Lakefront Luxe 6BR/4.5B Home with Pool & Hot Tub Entire home · 6 bedrooms Rated 4.75 - Revenue
- $231,574
- Occupancy
- 57.6%
- Daily rate
- $967
Airbnb market data · 202612 months to September 2026
Rowlett, TX Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Rowlett brought in $35,023 over the 12 months through September 2026, about 30% more than the Texas average of $26,925.
The short answer
Rowlett Airbnb Market at a Glance
Rates in Rowlett run ahead of the Texas average, with bookings close to it. Listings averaged $351 a night and were booked on 39% of available nights, against $265 and 37% for the Texas average.
Timing matters: in July, usually the best month, the average listing earns about 2.4 times as much as in January, usually the slowest.
With 113 active listings, Rowlett is the 117th-largest of 442 Texas markets AirROI tracks. From a year earlier, average revenue fell 6% while the number of active listings grew 51%.
Browse the live Rowlett Airbnb market
See Every Rowlett Listing
Revenue
How Much Do Airbnb Hosts Make in Rowlett?
Gross bookings per Rowlett listing averaged $35,023 over the 12 months to September 2026 (Texas average: $26,925), before cleaning, platform and management costs and taxes.
In a typical year, the average Rowlett listing brings in $7,110 in July, its best month, and $3,010 in January, its slowest. June runs within 2% of July, so either can come out on top in a given year. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.1 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $11,100+ a month, about three times the typical property.
- Strong performers (top 25%) earn $6,850 or more, roughly $3,200 a month above the median.
- Typical properties (median) earn about $3,700 a month.
- Entry-level properties (bottom 25%) earn $1,660 or less, about 45% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.4 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $4,760 $8,570 $2,720
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Rowlett Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
June 2026 led on revenue and nightly rate; bookings peaked in July 2026. Across the past two years, July is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $3,745 | 35.7% | $331 | $125 | 21 days | 7.2 nights |
| Oct 2025 | $4,675 | 41.1% | $335 | $151 | 30 days | 5.2 nights |
| Nov 2025 | $5,064 | 39.6% | $358 | $169 | 25 days | 6 nights |
| Dec 2025 | $5,448 | 43.3% | $354 | $176 | 22 days | 5.7 nights |
| Jan 2026 | $3,295 | 35.8% | $307 | $106 | 16 days | 6.7 nights |
| Feb 2026 | $3,015 | 35.9% | $301 | $108 | 19 days | 5.4 nights |
| Mar 2026 | $4,866 | 46.7% | $331 | $157 | 21 days | 8 nights |
| Apr 2026 | $4,067 | 39.1% | $335 | $136 | 24 days | 6.2 nights |
| May 2026 | $4,618 | 37.2% | $391 | $149 | 25 days | 5.4 nights |
| Jun 2026 | $8,570 | 47.6% | $480 | $286 | 33 days | 7.5 nights |
| Jul 2026 | $8,171 | 52.9% | $442 | $264 | 36 days | 7.4 nights |
| Aug 2026 | $4,384 | 38.3% | $357 | $141 | 25 days | 4.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Rowlett listing earns about $3,700 a month, but one property can land well above or below that. The Airbnb estimator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Rowlett Profitable?
Yes, when it's run well. The average Rowlett Airbnb took in $35,023 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,930 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,610 a month.
Cleaning it yourself keeps the $3,430 a year guests pay in cleaning fees, for about $2,220 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,670 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Rowlett Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $31,593 | $58,410 |
| Cleaning fees guests pay10% of Rowlett bookings | $3,430 | $6,340 |
| Gross bookings | $35,023 | $64,750 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 76% of Rowlett listings on Simplified Pricing, 3% for the rest | −$4,380 | −$8,100 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,430 | −$6,340 |
| Utilities and internetAbout 5% of bookings | −$1,750 | −$3,240 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$700 | −$1,290 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,050 | −$1,940 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$350 | −$350 |
| Permit and registrationWhere one is required | −$180 | −$180 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$11,840 | −$21,440 |
| Left for housing costs, then profit | $23,183about $1,930 a month | $43,310about $3,610 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Rowlett Airbnb Profit
The estimate starts from Rowlett's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Rowlett home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Rowlett's Top Earners Get There
- More nights booked. The busiest quarter of Rowlett listings are booked on 58% or more of their nights, against 39% for the median listing. Ten more booked nights a year at the median rate of $300 adds about $3,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $470 a night or more, against a median of $300. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $3,160 a year.
