Wimberley, Texas Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Wimberley, Texas? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $38,045 per year — at a $330 nightly rate, 34.5% occupancy, and a $119 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Wimberley's 602 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 36.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Wimberley?
In Wimberley, the headline Airbnb metrics are $38,045 in average annual revenue,34.5% occupancy, $330 ADR, and $119 in RevPAR, and guests book about 49 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Wimberley?
Understanding the monthly revenue variations for Airbnb listings in Wimberley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wimberley is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wimberley across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,139+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,630 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,524 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,363, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wimberley
What Is the Monthly Airbnb Occupancy Rate in Wimberley?
Maximize your bookings by understanding the Wimberley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wimberley:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wimberley
What Is the Average Airbnb Nightly Rate in Wimberley?
Effective short term rental pricing strategy in Wimberley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wimberley typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $624+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $365 or more.
- Typical properties (Median) charge around $240 per night.
- Entry-level properties (Bottom 25%) earn around $177 per night.
Average Daily Rate (ADR) Trend by Month in Wimberley
What Is the RevPAR for Airbnb in Wimberley?
RevPAR in Wimberley is currently $119. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $49 RevPAR.
- Typical properties (Median) generate $83 RevPAR.
- Strong performers (Top 25%) earn $143 RevPAR.
- Best-in-class (Top 10%) achieve $244 RevPAR.
Average Monthly RevPAR Trend in Wimberley
RevPAR Insights for Wimberley
- The average RevPAR in Wimberley is $119. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($244) and bottom 25% ($49) is $194, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Wimberley benchmarks. If your RevPAR falls below the median of $83, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $143+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Wimberley?
Wimberley's peak Airbnb season falls in July, June, May, while the softest stretch is January, February, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, May)
- Revenue averages $4,632 per month
- Occupancy rates average 40.3%
- Daily rates average $338
Shoulder Season
- Revenue averages $3,856 per month
- Occupancy maintains around 37.2%
- Daily rates hold near $323
Low Season (January, February, September)
- Revenue drops to average $2,755 per month
- Occupancy decreases to average 29.8%
- Daily rates adjust to average $311
Seasonality Insights for Wimberley
- The Airbnb seasonality pattern in Wimberley shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wimberley's highest earning potential, with monthly revenues climbing to $5,071, occupancy reaching 41.7%, and ADRs peaking at $347.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,544, occupancy could drop to 28.3%, and ADRs may adjust to $304.
- Lower occupancy paired with meaningful seasonality means hosts in Wimberley need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Wimberley seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Wimberley?
Wimberley, Texas, United States currently shows a low regulation profile despite having 602 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Wimberley to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Wimberley?
Location within Wimberley matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Blue Hole Regional Park | A natural swimming area and recreational park that attracts families and outdoor enthusiasts. Visitors come for swimming, picnicking, and hiking in a scenic environment. | Blue Hole, Hiking Trails, Picnic Areas, Swimming, Wildlife Viewing |
| Wimberley Square | The charming town center filled with local shops, restaurants, and art galleries. A popular destination for tourists looking to experience local culture and community events. | The Old Mill, Wimberley Market Days, Local Art Galleries, Shopping, Dining |
| Jacob's Well | A stunning natural spring that draws visitors for swimming and its beautiful surroundings. This area is popular for nature lovers and those looking for unique local attractions. | Jacob's Well, Swimming, Nature Trails, Photography Spots, Wildlife Viewing |
| Cypress Creek | A beautiful creek area perfect for tubing, fishing, and relaxation. This attracts families and groups looking for a day of fun in the water. | Cypress Creek Tubing, Fishing, Kayaking, Picnicking, Scenic Views |
| Wimberley Wine Trail | A picturesque route featuring local wineries and vineyards. It attracts wine enthusiasts and those looking to experience Texas wine culture. | Local Wineries, Wine Tastings, Breathtaking Views, Grapevine Tours |
| The Driftwood Estate Winery | An elegant winery known for its stunning views and fine wines. A great location for couples and wine lovers seeking a romantic getaway. | Wine Tastings, Vineyard Tours, Scenic Views, Event Hosting |
| Old Baldy | The iconic landmark of Wimberley with hiking trails and panoramic views of the surrounding area. A must-visit for outdoor enthusiasts and photographers. | Hiking Trails, Panoramic Views, Scenic Photography, Wildflowers |
| Peters Prairie | An expansive natural area ideal for hiking, birdwatching, and wildlife photography. Attracts nature lovers looking to explore Texas Hill Country landscapes. | Hiking Trails, Birdwatching, Wildlife Photography, Scenic Views |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Wimberley offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Wimberley?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wimberley
- The Wimberley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.4% of the 602 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wimberley, House properties are the most common (53.3%), reflecting the local real estate landscape.
