Marfa, Texas Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Marfa, Texas? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $30,403 per year — at a $246 nightly rate, 38.1% occupancy, and a $93 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Marfa's 201 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 36.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Marfa?
In Marfa, the headline Airbnb metrics are $30,403 in average annual revenue,38.1% occupancy, $246 ADR, and $93 in RevPAR, and guests book about 45 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Marfa?
Understanding the monthly revenue variations for Airbnb listings in Marfa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marfa is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marfa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,621+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,602 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,136 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,119, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marfa
What Is the Monthly Airbnb Occupancy Rate in Marfa?
Maximize your bookings by understanding the Marfa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marfa:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marfa
What Is the Average Airbnb Nightly Rate in Marfa?
Effective short term rental pricing strategy in Marfa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marfa typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $414+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $246 or more.
- Typical properties (Median) charge around $178 per night.
- Entry-level properties (Bottom 25%) earn around $132 per night.
Average Daily Rate (ADR) Trend by Month in Marfa
What Is the RevPAR for Airbnb in Marfa?
RevPAR in Marfa is currently $93. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $41 RevPAR.
- Typical properties (Median) generate $71 RevPAR.
- Strong performers (Top 25%) earn $106 RevPAR.
- Best-in-class (Top 10%) achieve $172 RevPAR.
Average Monthly RevPAR Trend in Marfa
RevPAR Insights for Marfa
- The average RevPAR in Marfa is $93. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($172) and bottom 25% ($41) is $132, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Oct and bottoms out in Aug, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Marfa benchmarks. If your RevPAR falls below the median of $71, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $106+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Marfa?
Marfa's peak Airbnb season falls in October, March, November, while the softest stretch is January, February, August. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, March, November)
- Revenue averages $3,866 per month
- Occupancy rates average 49.0%
- Daily rates average $258
Shoulder Season
- Revenue averages $2,857 per month
- Occupancy maintains around 38.2%
- Daily rates hold near $239
Low Season (January, February, August)
- Revenue drops to average $2,295 per month
- Occupancy decreases to average 33.3%
- Daily rates adjust to average $242
Seasonality Insights for Marfa
- Airbnb seasonality in Marfa is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Marfa's highest earning potential, with monthly revenues climbing to $4,415, occupancy reaching 55.1%, and ADRs peaking at $281.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,245, occupancy could drop to 31.9%, and ADRs may adjust to $225.
- Lower occupancy paired with meaningful seasonality means hosts in Marfa need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Marfa, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Marfa?
Low regulation and minimal registration activity in Marfa, Texas, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Marfa to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Marfa?
Location within Marfa matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marfa Downtown | The heart of Marfa, known for its vibrant arts scene, restaurants, and shops. Visitors enjoy close proximity to galleries and cultural events, making it a popular spot for those seeking the unique vibe of Marfa. | Chinati Foundation, Marfa Lights Viewing Area, Marfa Book Company, The Do Your Own Thing Gallery, El Cosmico |
| East Marfa | A quieter residential area with beautiful views of the surrounding landscapes. Ideal for guests seeking a peaceful retreat while still being close to town attractions. | Marfa Film Festival, Desert Botanical Garden, Local artist studios, Scenic viewpoints |
| West Marfa | Known for its stunning high desert views, West Marfa offers visitors a chance to experience the vast Texas landscape. Attractive for glamping and outdoor enthusiasts looking to escape the city. | Big Bend National Park, Marfa Prada Store, Scenic drive to Alpine, Outdoor art installations |
| Marfa Lights Viewing Area | Famous for the mysterious lights that appear in the desert, it attracts tourists interested in the paranormal and natural phenomena. Unique location for unique experiences. | Marfa Lights Viewing Area, Nearby campsites, Star gazing spots |
| Ranch Road | Scenic route with access to beautiful ranches and natural settings. Ideal for guests looking to experience western lifestyle and outdoor activities. | Local ranch tours, Horseback riding, Stargazing opportunities |
| Near Chinati Hot Springs | Offers a relaxing getaway with access to natural hot springs. Perfect for guests seeking wellness and relaxation. | Chinati Hot Springs, Natural scenery, Hiking trails |
| Marfa Airport Area | Convenient for travelers using the small airport in Marfa. Also attracts aviation enthusiasts and offers a unique stay surrounded by the open sky. | Airplane viewing, Nearby hiking, Open air museums |
| Brewster County | Larger area encompassing Marfa, offering diverse landscapes and attractions. Great for guests looking to explore the greater West Texas region. | Big Bend National Park, Local wildlife viewing, Historic sites in Marfa |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Marfa offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Marfa?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marfa
- The Marfa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.1% of the 201 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marfa, House properties are the most common (61.7%), reflecting the local real estate landscape.
- Houses represent a significant 61.7% portion, catering likely to families or larger groups.
