Tacoma, Washington Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Tacoma, Washington? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $24,698 per year — at a $178 nightly rate, 47.9% occupancy, and a $87 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

Tacoma's 687 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 60.1% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.

What Are the Key Airbnb Metrics in Tacoma?

In Tacoma, the headline Airbnb metrics are $24,698 in average annual revenue,47.9% occupancy, $178 ADR, and $87 in RevPAR, and guests book about 33 days in advance.

Avg. Daily Rate (ADR)(?)
$178
The average rental revenue earned for an occupied room per day in Tacoma.
Occupancy Rate(?)
47.9%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$24,698
Average annual income for an Airbnb listing in Tacoma. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$87
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
5.1%
Positive growth (5.1%) vs. last year.
Active Airbnb Listings(?)
687
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
33 days
How far in advance guests typically book in Tacoma. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Tacoma.
Lowest Revenue Month(?)
April
The month with the lowest average earnings, indicating the low season in Tacoma.
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How Much Do Airbnb Hosts Earn Monthly in Tacoma?

Understanding the monthly revenue variations for Airbnb listings in Tacoma is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tacoma is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tacoma across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,483+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,809 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,393 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,221, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Tacoma

What Is the Monthly Airbnb Occupancy Rate in Tacoma?

Maximize your bookings by understanding the Tacoma STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tacoma:

  • Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 53%.
  • Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Tacoma

What Is the Average Airbnb Nightly Rate in Tacoma?

Effective short term rental pricing strategy in Tacoma involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tacoma typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $313+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $211 or more.
  • Typical properties (Median) charge around $141 per night.
  • Entry-level properties (Bottom 25%) earn around $89 per night.

Average Daily Rate (ADR) Trend by Month in Tacoma

What Is the RevPAR for Airbnb in Tacoma?

RevPAR in Tacoma is currently $87. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $43 RevPAR.
  • Typical properties (Median) generate $74 RevPAR.
  • Strong performers (Top 25%) earn $117 RevPAR.
  • Best-in-class (Top 10%) achieve $163 RevPAR.

Average Monthly RevPAR Trend in Tacoma

RevPAR Insights for Tacoma

  • The average RevPAR in Tacoma is $87. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($163) and bottom 25% ($43) is $120, indicating significant performance disparity driven by property quality, pricing strategy, and location.
  • RevPAR peaks in Jul and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Tacoma benchmarks. If your RevPAR falls below the median of $74, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $117+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Tacoma?

Tacoma's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (July, August, June)
  • Revenue averages $3,908 per month
  • Occupancy rates average 62.6%
  • Daily rates average $180
Shoulder Season
  • Revenue averages $2,669 per month
  • Occupancy maintains around 49.2%
  • Daily rates hold near $170
Low Season (January, February, April)
  • Revenue drops to average $2,151 per month
  • Occupancy decreases to average 44.4%
  • Daily rates adjust to average $166

Seasonality Insights for Tacoma

  • Airbnb seasonality in Tacoma is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
  • During the high season, the absolute peak month showcases Tacoma's highest earning potential, with monthly revenues climbing to $4,149, occupancy reaching 64.6%, and ADRs peaking at $183.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,106, occupancy could drop to 41.8%, and ADRs may adjust to $150.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tacoma.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • In a highly seasonal market like Tacoma, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Tacoma?

Tacoma, Washington, United States currently shows a low regulation profile despite having 687 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Tacoma to ensure full compliance before hosting.

(Source: AirROI data, 2026, finding no licensed listings among those analyzed)

What Are the Best Neighborhoods for Airbnb in Tacoma?

Location within Tacoma matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.

