Temple, Texas Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Temple, Texas? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $16,794 per year — at a $170 nightly rate, 37.0% occupancy, and a $63 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Temple's 235 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 142.3% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in Temple?
In Temple, the headline Airbnb metrics are $16,794 in average annual revenue,37.0% occupancy, $170 ADR, and $63 in RevPAR, and guests book about 20 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Temple?
Understanding the monthly revenue variations for Airbnb listings in Temple is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Temple is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Temple across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,483+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,990 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,745 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $855, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Temple
What Is the Monthly Airbnb Occupancy Rate in Temple?
Maximize your bookings by understanding the Temple STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Temple:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Temple
What Is the Average Airbnb Nightly Rate in Temple?
Effective short term rental pricing strategy in Temple involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Temple typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $277+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $203 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $102 per night.
Average Daily Rate (ADR) Trend by Month in Temple
What Is the RevPAR for Airbnb in Temple?
RevPAR in Temple is currently $63. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $35 RevPAR.
- Typical properties (Median) generate $56 RevPAR.
- Strong performers (Top 25%) earn $80 RevPAR.
- Best-in-class (Top 10%) achieve $110 RevPAR.
Average Monthly RevPAR Trend in Temple
RevPAR Insights for Temple
- The average RevPAR in Temple is $63. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($110) and bottom 25% ($35) is $76, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jun and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Temple benchmarks. If your RevPAR falls below the median of $56, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $80+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Temple?
Temple's peak Airbnb season falls in June, July, August, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, July, August)
- Revenue averages $2,567 per month
- Occupancy rates average 45.8%
- Daily rates average $168
Shoulder Season
- Revenue averages $2,232 per month
- Occupancy maintains around 41.6%
- Daily rates hold near $164
Low Season (January, February, March)
- Revenue drops to average $1,749 per month
- Occupancy decreases to average 34.6%
- Daily rates adjust to average $162
Seasonality Insights for Temple
- The Airbnb seasonality pattern in Temple shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Temple's highest earning potential, with monthly revenues climbing to $2,621, occupancy reaching 46.8%, and ADRs peaking at $176.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,597, occupancy could drop to 33.8%, and ADRs may adjust to $145.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Temple.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Temple seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Temple?
Low regulation and minimal registration activity in Temple, Texas, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Temple to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Temple?
Location within Temple matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Temple | The vibrant heart of Temple, filled with restaurants, shopping, and entertainment options. Close to major businesses and the hospital, perfect for both tourists and business travelers. | Temple Historic Train Depot, Czech Heritage Museum, Temple Railroad & Heritage Museum, Lions Junction Family Water Park, Belton Lake |
| University Area | Home to the University of Mary Hardin-Baylor, this area attracts students, faculty, and families visiting the campus. A great location for short-term rentals. | University of Mary Hardin-Baylor, Baylor Scott & White Medical Center, Wells Park, Local dining and cafes |
| Buckholts | A quieter suburban area that offers a mix of residential homes and parks, appealing to families and those looking for a peaceful retreat while still being close to town. | Buckholts Park, Nearby access to hiking trails, Community events, Family-friendly atmosphere |
| Lion's Junction | A family-friendly area with a water park and recreational activities, drawing family visitors during the summer months and weekends. | Lions Junction Family Water Park, Local sports arenas, Parks and playgrounds, Community events |
| South Temple | An up-and-coming neighborhood with newer developments and access to local amenities, suitable for young professionals and families. | Wine & Food Festival, Shopping centers, Community parks, Quiet residential areas |
| Belton | Just a short drive from Temple, Belton offers scenic views of Belton Lake, and is popular with those looking for outdoor activities and natural beauty. | Belton Lake, Belton city park, Hiking and biking trails, Outdoor sports facilities |
| North Temple | A quieter residential area that provides a homey feel, attracting families and those looking for a peaceful stay while being close to Temple's amenities. | Local markets, Community centers, Parks and outdoor spaces, Proximity to major highways |
| West Temple | A developing area with new constructions and easy access to main roads, making it appealing for those looking for modern amenities and convenience. | Shopping centers, Restaurants, Local parks, Access to main highways |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Temple offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Temple?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Temple
- The Temple Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.4% of the 235 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Temple, House properties are the most common (90.2%), reflecting the local real estate landscape.
- Houses represent a significant 90.2% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, hotel/boutique, outdoor/unique (combined 9.8%) offer potential for unique stay experiences.
Temple Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Temple
- The dominant room capacity in Temple is 3 bedrooms listings, making up 37.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 58.8% of the active Airbnb listings in Temple, indicating a high concentration in these sizes.
- A significant 61.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Temple.
Temple Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Temple
- The most common guest capacity trend in Temple vacation rentals is listings accommodating 8+ guests (30.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Temple STR market, accounting for 56.6% of listings.
- 61.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Temple.
- On average, properties in Temple are equipped to host 5.3 guests.
