Louisville, Kentucky Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Louisville, Kentucky? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $33,437 per year — at a $328 nightly rate, 39.9% occupancy, and a $124 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Louisville's 2,001 active listings and moderate demand with room for well-positioned listings to outperform make it a major short-term rental market. Supply expanded 67.3% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is high and 79% of listings show active registration — compliance is the cost of entry. The data suggests a market where disciplined pricing and strong guest reviews separate top performers from average listings.
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What Are the Key Airbnb Metrics in Louisville?
In Louisville, the headline Airbnb metrics are $33,437 in average annual revenue,39.9% occupancy, $328 ADR, and $124 in RevPAR, and guests book about 51 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Louisville?
Understanding the monthly revenue variations for Airbnb listings in Louisville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Louisville is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Louisville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,033+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,632 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,563 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,312, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Louisville
What Is the Monthly Airbnb Occupancy Rate in Louisville?
Maximize your bookings by understanding the Louisville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Louisville:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Louisville
What Is the Average Airbnb Nightly Rate in Louisville?
Effective short term rental pricing strategy in Louisville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Louisville typically peaks in May and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $714+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $343 or more.
- Typical properties (Median) charge around $192 per night.
- Entry-level properties (Bottom 25%) earn around $119 per night.
Average Daily Rate (ADR) Trend by Month in Louisville
What Is the RevPAR for Airbnb in Louisville?
RevPAR in Louisville is currently $124. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $49 RevPAR.
- Typical properties (Median) generate $87 RevPAR.
- Strong performers (Top 25%) earn $148 RevPAR.
- Best-in-class (Top 10%) achieve $247 RevPAR.
Average Monthly RevPAR Trend in Louisville
RevPAR Insights for Louisville
- The average RevPAR in Louisville is $124. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($247) and bottom 25% ($49) is $198, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Sep and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Louisville benchmarks. If your RevPAR falls below the median of $87, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $148+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Louisville?
Louisville's peak Airbnb season falls in May, September, October, while the softest stretch is January, February, December. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (May, September, October)
- Revenue averages $4,838 per month
- Occupancy rates average 45.1%
- Daily rates average $355
Shoulder Season
- Revenue averages $3,772 per month
- Occupancy maintains around 42.7%
- Daily rates hold near $330
Low Season (January, February, December)
- Revenue drops to average $2,744 per month
- Occupancy decreases to average 35.9%
- Daily rates adjust to average $319
Seasonality Insights for Louisville
- The Airbnb seasonality pattern in Louisville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Louisville's highest earning potential, with monthly revenues climbing to $5,009, occupancy reaching 48.8%, and ADRs peaking at $378.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,570, occupancy could drop to 33.5%, and ADRs may adjust to $299.
- Lower occupancy paired with meaningful seasonality means hosts in Louisville need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Louisville, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Louisville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Louisville?
Yes, Louisville, Kentucky, United States enforces high STR regulations and 79% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Louisville to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 79% licensed listings)
What Are the Best Neighborhoods for Airbnb in Louisville?
