Marble Falls, Texas Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Marble Falls, Texas? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $25,485 per year — at a $340 nightly rate, 25.3% occupancy, and a $90 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 159 active listings, Marble Falls is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 34.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low, reducing the compliance barrier — though local ordinances should still be verified. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Marble Falls?
In Marble Falls, the headline Airbnb metrics are $25,485 in average annual revenue,25.3% occupancy, $340 ADR, and $90 in RevPAR, and guests book about 33 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Marble Falls?
Understanding the monthly revenue variations for Airbnb listings in Marble Falls is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marble Falls is typically July, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marble Falls across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,771+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,985 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,010 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $960, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marble Falls
What Is the Monthly Airbnb Occupancy Rate in Marble Falls?
Maximize your bookings by understanding the Marble Falls STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marble Falls:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marble Falls
What Is the Average Airbnb Nightly Rate in Marble Falls?
Effective short term rental pricing strategy in Marble Falls involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marble Falls typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $627+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $375 or more.
- Typical properties (Median) charge around $257 per night.
- Entry-level properties (Bottom 25%) earn around $176 per night.
Average Daily Rate (ADR) Trend by Month in Marble Falls
What Is the RevPAR for Airbnb in Marble Falls?
RevPAR in Marble Falls is currently $90. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $33 RevPAR.
- Typical properties (Median) generate $59 RevPAR.
- Strong performers (Top 25%) earn $114 RevPAR.
- Best-in-class (Top 10%) achieve $183 RevPAR.
Average Monthly RevPAR Trend in Marble Falls
RevPAR Insights for Marble Falls
- The average RevPAR in Marble Falls is $90. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($183) and bottom 25% ($33) is $150, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Marble Falls benchmarks. If your RevPAR falls below the median of $59, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $114+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Marble Falls Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Marble Falls?
Marble Falls's peak Airbnb season falls in July, June, March, while the softest stretch is January, February, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, March)
- Revenue averages $3,727 per month
- Occupancy rates average 31.4%
- Daily rates average $340
Shoulder Season
- Revenue averages $3,228 per month
- Occupancy maintains around 29.1%
- Daily rates hold near $325
Low Season (January, February, September)
- Revenue drops to average $2,622 per month
- Occupancy decreases to average 22.9%
- Daily rates adjust to average $325
Seasonality Insights for Marble Falls
- The Airbnb seasonality pattern in Marble Falls shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marble Falls's highest earning potential, with monthly revenues climbing to $4,005, occupancy reaching 32.8%, and ADRs peaking at $349.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,521, occupancy could drop to 21.1%, and ADRs may adjust to $312.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marble Falls.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Marble Falls seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Marble Falls?
While Marble Falls, Texas, United States currently shows low STR regulations, 5% of listings carry registration evidence — suggesting some hosts proactively register or that certain neighborhoods have their own rules. Checking local zoning and tax obligations before listing is still wise. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Marble Falls to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 5% licensed listings)
What Are the Best Neighborhoods for Airbnb in Marble Falls?
