Parkland, Washington Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Parkland, Washington? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $18,676 per year — at a $99 nightly rate, 44.6% occupancy, and a $58 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 35 active listings, Parkland is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 29.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Parkland?
In Parkland, the headline Airbnb metrics are $18,676 in average annual revenue,44.6% occupancy, $99 ADR, and $58 in RevPAR, and guests book about 28 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Parkland?
Understanding the monthly revenue variations for Airbnb listings in Parkland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Parkland is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Parkland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,091+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,633 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,096 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $497, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Parkland
What Is the Monthly Airbnb Occupancy Rate in Parkland?
Maximize your bookings by understanding the Parkland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Parkland:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Parkland
What Is the Average Airbnb Nightly Rate in Parkland?
Effective short term rental pricing strategy in Parkland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Parkland typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $190+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $103 or more.
- Typical properties (Median) charge around $50 per night.
- Entry-level properties (Bottom 25%) earn around $42 per night.
Average Daily Rate (ADR) Trend by Month in Parkland
What Is the RevPAR for Airbnb in Parkland?
RevPAR in Parkland is currently $58. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $17 RevPAR.
- Typical properties (Median) generate $27 RevPAR.
- Strong performers (Top 25%) earn $46 RevPAR.
- Best-in-class (Top 10%) achieve $168 RevPAR.
Average Monthly RevPAR Trend in Parkland
RevPAR Insights for Parkland
- The average RevPAR in Parkland is $58. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($168) and bottom 25% ($17) is $150, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Parkland benchmarks. If your RevPAR falls below the median of $27, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $46+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Parkland?
Parkland's peak Airbnb season falls in July, June, August, while the softest stretch is March, April, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, August)
- Revenue averages $2,834 per month
- Occupancy rates average 54.6%
- Daily rates average $95
Shoulder Season
- Revenue averages $2,221 per month
- Occupancy maintains around 49.9%
- Daily rates hold near $88
Low Season (March, April, November)
- Revenue drops to average $1,878 per month
- Occupancy decreases to average 45.3%
- Daily rates adjust to average $86
Seasonality Insights for Parkland
- The Airbnb seasonality pattern in Parkland shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Parkland's highest earning potential, with monthly revenues climbing to $3,021, occupancy reaching 59.2%, and ADRs peaking at $98.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,663, occupancy could drop to 41.9%, and ADRs may adjust to $83.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Parkland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Parkland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Parkland?
Low regulation and minimal registration activity in Parkland, Washington, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Parkland to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Parkland?
With a compact short-term rental market, Parkland gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Parkland Town Center | Central shopping and dining destination in Parkland, ideal for families and travelers seeking convenience. | Parkland Town Center, Pine Trails Park, Heron Bay Golf Club, The Parkland Library |
| Parkland Golf and Country Club | Luxury gated community with beautiful homes and a championship golf course, attracting affluent visitors. | Golf course, Clubhouse, Community events, Natural preserves |
| Coconut Creek | Adjacent to Parkland, known for its butterfly world and shopping centers, appealing to both nature lovers and shoppers. | Butterfly World, The Promenade at Coconut Creek, Quiet Waters Park |
| Coral Springs | Nearby urban area offering family-friendly attractions and activities, great for accommodating larger groups. | Coral Springs Aquatic Complex, Coral Springs Center for the Arts, Heron Bay Park |
| Broward County Parks | A variety of parks nearby provide outdoor activities and nature trails, appealing to outdoor enthusiasts. | Tall Cypress Natural Area, Deerfield Island Park, Sandy Ridge Sanctuary |
| Public Schools | Attracts families and educational visitors looking for culturally enriching experiences in safe neighborhoods. | Terramar Park, Parkland Academy, Marjory Stoneman Douglas High School |
| South Florida Cultural Area | Proximity to cultural attractions in South Florida enhances appeal for cultural tourism. | Museum of Discovery and Science, The Fort Lauderdale Art Museum, The NSU Art Museum |
| Sunset Park | Quaint neighborhood park known for family-friendly atmosphere and events, ideal for community-oriented visitors. | Parks events, Picnic areas, Children's playground |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Parkland offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Parkland?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Parkland
- The Parkland Airbnb market composition is heavily skewed towards Private Room listings, which make up 65.7% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Parkland, House properties are the most common (88.6%), reflecting the local real estate landscape.
- Houses represent a significant 88.6% portion, catering likely to families or larger groups.
Parkland Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Parkland
- The dominant room capacity in Parkland is 1 bedroom listings, making up 14.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 22.9% of the active Airbnb listings in Parkland, indicating a high concentration in these sizes.