Best neighborhoods for Airbnb in Tacoma
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Proctor District
A charming neighborhood known for its historic homes and vibrant local businesses. Popular among families and visitors who enjoy a community feel and access to parks and shops.
Proctor Farmers Market, One Direction Park, The Grand Cinema, Seattle Tacoma International Airport, University of Puget Sound
Point Ruston
A waterfront community offering modern amenities and beautiful views of Puget Sound. Attracts tourists for its outdoor activities and access to the water.
Ruston Way Waterfront, Point Defiance Park, Waterfront Park, Amber Park, Point Ruston Village
Downtown Tacoma
The heart of the city, filled with cultural attractions, restaurants, and nightlife. A great area for those looking to explore Tacoma's urban side.
Museum of Glass, LeMay - America’s Car Museum, Union Station, Tacoma Art Museum, Pierce Transit
Old Town
A historic district with a quaint feel, well-known for its scenic views and cozy shops. Ideal for visitors looking for a more laid-back experience.
Old Tacoma Historic District, Washington State History Museum, Commencement Bay, Old Town Park, Tacoma Narrows Bridge
University Place
A suburban area that offers both accessibility to urban amenities and a quieter residential atmosphere. Ideal for longer stays, particularly for families and students.
Chambers Bay, University Place Town Center, Grandview Trail, Puget Sound Community College, University of Puget Sound
North End
Known for its beautiful homes and proximity to the sound, this family-friendly area appeals to those looking for a peaceful stay with natural beauty.
Point Defiance Park, Vassault Park, Nisqually National Wildlife Refuge, Browns Point Lighthouse Park, North Point
South Tacoma
Offers a more affordable investment option with a diverse community and various local eateries. Attracting visitors looking for authentic Tacoma experiences.
South Tacoma Community Center, McKinley Park, South Tacoma Way, Marsden Park, Tacoma Mall
Hilltop
An emerging neighborhood that is undergoing revitalization and attracting new businesses, making it a great area for future investment.
Stadium High School, Hilltop Kitchen, Thea Foss Waterway, Foss Waterway Seaport, Harbor History Museum

With 8 distinct neighborhoods showing meaningful short-term rental activity, Tacoma offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Tacoma?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Tacoma

  • The Tacoma Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.6% of the 687 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Tacoma, House properties are the most common (65.2%), reflecting the local real estate landscape.
  • Houses represent a significant 65.2% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, outdoor/unique, unique stays (combined 4.8%) offer potential for unique stay experiences.

Tacoma Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Tacoma

  • The dominant room capacity in Tacoma is 1 bedroom listings, making up 28.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 49.7% of the active Airbnb listings in Tacoma, indicating a high concentration in these sizes.
  • A significant 28.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tacoma.

Tacoma Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Tacoma

  • The most common guest capacity trend in Tacoma vacation rentals is listings accommodating 2 guests (20.7%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Tacoma STR market, accounting for 40.2% of listings.
  • 30.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tacoma.
  • On average, properties in Tacoma are equipped to host 3.8 guests.

How Do Listings in Tacoma Compare on Quality?

Listing quality in Tacoma can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
27.7
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
2.4
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
15.1%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Tacoma

  • At 27.7 photos per listing on average, Tacoma hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 15.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Tacoma averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Tacoma?

Amenity Prevalence

Amenity Insights for Tacoma

  • Essential amenities in Tacoma that guests expect include: Wifi, Heating, TV, Smoke alarm, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Kitchen, Coffee maker are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Tacoma: Wifi, Heating, TV, Smoke alarm, Carbon monoxide alarm.
  • Prioritize adding missing essentials: Wifi, Heating, TV, Smoke alarm, Carbon monoxide alarm.
  • Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Tacoma to stay competitive.

Which Airbnb Amenities Boost Revenue in Tacoma?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Tacoma, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Smoke alarm
99.3%$24,808$9,641157.3%
Shampoo
83.6%$27,317$11,391139.8%
Hair dryer
84.3%$27,160$11,499136.2%
Coffee maker
91.0%$25,978$11,787120.4%
SaunaHigh opportunity
1.0%$53,583$24,400119.6%
Life size gamesHigh opportunity
1.2%$52,961$24,365117.4%
Ping pong tableHigh opportunity
1.6%$51,961$24,254114.2%
Arcade gamesHigh opportunity
0.7%$52,131$24,497112.8%
Children's playroomHigh opportunity
1.3%$51,493$24,342111.5%
Children’s dinnerware
10.8%$46,091$22,115108.4%

Revenue Impact Insights for Tacoma

  • Smoke alarm tops the revenue impact list with a 157.3% uplift — listings with this amenity earn $24,808 vs. $9,641 without it.
  • High-opportunity amenities — Sauna, Life size games, Ping pong table — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
  • Smoke alarm, Shampoo, Hair dryer, Coffee maker — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.

Recommendations for Hosts

  • Prioritize adding Sauna — it has the best combination of high revenue impact and low market saturation in Tacoma.
  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Tacoma STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tacoma. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Tacoma Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Tacoma

  • The typical guest profile for Airbnb in Tacoma consists of primarily domestic travelers (94%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 93.6% of guests.
  • Key international markets include United States (93.6%) and Canada (2.3%).
  • Top languages spoken are English (68.3%) followed by Spanish (13.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Seattle and Portland.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Tacoma?