Marble Falls is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Marble Falls | A picturesque area known for its stunning lake views and recreational activities. Ideal for families and outdoor enthusiasts looking for water-based activities such as boating, fishing, and swimming. | Lake Marble Falls, Marble Falls City Park, The Falls on the Colorado Museum, Boat Rentals, Waterfront Dining |
| Downtown Marble Falls | The heart of the city filled with shops, restaurants, and vibrant community events. Perfect for visitors wanting to experience local culture and cuisine. | Historic Main Street, The Oysters on the Creek, Marble Falls Farmers Market, Local boutiques, Community events |
| Horseshoe Bay | Known for its upscale resorts and golf courses, this area offers a luxurious experience for travelers seeking relaxation and leisure activities. | Horseshoe Bay Resort, Lake LBJ, Robert Trent Jones Sr. designed golf courses, Spa and wellness centers |
| Pedernales Falls State Park | A beautiful natural area offering camping, hiking, and stunning waterfalls, attracting nature lovers and adventure seekers. | Pedernales Falls, Hiking trails, Picnic areas, Wildlife viewing, Swimming in the river |
| Reveille Peak Ranch | An outdoor adventure destination offering biking, hiking, and camping. Ideal for active travelers looking for adventure sports. | Mountain biking trails, Camping sites, Scenic views, Outdoor events |
| Spanish Oaks | An upscale neighborhood with serene surroundings, ideal for visitors seeking tranquility and luxury accommodation. | Gated communities, Beautiful landscapes, Proximity to Lake Travis, Fine dining options nearby |
| Cedar Park | A growing suburban area with several attractions and amenities, making it a suitable location for families visiting Marble Falls. | Cedar Park Center, Parks and recreation areas, Shopping centers, Restaurants |
| Burnet | A nearby town with charming attractions and historical significance, perfect for visitors exploring the Texas Hill Country region. | Historic Burnet Courthouse, Inks Lake State Park, Burnet Community Center, Local festivals |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Marble Falls offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Marble Falls?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marble Falls
- The Marble Falls Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.6% of the 159 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marble Falls, House properties are the most common (48.4%), reflecting the local real estate landscape.
- Houses represent a significant 48.4% portion, catering likely to families or larger groups.
- The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.3%) offer potential for unique stay experiences.
Marble Falls Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marble Falls
- The dominant room capacity in Marble Falls is 1 bedroom listings, making up 34.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 57.2% of the active Airbnb listings in Marble Falls, indicating a high concentration in these sizes.
- A significant 37.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marble Falls.
Marble Falls Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marble Falls
- The most common guest capacity trend in Marble Falls vacation rentals is listings accommodating 8+ guests (27%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Marble Falls STR market, accounting for 45.2% of listings.
- 46.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marble Falls.
- On average, properties in Marble Falls are equipped to host 5.1 guests.
How Do Listings in Marble Falls Compare on Quality?
Listing quality in Marble Falls can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Marble Falls
- At 32 photos per listing on average, Marble Falls hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 20.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Marble Falls averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Marble Falls?
Amenity Prevalence
Amenity Insights for Marble Falls
- Essential amenities in Marble Falls that guests expect include: Free parking on premises, Air conditioning, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Smoke alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marble Falls: Free parking on premises, Air conditioning, Heating.
- Prioritize adding missing essentials: Free parking on premises, Air conditioning, Heating.
- Consider adding popular differentiators like Fire extinguisher or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marble Falls to stay competitive.
Which Airbnb Amenities Boost Revenue in Marble Falls?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Marble Falls, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Wifi | 81.8% | $29,325 | $8,271 | 254.6% |
Boat slipHigh opportunity | 7.5% | $72,497 | $21,647 | 234.9% |
High chairHigh opportunity | 8.8% | $69,245 | $21,260 | 225.7% |
Laundromat nearbyHigh opportunity | 7.5% | $68,143 | $22,003 | 209.7% |
Babysitter recommendationsHigh opportunity | 7.5% | $61,637 | $22,534 | 173.5% |
Conditioner | 52.8% | $36,295 | $13,378 | 171.3% |
Body soap | 54.7% | $34,292 | $14,843 | 131.0% |
Smoke alarm | 88.7% | $27,170 | $12,284 | 121.2% |
Pets allowed | 73.0% | $29,917 | $13,529 | 121.1% |
EV chargerHigh opportunity | 9.4% | $50,167 | $22,914 | 118.9% |
Revenue Impact Insights for Marble Falls
- Wifi tops the revenue impact list with a 254.6% uplift — listings with this amenity earn $29,325 vs. $8,271 without it.
- High-opportunity amenities — Boat slip, High chair, Laundromat nearby — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Wifi, Smoke alarm — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Boat slip — it has the best combination of high revenue impact and low market saturation in Marble Falls.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Marble Falls STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marble Falls. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarble Falls Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Marble Falls
- The typical guest profile for Airbnb in Marble Falls consists of primarily domestic travelers (98%), often arriving from nearby Austin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.3% of guests.
- Key international markets include United States (98.3%) and Canada (0.5%).