- Houses represent a significant 53.3% portion, catering likely to families or larger groups.
- The presence of 12.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, apartment/condo, unique stays (combined 4.8%) offer potential for unique stay experiences.
Wimberley Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wimberley
- The dominant room capacity in Wimberley is 1 bedroom listings, making up 39.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.6% of the active Airbnb listings in Wimberley, indicating a high concentration in these sizes.
- A significant 32.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wimberley.
Wimberley Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wimberley
- The most common guest capacity trend in Wimberley vacation rentals is listings accommodating 4 guests (26.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Wimberley STR market, accounting for 52.2% of listings.
- 41.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wimberley.
- On average, properties in Wimberley are equipped to host 4.8 guests.
How Do Listings in Wimberley Compare on Quality?
Listing quality in Wimberley can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Wimberley
- At 33.6 photos per listing on average, Wimberley hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 25.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Wimberley averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Wimberley?
Amenity Prevalence
Amenity Insights for Wimberley
- Essential amenities in Wimberley that guests expect include: Air conditioning, Heating, Free parking on premises, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, TV, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wimberley: Air conditioning, Heating, Free parking on premises, Smoke alarm, Wifi.
- Prioritize adding missing essentials: Air conditioning, Heating, Free parking on premises, Smoke alarm, Wifi.
- Consider adding popular differentiators like Coffee maker or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wimberley to stay competitive.
Which Airbnb Amenities Boost Revenue in Wimberley?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Wimberley, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 98.5% | $38,591 | $2,044 | 1787.6% |
BidetHigh opportunity | 1.0% | $96,653 | $37,455 | 158.1% |
Pool tableHigh opportunity | 4.2% | $88,144 | $35,874 | 145.7% |
Arcade gamesHigh opportunity | 2.2% | $90,364 | $36,890 | 145.0% |
Life size gamesHigh opportunity | 2.5% | $89,299 | $36,735 | 143.1% |
Smoke alarm | 96.7% | $38,761 | $17,195 | 125.4% |
Cooking basics | 77.1% | $43,547 | $19,546 | 122.8% |
Sun loungersHigh opportunity | 9.3% | $74,108 | $34,346 | 115.8% |
Drying rack for clothingHigh opportunity | 4.3% | $77,644 | $36,257 | 114.1% |
Pack ’n play/Travel crib | 19.3% | $66,004 | $31,371 | 110.4% |
Revenue Impact Insights for Wimberley
- Heating tops the revenue impact list with a 1787.6% uplift — listings with this amenity earn $38,591 vs. $2,044 without it.
- High-opportunity amenities — Bidet, Pool table, Arcade games — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating, Smoke alarm — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Bidet — it has the best combination of high revenue impact and low market saturation in Wimberley.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Wimberley STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wimberley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWimberley Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Wimberley
- The typical guest profile for Airbnb in Wimberley consists of primarily domestic travelers (98%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.0% of guests.
- Key international markets include United States (98%) and United Kingdom (0.4%).
- Top languages spoken are English (69.9%) followed by Spanish (19.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Houston and Austin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Wimberley?
