Town of Jay, New York Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Town of Jay, New York? Based on AirROI's 2026 dataset (May 2025 – April 2026), the short answer is $46,442 per year — at a $313 nightly rate, 43.7% occupancy, and a $141 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 197 active listings, Town of Jay is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 20.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

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What Are the Key Airbnb Metrics in Town of Jay?
In Town of Jay, the headline Airbnb metrics are $46,442 in average annual revenue,43.7% occupancy, $313 ADR, and $141 in RevPAR, and guests book about 60 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Town of Jay?
Understanding the monthly revenue variations for Airbnb listings in Town of Jay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of Jay is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of Jay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,505+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,068 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,277 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,691, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Town of Jay
What Is the Monthly Airbnb Occupancy Rate in Town of Jay?
Maximize your bookings by understanding the Town of Jay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of Jay:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Town of Jay
What Is the Average Airbnb Nightly Rate in Town of Jay?
Effective short term rental pricing strategy in Town of Jay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of Jay typically peaks in July and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $541+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $373 or more.
- Typical properties (Median) charge around $249 per night.
- Entry-level properties (Bottom 25%) earn around $163 per night.
Average Daily Rate (ADR) Trend by Month in Town of Jay
What Is the RevPAR for Airbnb in Town of Jay?
RevPAR in Town of Jay is currently $141. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $68 RevPAR.
- Typical properties (Median) generate $107 RevPAR.
- Strong performers (Top 25%) earn $179 RevPAR.
- Best-in-class (Top 10%) achieve $290 RevPAR.
Average Monthly RevPAR Trend in Town of Jay
RevPAR Insights for Town of Jay
- The average RevPAR in Town of Jay is $141. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($290) and bottom 25% ($68) is $222, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Town of Jay benchmarks. If your RevPAR falls below the median of $107, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $179+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Town of Jay?
Town of Jay's peak Airbnb season falls in July, August, December, while the softest stretch is April, May, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, December)
- Revenue averages $6,142 per month
- Occupancy rates average 55.8%
- Daily rates average $323
Shoulder Season
- Revenue averages $4,311 per month
- Occupancy maintains around 43.5%
- Daily rates hold near $307
Low Season (April, May, November)
- Revenue drops to average $2,938 per month
- Occupancy decreases to average 32.2%
- Daily rates adjust to average $278
Seasonality Insights for Town of Jay
- Airbnb seasonality in Town of Jay is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Town of Jay's highest earning potential, with monthly revenues climbing to $7,044, occupancy reaching 63.7%, and ADRs peaking at $328.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,533, occupancy could drop to 29.0%, and ADRs may adjust to $275.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Town of Jay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Town of Jay, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Town of Jay?
Low regulation and minimal registration activity in Town of Jay, New York, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Town of Jay to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Town of Jay?
Town of Jay is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Cascade | Beautiful lakefront area ideal for nature lovers and outdoor enthusiasts. Offers a range of water activities such as fishing, kayaking, and swimming during the summer months, attracting families and groups looking for a scenic getaway. | Lake Cascade State Park, Fishing and boating, Hiking trails, Picnic areas, Wildlife viewing |
| Jay Mountain Wilderness | A stunning natural area perfect for hiking and exploring. The rugged landscapes and abundant wildlife appeal to adventurers and those seeking solitude in nature. | Hiking trails, Scenic vistas, Wildlife watching, Outdoor photography |
| AuSable Forks | A charming small town with a mix of history and outdoor activities. It is a gateway to many outdoor adventures in the surrounding areas, making it popular among nature tourists and sports enthusiasts. | Historic sites, Mountain biking, Kayaking on the Ausable River, Local shops and dining options |
| Wilmington | Known for its beautiful landscapes and proximity to Whiteface Mountain, Wilmington attracts both winter sports enthusiasts and summer visitors looking for outdoor activities and scenic views. | Whiteface Mountain, Mountain biking trails, High Falls Gorge, Scenic drives, Ice skating in winter |
| Jay Village | A quaint village atmosphere with a cozy community feel. It is suitable for those looking for a peaceful retreat away from larger tourist centers, appealing to couples and families. | Local crafts shops, Historic architecture, Community events |
| Sugar Hill | A peaceful area known for its stunning views and tranquility. Ideal for guests looking to relax and enjoy the serene environment, especially in the fall season when the leaves change color. | Breathtaking views, Photography spots, Hiking trails |
| Chateauguay | Offers a unique experience with its rural charm and access to nature. It’s a great spot for those seeking a quiet escape with plenty of outdoor recreational opportunities nearby. | Scenic countryside, Boating and fishing spots, Hiking trails |
| Bloomingdale | A small, quiet town that serves as a perfect base for exploring the nearby Adirondacks. Attractive to outdoor enthusiasts and those looking for a laid-back atmosphere. | Proximity to the Adirondacks, Nature trails, Fishing spots |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Town of Jay offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Town of Jay?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Town of Jay
- The Town of Jay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.9% of the 197 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Town of Jay, House properties are the most common (55.8%), reflecting the local real estate landscape.
- Houses represent a significant 55.8% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, unique stays (combined 4.0%) offer potential for unique stay experiences.
Town of Jay Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Town of Jay
- The dominant room capacity in Town of Jay is 3 bedrooms listings, making up 25.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 49.3% of the active Airbnb listings in Town of Jay, indicating a high concentration in these sizes.