In a large, heavily regulated market like Louisville, neighborhood selection is one of the strongest levers for Airbnb investment performance. Zoning rules, permitting availability, and guest demand patterns can vary block by block. The 8 neighborhoods below represent areas where short-term rental activity concentrates — understanding why each one attracts guests and hosts helps investors evaluate where their property type and budget fit best.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| NuLu | A vibrant neighborhood known for its art galleries, local boutiques, and exceptional dining experiences. NuLu's urban charm attracts both tourists and locals seeking a unique cultural experience in Louisville. | Louisville Slugger Museum & Factory, Muhammad Ali Center, Fourth Street Live!, KMAC Museum, Great Flood Brewing Co. |
| Old Louisville | Renowned for its stunning Victorian architecture and rich history, Old Louisville offers a charming experience with close proximity to parks and historic sites, appealing to tourists interested in cultural heritage. | Central Park, The Conrad-Caldwell House Museum, The Speed Art Museum, Brandeis House, Iroquois Park |
| Downtown Louisville | The heartbeat of the city, Downtown Louisville features a vibrant mix of nightlife, dining, and cultural attractions, making it ideal for travelers looking for convenience and entertainment options. | KFC Yum! Center, Louisville Science Center, Muhammad Ali Boulevard, Louisville Palace, Transportation Center |
| The Highlands | Known for its eclectic mix of shops, restaurants, and bars, The Highlands is a popular destination for the younger crowd and offers a fun, lively atmosphere. | Crescent Hill Water Tower, Cherokee Park, Highlands Beer Garden, Bellarmine University, The Highland Festival |
| Shelby Park | An up-and-coming area that offers affordability paired with great access to parks and local dining options, appealing to both investors and travelers looking for budget-friendly accommodations. | Shelby Park, Louisville Mega Cavern, Schnitzelburg neighborhood, Floyds Fork |
| Clifton | A residential area that is gaining traction due to its artistic vibe and community feel, ideal for those looking for a local experience while still being near downtown Louisville. | Clifton Center, Lynn Family Stadium, Big Four Bridge, Riverside, the Farnsley-Moremen Landing |
| St. Matthews | A suburban area known for its shopping centers and proximity to parks, St. Matthews attracts families and visitors seeking a quieter, yet conveniently located stay near downtown. | Mall St. Matthews, Seneca Park, Beargrass Creek State Nature Preserve, St. Matthews Community Center |
| Jeffersontown | A growing suburban area with a lively town center, Jeffersontown is becoming popular with families and business travelers looking for comfortable and spacious options outside the city center. | Jeffersontown Green, Castle Park, Kentucky Music Hall of Fame, Majority Barn |
Because Louisville has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Louisville?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Louisville
- The Louisville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.1% of the 2,001 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Louisville, House properties are the most common (55.3%), reflecting the local real estate landscape.
- Houses represent a significant 55.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 8.0%) offer potential for unique stay experiences.
Louisville Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Louisville
- The dominant room capacity in Louisville is 2 bedrooms listings, making up 25.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 49.1% of the active Airbnb listings in Louisville, indicating a high concentration in these sizes.
- A significant 40.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Louisville.
Louisville Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Louisville
- The most common guest capacity trend in Louisville vacation rentals is listings accommodating 8+ guests (31.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Louisville STR market, accounting for 50.3% of listings.
- 50.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Louisville.
- On average, properties in Louisville are equipped to host 5.1 guests.
How Do Listings in Louisville Compare on Quality?
Listing quality in Louisville can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Louisville
- At 33.4 photos per listing on average, Louisville hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 27.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Louisville averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Louisville?
Amenity Prevalence
Amenity Insights for Louisville
- Essential amenities in Louisville that guests expect include: Air conditioning, Wifi, Smoke alarm, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Louisville: Air conditioning, Wifi, Smoke alarm, Heating, TV.
- Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm, Heating, TV.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Louisville to stay competitive.
Which Airbnb Amenities Boost Revenue in Louisville?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Louisville, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
SaunaHigh opportunity | 0.6% | $88,904 | $33,103 | 168.6% |
Smoke alarm | 99.3% | $33,580 | $13,234 | 153.7% |
Pool tableHigh opportunity | 4.0% | $76,538 | $31,642 | 141.9% |
Mini golfHigh opportunity | 0.9% | $79,494 | $32,996 | 140.9% |
Outdoor showerHigh opportunity | 0.5% | $78,631 | $33,187 | 136.9% |
Movie theaterHigh opportunity | 1.0% | $78,071 | $32,987 | 136.7% |
Laser tagHigh opportunity | 0.2% | $78,866 | $33,323 | 136.7% |
Coffee maker | 91.5% | $35,081 | $15,843 | 121.4% |
Ping pong tableHigh opportunity | 2.4% | $69,628 | $32,529 | 114.1% |
Arcade gamesHigh opportunity | 3.0% | $68,742 | $32,327 | 112.6% |
Revenue Impact Insights for Louisville
- Sauna tops the revenue impact list with a 168.6% uplift — listings with this amenity earn $88,904 vs. $33,103 without it.