Listings in Wimberley average 4.82 out of 5 overall, with about 77.3 reviews per active listing and 41.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Wimberley
- With an overall rating of 4.82, Wimberley listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.91), while Value (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 41.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Wimberley Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wimberley
- The most common availability pattern in Wimberley falls within the 271-366 days range, representing 44.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wimberley (44%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Wimberley?
Average Booking Lead Time by Month
Booking Lead Time Insights for Wimberley
- The overall average booking lead time for vacation rentals in Wimberley is 49 days.
- Guests book furthest in advance for stays during November (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (59 days avg.) sees the longest lead times, while Summer (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Wimberley.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Wimberley averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Wimberley?
Guests in Wimberley stay about 2.8 nights on average, generating roughly 20,725 reservations and 34.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Wimberley
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Wimberley
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 34.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (3.3 nights) and shorten in Feb (2.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Wimberley Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
116 listings
19.3% of total
2 Nights
305 listings
50.7% of total
3 Nights
6 listings
1% of total
7-29 Nights
3 listings
0.5% of total
30+ Nights
172 listings
28.6% of total
Key Insights
- The most prevalent minimum stay requirement in Wimberley is 2 Nights, adopted by 50.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.0%) of the Wimberley Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (28.6%) caters to monthly stays (30+ nights) in Wimberley, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50.7% of Wimberley hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.3% currently do.
- A 2-night minimum appears standard (50.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 28.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wimberley.
Wimberley Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
128 listings
21.3% of total
Limited
21 listings
3.5% of total
Super Strict 60 Days
13 listings
2.2% of total
Flexible
42 listings
7% of total
Moderate
108 listings
18% of total
Firm
182 listings
30.3% of total
Strict
107 listings
17.8% of total
Cancellation Policy Insights for Wimberley
- The prevailing Airbnb cancellation policy trend in Wimberley is Firm, used by 30.3% of listings.
- There's a relatively balanced mix between guest-friendly (25.0%) and stricter (48.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 30.3% market standard in Wimberley.
- Regularly review your cancellation policy against competitors and market demand shifts in Wimberley.
How Much Are Airbnb Cleaning Fees in Wimberley?
Cleaning fees in Wimberley are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Wimberley
- 85.4% of listings charge a cleaning fee, making it standard practice in Wimberley. Guests expect it and factor it into their booking decisions.
- The gap between the average ($146) and median ($100) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 13.0% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Wimberley median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Wimberley Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wimberleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
12 Acres | 2 Homes | Views | Fire Pit | Pickleball
Entire Place • 8 bedrooms
Large Luxury Blanco Riverfront Home with Pool
Entire Place • 5 bedrooms
The Lodge at Little Ranches - Central & Sleeps 26!
Entire Place • 12 bedrooms
Riverfront | 5 Acres | 2 Hot Tubs | Sleeps 17
Entire Place • 6 bedrooms
Pool/Spa, Treenet, Pickle, Game Rm, View, Sleep 24
Entire Place • 7 bedrooms
Terracotta Retreat/ Sleeps 30!
Entire Place • 9 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Wimberley?
Learn from the best! This table showcases top-performing Airbnb hosts in Wimberley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hill Country Premier Lodging | 167 | $5,701,661 | 7233 | 4.65/5.0 |
| Jennifer | 8 | $897,730 | 260 | 4.98/5.0 |
| Shiloh | 5 | $817,523 | 133 | 4.93/5.0 |
| 7A Ranch & Wimberley Inn | 23 | $579,188 | 446 | 4.74/5.0 |
| Mallory | 9 | $561,855 | 517 | 4.98/5.0 |
| HOSTÎE Vacation Rentals | 3 | $527,857 | 49 | 5.00/5.0 |
| Jen And Gregory | 8 | $522,992 | 3748 | 4.94/5.0 |
| Cherri | 17 | $462,839 | 1208 | 4.83/5.0 |
| Roby | 3 | $425,529 | 467 | 4.97/5.0 |
| Vacay | 9 | $403,649 | 313 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wimberley.
Who Are the Airbnb Hosts in Wimberley?