Listings in Tacoma average 4.83 out of 5 overall, with about 92.4 reviews per active listing and 43.7% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Tacoma

  • With an overall rating of 4.83, Tacoma listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
  • The strongest subcategory is Communication (4.92), while Location (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 43.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Tacoma Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Tacoma

  • The most common availability pattern in Tacoma falls within the 271-366 days range, representing 35.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 65.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Tacoma (30.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 35.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Tacoma?

Average Booking Lead Time by Month

Booking Lead Time Insights for Tacoma

  • The overall average booking lead time for vacation rentals in Tacoma is 33 days.
  • Guests book furthest in advance for stays during July (average 47 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 21 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (42 days avg.) sees the longest lead times, while Spring (30 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Tacoma.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 42 days) to capture early planners.
  • Monitor your own booking lead times against these Tacoma averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Tacoma?

Guests in Tacoma stay about 7.4 nights on average, generating roughly 18,128 reservations and 26.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.

Monthly Length of Stay in Tacoma

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Tacoma

  • Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
  • At 26.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
  • Stay lengths peak in Jun (7 nights) and shorten in Feb (4.4 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
  • Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Tacoma Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (24.7%)

1 Night

170 listings

24.7% of total

2 Nights (24.9%)

2 Nights

171 listings

24.9% of total

3 Nights (7.3%)

3 Nights

50 listings

7.3% of total

4-6 Nights (7.3%)

4-6 Nights

50 listings

7.3% of total

7-29 Nights (12.8%)

7-29 Nights

88 listings

12.8% of total

30+ Nights (23%)

30+ Nights

158 listings

23% of total

Key Insights

  • The most prevalent minimum stay requirement in Tacoma is 2 Nights, adopted by 24.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (23%) caters to monthly stays (30+ nights) in Tacoma, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 24.9% of Tacoma hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.7% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 23% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tacoma.

Tacoma Airbnb Cancellation Policy Trends Analysis (2026)

Super Strict 30 Days

4 listings

0.6% of total

Limited

23 listings

3.4% of total

Flexible (16.9%)

Flexible

116 listings

16.9% of total

Moderate (28.4%)

Moderate

195 listings

28.4% of total

Firm (42.7%)

Firm

293 listings

42.7% of total

Strict (8%)

Strict

55 listings

8% of total

Cancellation Policy Insights for Tacoma

  • The prevailing Airbnb cancellation policy trend in Tacoma is Firm, used by 42.7% of listings.
  • A majority (50.7%) of hosts in Tacoma utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
  • Strict cancellation policies are quite rare (8%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 42.7% market standard in Tacoma.
  • Using a Strict policy might deter some guests, as only 8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Tacoma.

How Much Are Airbnb Cleaning Fees in Tacoma?

Cleaning fees in Tacoma are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$277
Median Cleaning Fee
$100
Listings Charging a Fee
88.2%
Fee as Revenue Share
10.3%

Cleaning Fee Insights for Tacoma

  • 88.2% of listings charge a cleaning fee, making it standard practice in Tacoma. Guests expect it and factor it into their booking decisions.
  • The gap between the average ($277) and median ($100) cleaning fee indicates some high-end properties are pulling the average up considerably.
  • Cleaning fees represent 10.3% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Tacoma median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Tacoma Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Tacomabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Modern 8 BR duplex in Tacoma! -Both sides included

Modern 8 BR duplex in Tacoma! -Both sides included

Entire Place • 8 bedrooms

$187,390
Revenue
69.5%
Occupancy
$731.07
Daily Rate
Waterview Oasis 5 Bedroom 4 Bath

Waterview Oasis 5 Bedroom 4 Bath

Entire Place • 5 bedrooms

$167,021
Revenue
55.6%
Occupancy
$789.10
Daily Rate
Spacious Retreat w/guest house, game room,bbq, AC!

Spacious Retreat w/guest house, game room,bbq, AC!

Entire Place • 6 bedrooms

$141,341
Revenue
58.3%
Occupancy
$626.93
Daily Rate
Waterview Oasis PNW

Waterview Oasis PNW

Entire Place • 4 bedrooms

$105,048
Revenue
38.9%
Occupancy
$699.42
Daily Rate
ᗌᗌᗌ Sweeping Views, Huge Balcony, Game/Pool Room

ᗌᗌᗌ Sweeping Views, Huge Balcony, Game/Pool Room

Entire Place • 4 bedrooms

$97,804
Revenue
64.2%
Occupancy
$392.96
Daily Rate
PNW Chambers Bay Getaway

PNW Chambers Bay Getaway

Entire Place • 5 bedrooms

$96,789
Revenue
65.3%
Occupancy
$394.57
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Tacoma?

