Region market dataTexas2026

Texas Hill Country Airbnb Data: Revenue and Occupancy by Town

AirROI tracks 8,796 active Airbnb homes in 33 Texas Hill Country towns, led by Fredericksburg, New Braunfels, Wimberley, Canyon Lake, Dripping Springs and Lago Vista. These homes took an estimated 232,282 stays in the 12 months to October 2026, 54% of them in Fredericksburg, New Braunfels and Wimberley. A typical stay ran 3.3 nights and the average home earned $36,044 at 32% occupancy. Of these homes, 61% are houses, 11% are apartments or condos and 37% sleep 8 or more.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

A listed town needs 50 or more active Airbnb homes, with at least 75% of them near the region, apart from Buchanan Dam. Figures are AirROI estimates. How they are made

Active Airbnb homes: 8,796
Avg. revenue per home: $36,044
Occupancy rate: 32%
Avg. nightly rate: $361

Towns

Texas Hill Country Towns by Airbnb Stays

Each row links to the town's own market page. Select a column to sort by it.

Texas Hill Country towns by Airbnb stays, with homes, typical stay, busiest month, nightly rate, occupancy, revenue per home and guest rating, 12 months to October 2026

1	Fredericksburg	76,343	2,204	2.6 nights	March	$355	34%	$41,965	4.86
2	New Braunfels	27,209	1,212	4.0 nights	July	$347	32%	$31,698	4.82
3	Wimberley	22,481	628	2.8 nights	June	$357	36%	$42,824	4.83
4	Canyon Lake	22,416	878	3.5 nights	June	$340	32%	$33,071	4.85
5	Dripping Springs	11,260	403	3.2 nights	March	$427	32%	$46,847	4.87
6	Lago Vista	5,245	222	3.5 nights	June	$374	33%	$38,188	4.84
7	Kingsland	5,200	255	3.4 nights	July	$663	27%	$57,965	4.87
8	Boerne	4,837	213	4.8 nights	July	$281	36%	$28,514	4.91
9	Concan	4,682	267	3.0 nights	July	$501	26%	$32,384	4.85
10	Johnson City	4,548	198	3.2 nights	June	$268	29%	$23,980	4.91
11	Spicewood	3,996	174	3.6 nights	March	$396	30%	$35,724	4.88
12	Bandera	3,885	202	3.4 nights	July	$200	26%	$16,497	4.88
13	Burnet	3,797	177	3.4 nights	July	$453	29%	$37,747	4.86
14	Kerrville	3,709	192	4.7 nights	August	$250	32%	$20,374	4.91
15	Marble Falls	3,598	168	3.4 nights	July	$376	28%	$32,750	4.86
16	Blanco	2,923	108	3.4 nights	June	$281	34%	$32,468	4.90
17	Horseshoe Bay	2,834	154	4.4 nights	July	$420	30%	$30,982	4.88
18	Leakey	2,828	105	3.4 nights	July	$327	35%	$30,107	4.86
19	Driftwood	2,257	93	4.0 nights	March	$387	34%	$46,624	4.88
20	Spring Branch	2,156	81	3.7 nights	June	$249	36%	$29,554	4.90
21	Helotes	1,758	56	4.2 nights	July	$334	44%	$46,902	4.89
22	Comfort	1,675	84	3.6 nights	October	$311	28%	$22,447	4.90
23	Llano	1,542	66	3.3 nights	March	$243	30%	$23,803	4.93
24	Granite Shoals	1,522	69	4.0 nights	June	$476	32%	$44,153	4.89
25	Mason	1,384	88	3.4 nights	November	$205	25%	$13,245	4.87
26	Point Venture	1,307	74	4.4 nights	July	$372	30%	$32,552	4.87
27	Stonewall	1,224	59	2.7 nights	March	$253	24%	$20,296	4.92
28	Jonestown	1,182	59	5.0 nights	July	$566	33%	$68,018	4.90
29	Lakeway	1,131	68	6.8 nights	June	$361	35%	$33,397	4.79
30	Utopia	1,075	50	3.7 nights	July	$217	28%	$16,002	4.84
31	Ingram	934	63	3.6 nights	July	$335	25%	$22,840	4.90
32	Buchanan Dam	798	49	3.5 nights	July	$414	28%	$31,599	4.78
33	Hunt	546	77	3.2 nights	May	$402	21%	$10,604	4.77

Figures cover the 12 months to October 2026. Region figures add up these 33 towns. Occupancy counts only nights a home was open, so rate x occupancy x 365 runs higher than revenue per home. How these numbers are made.

Earnings

Revenue, Occupancy and Nightly Rate in the Texas Hill Country

Across the 18 towns with 100 or more Airbnb homes, revenue per home runs from $16,497 in Bandera to $57,965 in Kingsland a year. Gaps like these often reflect home size and mix more than the town, so compare towns with similar homes.

Revenue per home, top 5

A year, AirROI estimate

Kingsland $57,965
Dripping Springs $46,847
Wimberley $42,824
Fredericksburg $41,965
Lago Vista $38,188

Occupancy, top 5

Nights booked, AirROI estimate

Lowest nightly rates among towns

With 100 or more homes, AirROI estimate

Bandera $200
Kerrville $250
Johnson City $268
Boerne $281
Blanco $281

Among the 18 towns with 100 or more Airbnb homes, 12 months to Oct 2026.