Wimberley is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Wimberley
- With 50.0% Superhosts, Wimberley has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 42.0% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 8.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 78.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 18.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Wimberley averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Wimberley
These are the highest-grossing professional property management operations in Wimberley, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Hill Country Premier Lodging | 167 | $5,701,661 | $294 | 34.2% | 4.65/5 |
| Jennifer | 8 | $897,730 | $629 | 48.6% | 4.98/5 |
| Shiloh | 5 | $817,523 | $1,039 | 42.8% | 4.93/5 |
| HOSTÎE Vacation Rentals | 3 | $527,857 | $1,018 | 44.2% | 5.00/5 |
| Cherri | 17 | $462,839 | $292 | 27.2% | 4.83/5 |
| Roby | 3 | $425,529 | $810 | 51.7% | 4.97/5 |
| Vacay | 9 | $403,649 | $525 | 26.9% | 4.80/5 |
| Jeffrey | 5 | $392,710 | $1,063 | 23.7% | 4.96/5 |
| Tom | 6 | $338,433 | $547 | 29.4% | 4.92/5 |
| Natalie | 8 | $328,626 | $374 | 31.5% | 4.87/5 |
Management Company Insights for Wimberley
- The leading management company, Hill Country Premier Lodging, operates 167 listings with $5,701,661 in gross revenue — a useful benchmark for what scale looks like in Wimberley.
- Top managers average 23 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.89/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Wimberley's Airbnb Market Compare to Nearby Cities?
How does the Wimberley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Gillespie County, Wimberley has 13 percentage points lower occupancy and about $30 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hudson Bend | 54 | $5,692 | $675.94 | 31% |
| Jonestown | 58 | $5,269 | $533.93 | 31% |
| Kingsland | 250 | $4,302 | $601.33 | 26% |
| Gillespie County | 12 | $4,203 | $299.81 | 47% |
| Cottonwood Shores | 26 | $4,156 | $427.41 | 35% |
| West Lake Hills | 18 | $4,126 | $672.83 | 32% |
| Helotes | 48 | $3,920 | $323.76 | 41% |
| Briarcliff | 33 | $3,701 | $437.82 | 28% |
| Volente | 18 | $3,678 | $474.96 | 31% |
| Dripping Springs | 395 | $3,505 | $400.31 | 31% |
Frequently Asked Questions About Airbnb in Wimberley
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Wimberley.
How much do Airbnb hosts make in Wimberley?
Wimberley hosts earn about $38,045 per year on average, with an average nightly rate of $330 and RevPAR of $119. Those figures describe the typical revenue environment for active listings in Wimberley, Texas, not the ceiling for the best operators. Source: AirROI 2026 data, Wimberley market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Wimberley?
The average Airbnb occupancy rate in Wimberley is 34.5%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Wimberley?
Listings in Wimberley average $330 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Wimberley?
Wimberley currently has about 602 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Wimberley?
AirROI currently classifies the short-term rental regulation level in Wimberley as Low. The dataset also shows about 0.2% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Wimberley?
RevPAR in Wimberley is about $119. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Wimberley?
Occupancy of 34.5% means Wimberley is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $38,045, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Wimberley?
The average booking lead time in Wimberley is about 49 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Wimberley?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Wimberley include Blue Hole Regional Park, Wimberley Square, Jacob's Well. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Wimberley?
entire_home listings make up 88.4% of the active supply in Wimberley. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Wimberley compare to nearby Airbnb markets?
Among neighboring markets, Hudson Bend posts $68,310 in average annual revenue with 30.7% occupancy, compared to Wimberley's $38,045 and 34.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Wimberley?
The average Airbnb stay length in Wimberley is about 2.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Wimberley?
Airbnb listings in Wimberley average 4.82 out of 5 overall. About 41.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Wimberley?
Heating and Bidet are among the strongest revenue-linked amenities in Wimberley. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Wimberley?
Yes. About 85.4% of active Airbnb listings in Wimberley charge a cleaning fee, and the average fee is $146. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Wimberley?
A 50.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.