Learn from the best! This table showcases top-performing Airbnb hosts in Tacoma based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Tacoma by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Michael25$791,73336744.83/5.0
Evolve13$501,2324334.70/5.0
Ron10$382,73313284.95/5.0
Clinton8$350,60322794.96/5.0
Corporate Condo12$342,45016324.86/5.0
Tommy Quach3$335,2304514.87/5.0
Leona2$272,0691004.94/5.0
Taylor3$254,2512644.95/5.0
Simple Stays10$243,4473134.76/5.0
Alex11$225,8893614.81/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tacoma.

Who Are the Airbnb Hosts in Tacoma?

Tacoma is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts
65.1%
Professional Management
10.3%
Cohosted Listings
41.8%
Instant Book Enabled
3.8%
Simplified Pricing
70.7%

Host Profile Insights for Tacoma

  • With 65.1% Superhosts, Tacoma has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
  • 10.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
  • 3.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 70.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 41.8% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Tacoma averages regularly and adjust your hosting strategy based on what top performers do differently.

Top Professional Management Companies in Tacoma

These are the highest-grossing professional property management operations in Tacoma, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.

Top Airbnb management companies in Tacoma
CompanyListingsRevenueADROcc.Rating
Evolve13$501,232$25348.6%4.70/5
Corporate Condo12$342,450$12863.9%4.86/5
Simple Stays10$243,447$20145.2%4.76/5
Katrina3$195,559$54953.2%4.86/5
Vince2$145,258$29766.4%4.82/5
⁨5r Suites⁩5$142,643$26842.5%4.90/5
Jeff3$88,113$22447.2%4.94/5
Saransh2$80,940$25243.2%4.96/5
Sixth Ave2$62,053$11672.9%4.79/5
Jimmy6$55,817$5551.4%4.88/5

Management Company Insights for Tacoma

  • The leading management company, Evolve, operates 13 listings with $501,232 in gross revenue — a useful benchmark for what scale looks like in Tacoma.
  • Top managers average 6 properties each, suggesting professional management in Tacoma still operates at a relatively boutique scale.
  • Professionally managed listings in the top tier average 4.85/5 in guest ratings — demonstrating that scale and quality can coexist.

Recommendations

  • With only 10.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
  • Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
  • If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.

How Does Tacoma's Airbnb Market Compare to Nearby Cities?

How does the Tacoma Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with North Bend, Tacoma has 8 percentage points lower occupancy and about $186 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Tacoma — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Erlands Point-Kitsap Lake11$6,075$384.1851%
Verlot10$5,122$342.9851%
North Bend51$5,073$363.6756%
Olalla13$4,950$332.2852%
Sudden Valley63$4,870$337.3950%
Sultan16$4,780$317.7551%
Ronald149$4,730$473.8934%
Warm Beach10$4,705$333.6141%
Canyon Creek13$4,599$352.8650%
Amanda Park11$4,484$458.1942%

Frequently Asked Questions About Airbnb in Tacoma

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Tacoma.

How much do Airbnb hosts make in Tacoma?

Tacoma hosts earn about $24,698 per year on average, with an average nightly rate of $178 and RevPAR of $87. Those figures describe the typical revenue environment for active listings in Tacoma, Washington, not the ceiling for the best operators. Source: AirROI 2026 data, Tacoma market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Tacoma?

The average Airbnb occupancy rate in Tacoma is 47.9%. July is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Tacoma?

Listings in Tacoma average $178 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Tacoma?

Tacoma currently has about 687 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Tacoma?

AirROI currently classifies the short-term rental regulation level in Tacoma as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Tacoma?

RevPAR in Tacoma is about $87. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Tacoma?

At 47.9% occupancy, Tacoma can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $24,698, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Tacoma?

The average booking lead time in Tacoma is about 33 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Tacoma?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Tacoma include Proctor District, Point Ruston, Downtown Tacoma. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Tacoma?

entire_home listings make up 80.6% of the active supply in Tacoma. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Tacoma compare to nearby Airbnb markets?

Among neighboring markets, Erlands Point-Kitsap Lake posts $72,895 in average annual revenue with 51.2% occupancy, compared to Tacoma's $24,698 and 47.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Tacoma?

The average Airbnb stay length in Tacoma is about 7.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Tacoma?

Airbnb listings in Tacoma average 4.83 out of 5 overall. About 43.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Tacoma?

Smoke alarm and Shampoo are among the strongest revenue-linked amenities in Tacoma. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Tacoma?

Yes. About 88.2% of active Airbnb listings in Tacoma charge a cleaning fee, and the average fee is $277. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Tacoma?

A 65.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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