How Do Listings in Temple Compare on Quality?
Listing quality in Temple can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Temple
- At 25.7 photos per listing on average, Temple hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 16.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Temple averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Temple?
Amenity Prevalence
Amenity Insights for Temple
- Essential amenities in Temple that guests expect include: Air conditioning, Free parking on premises, Wifi, TV, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Temple: Air conditioning, Free parking on premises, Wifi, TV, Smoke alarm, Kitchen.
- Prioritize adding missing essentials: Air conditioning, Free parking on premises, TV, Smoke alarm, Kitchen.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Temple to stay competitive.
Which Airbnb Amenities Boost Revenue in Temple?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Temple, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
WaterfrontHigh opportunity | 3.8% | $47,232 | $15,582 | 203.1% |
Pack ’n play/Travel crib | 18.7% | $32,945 | $13,073 | 152.0% |
PoolHigh opportunity | 4.3% | $39,326 | $15,792 | 149.0% |
Hot tubHigh opportunity | 4.3% | $39,189 | $15,799 | 148.1% |
Lake accessHigh opportunity | 5.5% | $38,399 | $15,529 | 147.3% |
Heating | 93.2% | $17,397 | $8,539 | 103.7% |
Game consoleHigh opportunity | 2.1% | $33,031 | $16,441 | 100.9% |
Sound system | 3.4% | $31,988 | $16,258 | 96.7% |
Blender | 37.4% | $24,147 | $12,392 | 94.9% |
BBQ grill | 31.9% | $25,095 | $12,903 | 94.5% |
Revenue Impact Insights for Temple
- Waterfront tops the revenue impact list with a 203.1% uplift — listings with this amenity earn $47,232 vs. $15,582 without it.
- High-opportunity amenities — Waterfront, Pool, Hot tub — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Waterfront — it has the best combination of high revenue impact and low market saturation in Temple.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Temple STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Temple. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTemple Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Temple
- The typical guest profile for Airbnb in Temple consists of primarily domestic travelers (98%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.8% of guests.
- Key international markets include United States (97.8%) and Germany (0.6%).
- Top languages spoken are English (71.4%) followed by Spanish (20.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Houston and Dallas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Temple?
Listings in Temple average 4.83 out of 5 overall, with about 41.3 reviews per active listing and 40.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Temple
- With an overall rating of 4.83, Temple listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.91), while Value (4.78) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 40.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Temple Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Temple
- The most common availability pattern in Temple falls within the 271-366 days range, representing 53.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Temple (34.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Temple?
Average Booking Lead Time by Month
Booking Lead Time Insights for Temple
- The overall average booking lead time for vacation rentals in Temple is 20 days.
- Guests book furthest in advance for stays during May (average 27 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (24 days avg.) sees the longest lead times, while Winter (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Temple.
- Target marketing efforts for the Fall season well in advance (at least 24 days) to capture early planners.
- Monitor your own booking lead times against these Temple averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Temple?
Guests in Temple stay about 8.1 nights on average, generating roughly 3,815 reservations and 16.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Temple
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Temple
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 16.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Aug (8.8 nights) and shorten in Dec (5.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Temple Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
45 listings
19.1% of total
2 Nights
71 listings
30.2% of total
3 Nights
9 listings
3.8% of total
4-6 Nights
24 listings
10.2% of total
7-29 Nights
32 listings
13.6% of total
30+ Nights
54 listings
23% of total
Key Insights
- The most prevalent minimum stay requirement in Temple is 2 Nights, adopted by 30.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23%) caters to monthly stays (30+ nights) in Temple, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30.2% of Temple hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.1% currently do.
- A 2-night minimum appears standard (30.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 23% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Temple.
Temple Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
2 listings
0.9% of total
Limited
4 listings
1.7% of total
Super Strict 60 Days
2 listings
0.9% of total
Flexible
50 listings
21.3% of total
Moderate
58 listings
24.7% of total
Firm
85 listings
36.2% of total
Strict
34 listings
14.5% of total
Cancellation Policy Insights for Temple
- The prevailing Airbnb cancellation policy trend in Temple is Firm, used by 36.2% of listings.
- A majority (50.7%) of hosts in Temple utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.2% market standard in Temple.
- Using a Strict policy might deter some guests, as only 14.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Temple.
How Much Are Airbnb Cleaning Fees in Temple?
Cleaning fees in Temple are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Temple
- 83.4% of listings charge a cleaning fee, making it standard practice in Temple. Guests expect it and factor it into their booking decisions.
- The gap between the average ($409) and median ($140) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.9% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Temple median of $140. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Temple Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Templebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakeside Hideaway | Pool | Rock Climbing Wall |
Entire Place • 4 bedrooms
LakeView Villa, lake access, hot tub, game room
Entire Place • 4 bedrooms
Blue Vista, lake view, hot tub, fenced yard
Entire Place • 2 bedrooms
Dream Balcony Lakehouse ~Golf Cart ~Games ~Kayaks
Entire Place • 3 bedrooms
Triple C Retreat + Pool & Spa
Entire Place • 4 bedrooms
Pool House close to Temple Baylor Scott & White
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Temple?
