University Place, Washington Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in University Place, Washington? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $27,590 per year — at a $200 nightly rate, 43.8% occupancy, and a $102 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 41 active listings, University Place is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 57.7% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in University Place?
In University Place, the headline Airbnb metrics are $27,590 in average annual revenue,43.8% occupancy, $200 ADR, and $102 in RevPAR, and guests book about 46 days in advance.
How Much Do Airbnb Hosts Earn Monthly in University Place?
Understanding the monthly revenue variations for Airbnb listings in University Place is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in University Place is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in University Place across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,232+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,036 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,279 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,137, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in University Place
What Is the Monthly Airbnb Occupancy Rate in University Place?
Maximize your bookings by understanding the University Place STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in University Place:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in University Place
What Is the Average Airbnb Nightly Rate in University Place?
Effective short term rental pricing strategy in University Place involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in University Place typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $418+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $285 or more.
- Typical properties (Median) charge around $139 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in University Place
What Is the RevPAR for Airbnb in University Place?
RevPAR in University Place is currently $102. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $45 RevPAR.
- Typical properties (Median) generate $66 RevPAR.
- Strong performers (Top 25%) earn $145 RevPAR.
- Best-in-class (Top 10%) achieve $244 RevPAR.
Average Monthly RevPAR Trend in University Place
RevPAR Insights for University Place
- The average RevPAR in University Place is $102. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($244) and bottom 25% ($45) is $198, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these University Place benchmarks. If your RevPAR falls below the median of $66, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $145+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in University Place?
University Place's peak Airbnb season falls in July, June, August, while the softest stretch is January, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, August)
- Revenue averages $4,606 per month
- Occupancy rates average 56.3%
- Daily rates average $198
Shoulder Season
- Revenue averages $3,358 per month
- Occupancy maintains around 48.2%
- Daily rates hold near $193
Low Season (January, March, November)
- Revenue drops to average $2,611 per month
- Occupancy decreases to average 35.5%
- Daily rates adjust to average $200
Seasonality Insights for University Place
- Airbnb seasonality in University Place is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases University Place's highest earning potential, with monthly revenues climbing to $5,519, occupancy reaching 69.0%, and ADRs peaking at $213.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,510, occupancy could drop to 30.0%, and ADRs may adjust to $175.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in University Place.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like University Place, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in University Place?
Low regulation and minimal registration activity in University Place, Washington, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for University Place to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in University Place?
With a compact short-term rental market, University Place gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Greene's Corner | A centrally located area with easy access to parks, local shops, and dining options. It’s a quiet neighborhood that appeals to families and travelers looking for a relaxing stay. | Chambers Bay Park, University Place Municipal Golf Course, Puget Sound views, Local cafes and shops |
| University Place Town Center | The bustling heart of University Place, filled with shopping, dining, and entertainment. It’s perfect for guests who want to be in the center of activity while being close to natural beauty. | University Place Market, Chambers Bay, Stagecoach Park, Restaurants and retail shops |
| Lakewood | Adjacent to University Place, Lakewood offers proximity to major attractions and is popular with families. It features beautiful parks and recreational areas ideal for outdoor enthusiasts. | Fort Steilacoom Park, American Lake, Lakewood Towne Center, Golf courses |
| Tiger Mountain | A natural area favored by hikers and nature lovers, providing a scenic retreat that appeals to visitors interested in outdoor activities and exploration. | Hiking trails, Scenic viewpoints, Nature reserves |
| Bridgeport | A suburban area with a mix of residential homes and commercial establishments, offering a calm environment while still being near urban conveniences. | Parks, Local dining, Shopping areas |
| Chambers Creek | Known for its stunning park lands and waterfront views, this area attracts travelers looking for leisure and outdoor activities. | Chambers Creek Regional Park, Walking trails, Water activities on Puget Sound |
| Greystone | A quiet neighborhood that appeals to those seeking tranquility. It’s ideal for long-term stays and is easily accessible to local amenities and parks. | Local parks, Community centers, Quiet residential areas |
| Pacific Avenue | A major thoroughfare in University Place that is lined with shops, restaurants, and more. An ideal spot for guests who want easy access to both urban and suburban lifestyles. | Various restaurants, Shopping centers, Accessibility to public transport |
With 8 distinct neighborhoods showing meaningful short-term rental activity, University Place offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in University Place?
Room Type Distribution
Property Type Distribution
Market Composition Insights for University Place
- The University Place Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.2% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in University Place, House properties are the most common (70.7%), reflecting the local real estate landscape.
- Houses represent a significant 70.7% portion, catering likely to families or larger groups.
- The presence of 7.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 4.9%) offer potential for unique stay experiences.