- Top languages spoken are English (73.4%) followed by Spanish (16.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Austin and Houston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Marble Falls?
Listings in Marble Falls average 4.86 out of 5 overall, with about 47 reviews per active listing and 42.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Marble Falls
- With an overall rating of 4.86, Marble Falls listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.93), while Value (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 42.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Marble Falls Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marble Falls
- The most common availability pattern in Marble Falls falls within the 271-366 days range, representing 67.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marble Falls (38.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Marble Falls?
Average Booking Lead Time by Month
Booking Lead Time Insights for Marble Falls
- The overall average booking lead time for vacation rentals in Marble Falls is 33 days.
- Guests book furthest in advance for stays during November (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (39 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Marble Falls.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Marble Falls averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Marble Falls?
Guests in Marble Falls stay about 3 nights on average, generating roughly 3,271 reservations and 20.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Marble Falls
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Marble Falls
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 20.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (3.3 nights) and shorten in May (2.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Marble Falls Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
63 listings
39.6% of total
2 Nights
59 listings
37.1% of total
3 Nights
3 listings
1.9% of total
7-29 Nights
1 listings
0.6% of total
30+ Nights
33 listings
20.8% of total
Key Insights
- The most prevalent minimum stay requirement in Marble Falls is 1 Night, adopted by 39.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.7%) of the Marble Falls Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.8%) caters to monthly stays (30+ nights) in Marble Falls, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.6% of Marble Falls hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marble Falls.
Marble Falls Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
8 listings
5% of total
Limited
1 listings
0.6% of total
Flexible
14 listings
8.8% of total
Moderate
45 listings
28.3% of total
Firm
50 listings
31.4% of total
Strict
41 listings
25.8% of total
Cancellation Policy Insights for Marble Falls
- The prevailing Airbnb cancellation policy trend in Marble Falls is Firm, used by 31.4% of listings.
- A majority (57.2%) of hosts in Marble Falls utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31.4% market standard in Marble Falls.
- Regularly review your cancellation policy against competitors and market demand shifts in Marble Falls.
How Much Are Airbnb Cleaning Fees in Marble Falls?
Cleaning fees in Marble Falls are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Marble Falls
- 91.2% of listings charge a cleaning fee, making it standard practice in Marble Falls. Guests expect it and factor it into their booking decisions.
- The gap between the average ($155) and median ($109) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 12.5% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Marble Falls median of $109. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Marble Falls Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marble Fallsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Retreat on Lakeshore | Concierge Services
Entire Place • 5 bedrooms
Castle Experience! Peacocks, Sauna, Pool, Creek
Entire Place • 8 bedrooms
Lake Marble Falls on The Rocks | Concierge Service
Entire Place • 6 bedrooms
Mustang Meadows Luxury TX ranch, pool & pickleball
Entire Place • 6 bedrooms
4 pet-friendly cabins on 8 acres with 4 hot tubs
Entire Place • 5 bedrooms
Endless Sunset | Concierge Services
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Marble Falls?
Learn from the best! This table showcases top-performing Airbnb hosts in Marble Falls based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Horseshoe Bay Living | 6 | $597,389 | 175 | 4.93/5.0 |
| Samantha | 9 | $405,504 | 481 | 4.92/5.0 |
| Sanaz | 4 | $227,183 | 387 | 4.77/5.0 |
| Denise | 5 | $182,462 | 411 | 4.97/5.0 |
| Eddie | 2 | $160,546 | 126 | 4.92/5.0 |
| Kathy | 1 | $143,355 | 105 | 4.91/5.0 |
| Ann | 2 | $110,119 | 119 | 5.00/5.0 |
| Shannon | 5 | $109,257 | 427 | 4.83/5.0 |
| Sean | 1 | $102,203 | 46 | 4.67/5.0 |
| Diane | 11 | $94,922 | 380 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marble Falls.
Who Are the Airbnb Hosts in Marble Falls?