- The presence of 14.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 3.5%) offer potential for unique stay experiences.
Marfa Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marfa
- The dominant room capacity in Marfa is 1 bedroom listings, making up 45.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.2% of the active Airbnb listings in Marfa, indicating a high concentration in these sizes.
- A significant 21.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marfa.
Marfa Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marfa
- The most common guest capacity trend in Marfa vacation rentals is listings accommodating 2 guests (34.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Marfa STR market, accounting for 59.2% of listings.
- 23.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marfa.
- On average, properties in Marfa are equipped to host 3.8 guests.
How Do Listings in Marfa Compare on Quality?
Listing quality in Marfa can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Marfa
- At 30.8 photos per listing on average, Marfa hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 27.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Marfa averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Marfa?
Amenity Prevalence
Amenity Insights for Marfa
- Essential amenities in Marfa that guests expect include: Air conditioning, Heating, Wifi, Hot water, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Shampoo, Coffee maker, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marfa: Air conditioning, Heating, Wifi, Hot water, Smoke alarm.
- Prioritize adding missing essentials: Air conditioning, Heating, Wifi, Hot water, Smoke alarm.
- Consider adding popular differentiators like Shampoo or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marfa to stay competitive.
Which Airbnb Amenities Boost Revenue in Marfa?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Marfa, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
BikesHigh opportunity | 3.5% | $81,169 | $28,571 | 184.1% |
Rice makerHigh opportunity | 2.5% | $79,605 | $29,147 | 173.1% |
Pets allowed | 73.1% | $36,612 | $13,498 | 171.2% |
Sun loungersHigh opportunity | 9.5% | $70,744 | $26,191 | 170.1% |
BidetHigh opportunity | 3.0% | $67,072 | $29,274 | 129.1% |
Books and reading material | 45.8% | $43,694 | $19,184 | 127.8% |
Hot water | 95.5% | $31,172 | $13,993 | 122.8% |
CribHigh opportunity | 3.5% | $64,352 | $29,178 | 120.6% |
Bed linens | 90.5% | $31,933 | $15,746 | 102.8% |
Clothing storage | 63.7% | $37,257 | $18,383 | 102.7% |
Revenue Impact Insights for Marfa
- Bikes tops the revenue impact list with a 184.1% uplift — listings with this amenity earn $81,169 vs. $28,571 without it.
- High-opportunity amenities — Bikes, Rice maker, Sun loungers — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Hot water, Bed linens — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Bikes — it has the best combination of high revenue impact and low market saturation in Marfa.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Marfa STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marfa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarfa Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Marfa
- The typical guest profile for Airbnb in Marfa consists of primarily domestic travelers (95%), often arriving from nearby Austin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.6% of guests.
- Key international markets include United States (94.6%) and United Kingdom (0.8%).
- Top languages spoken are English (62.1%) followed by Spanish (20.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Austin and Houston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Marfa?
Listings in Marfa average 4.9 out of 5 overall, with about 131.4 reviews per active listing and 65.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Marfa
- With an overall rating of 4.9, Marfa listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.95), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 65.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Marfa Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marfa
- The most common availability pattern in Marfa falls within the 181-270 days range, representing 46.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Marfa (45.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Marfa?
Average Booking Lead Time by Month
Booking Lead Time Insights for Marfa
- The overall average booking lead time for vacation rentals in Marfa is 45 days.
- Guests book furthest in advance for stays during October (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (64 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Marfa.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Marfa averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Marfa?
Guests in Marfa stay about 3.3 nights on average, generating roughly 6,164 reservations and 30.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Marfa
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Marfa
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 30.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (4.1 nights) and shorten in Mar (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Marfa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
85 listings
42.3% of total
2 Nights
72 listings
35.8% of total
3 Nights
7 listings
3.5% of total
30+ Nights
37 listings
18.4% of total
Key Insights
- The most prevalent minimum stay requirement in Marfa is 1 Night, adopted by 42.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.1%) of the Marfa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.4%) caters to monthly stays (30+ nights) in Marfa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.3% of Marfa hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marfa.
Marfa Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
0.5% of total
Limited
2 listings
1% of total
Flexible
24 listings
11.9% of total
Moderate
100 listings
49.8% of total
Firm
55 listings
27.4% of total
Strict
19 listings
9.5% of total
Cancellation Policy Insights for Marfa
- The prevailing Airbnb cancellation policy trend in Marfa is Moderate, used by 49.8% of listings.
- There's a relatively balanced mix between guest-friendly (61.7%) and stricter (36.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 49.8% market standard in Marfa.
- Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Marfa.
How Much Are Airbnb Cleaning Fees in Marfa?
Cleaning fees in Marfa are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Marfa
- 87.6% of listings charge a cleaning fee, making it standard practice in Marfa. Guests expect it and factor it into their booking decisions.
