Merritt Island, Florida Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Merritt Island, Florida? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $29,429 per year — at a $268 nightly rate, 41.0% occupancy, and a $112 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Merritt Island's 252 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 64.7% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in Merritt Island?
In Merritt Island, the headline Airbnb metrics are $29,429 in average annual revenue,41.0% occupancy, $268 ADR, and $112 in RevPAR, and guests book about 48 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Merritt Island?
Understanding the monthly revenue variations for Airbnb listings in Merritt Island is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Merritt Island is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Merritt Island across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,974+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,616 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,673 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,465, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Merritt Island
What Is the Monthly Airbnb Occupancy Rate in Merritt Island?
Maximize your bookings by understanding the Merritt Island STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Merritt Island:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Merritt Island
What Is the Average Airbnb Nightly Rate in Merritt Island?
Effective short term rental pricing strategy in Merritt Island involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Merritt Island typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $392+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $285 or more.
- Typical properties (Median) charge around $224 per night.
- Entry-level properties (Bottom 25%) earn around $172 per night.
Average Daily Rate (ADR) Trend by Month in Merritt Island
What Is the RevPAR for Airbnb in Merritt Island?
RevPAR in Merritt Island is currently $112. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $61 RevPAR.
- Typical properties (Median) generate $91 RevPAR.
- Strong performers (Top 25%) earn $135 RevPAR.
- Best-in-class (Top 10%) achieve $190 RevPAR.
Average Monthly RevPAR Trend in Merritt Island
RevPAR Insights for Merritt Island
- The average RevPAR in Merritt Island is $112. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($190) and bottom 25% ($61) is $129, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Feb and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Merritt Island benchmarks. If your RevPAR falls below the median of $91, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $135+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Merritt Island?
Merritt Island's peak Airbnb season falls in February, March, July, while the softest stretch is August, September, October. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (February, March, July)
- Revenue averages $4,627 per month
- Occupancy rates average 53.9%
- Daily rates average $283
Shoulder Season
- Revenue averages $3,466 per month
- Occupancy maintains around 42.6%
- Daily rates hold near $261
Low Season (August, September, October)
- Revenue drops to average $2,529 per month
- Occupancy decreases to average 35.3%
- Daily rates adjust to average $241
Seasonality Insights for Merritt Island
- The Airbnb seasonality pattern in Merritt Island shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Merritt Island's highest earning potential, with monthly revenues climbing to $4,726, occupancy reaching 58.5%, and ADRs peaking at $295.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,411, occupancy could drop to 33.6%, and ADRs may adjust to $240.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Merritt Island.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Merritt Island seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Merritt Island?
Low regulation and minimal registration activity in Merritt Island, Florida, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Merritt Island to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Merritt Island?
Location within Merritt Island matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cocoa Beach | Famous for its beautiful beaches and close proximity to the Cocoa Beach Pier. A great spot for families and surfers alike, making it a popular destination year-round. | Cocoa Beach Pier, Ron Jon Surf Shop, Cocoa Beach, Lori Wilson Park, Shepard Park |
| Port Canaveral | A bustling cruise ship port that attracts travelers heading to the Caribbean and beyond. Ideal for short-term stays before/after cruises. | Port Canaveral, Cruise Ships, Jetty Park, Cape Canaveral Lighthouse, Air Force Space & Missile Museum |
| Titusville | Rich in space history and close to Kennedy Space Center. A unique spot for tourists interested in space exploration and nature. | Kennedy Space Center, Cape Canaveral National Seashore, Merritt Island National Wildlife Refuge, Historic Downtown Titusville, American Space Museum |
| Merritt Island | Offers a suburban feel with access to natural parks and the Indian River. A growing area with local attractions catering to nature lovers. | Merritt Island National Wildlife Refuge, Space Coast Birding Trail, Black Point Wildlife Drive, Cape Canaveral National Seashore, Local Shopping Areas |
| Satellite Beach | A quiet beach town that is perfect for families and those looking to relax by the ocean. Great for surf, sun, and sand. | Satellite Beach, DeSoto Park, Pelican Park, Sea Urchins Dive Shop, Local Restaurants |
| Indian Harbour Beach | A small beach community known for its family-friendly atmosphere and beach access. An appealing choice for both tourists and long-term rentals. | Indian Harbour Beach, Paddleboard Rentals, Local Parks, Restaurants, Crystal Lake |
| Cape Canaveral | Home to the Space Coast's launch sites and tourist attractions related to space, offering a unique stay for science enthusiasts. | Kennedy Space Center Visitors Complex, Cape Canaveral Lighthouse, Rocket Launch Viewing Areas, Local Dining |
| Melbourne Beach | A laid-back beach town with a beautiful shoreline and a small-town charm, perfect for relaxing getaways. | Melbourne Beach, State Park, Local Shops and Cafes, Nature Trails, Beach Access |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Merritt Island offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Merritt Island?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Merritt Island
- The Merritt Island Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.4% of the 252 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Merritt Island, House properties are the most common (60.3%), reflecting the local real estate landscape.