- Open for the busy months. In a typical year, July brings the average listing about $7,110, against $3,010 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Rowlett listings average 4.78 stars, and 33% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $5,400 a month, against $2,920 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Rowlett?
Rowlett listings were booked on 39% of the nights they were open over the past year, 2 percentage points above the Texas average (37%) and 2 points below the U.S. average (41%). In a typical year, occupancy climbs to 50% in July and falls to 33% in January.
The busiest tenth of listings are booked about 3.6 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 75%+ of open nights, 36 points above the median.
- Strong performers (top 25%) fill 58% or more, roughly four nights a week.
- Typical properties (median) fill about 39% of open nights.
- Entry-level properties (bottom 25%) fill 21% or less, under two nights a week.
July is usually the busiest month in Rowlett, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 42% 53% 31%
The 12-month rate of 39% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Rowlett?
The average nightly rate in Rowlett, known as ADR (average daily rate), was $351 over the past year, about 32% above the Texas average of $265 and about 10% above the U.S. average of $320. In a typical year, rates peak in June at about $415 and bottom out in January and February at about $305.
Prices span a wide range: the top 10% charge about four times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $680+ a night, about 2.3 times the median.
- Strong performers (top 25%) charge $470 or more, about $170 above the median.
- Typical properties (median) charge about $300 a night.
- Entry-level properties (bottom 25%) charge $175 or less, about 58% of the median.
June rates run 35% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $346 $480 $301
What Is the RevPAR for Airbnb in Rowlett?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Rowlett it averaged $139 over the past year, from about $97 in a typical January to about $233 in a typical June.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $278+ per open night, about 2.4 times the median.
- Strong performers (top 25%) earn $182 or more, about $65 a night above the median.
- Typical properties (median) earn about $117 per open night.
- Entry-level properties (bottom 25%) earn $61 or less, about half of the median.
June RevPAR is about 2.4 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $156 $286 $88
The 12-month RevPAR of $139 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Rowlett
Rowlett has two high seasons, June–July and December, which makes it a moderately seasonal market. Business is slowest in January and February and slows again in April and May.
Average revenue by month in Rowlett
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $4,760 $7,110 $3,010
Revenue by month in Rowlett in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $3,010 |
| February | Low season | $3,250 |
| March | Shoulder season | $4,420 |
| April | Low season | $3,980 |
| May | Low season | $4,370 |
| June | High season | $7,000 |
| July | High season | $7,110 |
| August | Shoulder season | $4,540 |
| September | Shoulder season | $4,450 |
| October | Shoulder season | $4,710 |
| November | Shoulder season | $5,110 |
| December | High season | $5,210 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–July | $7,060 | 48% | $402 |
| High seasonDecember | $5,210 | 45% | $359 |
| Shoulder seasonMarch, August–November | $4,650 | 41% | $337 |
| Low seasonJanuary–February, April–May | $3,650 | 37% | $327 |
How Far in Advance Do Guests Book Airbnb in Rowlett?
Guests book Rowlett stays 26 days ahead on average (about four weeks). July stays are booked furthest out, about 33 days ahead, and January stays closest to arrival, about 16 days. A typical July booking is made in mid-June.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 25 days 38 days 15 days
Permits
Airbnb Permits and Registration in Rowlett
None of the 113 active listings in Rowlett display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Rowlett.