Learn from the best! This table showcases top-performing Airbnb hosts in Temple based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Adelaide | 12 | $409,261 | 616 | 4.91/5.0 |
| Second Home Hosting | 27 | $318,738 | 154 | 4.63/5.0 |
| Angie | 2 | $168,564 | 332 | 4.97/5.0 |
| Thomas | 9 | $136,908 | 97 | 4.94/5.0 |
| Kyal | 1 | $108,114 | 38 | 4.92/5.0 |
| Kambiz | 2 | $96,611 | 66 | 4.88/5.0 |
| Taylor | 4 | $95,743 | 59 | 4.85/5.0 |
| Bethany | 6 | $85,449 | 408 | 4.83/5.0 |
| Caleb | 5 | $83,501 | 442 | 4.90/5.0 |
| Yuuki | 5 | $80,843 | 312 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Temple.
Who Are the Airbnb Hosts in Temple?
Temple is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Temple
- With 62.6% Superhosts, Temple has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 11.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 70.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 39.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Temple averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Temple
These are the highest-grossing professional property management operations in Temple, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Adelaide | 12 | $409,261 | $222 | 44.3% | 4.91/5 |
| Second Home Hosting | 27 | $318,738 | $268 | 22.5% | 4.63/5 |
| Kyal | 1 | $108,114 | $615 | 48.0% | 4.92/5 |
| Bethany | 6 | $85,449 | $149 | 30.4% | 4.83/5 |
| Yuuki | 5 | $80,843 | $170 | 34.7% | 4.75/5 |
| Evolve | 4 | $78,877 | $237 | 29.3% | 4.40/5 |
| Michael | 2 | $35,313 | $142 | 42.1% | 4.96/5 |
| Evolve | 2 | $27,726 | $108 | 41.4% | 4.79/5 |
| Jennifer | 1 | $10,043 | $151 | 28.0% | 5.00/5 |
| Tom | 1 | $6,355 | $200 | 36.0% | 4.71/5 |
Management Company Insights for Temple
- The leading management company, Adelaide, operates 12 listings with $409,261 in gross revenue — a useful benchmark for what scale looks like in Temple.
- Top managers average 6 properties each, suggesting professional management in Temple still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.79/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 11.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Temple's Airbnb Market Compare to Nearby Cities?
How does the Temple Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Red Oak, Temple has 12 percentage points lower occupancy and about $109 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Strawn | 25 | $9,109 | $876.69 | 34% |
| Hudson Bend | 54 | $5,692 | $675.94 | 31% |
| Jonestown | 58 | $5,269 | $533.93 | 31% |
| Star Harbor | 11 | $4,945 | $759.04 | 34% |
| Kingsland | 250 | $4,302 | $601.33 | 26% |
| Gillespie County | 12 | $4,203 | $299.81 | 47% |
| Cottonwood Shores | 26 | $4,156 | $427.41 | 35% |
| West Lake Hills | 18 | $4,126 | $672.83 | 32% |
| Bluff Dale | 18 | $4,065 | $447.54 | 30% |
| Red Oak | 16 | $3,999 | $279.25 | 49% |
Frequently Asked Questions About Airbnb in Temple
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Temple.
How much do Airbnb hosts make in Temple?
Temple hosts earn about $16,794 per year on average, with an average nightly rate of $170 and RevPAR of $63. Those figures describe the typical revenue environment for active listings in Temple, Texas, not the ceiling for the best operators. Source: AirROI 2026 data, Temple market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Temple?
The average Airbnb occupancy rate in Temple is 37.0%. June is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Temple?
Listings in Temple average $170 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Temple?
Temple currently has about 235 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Temple?
AirROI currently classifies the short-term rental regulation level in Temple as Low. The dataset also shows about 0.4% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Temple?
RevPAR in Temple is about $63. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Temple?
Occupancy of 37.0% means Temple is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $16,794, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Temple?
The average booking lead time in Temple is about 20 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Temple?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Temple include Downtown Temple, University Area, Buckholts. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Temple?
entire_home listings make up 89.4% of the active supply in Temple. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Temple compare to nearby Airbnb markets?
Among neighboring markets, Strawn posts $109,311 in average annual revenue with 34.5% occupancy, compared to Temple's $16,794 and 37.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Temple?
The average Airbnb stay length in Temple is about 8.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Temple?
Airbnb listings in Temple average 4.83 out of 5 overall. About 40.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Temple?
Waterfront and Pack ’n play/Travel crib are among the strongest revenue-linked amenities in Temple. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Temple?
Yes. About 83.4% of active Airbnb listings in Temple charge a cleaning fee, and the average fee is $409. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Temple?
A 62.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.