Marble Falls is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Marble Falls
- With 56.6% Superhosts, Marble Falls has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 19.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 8.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 67.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 34.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Marble Falls averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Marble Falls
These are the highest-grossing professional property management operations in Marble Falls, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Horseshoe Bay Living | 6 | $597,389 | $978 | 31.7% | 4.93/5 |
| Samantha | 9 | $405,504 | $603 | 23.1% | 4.92/5 |
| Denise | 5 | $182,462 | $521 | 26.8% | 4.97/5 |
| Diane | 11 | $94,922 | $186 | 17.5% | 4.67/5 |
| SunnyDays | 6 | $87,331 | $189 | 22.0% | 4.61/5 |
| Grand Welcome Austin | 2 | $59,780 | $279 | 35.9% | 4.71/5 |
| Clayton | 1 | $53,180 | $279 | 51.4% | 5.00/5 |
| Gayleen | 1 | $46,558 | $310 | 44.0% | 5.00/5 |
| Vacasa | 1 | $26,731 | $425 | 17.8% | 4.62/5 |
| Vacasa Texas | 1 | $19,233 | $584 | 16.8% | 4.87/5 |
Management Company Insights for Marble Falls
- The leading management company, Horseshoe Bay Living, operates 6 listings with $597,389 in gross revenue — a useful benchmark for what scale looks like in Marble Falls.
- Top managers average 4 properties each, suggesting professional management in Marble Falls still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.83/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 19.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Marble Falls's Airbnb Market Compare to Nearby Cities?
How does the Marble Falls Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Gillespie County, Marble Falls has 22 percentage points lower occupancy and about $40 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hudson Bend | 54 | $5,692 | $675.94 | 31% |
| Jonestown | 58 | $5,269 | $533.93 | 31% |
| Kingsland | 250 | $4,302 | $601.33 | 26% |
| Gillespie County | 12 | $4,203 | $299.81 | 47% |
| Cottonwood Shores | 26 | $4,156 | $427.41 | 35% |
| West Lake Hills | 18 | $4,126 | $672.83 | 32% |
| Helotes | 48 | $3,920 | $323.76 | 41% |
| Briarcliff | 33 | $3,701 | $437.82 | 28% |
| Volente | 18 | $3,678 | $474.96 | 31% |
| Dripping Springs | 395 | $3,505 | $400.31 | 31% |
Frequently Asked Questions About Airbnb in Marble Falls
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Marble Falls.
How much do Airbnb hosts make in Marble Falls?
Marble Falls hosts earn about $25,485 per year on average, with an average nightly rate of $340 and RevPAR of $90. Those figures describe the typical revenue environment for active listings in Marble Falls, Texas, not the ceiling for the best operators. Source: AirROI 2026 data, Marble Falls market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Marble Falls?
The average Airbnb occupancy rate in Marble Falls is 25.3%. July is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Marble Falls?
Listings in Marble Falls average $340 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Marble Falls?
Marble Falls currently has about 159 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Marble Falls?
AirROI currently classifies the short-term rental regulation level in Marble Falls as Low. The dataset also shows about 5.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Marble Falls?
RevPAR in Marble Falls is about $90. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Marble Falls?
Occupancy of 25.3% means Marble Falls is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $25,485, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Marble Falls?
The average booking lead time in Marble Falls is about 33 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Marble Falls?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Marble Falls include Lake Marble Falls, Downtown Marble Falls, Horseshoe Bay. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Marble Falls?
entire_home listings make up 95.6% of the active supply in Marble Falls. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Marble Falls compare to nearby Airbnb markets?
Among neighboring markets, Hudson Bend posts $68,310 in average annual revenue with 30.7% occupancy, compared to Marble Falls's $25,485 and 25.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Marble Falls?
The average Airbnb stay length in Marble Falls is about 3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Marble Falls?
Airbnb listings in Marble Falls average 4.86 out of 5 overall. About 42.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Marble Falls?
Wifi and Boat slip are among the strongest revenue-linked amenities in Marble Falls. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Marble Falls?
Yes. About 91.2% of active Airbnb listings in Marble Falls charge a cleaning fee, and the average fee is $155. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Marble Falls?
A 56.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.