each counts, its year and its publisher
FigureWhat it countsYearPublisher
8.2 millionVisitorsVisitors to Jacksonville in FY20242024Visit Jacksonville

Airbnb stays

Airbnb Stays in Jacksonville

Jacksonville had 2,513 Airbnb homes in the 12 months to October 2026. They took an estimated 50,038 stays and 342,752 nights. A typical stay lasted 6.8 nights and was booked about 26 days ahead, longer than the worldwide stay of 5.2 nights.

Airbnb homes
2,513
Airbnb stays, estimate
50,038
Airbnb nights, estimate
342,752
Typical stay
6.8 nights
Booked ahead
26 days

Busiest months

When Is the Busiest Time in Jacksonville?

On Airbnb, March was the busiest month in Jacksonville in the 12 months to October 2026, then June and December. November was the quietest. The busiest months do not sit together, so there is no single high season.

March ranks first, November last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

  • Three busiest months
  • Other months

From busiest to quietest: March, June, December, July, May, April, August, September, January, February, October, November.

Month by month: rank, typical stay and days booked ahead
Airbnb months in Jacksonville by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
MonthShare of nightsBooked ahead
March9.8%25 days
June8.8%25 days
December8.5%26 days
July8.5%33 days
May8.4%28 days
April8.3%22 days
August8.2%20 days
September8.2%18 days
January8.0%24 days
February8.0%24 days
October7.7%40 days
November7.5%39 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Jacksonville Airbnb Guests Come From?

Nearly all Jacksonville Airbnb guests who left a review as of October 2026 were from within the United States (95.4%), AirROI estimates. Among the same guests, Jacksonville was the top origin city at 8.4%, ahead of Orlando at 2.3%. The figures rest on 162,351 reviews, written over many years.

95.4% from within the United States

Among guests who left a review, as of October 2026

  • From within the United States 95.4%
  • From abroad 4.6%

Top origin cities

Among guests who left a review

  • Jacksonville 8.4%
  • Orlando 2.3%
  • Atlanta 2.2%
  • Tallahassee 1.9%
  • Tampa 1.6%

FAQ

Questions About Tourism in Jacksonville

How many tourists visit Jacksonville?

Jacksonville had 8.2 million visitors in 2024, according to Visit Jacksonville. AirROI estimates 50,038 Airbnb stays in Jacksonville in the 12 months to October 2026, which is a separate count of bookings.

When is the busiest time in Jacksonville?

The busiest Airbnb month in Jacksonville in the 12 months to October 2026 was March, then June and December.

What is the quietest month in Jacksonville?

November was the quietest Airbnb month in Jacksonville in the 12 months to October 2026, ranking 12th of 12, and October ranked 11th. Stays in November were booked about 39 days ahead, against 40 days for October.

How long is a typical Airbnb stay in Jacksonville?

A typical Airbnb stay in Jacksonville lasted 6.8 nights in the 12 months to October 2026, booked about 26 days ahead. That is longer than the worldwide 5.2 nights. By month, stays ran from 4.9 nights in October to 7.3 nights in January.

Where do Airbnb guests in Jacksonville come from?

Of Jacksonville Airbnb guests who left a review as of October 2026, 95.4% were from within the United States, AirROI estimates. Among the same guests, the top origin city was Jacksonville at 8.4%, ahead of Orlando at 2.3%.

Are Airbnb stays the same as tourists?

No. Visit Jacksonville counts visitors (8.2 million in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 50,038 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 50,038 stays at 6.85 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 162,351 reviews and describes guests who left a review, not everyone who stayed. Read the method page.