- The gap between the average ($100) and median ($70) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.8% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Marfa median of $70. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Marfa Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marfabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Whole hotel for rent 23 rooms.
Private Room • 23 bedrooms
The Dean House on 2 Acres with a Barn - Marfa Gem.
Entire Place • 3 bedrooms
Friedman Ranch
Entire Place • 3 bedrooms
Dickson Marfa House
Entire Place • 7 bedrooms
Bohemio Rebel: Entire Lodge
Entire Place • 4 bedrooms
Pik-Pak - E - Entire Property
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Marfa?
Learn from the best! This table showcases top-performing Airbnb hosts in Marfa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Trans Pecos Property Managemen | 54 | $2,079,449 | 5154 | 4.91/5.0 |
| Sondra | 8 | $497,062 | 690 | 4.72/5.0 |
| Ylana | 9 | $266,931 | 1539 | 4.88/5.0 |
| Simone | 2 | $185,807 | 52 | 4.95/5.0 |
| Jared | 5 | $179,966 | 88 | 4.96/5.0 |
| The Marfa Stay | 5 | $178,400 | 1062 | 4.96/5.0 |
| Clark & Adam | 6 | $160,566 | 1368 | 4.95/5.0 |
| Jacqueline | 4 | $148,934 | 643 | 4.96/5.0 |
| The Hotel Paisano | 4 | $134,161 | 17 | 4.78/5.0 |
| Lawrence | 2 | $123,742 | 106 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marfa.
Who Are the Airbnb Hosts in Marfa?
Marfa is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Marfa
- With 76.1% Superhosts, Marfa has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 86.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 55.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Marfa averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Marfa
These are the highest-grossing professional property management operations in Marfa, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Trans Pecos Property Managemen | 54 | $2,079,449 | $249 | 47.5% | 4.91/5 |
| Jared | 5 | $179,966 | $321 | 29.6% | 4.96/5 |
| The Marfa Stay | 5 | $178,400 | $198 | 47.0% | 4.96/5 |
| Stephan | 2 | $59,696 | $186 | 40.5% | 4.87/5 |
Management Company Insights for Marfa
- The leading management company, Trans Pecos Property Managemen, operates 54 listings with $2,079,449 in gross revenue — a useful benchmark for what scale looks like in Marfa.
- Top managers average 17 properties each, suggesting professional management in Marfa still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.92/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 4.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Marfa's Airbnb Market Compare to Nearby Cities?
How does the Marfa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Alpine, Marfa has 5 percentage points lower occupancy and about $54 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Terlingua | 301 | $3,045 | $238.09 | 42% |
| Marathon | 29 | $2,863 | $247.94 | 39% |
| Study Butte | 60 | $2,226 | $219.30 | 38% |
| Alpine | 163 | $2,181 | $191.46 | 43% |
| Fort Davis | 68 | $1,934 | $247.07 | 33% |
| Brewster County | 15 | $1,484 | $162.12 | 39% |
| Dell City | 14 | $1,269 | $134.76 | 33% |
| Presidio | 20 | $1,084 | $156.55 | 28% |
| Pecos | 15 | $751 | $140.49 | 32% |
| Juárez | 117 | $459 | $66.49 | 34% |
Frequently Asked Questions About Airbnb in Marfa
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Marfa.
How much do Airbnb hosts make in Marfa?
Marfa hosts earn about $30,403 per year on average, with an average nightly rate of $246 and RevPAR of $93. Those figures describe the typical revenue environment for active listings in Marfa, Texas, not the ceiling for the best operators. Source: AirROI 2026 data, Marfa market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Marfa?
The average Airbnb occupancy rate in Marfa is 38.1%. October is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Marfa?
Listings in Marfa average $246 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Marfa?
Marfa currently has about 201 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Marfa?
AirROI currently classifies the short-term rental regulation level in Marfa as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Marfa?
RevPAR in Marfa is about $93. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Marfa?
Occupancy of 38.1% means Marfa is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $30,403, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Marfa?
The average booking lead time in Marfa is about 45 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Marfa?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Marfa include Marfa Downtown, East Marfa, West Marfa. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Marfa?
entire_home listings make up 85.1% of the active supply in Marfa. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Marfa compare to nearby Airbnb markets?
Among neighboring markets, Terlingua posts $36,545 in average annual revenue with 42.2% occupancy, compared to Marfa's $30,403 and 38.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Marfa?
The average Airbnb stay length in Marfa is about 3.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Marfa?
Airbnb listings in Marfa average 4.9 out of 5 overall. About 65.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Marfa?
Bikes and Rice maker are among the strongest revenue-linked amenities in Marfa. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Marfa?
Yes. About 87.6% of active Airbnb listings in Marfa charge a cleaning fee, and the average fee is $100. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Marfa?
A 76.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.