Wellington, Florida Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Wellington, Florida? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $29,012 per year — at a $315 nightly rate, 41.6% occupancy, and a $128 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 171 active listings, Wellington is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 64.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 93% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Wellington?
In Wellington, the headline Airbnb metrics are $29,012 in average annual revenue,41.6% occupancy, $315 ADR, and $128 in RevPAR, and guests book about 44 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Wellington?
Understanding the monthly revenue variations for Airbnb listings in Wellington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wellington is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wellington across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,005+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,963 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,359 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,637, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wellington
What Is the Monthly Airbnb Occupancy Rate in Wellington?
Maximize your bookings by understanding the Wellington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wellington:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wellington
What Is the Average Airbnb Nightly Rate in Wellington?
Effective short term rental pricing strategy in Wellington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wellington typically peaks in February and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $545+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $378 or more.
- Typical properties (Median) charge around $271 per night.
- Entry-level properties (Bottom 25%) earn around $172 per night.
Average Daily Rate (ADR) Trend by Month in Wellington
What Is the RevPAR for Airbnb in Wellington?
RevPAR in Wellington is currently $128. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $61 RevPAR.
- Typical properties (Median) generate $104 RevPAR.
- Strong performers (Top 25%) earn $162 RevPAR.
- Best-in-class (Top 10%) achieve $225 RevPAR.
Average Monthly RevPAR Trend in Wellington
RevPAR Insights for Wellington
- The average RevPAR in Wellington is $128. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($225) and bottom 25% ($61) is $164, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Feb and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Wellington benchmarks. If your RevPAR falls below the median of $104, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $162+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Wellington?
Wellington's peak Airbnb season falls in February, December, January, while the softest stretch is May, June, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (February, December, January)
- Revenue averages $6,335 per month
- Occupancy rates average 54.2%
- Daily rates average $371
Shoulder Season
- Revenue averages $4,108 per month
- Occupancy maintains around 44.9%
- Daily rates hold near $311
Low Season (May, June, September)
- Revenue drops to average $2,766 per month
- Occupancy decreases to average 36.6%
- Daily rates adjust to average $287
Seasonality Insights for Wellington
- Airbnb seasonality in Wellington is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Wellington's highest earning potential, with monthly revenues climbing to $7,313, occupancy reaching 61.8%, and ADRs peaking at $380.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,671, occupancy could drop to 35.6%, and ADRs may adjust to $281.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wellington.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Wellington, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Wellington, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Wellington?
Yes, Wellington, Florida, United States enforces high STR regulations and 93% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Wellington to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 93% licensed listings)
What Are the Best Neighborhoods for Airbnb in Wellington?
Wellington is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Palm Beach | Elegant coastal community known for its luxury lifestyle, beautiful beaches, and upscale shopping. Ideal for attracting affluent travelers seeking a high-end getaway. | Worth Avenue, Palm Beach Botanical Garden, Flagler Museum, Lake Trail, Ritz-Carlton Beach |
| Wellington Village Center | The heart of Wellington with convenient access to shops, restaurants, and parks. Perfect for families and travelers looking for a suburban experience with amenities. | Wellington Green Mall, Village Park, Wellington Community Center, International Polo Club, Crestwood Park |
| Binks Forest | Quiet suburban neighborhood known for its family-friendly atmosphere and proximity to equestrian events. Attracts visitors seeking a peaceful retreat close to outdoor activities. | Binks Forest Golf Club, Wellington Equestrian Festival, Pinewood Park, Greenview Shores Park |
| Geneva | Charming neighborhood close to major roads and amenities, appealing to both short-term visitors and families. Offers a blend of suburban life and accessibility to attractions. | Geneva Park, Wellington Theaters, Pinewood Golf Club, local dining options |
| South Shore | Residential area with a mix of new developments and established homes, ideal for hosting families and tourists seeking a quiet environment with recreational options. | South Shore Park, community recreation centers, local shops and cafes |
| Eastwood | Family-friendly neighborhood known for its parks and close-knit community vibe. Attractive for families looking for comfortable, spacious accommodations. | Eastwood Park, Wellington Mall, local schools, family entertainment centers |
| Cypress | A serene community with beautiful parks and access to nature, suited for visitors looking to unwind in tranquil surroundings. | Cypress Park, nature trails, outdoor sports facilities |
| Wellington Reserve | A gated community that offers security and privacy, appealing to visitors looking for a safe and peaceful living environment during their stay. | nearby shopping options, community events, pools and recreational areas |
Because Wellington has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Wellington?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wellington
- The Wellington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.9% of the 171 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wellington, House properties are the most common (75.4%), reflecting the local real estate landscape.
- Houses represent a significant 75.4% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.2%) offer potential for unique stay experiences.
Wellington Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wellington
- The dominant room capacity in Wellington is 4 bedrooms listings, making up 28.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 55.6% of the active Airbnb listings in Wellington, indicating a high concentration in these sizes.