- High-opportunity amenities — Sauna, Pool table, Mini golf — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Smoke alarm, Coffee maker — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Sauna — it has the best combination of high revenue impact and low market saturation in Louisville.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Louisville STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Louisville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLouisville Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Louisville
- The typical guest profile for Airbnb in Louisville consists of primarily domestic travelers (97%), often arriving from nearby Louisville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.6% of guests.
- Key international markets include United States (96.6%) and Canada (0.8%).
- Top languages spoken are English (77.6%) followed by Spanish (10.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Louisville and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Louisville?
Listings in Louisville average 4.85 out of 5 overall, with about 84.3 reviews per active listing and 44.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Louisville
- With an overall rating of 4.85, Louisville listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.92), while Location (4.78) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 44.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Louisville Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Louisville
- The most common availability pattern in Louisville falls within the 271-366 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Louisville (36.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Louisville?
Average Booking Lead Time by Month
Booking Lead Time Insights for Louisville
- The overall average booking lead time for vacation rentals in Louisville is 51 days.
- Guests book furthest in advance for stays during September (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (64 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Louisville.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Louisville averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Louisville?
Guests in Louisville stay about 5.7 nights on average, generating roughly 50,854 reservations and 25.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Louisville
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Louisville
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 25.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (5 nights) and shorten in Feb (3.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Louisville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
564 listings
28.2% of total
2 Nights
575 listings
28.7% of total
3 Nights
102 listings
5.1% of total
4-6 Nights
16 listings
0.8% of total
7-29 Nights
97 listings
4.9% of total
30+ Nights
646 listings
32.3% of total
Key Insights
- The most prevalent minimum stay requirement in Louisville is 30+ Nights, adopted by 32.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (32.3%) caters to monthly stays (30+ nights) in Louisville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 32.3% of Louisville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 32.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Louisville.
Louisville Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
25 listings
1.3% of total
Super Strict 60 Days
47 listings
2.4% of total
Limited
37 listings
1.9% of total
Flexible
427 listings
21.4% of total
Moderate
409 listings
20.5% of total
Firm
776 listings
38.8% of total
Strict
278 listings
13.9% of total
Cancellation Policy Insights for Louisville
- The prevailing Airbnb cancellation policy trend in Louisville is Firm, used by 38.8% of listings.
- A majority (52.7%) of hosts in Louisville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38.8% market standard in Louisville.
- Using a Strict policy might deter some guests, as only 13.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Louisville.
How Much Are Airbnb Cleaning Fees in Louisville?
Cleaning fees in Louisville are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Louisville
- 87.4% of listings charge a cleaning fee, making it standard practice in Louisville. Guests expect it and factor it into their booking decisions.
- The gap between the average ($309) and median ($118) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Louisville median of $118. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Louisville Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Louisvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sleep42 21Beds 15BR 10BA Super Stays Guesthouse
Entire Place • 15 bedrooms
Louisville Country Manor - Pool & Pickleball!
Entire Place • 7 bedrooms
Gatsby Luxe Mansion w/ Game Lounge, Hot Tub, Yard!
Entire Place • 8 bedrooms
KY Derby & Fesitval Home: 5 Bed/Bath w Parking Lot
Entire Place • 5 bedrooms
Sleep24 12Beds 8BR 6BA Swepson Retreat KING
Entire Place • 8 bedrooms
Bourbon Big Shot Mansion
Entire Place • 9 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Louisville?
Learn from the best! This table showcases top-performing Airbnb hosts in Louisville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Shannon | 125 | $6,482,471 | 5899 | 4.80/5.0 |
| Eric-BNB Louisville | 46 | $2,617,336 | 2595 | 4.93/5.0 |
| Brandon | 24 | $2,074,301 | 1418 | 4.93/5.0 |
| Amanda | 19 | $1,662,860 | 1045 | 4.92/5.0 |
| James | 27 | $1,323,134 | 2677 | 4.96/5.0 |
| David & Amy | 33 | $1,233,528 | 2459 | 4.55/5.0 |
| Bungalou | 12 | $1,011,023 | 222 | 4.84/5.0 |
| Madison | 26 | $979,186 | 1069 | 4.75/5.0 |
| Super Stays | 3 | $908,394 | 110 | 4.97/5.0 |
| Stay At Seven Thirteen | 9 | $721,045 | 597 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Louisville.