Neighborhoods
Best Neighborhoods for Airbnb in Rowlett
AirROI's area guide picks eight Rowlett neighborhoods that draw short-term rental guests, led by Lake Ray Hubbard, Downtown Rowlett and Parks and Recreation Area. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Ray Hubbard | Beautiful lake area offering outdoor activities, fishing, and stunning views. Popular destination for families and travelers looking for waterfront experiences. | Lake Ray Hubbard, Rockwall Harbor, Trophy Club Park, Shoreline Trail, Party Cove |
| Downtown Rowlett | Growing urban center with shops, restaurants, and community events. Attracts visitors looking for a local vibe and easy access to amenities. | Rowlett Community Centre, The Plaza at Rowlett, local restaurants and cafes, Rowlett Farmers Market |
| Parks and Recreation Area | Includes several parks and recreational facilities, perfect for families and outdoor enthusiasts. Great for hosting guests looking for active lifestyles. | Puff Puff Pass Park, Heritage Park, Braun Park, Rowlett Nature Trail |
| Hidden Lake | Quiet residential area with access to lakeside activities and nature trails, appealing to those seeking a peaceful retreat. | Hidden Lake, nature trails, local parks, fishing spots |
| North Rowlett | Suburban area with a family-friendly atmosphere and close proximity to schools and amenities. Attractive for long-term guests and families. | local schools, family parks, shopping centers, community centers |
| Rowlett Historic District | Charming historic area with antique shops and a sense of community. Great for guests who appreciate history and culture. | historic homes, local boutiques, community events, Rowlett Historical Museum |
| Riverside Park | Scenic park area along the riverside, perfect for outdoor lovers. Ideal for hosting guests interested in nature and activities. | Riverside Park, walking trails, picnic areas, fishing spots |
| South Rowlett | A residential neighborhood that offers a suburban feel with local amenities and parks, great for families and longer stays. | local grocery stores, community parks, family restaurants, neighborhood events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Rowlett Airbnb Listings by Type and Size
Entire homes make up 86% of listings in Rowlett, alongside 16 private-room listings (14%). Houses account for 94% of the stock; hotels, guesthouses and B&Bs come next at 3%.
Mostly entire homes, with a private-room segment
Rowlett Airbnb listings by room type
- Entire home 86%
- Private room 14%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 85.8% | 97 |
| Private room | 14.2% | 16 |
Houses dominate the property mix
Rowlett Airbnb listings by property type
- House 94%
- Hotel/Boutique 3%
- Cabin/Outdoor 2%
- Unique stay <1%
- Others <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 93.8% | 106 |
| Hotel/Boutique | 2.7% | 3 |
| Cabin/Outdoor | 1.8% | 2 |
| Unique stay | 0.9% | 1 |
| Others | 0.9% | 1 |
How Many Bedrooms Do Airbnb Listings in Rowlett Have?
Most Rowlett homes are built for groups: 89% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (33%). Shares are of the 97 entire homes that give a bedroom count; rented rooms are left out.
Rowlett entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
5%
6%
33%
26%
30%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 5.2% | 5 |
| 2 bedrooms | 6.2% | 6 |
| 3 bedrooms | 33.0% | 32 |
| 4 bedrooms | 25.8% | 25 |
| 5+ bedrooms | 29.9% | 29 |
What Each Home Size Earns in Rowlett
A typical three-bedroom home in Rowlett earned $23,800 over the past year, against $69,800 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 3 bedrooms | 32 | $23,800 | $29,800 | $318 | 39% |
| 4 bedrooms | 25 | $29,400 | $37,100 | $374 | 38% |
| 5+ bedrooms | 29 | $69,800 | $64,100 | $606 | 37% |
How Many Guests Do Airbnbs in Rowlett Sleep?
Rowlett is a group-trip market: 73% of listings sleep eight or more guests, about 6.5 times the share of the next most common size, six guests (11%). Shares are of the 97 listings with a guest capacity on file (86% of the market).