- A significant 54.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Town of Jay.
Town of Jay Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Town of Jay
- The most common guest capacity trend in Town of Jay vacation rentals is listings accommodating 8+ guests (39.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Town of Jay STR market, accounting for 58.4% of listings.
- 61.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of Jay.
- On average, properties in Town of Jay are equipped to host 5.6 guests.
How Do Listings in Town of Jay Compare on Quality?
Listing quality in Town of Jay can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Town of Jay
- At 42.2 photos per listing on average, Town of Jay hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 25.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Town of Jay averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Town of Jay?
Amenity Prevalence
Amenity Insights for Town of Jay
- Essential amenities in Town of Jay that guests expect include: Heating, Smoke alarm, Free parking on premises, Wifi, Hot water, Coffee maker, Refrigerator, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Pets allowed, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Town of Jay: Heating, Smoke alarm, Free parking on premises, Wifi, Hot water, Coffee maker, Refrigerator, Carbon monoxide alarm.
- Prioritize adding missing essentials: Heating, Smoke alarm, Free parking on premises, Wifi, Hot water, Coffee maker, Refrigerator, Carbon monoxide alarm.
- Consider adding popular differentiators like Pets allowed or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Town of Jay to stay competitive.
Which Airbnb Amenities Boost Revenue in Town of Jay?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Town of Jay, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Air conditioning | 84.3% | $53,590 | $8,164 | 556.4% |
Refrigerator | 96.4% | $47,794 | $9,759 | 389.8% |
Hot water | 97.5% | $47,377 | $10,550 | 349.1% |
Coffee maker | 97.0% | $47,527 | $11,921 | 298.7% |
Kitchen | 91.4% | $49,638 | $12,601 | 293.9% |
Dishes and silverware | 92.9% | $49,022 | $12,722 | 285.3% |
Wifi | 97.5% | $47,303 | $13,396 | 253.1% |
Dryer | 76.6% | $54,799 | $19,010 | 188.3% |
Hot tub | 24.4% | $91,755 | $31,845 | 188.1% |
TV | 89.8% | $49,723 | $17,405 | 185.7% |
Revenue Impact Insights for Town of Jay
- Air conditioning tops the revenue impact list with a 556.4% uplift — listings with this amenity earn $53,590 vs. $8,164 without it.
- Air conditioning, Refrigerator, Hot water, Coffee maker, Kitchen, Dishes and silverware, Wifi, TV — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Town of Jay STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of Jay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTown of Jay Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Town of Jay
- The typical guest profile for Airbnb in Town of Jay consists of primarily domestic travelers (93%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.5% of guests.
- Key international markets include United States (92.5%) and Canada (5%).
- Top languages spoken are English (66.9%) followed by Spanish (9.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Rochester.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Town of Jay?
Listings in Town of Jay average 4.92 out of 5 overall, with about 138.6 reviews per active listing and 78.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Town of Jay
- With an overall rating of 4.92, Town of Jay listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.97), while Value (4.85) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 78.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Town of Jay Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Town of Jay
- The most common availability pattern in Town of Jay falls within the 181-270 days range, representing 43.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Town of Jay (41.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Town of Jay?
Average Booking Lead Time by Month
Booking Lead Time Insights for Town of Jay
- The overall average booking lead time for vacation rentals in Town of Jay is 60 days.
- Guests book furthest in advance for stays during July (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (82 days avg.) sees the longest lead times, while Spring (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Town of Jay.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these Town of Jay averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Town of Jay?
Guests in Town of Jay stay about 3.8 nights on average, generating roughly 6,794 reservations and 34.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Town of Jay
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Town of Jay
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 34.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (4.4 nights) and shorten in Oct (2.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Town of Jay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
15.2% of total
2 Nights
79 listings
40.1% of total
3 Nights
14 listings
7.1% of total
30+ Nights
74 listings
37.6% of total
Key Insights
- The most prevalent minimum stay requirement in Town of Jay is 2 Nights, adopted by 40.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (37.6%) caters to monthly stays (30+ nights) in Town of Jay, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40.1% of Town of Jay hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.2% currently do.
- A 2-night minimum appears standard (40.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 37.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of Jay.
Town of Jay Airbnb Cancellation Policy Trends Analysis (2026)
Limited
12 listings
6.1% of total
Super Strict 60 Days
4 listings
2% of total
Flexible
17 listings
8.6% of total
Moderate
64 listings
32.5% of total
Firm
64 listings
32.5% of total
Strict
36 listings
18.3% of total
Cancellation Policy Insights for Town of Jay
- The prevailing Airbnb cancellation policy trend in Town of Jay is Moderate, used by 32.5% of listings.
- A majority (50.8%) of hosts in Town of Jay utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.5% market standard in Town of Jay.
- Regularly review your cancellation policy against competitors and market demand shifts in Town of Jay.
How Much Are Airbnb Cleaning Fees in Town of Jay?
Cleaning fees in Town of Jay are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Town of Jay
- 87.8% of listings charge a cleaning fee, making it standard practice in Town of Jay. Guests expect it and factor it into their booking decisions.
- The gap between the average ($160) and median ($130) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.2% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Town of Jay median of $130. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Town of Jay Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of Jaybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Lake Placid & Whiteface Grand Peaks Lodge
Entire Place • 8 bedrooms

Lake Placid & Whiteface Grand Meadows Lodge
Entire Place • 6 bedrooms

Whispering Pines Lodge/ Lake Placid/Whiteface,
Entire Place • 7 bedrooms