Parkland Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Parkland
- The most common guest capacity trend in Parkland vacation rentals is listings accommodating 8+ guests (14.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Parkland STR market, accounting for 22.9% of listings.
- 17.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Parkland.
- On average, properties in Parkland are equipped to host 1.9 guests.
How Do Listings in Parkland Compare on Quality?
Listing quality in Parkland can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Parkland
- The average of 18.2 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 8.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Parkland averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Parkland?
Amenity Prevalence
Amenity Insights for Parkland
- Essential amenities in Parkland that guests expect include: Heating, Carbon monoxide alarm, Wifi, Refrigerator, TV, Hot water, Smoke alarm, Free parking on premises, Kitchen, Cooking basics. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Parkland: Heating, Carbon monoxide alarm, Wifi, Refrigerator, TV, Hot water, Smoke alarm, Free parking on premises, Kitchen, Cooking basics.
- Prioritize adding missing essentials: Heating, Free parking on premises, Kitchen, Cooking basics.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Parkland to stay competitive.
Which Airbnb Amenities Boost Revenue in Parkland?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Parkland, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Shampoo | 60.0% | $27,270 | $5,784 | 371.5% |
Indoor fireplace | 40.0% | $34,141 | $8,366 | 308.1% |
Coffee | 17.1% | $49,823 | $12,231 | 307.3% |
Essentials | 82.9% | $21,406 | $5,479 | 290.7% |
Microwave | 85.7% | $20,703 | $6,513 | 217.9% |
Ceiling fan | 14.3% | $45,204 | $14,254 | 217.1% |
Dishwasher | 68.6% | $23,407 | $8,352 | 180.3% |
Air conditioning | 71.4% | $22,037 | $10,272 | 114.5% |
Oven | 77.1% | $21,189 | $10,191 | 107.9% |
Private entrance | 28.6% | $29,507 | $14,343 | 105.7% |
Revenue Impact Insights for Parkland
- Shampoo tops the revenue impact list with a 371.5% uplift — listings with this amenity earn $27,270 vs. $5,784 without it.
- Essentials, Microwave — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Parkland STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Parkland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsParkland Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Parkland
- The typical guest profile for Airbnb in Parkland consists of primarily domestic travelers (93%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.7% of guests.
- Key international markets include United States (92.7%) and Canada (1.8%).
- Top languages spoken are English (66%) followed by Spanish (12.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Parkland?
Listings in Parkland average 4.9 out of 5 overall, with about 48.7 reviews per active listing and 65.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Parkland
- With an overall rating of 4.9, Parkland listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.97), while Location (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 65.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Parkland Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Parkland
- The most common availability pattern in Parkland falls within the 271-366 days range, representing 37.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Parkland (34.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Parkland?
Average Booking Lead Time by Month
Booking Lead Time Insights for Parkland
- The overall average booking lead time for vacation rentals in Parkland is 28 days.
- Guests book furthest in advance for stays during August (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (45 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Parkland.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Parkland averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Parkland?
Guests in Parkland stay about 20.4 nights on average, generating roughly 662 reservations and 18.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Parkland
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Parkland
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 18.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (20.3 nights) and shorten in Feb (5.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Parkland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
8.6% of total
2 Nights
9 listings
25.7% of total
3 Nights
4 listings
11.4% of total
4-6 Nights
1 listings
2.9% of total
7-29 Nights
10 listings
28.6% of total
30+ Nights
8 listings
22.9% of total
Key Insights
- The most prevalent minimum stay requirement in Parkland is 7-29 Nights, adopted by 28.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.9%) caters to monthly stays (30+ nights) in Parkland, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 28.6% of Parkland hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Parkland.
Parkland Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
15 listings
42.9% of total
Moderate
4 listings
11.4% of total
Firm
15 listings
42.9% of total
Strict
1 listings
2.9% of total
Cancellation Policy Insights for Parkland
- The prevailing Airbnb cancellation policy trend in Parkland is Flexible, used by 42.9% of listings.
- There's a relatively balanced mix between guest-friendly (54.3%) and stricter (45.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (2.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.9% market standard in Parkland.
- Using a Strict policy might deter some guests, as only 2.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Parkland.
How Much Are Airbnb Cleaning Fees in Parkland?
Cleaning fees in Parkland are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Parkland
- 97.1% of listings charge a cleaning fee, making it standard practice in Parkland. Guests expect it and factor it into their booking decisions.
