Tourism statisticsCity2026

Houston Tourism Statistics: 53.9M Visitors in 2024

Source: AirROI Reviewed by , Founder @ AirROI Updated

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights
1,110,513
Typical Airbnb stay
6.4 nights
Busiest Airbnb month
March
From within the United States, among guests who left a review
88%

Key facts

Houston Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

  • Houston First Corporation puts Houston at 53.9 million visitors in 2024.

Airbnb stays

  • AirROI puts Airbnb stays in Houston at 174,669 in the 12 months to October 2026.
  • AirROI estimates Airbnb stays in Houston added up to 1,110,513 nights in the 12 months to October 2026.
  • AirROI estimates a typical Airbnb stay in Houston lasted 6.4 nights in the 12 months to October 2026, booked about 32 days ahead.

Busiest months

  • AirROI ranks March the busiest Airbnb month in Houston in the 12 months to October 2026, followed by June and October, with February the quietest.
  • AirROI estimates Airbnb in Houston had no single high season in the 12 months to October 2026: the three busiest months were March, June and October.
  • AirROI estimates Airbnb stays in Houston in June were booked furthest ahead, about 50 days, against 21 days for September, in the 12 months to October 2026.

Guests

  • AirROI estimates 88% of Houston Airbnb guests who left a review as of October 2026 were from within the United States, and Mexico at 4% and Canada at 1.2% were the top countries abroad.
  • Among Houston Airbnb guests who left a review as of October 2026, Houston was the top origin city at 10%, ahead of Austin at 4.4%, AirROI estimates.

By place

  • AirROI ranks Houston 2nd for Airbnb stays among the 128 towns it lists in Texas in the 12 months to October 2026.

Official numbers

How Many Tourists Visit Houston?

Houston First Corporation counted 53.9 million visitors in 2024.

Official tourism figures for Houston: what each counts, its year and its publisher
FigureWhat it countsYearPublisher
53.9 millionVisitorsTotal visitors to the City of Houston2024Houston First Corporation

Airbnb stays

Airbnb Stays in Houston

Houston had 9,231 Airbnb homes in the 12 months to October 2026. They took an estimated 174,669 stays and 1,110,513 nights. A typical stay lasted 6.4 nights and was booked about 32 days ahead, longer than the worldwide stay of 5.2 nights.

Airbnb homes
9,231
Airbnb stays, estimate
174,669
Airbnb nights, estimate
1,110,513
Typical stay
6.4 nights
Booked ahead
32 days

Busiest months

When Is the Busiest Time in Houston?

On Airbnb, March was the busiest month in Houston in the 12 months to October 2026, then June and October. February was the quietest. The busiest months do not sit together, so there is no single high season.

March ranks first, February last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

  • Three busiest months
  • Other months

From busiest to quietest: March, June, October, May, December, November, August, September, January, April, July, February.

Month by month: rank and days booked ahead
Airbnb months in Houston by rank, with share of nights and days booked ahead, 12 months to October 2026
MonthShare of nightsBooked ahead
March10.6%37 days
June9.1%50 days
October8.5%30 days
May8.5%29 days
December8.4%24 days
November8.3%31 days
August8.1%25 days
September7.9%21 days
January7.8%23 days
April7.8%27 days
July7.7%50 days
February7.4%28 days

Share is each month's part of the year's Airbnb nights. Days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Houston Airbnb Guests Come From?

About nine in ten Houston Airbnb guests who left a review as of October 2026 were from within the United States (88%), and the top countries abroad were Mexico at 4% and Canada at 1.2%, AirROI estimates. Among the same guests, Houston was the top origin city at 10%, ahead of Austin at 4.4%. The figures rest on 470,023 reviews, written over many years.

88% from within the United States

Among guests who left a review, as of October 2026

  • From within the United States 88%
  • From abroad 12%

Top countries abroad

Among guests who left a review

  • Mexico 4%
  • Canada 1.2%
  • United Kingdom 1%

Top origin cities

Among guests who left a review

  • Houston 10%
  • Austin 4.4%
  • Dallas 3.2%
  • New York 2.8%
  • San Antonio 2.8%

FAQ

Questions About Tourism in Houston

How many tourists visit Houston?

Houston had 53.9 million visitors in 2024, according to Houston First Corporation. AirROI estimates 174,669 Airbnb stays in Houston in the 12 months to October 2026, which is a separate count of bookings.

When is the busiest time in Houston?

The busiest Airbnb month in Houston in the 12 months to October 2026 was March, then June and October.

What is the quietest month in Houston?

February was the quietest Airbnb month in Houston in the 12 months to October 2026, ranking 12th of 12, and July ranked 11th. Stays in February were booked about 28 days ahead, against 50 days for June.

How long is a typical Airbnb stay in Houston?

A typical Airbnb stay in Houston lasted 6.4 nights in the 12 months to October 2026, booked about 32 days ahead. That is longer than the worldwide 5.2 nights.

Where do Airbnb guests in Houston come from?

Of Houston Airbnb guests who left a review as of October 2026, 88% were from within the United States, AirROI estimates. The top countries abroad were Mexico at 4% and Canada at 1.2%. Among the same guests, the top origin city was Houston at 10%, ahead of Austin at 4.4%.

Are Airbnb stays the same as tourists?

No. Houston First Corporation counts visitors (53.9 million in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 174,669 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 174,669 stays at 6.36 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 470,023 reviews and describes guests who left a review, not everyone who stayed. Read the method page.