Who Are the Airbnb Hosts in Louisville?
Louisville is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Louisville
- With 63.2% Superhosts, Louisville has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 18.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 66.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 35.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Louisville averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Louisville
These are the highest-grossing professional property management operations in Louisville, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Shannon | 125 | $6,482,471 | $333 | 54.5% | 4.80/5 |
| Eric-BNB Louisville | 46 | $2,617,336 | $579 | 30.0% | 4.93/5 |
| Brandon | 24 | $2,074,301 | $534 | 39.6% | 4.93/5 |
| David & Amy | 33 | $1,233,528 | $320 | 40.2% | 4.55/5 |
| Bungalou | 12 | $1,011,023 | $1,102 | 26.1% | 4.84/5 |
| Madison | 26 | $979,186 | $286 | 36.6% | 4.75/5 |
| Super Stays | 3 | $908,394 | $1,384 | 70.9% | 4.97/5 |
| John | 39 | $683,582 | $205 | 38.7% | 4.36/5 |
| Evolve | 24 | $583,084 | $247 | 34.5% | 4.67/5 |
| Devin And NaKayla | 12 | $575,461 | $188 | 72.5% | 4.92/5 |
Management Company Insights for Louisville
- The leading management company, Shannon, operates 125 listings with $6,482,471 in gross revenue — a useful benchmark for what scale looks like in Louisville.
- Top managers average 34 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.77/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 18.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Louisville's Airbnb Market Compare to Nearby Cities?
How does the Louisville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Walton, Louisville has 14 percentage points lower occupancy and about $84 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lawrenceburg | 65 | $4,481 | $367.19 | 44% |
| Coxs Creek | 12 | $4,189 | $437.19 | 40% |
| Crittenden | 17 | $3,963 | $269.52 | 48% |
| Burlington | 17 | $3,796 | $247.10 | 47% |
| Walton | 22 | $3,773 | $243.49 | 54% |
| Williamstown | 204 | $3,733 | $276.74 | 48% |
| Bloomfield | 11 | $3,720 | $432.68 | 34% |
| Bee Spring | 12 | $3,711 | $484.16 | 40% |
| Rising Sun | 11 | $3,673 | $333.70 | 37% |
| Lebanon | 31 | $3,586 | $279.80 | 44% |
Frequently Asked Questions About Airbnb in Louisville
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Louisville.
How much do Airbnb hosts make in Louisville?
Louisville hosts earn about $33,437 per year on average, with an average nightly rate of $328 and RevPAR of $124. Those figures describe the typical revenue environment for active listings in Louisville, Kentucky, not the ceiling for the best operators. Source: AirROI 2026 data, Louisville market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Louisville?
The average Airbnb occupancy rate in Louisville is 39.9%. May is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Louisville?
Listings in Louisville average $328 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Louisville?
Louisville currently has about 2,001 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Louisville?
AirROI currently classifies the short-term rental regulation level in Louisville as High. The dataset also shows about 79.4% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Louisville?
RevPAR in Louisville is about $124. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Louisville?
Occupancy of 39.9% means Louisville is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $33,437, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Louisville?
The average booking lead time in Louisville is about 51 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Louisville?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Louisville include NuLu, Old Louisville, Downtown Louisville. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Louisville?
entire_home listings make up 91.1% of the active supply in Louisville. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Louisville compare to nearby Airbnb markets?
Among neighboring markets, Lawrenceburg posts $53,773 in average annual revenue with 44.3% occupancy, compared to Louisville's $33,437 and 39.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Louisville?
The average Airbnb stay length in Louisville is about 5.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Louisville?
Airbnb listings in Louisville average 4.85 out of 5 overall. About 44.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Louisville?
Sauna and Smoke alarm are among the strongest revenue-linked amenities in Louisville. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Louisville?
Yes. About 87.4% of active Airbnb listings in Louisville charge a cleaning fee, and the average fee is $309. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Louisville?
A 63.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.