University Place Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for University Place
- The dominant room capacity in University Place is 1 bedroom listings, making up 29.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 53.7% of the active Airbnb listings in University Place, indicating a high concentration in these sizes.
- A significant 36.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in University Place.
University Place Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for University Place
- The most common guest capacity trend in University Place vacation rentals is listings accommodating 2 guests (17.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the University Place STR market, accounting for 34.2% of listings.
- 31.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in University Place.
- On average, properties in University Place are equipped to host 3.5 guests.
How Do Listings in University Place Compare on Quality?
Listing quality in University Place can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for University Place
- At 21.9 photos per listing on average, University Place hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 12.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the University Place averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in University Place?
Amenity Prevalence
Amenity Insights for University Place
- Essential amenities in University Place that guests expect include: TV, Wifi, Smoke alarm, Heating, Free parking on premises, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for University Place: TV, Wifi, Smoke alarm, Heating, Free parking on premises, Carbon monoxide alarm.
- Prioritize adding missing essentials: TV, Wifi, Smoke alarm, Heating, Free parking on premises, Carbon monoxide alarm.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in University Place to stay competitive.
Which Airbnb Amenities Boost Revenue in University Place?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in University Place, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hangers | 82.9% | $32,567 | $3,421 | 852.0% |
Hair dryer | 82.9% | $31,617 | $8,034 | 293.5% |
Shampoo | 70.7% | $35,143 | $9,337 | 276.4% |
Cooking basics | 73.2% | $33,999 | $10,111 | 236.2% |
Essentials | 80.5% | $31,918 | $9,741 | 227.7% |
Air conditioning | 58.5% | $38,380 | $12,358 | 210.6% |
Fire extinguisher | 73.2% | $33,671 | $11,007 | 205.9% |
Outdoor playground | 12.2% | $66,412 | $22,199 | 199.2% |
Pack ’n play/Travel crib | 22.0% | $55,807 | $19,654 | 183.9% |
Dishes and silverware | 80.5% | $31,501 | $11,461 | 174.9% |
Revenue Impact Insights for University Place
- Hangers tops the revenue impact list with a 852.0% uplift — listings with this amenity earn $32,567 vs. $3,421 without it.
- Hangers, Hair dryer, Essentials, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced University Place STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for University Place. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUniversity Place Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for University Place
- The typical guest profile for Airbnb in University Place consists of primarily domestic travelers (91%), often arriving from nearby Tacoma, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.9% of guests.
- Key international markets include United States (90.9%) and Canada (1.6%).
- Top languages spoken are English (73.1%) followed by Spanish (7.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Tacoma and Seattle.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in University Place?
Listings in University Place average 4.84 out of 5 overall, with about 69.1 reviews per active listing and 56.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for University Place
- With an overall rating of 4.84, University Place listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.91), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 56.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
University Place Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for University Place
- The most common availability pattern in University Place falls within the 271-366 days range, representing 43.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in University Place (29.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in University Place?
Average Booking Lead Time by Month
Booking Lead Time Insights for University Place
- The overall average booking lead time for vacation rentals in University Place is 46 days.
- Guests book furthest in advance for stays during July (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (49 days avg.) sees the longest lead times, while Spring (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in University Place.
- Target marketing efforts for the Summer season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these University Place averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in University Place?
Guests in University Place stay about 10.1 nights on average, generating roughly 793 reservations and 19.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in University Place
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for University Place
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 19.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (11 nights) and shorten in Feb (4.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
University Place Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
17.1% of total
2 Nights
12 listings
29.3% of total
3 Nights
2 listings
4.9% of total
4-6 Nights
1 listings
2.4% of total
7-29 Nights
6 listings
14.6% of total
30+ Nights
13 listings
31.7% of total
Key Insights
- The most prevalent minimum stay requirement in University Place is 30+ Nights, adopted by 31.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (31.7%) caters to monthly stays (30+ nights) in University Place, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 31.7% of University Place hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in University Place.
University Place Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
2.4% of total
Limited
2 listings
4.9% of total
Flexible
7 listings
17.1% of total
Moderate
15 listings
36.6% of total
Firm
12 listings
29.3% of total
Strict
4 listings
9.8% of total
Cancellation Policy Insights for University Place
- The prevailing Airbnb cancellation policy trend in University Place is Moderate, used by 36.6% of listings.
- There's a relatively balanced mix between guest-friendly (53.7%) and stricter (39.1%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.6% market standard in University Place.
- Using a Strict policy might deter some guests, as only 9.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in University Place.
How Much Are Airbnb Cleaning Fees in University Place?
Cleaning fees in University Place are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for University Place
- 80.5% of listings charge a cleaning fee, making it standard practice in University Place. Guests expect it and factor it into their booking decisions.
