Vashon, Washington Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Vashon, Washington? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $35,757 per year — at a $312 nightly rate, 42.5% occupancy, and a $128 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 142 active listings, Vashon is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 39.2% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Vashon?
In Vashon, the headline Airbnb metrics are $35,757 in average annual revenue,42.5% occupancy, $312 ADR, and $128 in RevPAR, and guests book about 59 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Vashon?
Understanding the monthly revenue variations for Airbnb listings in Vashon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vashon is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vashon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,081+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,747 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,937 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,602, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vashon
What Is the Monthly Airbnb Occupancy Rate in Vashon?
Maximize your bookings by understanding the Vashon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vashon:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vashon
What Is the Average Airbnb Nightly Rate in Vashon?
Effective short term rental pricing strategy in Vashon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vashon typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $580+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $374 or more.
- Typical properties (Median) charge around $232 per night.
- Entry-level properties (Bottom 25%) earn around $165 per night.
Average Daily Rate (ADR) Trend by Month in Vashon
What Is the RevPAR for Airbnb in Vashon?
RevPAR in Vashon is currently $128. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $68 RevPAR.
- Typical properties (Median) generate $105 RevPAR.
- Strong performers (Top 25%) earn $168 RevPAR.
- Best-in-class (Top 10%) achieve $236 RevPAR.
Average Monthly RevPAR Trend in Vashon
RevPAR Insights for Vashon
- The average RevPAR in Vashon is $128. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($236) and bottom 25% ($68) is $168, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Vashon benchmarks. If your RevPAR falls below the median of $105, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $168+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Vashon?
Vashon's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $5,871 per month
- Occupancy rates average 58.6%
- Daily rates average $326
Shoulder Season
- Revenue averages $3,452 per month
- Occupancy maintains around 40.2%
- Daily rates hold near $305
Low Season (January, February, April)
- Revenue drops to average $2,510 per month
- Occupancy decreases to average 34.9%
- Daily rates adjust to average $290
Seasonality Insights for Vashon
- Airbnb seasonality in Vashon is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Vashon's highest earning potential, with monthly revenues climbing to $6,425, occupancy reaching 62.5%, and ADRs peaking at $328.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,291, occupancy could drop to 33.9%, and ADRs may adjust to $288.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vashon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Vashon, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Vashon?
Low regulation and minimal registration activity in Vashon, Washington, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Vashon to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Vashon?
Vashon is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Vashon Island Waterfront | Beautiful waterfront area known for stunning views and access to nature. Perfect for tourists looking to relax by the water and enjoy a serene environment. | Vashon Island Ferry, Point Robinson Lighthouse, KVI Beach, Dockton Park, Vashon Island Coffee Roasterie |
| Burton | A quaint neighborhood that offers a charming rural vibe and close proximity to the water. Ideal for those interested in a peaceful getaway with scenic surroundings. | Burton Park, Vashon Island Historical Society, Gaffney’s Kitchen, Burton Beach, Palouse Winery |
| Vashon Town | The main town of Vashon Island, with local shops, restaurants, and cultural sites. Great for guests wanting to experience local island life and community. | Vashon Theatre, Vashon Island Farmers Market, Alderwood Farm, Vashon Island Heritage Museum, Local art galleries |
| Dockton | Known for its natural beauty and outdoor activities, including hiking and biking. Appeals to nature enthusiasts and families looking for adventure. | Dockton Park, Maury Island Marine Park, Vashon Island hiking trails, Kayaking and water sports, Scenic views of Puget Sound |
| Chautauqua | A unique community known for its historic buildings and artistic vibe. Attracts those interested in culture, arts, and a relaxed lifestyle. | Chautauqua Community Club, Concerts and events, Local art shows, Historic architecture, Vashon Island Arts |
| Kingston Park | A family-friendly area with spacious parks and recreational activities. Ideal for visitors traveling with children and looking for safe outdoor spaces. | Kingston Park, Playgrounds, Sports courts, Picnic areas, Family-oriented events |
| North End | A less populated area offering tranquility and access to nature. Suitable for guests seeking a quiet retreat while still being close to amenities. | Quiet beaches, Nature trails, Historical sites, Farmland, Vashon Island natural scenery |
| Cove | A picturesque cove perfect for kayaking and enjoying water activities. Incredibly appealing to outdoor lovers and adventure seekers. | Cove Beach, Kayaking and paddleboarding, Fishing spots, Marine wildlife viewing, Beautiful sunset views |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Vashon offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Vashon?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vashon
- The Vashon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.3% of the 142 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vashon, House properties are the most common (60.6%), reflecting the local real estate landscape.
- Houses represent a significant 60.6% portion, catering likely to families or larger groups.