Rowlett listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
6%
3%
3%
11%
3%
73%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 6.2% | 6 |
| 4 guests | 3.1% | 3 |
| 5 guests | 3.1% | 3 |
| 6 guests | 11.3% | 11 |
| 7 guests | 3.1% | 3 |
| 8+ guests | 73.2% | 71 |
How Rowlett Airbnb Listings Are Set Up
Rowlett hosts set up an average of 5.1 beds per listing. About four in ten listings (39%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 20
- Beds per listing
- 5.1
- Show exact location
- 39%
What Amenities Do Airbnb Listings in Rowlett Offer?
Washers are close to standard in Rowlett: 96% of listings have one, and 80% have a dedicated workspace.
Share of Rowlett listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Rowlett
Listings in Rowlett with a barbecue grill earned about 2.2 times as much a year, on average, as those without: $43,800 against $19,600. The gap is smaller for a pool (about twice as much) and a backyard (about twice as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Rowlett listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| BBQ grill | 64% | $43,800 | $19,600 | +124% |
| Pool | 40% | $51,100 | $24,400 | +109% |
| Backyard | 76% | $40,000 | $19,200 | +108% |
| Patio or balcony | 71% | $40,700 | $21,400 | +90% |
| Sun loungers | 27% | $52,400 | $28,500 | +84% |
| Hot tub | 29% | $51,100 | $28,400 | +80% |
| Dedicated workspace | 80% | $38,500 | $21,500 | +79% |
| Waterfront | 22% | $52,900 | $29,900 | +77% |
| Fire pit | 28% | $50,700 | $28,800 | +76% |
| Pets allowed | 66% | $40,100 | $25,000 | +60% |
Guests
Who Books Airbnbs in Rowlett?
Rowlett draws mostly domestic guests: 95% of those who left reviews live in the United States. No single city dominates: Dallas is the largest source, at about 9% of reviews. English is spoken by 74% of guests, and Spanish by 20%.
95% of Rowlett guests are domestic
Where guests who left reviews live
- Domestic 95%
- International 5%
Where Rowlett guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Dallas | 8.6% |
| Houston | 4.7% |
| Austin | 3.0% |
| San Francisco | 1.9% |
| San Antonio | 1.9% |
Where Rowlett guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 95.3% |
| Mexico | 1.3% |
| United Kingdom | 0.6% |
| Canada | 0.4% |
Languages spoken by Rowlett guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 73.7% |
| Spanish | 20.0% |
| German | 1.4% |
| Russian | 1.1% |
| Chinese | 0.7% |
What Are Airbnb Guest Ratings in Rowlett?
Rowlett Airbnbs average 4.78 stars, and 33% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.71, against 4.91 for check-in.
Check-in scores highest in Rowlett; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.81 |
| Cleanliness | 4.75 |
| Communication | 4.89 |
| Location | 4.86 |
| Check-in | 4.91 |
| Value | 4.71 |
Booking patterns
How Guests Book in Rowlett: Stays, Rules and Fees
More than nine in ten Rowlett listings are open to guests more than 180 days a year, but only 11% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 34% of listings; blocked nights include any the host closes off.
Days a year Rowlett listings are open to guests
Share of listings by days a year
- 271-366 days 58%
- 181-270 days 35%
- 91-180 days 7%
- 31-90 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 57.5% | 65 |
| 181-270 days | 34.5% | 39 |
| 91-180 days | 7.1% | 8 |
| 31-90 days | 0.9% | 1 |
Days a year Rowlett listings are booked or blocked
Share of listings by days a year
- 271-366 days 2%
- 181-270 days 9%
- 91-180 days 33%
- 31-90 days 34%
- 1-30 days 23%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.8% | 2 |
| 181-270 days | 8.8% | 10 |
| 91-180 days | 32.7% | 37 |
| 31-90 days | 33.6% | 38 |
| 1-30 days | 23.0% | 26 |
What Is the Average Length of Stay for Airbnb in Rowlett?