- The gap between the average ($204) and median ($100) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the University Place median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in University Place Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in University Placebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
5BR 4BA: Spacious Step-Free Retreat Panoramic View
Entire Place • 5 bedrooms
Fire Pit, Views & Beach Access: Waterfront Escape!
Entire Place • 3 bedrooms
R&Rcade- Hot Tub, Arcade, Candy Machine, Gazebo
Entire Place • 3 bedrooms
Restful UP Oasis Recharge Relax sleeps 8
Entire Place • 4 bedrooms
Modern Home, Amazing Beach View
Entire Place • 3 bedrooms
Spacious 5BR | Sleeps 10 | Ideal Groups & Families
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in University Place?
Learn from the best! This table showcases top-performing Airbnb hosts in University Place based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emmy | 1 | $123,336 | 105 | 4.95/5.0 |
| Evolve | 1 | $119,521 | 111 | 4.92/5.0 |
| Zac | 1 | $95,789 | 70 | 4.96/5.0 |
| Shontae | 1 | $74,021 | 72 | 4.85/5.0 |
| Aj | 1 | $73,700 | 48 | 4.94/5.0 |
| Akash | 1 | $69,527 | 9 | 5.00/5.0 |
| Cecil | 1 | $54,013 | 19 | 4.89/5.0 |
| Donnie | 1 | $53,055 | 42 | 4.95/5.0 |
| Michael | 1 | $48,916 | 99 | 4.96/5.0 |
| Rabbit | 2 | $38,597 | 100 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in University Place.
Who Are the Airbnb Hosts in University Place?
University Place has a relatively balanced host base.
Host Profile Insights for University Place
- A 46.3% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 7.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 65.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 22.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these University Place averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in University Place
These are the highest-grossing professional property management operations in University Place, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 1 | $119,521 | $424 | 69.4% | 4.92/5 |
| Vacasa Arizona | 1 | $33,849 | $274 | 36.6% | 4.84/5 |
| Vacasa Arizona | 1 | $18,172 | $393 | 35.0% | 4.57/5 |
Management Company Insights for University Place
- The leading management company, Evolve, operates 1 listings with $119,521 in gross revenue — a useful benchmark for what scale looks like in University Place.
- Top managers average 1 properties each, suggesting professional management in University Place still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.78/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 7.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does University Place's Airbnb Market Compare to Nearby Cities?
How does the University Place Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with North Bend, University Place has 12 percentage points lower occupancy and about $163 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Erlands Point-Kitsap Lake | 11 | $6,075 | $384.18 | 51% |
| Verlot | 10 | $5,122 | $342.98 | 51% |
| North Bend | 51 | $5,073 | $363.67 | 56% |
| Olalla | 13 | $4,950 | $332.28 | 52% |
| Sudden Valley | 63 | $4,870 | $337.39 | 50% |
| Sultan | 16 | $4,780 | $317.75 | 51% |
| Ronald | 149 | $4,730 | $473.89 | 34% |
| Warm Beach | 10 | $4,705 | $333.61 | 41% |
| Canyon Creek | 13 | $4,599 | $352.86 | 50% |
| Amanda Park | 11 | $4,484 | $458.19 | 42% |
Frequently Asked Questions About Airbnb in University Place
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for University Place.
How much do Airbnb hosts make in University Place?
University Place hosts earn about $27,590 per year on average, with an average nightly rate of $200 and RevPAR of $102. Those figures describe the typical revenue environment for active listings in University Place, Washington, not the ceiling for the best operators. Source: AirROI 2026 data, University Place market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in University Place?
The average Airbnb occupancy rate in University Place is 43.8%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in University Place?
Listings in University Place average $200 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in University Place?
University Place currently has about 41 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in University Place?
AirROI currently classifies the short-term rental regulation level in University Place as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in University Place?
RevPAR in University Place is about $102. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in University Place?
At 43.8% occupancy, University Place can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $27,590, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in University Place?
The average booking lead time in University Place is about 46 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in University Place?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in University Place include Greene's Corner, University Place Town Center, Lakewood. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in University Place?
entire_home listings make up 73.2% of the active supply in University Place. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does University Place compare to nearby Airbnb markets?
Among neighboring markets, Erlands Point-Kitsap Lake posts $72,895 in average annual revenue with 51.2% occupancy, compared to University Place's $27,590 and 43.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in University Place?
The average Airbnb stay length in University Place is about 10.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in University Place?
Airbnb listings in University Place average 4.84 out of 5 overall. About 56.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in University Place?
Hangers and Hair dryer are among the strongest revenue-linked amenities in University Place. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in University Place?
Yes. About 80.5% of active Airbnb listings in University Place charge a cleaning fee, and the average fee is $204. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in University Place?
A 46.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.