Town by town

Where the Top Towns Stand Out in the Texas Hill Country

Among guests who left a review, Houston is the top home city in 4 of the 8. Houses are the largest home type in all 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.

Fredericksburg
Of the 18 towns in the Texas Hill Country with 100 or more homes, Fredericksburg had the most Airbnb homes, at 2,204, in the 12 months to October 2026.
Wimberley
In the 12 months to October 2026, among guests who left a review, Austin was the top home city for Wimberley, Texas Hill Country, at 15%.
5
Dripping Springs
In the 12 months to October 2026, among guests who left a review, Austin was the top home city for Dripping Springs, Texas Hill Country, at 12%.
6
Lago Vista
Of the 18 towns in the Texas Hill Country with 100 or more homes, Lago Vista had the biggest share of apartments and condos, at 40%, in the 12 months to October 2026.
7
Kingsland
Of the 18 towns in the Texas Hill Country with 100 or more homes, Kingsland had the highest revenue per home, at $57,965, and had the biggest share of homes that sleep 8 or more, at 82%, in the 12 months to October 2026. Among guests who left a review, Austin was the top home city for Kingsland, at 14%.
8
Boerne
Of the 18 towns in the Texas Hill Country with 100 or more homes, Boerne had the longest typical stay, at 4.8 nights, in the 12 months to October 2026. Among guests who left a review, San Antonio was the top home city for Boerne, at 8.6%.

When

Busiest and Quietest Months in the Texas Hill Country

July, June and March rank as the busiest months for Airbnb nights in the Texas Hill Country, and February and January as the quietest. July is the busiest month in 15 of the 33 towns, while Wimberley and Canyon Lake peak in June, and Fredericksburg in March. Across the 33 towns, nightly rates run lowest in February, at about $332, and highest in July, at about $379. Across the 33 towns, stays run longest in January, at 3.7 nights, and shortest in September, at 2.7 nights.

July ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: July, June, March, May, November, December, October, August, September, April, February, January.

Month by month: rank, share of nights, typical stay and nightly rate

Months in the Texas Hill Country by rank, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Nightly rate
1	July	10.0%	3.5 nights	$379
2	June	9.9%	3.2 nights	$378
3	March	9.3%	3.3 nights	$355
4	May	8.7%	3.1 nights	$366
5	November	8.4%	3.0 nights	$353
6	December	8.4%	3.4 nights	$357
7	October	8.3%	2.9 nights	$356
8	August	8.2%	3.1 nights	$347
9	September	8.0%	2.7 nights	$336
10	April	7.9%	3.1 nights	$348
11	February	6.6%	3.4 nights	$332
12	January	6.3%	3.7 nights	$334

Who comes

Where Guests Come From in the Texas Hill Country

Among guests who left a review, 96.9% come from within the United States. The top home cities among those guests are Houston, Austin and San Antonio. Bandera draws the most from abroad, at 6.9%, among towns with 100 or more homes.

96.9% from within the United States

Among guests who left a review, as of October 2026

Top home cities

Among guests who left a review

Houston 11%
Austin 10%
San Antonio 6.6%
Dallas 3.6%
Fort Worth 1.8%

FAQ

Questions About Texas Hill Country Airbnb Data

How much do Airbnb homes earn in the Texas Hill Country?

AirROI estimates the average Airbnb home in the Texas Hill Country earned $36,044 in the 12 months to October 2026, at 32% occupancy and $361 a night. Across towns with 100 or more homes, revenue per home runs from $16,497 in Bandera to $57,965 in Kingsland.

Which of the 33 Texas Hill Country towns get the most Airbnb stays?

Fredericksburg (76,343), New Braunfels (27,209) and Wimberley (22,481) in the Texas Hill Country, by AirROI's estimated stays in the 12 months to October 2026.

When is the Texas Hill Country busiest on Airbnb?

AirROI ranks July first for Airbnb nights in the Texas Hill Country and January last, in the 12 months to October 2026.

How long do Airbnb guests stay in the Texas Hill Country?

AirROI puts the typical Airbnb stay in the Texas Hill Country at 3.3 nights in the 12 months to October 2026. Across towns with 100 or more homes, it runs from 2.6 nights in Fredericksburg to 4.8 nights in Boerne.

How many Airbnb homes are there in the Texas Hill Country?

AirROI counts 8,796 active Airbnb homes in the Texas Hill Country, as of October 2026. Town by town, that runs from 49 in Buchanan Dam to 2,204 in Fredericksburg.

Method

How These Numbers Are Made

Every figure is an AirROI estimate for the 12 months to October 2026, from the market page of each town listed here, and covers Airbnb only. Stays count bookings. For a file that spreads over 40 km, only homes within 40 km of another listed town's centre count as near the region. Homes and stays add up across the rows. Occupancy, nightly rate and revenue are averages weighted by each town's active homes, the way AirROI's state pages work them out, and a town's stale figures would be left out of them. The typical stay weights each town's stay by its stays. Busiest and quietest months weight each town by its Airbnb nights. These are region averages, not medians, and they cover only the rows on this page, so they do not count every home that uses the Texas Hill Country name. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, based on asking prices on booked nights, before cleaning, management, tax and any loan. Guest rating is out of 5. Origin counts guests who left a review.