- The presence of 17.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, others, unique stays (combined 8.4%) offer potential for unique stay experiences.
Vashon Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vashon
- The dominant room capacity in Vashon is 1 bedroom listings, making up 38% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.1% of the active Airbnb listings in Vashon, indicating a high concentration in these sizes.
- A significant 27.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Vashon.
Vashon Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vashon
- The most common guest capacity trend in Vashon vacation rentals is listings accommodating 2 guests (26.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Vashon STR market, accounting for 48.6% of listings.
- 38.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vashon.
- On average, properties in Vashon are equipped to host 4.4 guests.
How Do Listings in Vashon Compare on Quality?
Listing quality in Vashon can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Vashon
- At 33.1 photos per listing on average, Vashon hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 14.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Vashon averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Vashon?
Amenity Prevalence
Amenity Insights for Vashon
- Essential amenities in Vashon that guests expect include: Wifi, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vashon: Wifi, Heating, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Heating, Smoke alarm.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vashon to stay competitive.
Which Airbnb Amenities Boost Revenue in Vashon?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Vashon, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 85.9% | $41,366 | $1,543 | 2581.2% |
Kitchen | 92.3% | $37,859 | $10,720 | 253.2% |
Coffee maker | 87.3% | $38,946 | $13,788 | 182.5% |
Bed linens | 82.4% | $39,332 | $19,024 | 106.7% |
Cooking basics | 81.7% | $39,433 | $19,355 | 103.7% |
Bidet | 5.6% | $67,442 | $33,865 | 99.2% |
Hangers | 77.5% | $40,189 | $20,522 | 95.8% |
Beach essentials | 16.2% | $60,257 | $31,021 | 94.2% |
Children’s dinnerware | 13.4% | $61,576 | $31,768 | 93.8% |
Pack ’n play/Travel crib | 15.5% | $60,148 | $31,285 | 92.3% |
Revenue Impact Insights for Vashon
- TV tops the revenue impact list with a 2581.2% uplift — listings with this amenity earn $41,366 vs. $1,543 without it.
- TV, Kitchen, Coffee maker, Bed linens, Cooking basics — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Vashon STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vashon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVashon Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Vashon
- The typical guest profile for Airbnb in Vashon consists of primarily domestic travelers (97%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.4% of guests.
- Key international markets include United States (97.4%) and Canada (0.7%).
- Top languages spoken are English (67.2%) followed by Spanish (12.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Portland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Vashon?
Listings in Vashon average 4.92 out of 5 overall, with about 141.9 reviews per active listing and 61.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Vashon
- With an overall rating of 4.92, Vashon listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.96), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 61.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Vashon Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vashon
- The most common availability pattern in Vashon falls within the 271-366 days range, representing 43% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Vashon (31.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Vashon?
Average Booking Lead Time by Month
Booking Lead Time Insights for Vashon
- The overall average booking lead time for vacation rentals in Vashon is 59 days.
- Guests book furthest in advance for stays during July (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (83 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Vashon.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Vashon averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Vashon?
Guests in Vashon stay about 3.8 nights on average, generating roughly 4,234 reservations and 29.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Vashon
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Vashon
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 29.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (4.5 nights) and shorten in Nov (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Vashon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
39 listings
27.5% of total
2 Nights
48 listings
33.8% of total
3 Nights
6 listings
4.2% of total
4-6 Nights
2 listings
1.4% of total
7-29 Nights
2 listings
1.4% of total
30+ Nights
45 listings
31.7% of total
Key Insights
- The most prevalent minimum stay requirement in Vashon is 2 Nights, adopted by 33.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.3%) of the Vashon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (31.7%) caters to monthly stays (30+ nights) in Vashon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.8% of Vashon hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vashon.
Vashon Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
1.4% of total
Super Strict 30 Days
4 listings
2.8% of total
Flexible
22 listings
15.5% of total
Moderate
48 listings
33.8% of total
Firm
54 listings
38% of total
Strict
12 listings
8.5% of total
Cancellation Policy Insights for Vashon
- The prevailing Airbnb cancellation policy trend in Vashon is Firm, used by 38% of listings.
- There's a relatively balanced mix between guest-friendly (49.3%) and stricter (46.5%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38% market standard in Vashon.
- Using a Strict policy might deter some guests, as only 8.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Vashon.
How Much Are Airbnb Cleaning Fees in Vashon?
Cleaning fees in Vashon are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Vashon
- 85.9% of listings charge a cleaning fee, making it standard practice in Vashon. Guests expect it and factor it into their booking decisions.