Bookings in Rowlett average 4.7 to 7 nights depending on the month, longest in April and shortest in August. Listings took about 17 bookings each over the year, some 1,780 in all. More than half of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Rowlett
Average nights per booking, by month of stay
Average 6.1 nights 7 nights 4.7 nights
Two-year average by calendar month.
Rowlett Airbnb Minimum Stay Requirements
More than half of listings in Rowlett accept stays of one or two nights. A smaller group, 9%, takes only stays of 30 nights or more.
Minimum stay set by Rowlett listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Rowlett?
Firm is the most common cancellation policy in Rowlett, used by 37% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. More than four in ten listings offer Flexible or Moderate terms and 46% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Rowlett listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Rowlett?
More than nine in ten Rowlett listings charge a cleaning fee. The typical fee is $265; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of about six nights, that adds roughly $40 a night to what guests pay. For listings that charge one, cleaning fees make up about 10% of gross revenue.
- Median cleaning fee
- $265
- Listings charging a fee
- 92.9%
- Share of gross revenue
- 9.8%
Top earners
Top-Earning Airbnbs and Hosts in Rowlett
The top-grossing Airbnb in Rowlett, a six-bedroom home, took in $232,000 over the past year, about 6.6 times the city's average of $35,000. Five of the six listings below have five or more bedrooms; the other one has four bedrooms.
Lakefront Luxe 6BR/4.5B Home with Pool & Hot Tub Entire home · 6 bedrooms Rated 4.75 
Private Lakefront Oasis | Hot Tub | Near Dallas Entire home · 4 bedrooms Rated 4.97 - Revenue
- $152,755
- Occupancy
- 72.5%
- Daily rate
- $544
Luxury Mansion Paradise - Cinema Room & Pool Entire home · 7 bedrooms Rated 4.70 - Revenue
- $137,897
- Occupancy
- 40.8%
- Daily rate
- $1,027
Lakefront Luxe 7BR 6Bath Home with Pool & Hot Tub Entire home · 7 bedrooms Rated 4.61 - Revenue
- $130,092
- Occupancy
- 41.2%
- Daily rate
- $868
5BR Oasis w/ Pool • Steps from Lake Ray Hubbard Entire home · 5 bedrooms Rated 4.50 - Revenue
- $118,962
- Occupancy
- 52.3%
- Daily rate
- $790
Mega Sized with Lake View House Entire home · 5 bedrooms Rated 4.58 - Revenue
- $114,155
- Occupancy
- 56.8%
- Daily rate
- $695
Who Are the Top Airbnb Hosts in Rowlett?
Marina is the top-grossing host in Rowlett, with $443,000 in bookings across 5 listings over the past year. Together, the ten top-grossing hosts run 24% of the market's 113 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Marina | 5 | $443,490 | $88,698 | 4.75/5 | |
| RSB Living | 5 | $424,676 | $84,935 | 4.70/5 | |
| Goldnest | 2 | $201,743 | $100,872 | 4.64/5 | |
| 4 | Minh | 5 | $178,075 | $35,615 | 4.96/5 |
| 5 | Bryan | 1 | $152,755 | $152,755 | 4.97/5 |
| 6 | Judy | 3 | $126,192 | $42,064 | 4.82/5 |
| 7 | Janet | 1 | $114,155 | $114,155 | 4.58/5 |
| 8 | Howie | 1 | $110,705 | $110,705 | 4.86/5 |
| 9 | Alexander | 3 | $103,671 | $34,557 | 4.90/5 |
| 10 | Matt | 1 | $95,332 | $95,332 | 4.67/5 |
Who Are the Airbnb Hosts in Rowlett?
Professional management companies run a quarter of Rowlett listings and owners run the rest, though 43% of listings have a co-host. Superhosts run 46% of listings. Most hosts still vet their guests: only 25% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 76% of listings.