- The gap between the average ($443) and median ($75) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Parkland median of $75. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Parkland Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Parklandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
8 bed, 5 bath duplex — both units, entire property
Entire Place • 8 bedrooms
⭐️⭐️Welcome to the beautiful Mt. Rainier House!⭐️⭐️
Entire Place • 4 bedrooms
Contemporary Tacoma Cottage w/ Deck & Pond!
Entire Place • 2 bedrooms
🌞 Best House Near PLU. 4br Sleeps 10. Brand New!
Entire Place • 4 bedrooms
Best House in Parkland. 4br Sleeps 10. Brand New!
Entire Place • 4 bedrooms
Charming 2 Bedroom Stay Near PLU & I-5
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Parkland?
Learn from the best! This table showcases top-performing Airbnb hosts in Parkland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Clinton | 3 | $253,216 | 374 | 4.96/5.0 |
| Lora | 1 | $94,013 | 234 | 4.94/5.0 |
| Evolve | 1 | $72,123 | 68 | 4.85/5.0 |
| Sara | 6 | $46,906 | 79 | 4.86/5.0 |
| Andrew | 2 | $38,584 | 218 | 4.89/5.0 |
| Paula | 6 | $32,384 | 321 | 4.94/5.0 |
| Ana Karen | 1 | $31,602 | 103 | 4.91/5.0 |
| Lusine | 6 | $28,161 | 59 | 4.86/5.0 |
| Terry | 1 | $21,301 | 32 | 4.97/5.0 |
| Christian And Triana | 1 | $13,322 | 100 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Parkland.
Who Are the Airbnb Hosts in Parkland?
Parkland is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Parkland
- With 74.3% Superhosts, Parkland has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 2.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 48.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 57.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Parkland averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Parkland
These are the highest-grossing professional property management operations in Parkland, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 1 | $72,123 | $209 | 92.2% | 4.85/5 |
Management Company Insights for Parkland
- The leading management company, Evolve, operates 1 listings with $72,123 in gross revenue — a useful benchmark for what scale looks like in Parkland.
- Top managers average 1 properties each, suggesting professional management in Parkland still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.85/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 2.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Parkland's Airbnb Market Compare to Nearby Cities?
How does the Parkland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with North Bend, Parkland has 11 percentage points lower occupancy and about $265 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Erlands Point-Kitsap Lake | 11 | $6,075 | $384.18 | 51% |
| Verlot | 10 | $5,122 | $342.98 | 51% |
| North Bend | 51 | $5,073 | $363.67 | 56% |
| Olalla | 13 | $4,950 | $332.28 | 52% |
| Sudden Valley | 63 | $4,870 | $337.39 | 50% |
| Sultan | 16 | $4,780 | $317.75 | 51% |
| Ronald | 149 | $4,730 | $473.89 | 34% |
| Warm Beach | 10 | $4,705 | $333.61 | 41% |
| Canyon Creek | 13 | $4,599 | $352.86 | 50% |
| Amanda Park | 11 | $4,484 | $458.19 | 42% |
Frequently Asked Questions About Airbnb in Parkland
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Parkland.
How much do Airbnb hosts make in Parkland?
Parkland hosts earn about $18,676 per year on average, with an average nightly rate of $99 and RevPAR of $58. Those figures describe the typical revenue environment for active listings in Parkland, Washington, not the ceiling for the best operators. Source: AirROI 2026 data, Parkland market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Parkland?
The average Airbnb occupancy rate in Parkland is 44.6%. July is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Parkland?
Listings in Parkland average $99 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Parkland?
Parkland currently has about 35 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Parkland?
AirROI currently classifies the short-term rental regulation level in Parkland as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Parkland?
RevPAR in Parkland is about $58. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Parkland?
At 44.6% occupancy, Parkland can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $18,676, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Parkland?
The average booking lead time in Parkland is about 28 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Parkland?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Parkland include Parkland Town Center, Parkland Golf and Country Club, Coconut Creek. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Parkland?
private_room listings make up 65.7% of the active supply in Parkland. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Parkland compare to nearby Airbnb markets?
Among neighboring markets, Erlands Point-Kitsap Lake posts $72,895 in average annual revenue with 51.2% occupancy, compared to Parkland's $18,676 and 44.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Parkland?
The average Airbnb stay length in Parkland is about 20.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Parkland?
Airbnb listings in Parkland average 4.9 out of 5 overall. About 65.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Parkland?
Shampoo and Indoor fireplace are among the strongest revenue-linked amenities in Parkland. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Parkland?
Yes. About 97.1% of active Airbnb listings in Parkland charge a cleaning fee, and the average fee is $443. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Parkland?
A 74.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.