- The gap between the average ($141) and median ($120) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.6% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Vashon median of $120. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Vashon Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vashonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Dreamy Beachfront Home w/Hot Tub and Views
Entire Place • 5 bedrooms
Frank L Wright insp. house waterfront beach access
Entire Place • 5 bedrooms
Cozy Waterfront Cove 180° Rainier-Seattle VIEWS
Entire Place • 5 bedrooms
On The Beach! Cozy+Amazing Moonrise-Stunning Views
Entire Place • 2 bedrooms
Waterfront | Stunning Views | Firepit | Deck | BBQ
Entire Place • 2 bedrooms
Shabby Chic Waterfront Retreat- serene waterfront
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Vashon?
Learn from the best! This table showcases top-performing Airbnb hosts in Vashon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lisa | 9 | $366,867 | 3951 | 4.86/5.0 |
| Alexa | 1 | $229,234 | 96 | 4.99/5.0 |
| Evolve | 2 | $159,055 | 27 | 4.97/5.0 |
| Jason | 1 | $147,811 | 220 | 4.93/5.0 |
| VMI Property Management | 3 | $128,612 | 212 | 4.77/5.0 |
| Julie | 1 | $124,871 | 41 | 5.00/5.0 |
| Katrina | 1 | $110,408 | 59 | 4.90/5.0 |
| Jeff | 1 | $98,637 | 49 | 4.94/5.0 |
| Alycia | 1 | $92,071 | 48 | 5.00/5.0 |
| Alix | 1 | $90,404 | 60 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vashon.
Who Are the Airbnb Hosts in Vashon?
Vashon is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Vashon
- With 70.4% Superhosts, Vashon has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 7.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 69.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 40.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Vashon averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Vashon
These are the highest-grossing professional property management operations in Vashon, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 2 | $159,055 | $473 | 50.7% | 4.97/5 |
| Katrina | 1 | $110,408 | $477 | 68.2% | 4.90/5 |
| Vacasa Arizona | 4 | $62,609 | $430 | 18.5% | 4.82/5 |
| Oceana | 1 | $47,022 | $521 | 34.9% | 4.56/5 |
| Vacasa Western Washington | 2 | $15,111 | $203 | 15.7% | 4.84/5 |
Management Company Insights for Vashon
- The leading management company, Evolve, operates 2 listings with $159,055 in gross revenue — a useful benchmark for what scale looks like in Vashon.
- Top managers average 2 properties each, suggesting professional management in Vashon still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.82/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 7.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Vashon's Airbnb Market Compare to Nearby Cities?
How does the Vashon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with North Bend, Vashon has 14 percentage points lower occupancy and about $52 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Erlands Point-Kitsap Lake | 11 | $6,075 | $384.18 | 51% |
| Verlot | 10 | $5,122 | $342.98 | 51% |
| North Bend | 51 | $5,073 | $363.67 | 56% |
| Olalla | 13 | $4,950 | $332.28 | 52% |
| Sudden Valley | 63 | $4,870 | $337.39 | 50% |
| Sultan | 16 | $4,780 | $317.75 | 51% |
| Ronald | 149 | $4,730 | $473.89 | 34% |
| Warm Beach | 10 | $4,705 | $333.61 | 41% |
| Canyon Creek | 13 | $4,599 | $352.86 | 50% |
| Amanda Park | 11 | $4,484 | $458.19 | 42% |
Frequently Asked Questions About Airbnb in Vashon
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Vashon.
How much do Airbnb hosts make in Vashon?
Vashon hosts earn about $35,757 per year on average, with an average nightly rate of $312 and RevPAR of $128. Those figures describe the typical revenue environment for active listings in Vashon, Washington, not the ceiling for the best operators. Source: AirROI 2026 data, Vashon market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Vashon?
The average Airbnb occupancy rate in Vashon is 42.5%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Vashon?
Listings in Vashon average $312 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Vashon?
Vashon currently has about 142 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Vashon?
AirROI currently classifies the short-term rental regulation level in Vashon as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Vashon?
RevPAR in Vashon is about $128. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Vashon?
At 42.5% occupancy, Vashon can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $35,757, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Vashon?
The average booking lead time in Vashon is about 59 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Vashon?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Vashon include Vashon Island Waterfront, Burton, Vashon Town. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Vashon?
entire_home listings make up 92.3% of the active supply in Vashon. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Vashon compare to nearby Airbnb markets?
Among neighboring markets, Erlands Point-Kitsap Lake posts $72,895 in average annual revenue with 51.2% occupancy, compared to Vashon's $35,757 and 42.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Vashon?
The average Airbnb stay length in Vashon is about 3.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Vashon?
Airbnb listings in Vashon average 4.92 out of 5 overall. About 61.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Vashon?
TV and Kitchen are among the strongest revenue-linked amenities in Vashon. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Vashon?
Yes. About 85.9% of active Airbnb listings in Vashon charge a cleaning fee, and the average fee is $141. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Vashon?
A 70.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.