- Superhosts
- 46.0%
- Professional management
- 23.9%
- Cohosted listings
- 43.4%
- Instant Book enabled
- 24.8%
- Simplified Pricing
- 76.1%
Nearby markets
Rowlett vs. Nearby Airbnb Markets
Rowlett out-earns every one of the eight nearby markets in the table, all within 23 km; the best of them, Rockwall, averaged about 6% less per listing.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Rockwall 7 km | 82 | $33,072 | $284 | 41% |
| Sachse 8 km | 30 | $14,736 | $233 | 33% |
| Garland 8 km | 193 | $23,359 | $218 | 41% |
| Wylie 11 km | 32 | $18,532 | $210 | 37% |
| Mesquite 17 km | 87 | $25,506 | $246 | 38% |
| Richardson 18 km | 279 | $30,369 | $255 | 41% |
| Forney 19 km | 48 | $15,365 | $174 | 35% |
| Royse City 23 km | 40 | $23,462 | $215 | 37% |
Other Airbnb Markets in Texas
- Houston Airbnb data 9,101 listings
- Austin Airbnb data 8,695 listings
- San Antonio Airbnb data 5,399 listings
- Dallas Airbnb data 4,695 listings
- Galveston Airbnb data 3,884 listings
- Port Aransas Airbnb data 2,539 listings
- South Padre Island Airbnb data 2,425 listings
- Fredericksburg Airbnb data 2,191 listings
See all 442 Texas Airbnb markets
Markets Similar to Rowlett
Markets elsewhere in the United States with a similar nightly rate and occupancy to Rowlett:
- Flagler Beach Airbnb data FL · $355/night · 38.8%
- Mexico Beach Airbnb data FL · $358/night · 38.6%
- Pacific City Airbnb data OR · $359/night · 38.8%
- Orderville Airbnb data UT · $351/night · 37.9%
- Millville Airbnb data DE · $345/night · 38.1%
- Neskowin Airbnb data OR · $360/night · 39.1%
FAQ
Rowlett Airbnb FAQ
How much do Airbnb hosts make in Rowlett?
An active Rowlett Airbnb grossed $35,023 on average in the 12 months to September 2026, according to AirROI's tracking of 113 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $6,850 or more in a typical month.
How much can I make on Airbnb in Rowlett?
It depends most on the home's size, location and how it's run. The middle half of Rowlett listings earn between $1,660 and $6,850 in a typical month, and the top tenth $11,100 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Rowlett?
Listings in Rowlett were booked on 39% of available nights over the past year. That compares with 37% for the Texas average. July is usually the busiest month.
How much does an Airbnb cost per night in Rowlett?
The average booked night in Rowlett cost $351 before fees. Half of listings charge between $175 and $470, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Rowlett?
None of the active Rowlett listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Rowlett?
Yes, when it's run well. The average Rowlett Airbnb grossed $35,023 in the 12 months to September 2026, 30% above the Texas average of $26,925. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $23,183 a year (about $1,930 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,610 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Rowlett?
July usually pays best, averaging $7,110 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Rowlett?
Each night a Rowlett listing was open to book earned $139 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $278 or more.
How far in advance do guests book Airbnbs in Rowlett?
Rowlett stays were booked 26 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Rowlett?
The average Rowlett Airbnb stay lasts about six nights. A listing took 17 reservations over the year on average.
How are Airbnbs in Rowlett rated?
Guests rate Rowlett Airbnbs 4.78 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Rowlett?
Lake Ray Hubbard, Downtown Rowlett and Parks and Recreation Area draw the most short-term rental interest in Rowlett. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Rowlett?
AirROI counted 113 active Airbnb listings in Rowlett as of September 2026. The closest tracked market is Rockwall, 7 km away.
How much are Airbnb cleaning fees in Rowlett?
In Rowlett, more than nine in ten listings add a cleaning fee. The median fee is $265; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
About This Data
Figures on this page cover 113 active Airbnb listings in Rowlett from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.