- A significant 63.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wellington.
Wellington Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wellington
- The most common guest capacity trend in Wellington vacation rentals is listings accommodating 8+ guests (36.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Wellington STR market, accounting for 62.0% of listings.
- 64.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wellington.
- On average, properties in Wellington are equipped to host 5.6 guests.
How Do Listings in Wellington Compare on Quality?
Listing quality in Wellington can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Wellington
- At 33.4 photos per listing on average, Wellington hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 19.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Wellington averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Wellington?
Amenity Prevalence
Amenity Insights for Wellington
- Essential amenities in Wellington that guests expect include: Air conditioning, Free parking on premises, Wifi, TV, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wellington: Air conditioning, Free parking on premises, Wifi, TV, Smoke alarm.
- Prioritize adding missing essentials: Air conditioning, Free parking on premises, Wifi, TV, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wellington to stay competitive.
Which Airbnb Amenities Boost Revenue in Wellington?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Wellington, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hangers | 88.3% | $31,439 | $10,683 | 194.3% |
Oven | 77.2% | $34,135 | $11,670 | 192.5% |
Microwave | 90.6% | $30,877 | $10,944 | 182.1% |
Ping pong tableHigh opportunity | 5.8% | $71,391 | $26,379 | 170.6% |
Dishes and silverware | 87.1% | $31,455 | $12,462 | 152.4% |
Refrigerator | 88.3% | $31,148 | $12,886 | 141.7% |
Beach accessHigh opportunity | 5.3% | $64,234 | $27,055 | 137.4% |
Cooking basics | 87.7% | $31,208 | $13,323 | 134.2% |
Kitchen | 93.0% | $30,189 | $13,412 | 125.1% |
Hair dryer | 86.5% | $31,335 | $14,062 | 122.8% |
Revenue Impact Insights for Wellington
- Hangers tops the revenue impact list with a 194.3% uplift — listings with this amenity earn $31,439 vs. $10,683 without it.
- High-opportunity amenities — Ping pong table, Beach access — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Hangers, Microwave, Dishes and silverware, Refrigerator, Cooking basics, Kitchen, Hair dryer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Ping pong table — it has the best combination of high revenue impact and low market saturation in Wellington.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Wellington STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wellington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWellington Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Wellington
- The typical guest profile for Airbnb in Wellington consists of primarily domestic travelers (90%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.3% of guests.
- Key international markets include United States (90.3%) and United Kingdom (1.6%).
- Top languages spoken are English (68.4%) followed by Spanish (17.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and West Palm Beach.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Wellington?
Listings in Wellington average 4.85 out of 5 overall, with about 45.3 reviews per active listing and 38.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Wellington
- With an overall rating of 4.85, Wellington listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.94), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 38.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Wellington Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wellington
- The most common availability pattern in Wellington falls within the 271-366 days range, representing 54.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wellington (29.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Wellington?
Average Booking Lead Time by Month
Booking Lead Time Insights for Wellington
- The overall average booking lead time for vacation rentals in Wellington is 44 days.
- Guests book furthest in advance for stays during February (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (64 days avg.) sees the longest lead times, while Summer (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Wellington.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Wellington averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Wellington?
Guests in Wellington stay about 7.2 nights on average, generating roughly 2,733 reservations and 16 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Wellington
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Wellington
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 16 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (8.8 nights) and shorten in May (4.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Wellington Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
13.5% of total
2 Nights
27 listings
15.8% of total
3 Nights
21 listings
12.3% of total
4-6 Nights
24 listings
14% of total
7-29 Nights
18 listings
10.5% of total
30+ Nights
58 listings
33.9% of total
Key Insights
- The most prevalent minimum stay requirement in Wellington is 30+ Nights, adopted by 33.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33.9%) caters to monthly stays (30+ nights) in Wellington, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33.9% of Wellington hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wellington.
Wellington Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
1.2% of total
Super Strict 30 Days
2 listings
1.2% of total
Flexible
28 listings
16.5% of total
Moderate
34 listings
20% of total
Firm
64 listings
37.6% of total
Strict
40 listings
23.5% of total
Cancellation Policy Insights for Wellington
- The prevailing Airbnb cancellation policy trend in Wellington is Firm, used by 37.6% of listings.
- A majority (61.1%) of hosts in Wellington utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.6% market standard in Wellington.
- Regularly review your cancellation policy against competitors and market demand shifts in Wellington.
How Much Are Airbnb Cleaning Fees in Wellington?
Cleaning fees in Wellington are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Wellington
- 88.3% of listings charge a cleaning fee, making it standard practice in Wellington. Guests expect it and factor it into their booking decisions.
- The gap between the average ($461) and median ($200) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.5% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Wellington median of $200. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Wellington Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wellingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Equistarian Lakefront Escape: Heated Pool & Spa
Entire Place • 6 bedrooms
Spectacular Wellington Oasis Breathtaking Gardens
Entire Place • 4 bedrooms
Cozy and Serene 4 bedrooms Family home with pool
Entire Place • 4 bedrooms
5BR Wellington Equestrian Retreat w Pool & Games
Entire Place • 5 bedrooms
Sunshine Escape! Equestrian Resort! Wellinton-WPB
Entire Place • 4 bedrooms
1 Paradize for equestrian lovers Sugar Pond Manor
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Wellington?
Learn from the best! This table showcases top-performing Airbnb hosts in Wellington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Roman | 5 | $228,956 | 179 | 4.84/5.0 |
| Pinny And Ushey | 1 | $190,387 | 53 | 4.77/5.0 |
| Alex | 3 | $188,299 | 268 | 4.83/5.0 |
| Susan | 2 | $140,358 | 29 | 4.90/5.0 |
| Lisdey | 2 | $128,951 | 153 | 4.93/5.0 |
| Valeriya | 1 | $120,818 | 96 | 4.68/5.0 |
| Clare | 3 | $120,507 | 375 | 4.86/5.0 |
| Angela M. | 7 | $118,256 | 870 | 4.83/5.0 |
| Leanne | 1 | $106,893 | 66 | 4.97/5.0 |
| Daniela | 2 | $106,844 | 62 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wellington.
Who Are the Airbnb Hosts in Wellington?
Wellington is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Wellington
- With 60.2% Superhosts, Wellington has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 7.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 62.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 31.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Wellington averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Wellington
These are the highest-grossing professional property management operations in Wellington, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Pinny And Ushey | 1 | $190,387 | $1,060 | 50.7% | 4.77/5 |
| Susan | 2 | $140,358 | $514 | 49.0% | 4.90/5 |
| Daniela | 2 | $106,844 | $305 | 63.1% | 4.79/5 |
| Kasa | 3 | $87,811 | $255 | 29.0% | 4.56/5 |
| Tropical Vacation Rental | 1 | $76,329 | $434 | 51.2% | 4.87/5 |
| Evolve | 6 | $72,625 | $339 | 30.7% | 4.67/5 |
Management Company Insights for Wellington
- The leading management company, Pinny And Ushey, operates 1 listings with $190,387 in gross revenue — a useful benchmark for what scale looks like in Wellington.
- Top managers average 3 properties each, suggesting professional management in Wellington still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.76/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 7.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Wellington's Airbnb Market Compare to Nearby Cities?
How does the Wellington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Sailfish Point, Wellington has 5 percentage points lower occupancy and about $1405 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sailfish Point | 18 | $17,017 | $1719.65 | 47% |
| Bal Harbour Village | 37 | $9,174 | $854.18 | 35% |
| Lake Clarke Shores | 24 | $6,740 | $538.69 | 44% |
| Lighthouse Point | 69 | $6,094 | $511.21 | 47% |
| North Bay Village | 116 | $5,792 | $558.10 | 42% |
| Juno Beach | 39 | $4,822 | $397.89 | 45% |
| Pinecrest | 11 | $4,764 | $875.31 | 40% |
| Tequesta | 46 | $4,610 | $400.73 | 47% |
| Ocean Ridge | 11 | $4,462 | $655.18 | 39% |
| Plantation | 110 | $4,372 | $464.14 | 43% |
Frequently Asked Questions About Airbnb in Wellington
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Wellington.
How much do Airbnb hosts make in Wellington?
Wellington hosts earn about $29,012 per year on average, with an average nightly rate of $315 and RevPAR of $128. Those figures describe the typical revenue environment for active listings in Wellington, Florida, not the ceiling for the best operators. Source: AirROI 2026 data, Wellington market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Wellington?
The average Airbnb occupancy rate in Wellington is 41.6%. February is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Wellington?
Listings in Wellington average $315 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Wellington?
Wellington currently has about 171 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Wellington?
AirROI currently classifies the short-term rental regulation level in Wellington as High. The dataset also shows about 93.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Wellington?
RevPAR in Wellington is about $128. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Wellington?
At 41.6% occupancy, Wellington can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $29,012, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Wellington?
The average booking lead time in Wellington is about 44 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Wellington?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Wellington include Palm Beach, Wellington Village Center, Binks Forest. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Wellington?
entire_home listings make up 95.9% of the active supply in Wellington. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Wellington compare to nearby Airbnb markets?
Among neighboring markets, Sailfish Point posts $204,199 in average annual revenue with 47.0% occupancy, compared to Wellington's $29,012 and 41.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Wellington?
The average Airbnb stay length in Wellington is about 7.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Wellington?
Airbnb listings in Wellington average 4.85 out of 5 overall. About 38.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Wellington?
Hangers and Oven are among the strongest revenue-linked amenities in Wellington. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Wellington?
Yes. About 88.3% of active Airbnb listings in Wellington charge a cleaning fee, and the average fee is $461. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Wellington?
A 60.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.