- Houses represent a significant 60.3% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, others, unique stays (combined 9.2%) offer potential for unique stay experiences.
Merritt Island Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Merritt Island
- The dominant room capacity in Merritt Island is 3 bedrooms listings, making up 44.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 67.4% of the active Airbnb listings in Merritt Island, indicating a high concentration in these sizes.
- A significant 61.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Merritt Island.
Merritt Island Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Merritt Island
- The most common guest capacity trend in Merritt Island vacation rentals is listings accommodating 8+ guests (44.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Merritt Island STR market, accounting for 73.4% of listings.
- 77.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Merritt Island.
- On average, properties in Merritt Island are equipped to host 6.2 guests.
How Do Listings in Merritt Island Compare on Quality?
Listing quality in Merritt Island can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Merritt Island
- At 43.5 photos per listing on average, Merritt Island hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 43.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Merritt Island averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Merritt Island?
Amenity Prevalence
Amenity Insights for Merritt Island
- Essential amenities in Merritt Island that guests expect include: Wifi, Air conditioning, TV, Free parking on premises, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Merritt Island: Wifi, Air conditioning, TV, Free parking on premises, Smoke alarm, Kitchen.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV, Free parking on premises, Smoke alarm, Kitchen.
- Consider adding popular differentiators like Coffee maker or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Merritt Island to stay competitive.
Which Airbnb Amenities Boost Revenue in Merritt Island?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Merritt Island, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Baby bathHigh opportunity | 4.4% | $76,463 | $27,282 | 180.3% |
Fireplace guardsHigh opportunity | 3.2% | $75,628 | $27,914 | 170.9% |
Babysitter recommendationsHigh opportunity | 3.6% | $72,461 | $27,835 | 160.3% |
Arcade gamesHigh opportunity | 4.4% | $67,105 | $27,709 | 142.2% |
Hot water | 94.4% | $30,402 | $12,889 | 135.9% |
HammockHigh opportunity | 6.3% | $58,783 | $27,439 | 114.2% |
Pocket wifiHigh opportunity | 2.0% | $58,678 | $28,837 | 103.5% |
Mosquito netHigh opportunity | 3.6% | $57,054 | $28,406 | 100.9% |
Ping pong tableHigh opportunity | 4.0% | $56,786 | $28,298 | 100.7% |
Sun loungers | 20.6% | $48,462 | $24,480 | 98.0% |
Revenue Impact Insights for Merritt Island
- Baby bath tops the revenue impact list with a 180.3% uplift — listings with this amenity earn $76,463 vs. $27,282 without it.
- High-opportunity amenities — Baby bath, Fireplace guards, Babysitter recommendations — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Hot water — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Baby bath — it has the best combination of high revenue impact and low market saturation in Merritt Island.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Merritt Island STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Merritt Island. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMerritt Island Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Merritt Island
- The typical guest profile for Airbnb in Merritt Island consists of primarily domestic travelers (92%), often arriving from nearby Tampa, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.3% of guests.
- Key international markets include United States (92.3%) and Canada (1.4%).
- Top languages spoken are English (75.8%) followed by Spanish (12.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Tampa and Orlando.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Merritt Island?
Listings in Merritt Island average 4.88 out of 5 overall, with about 73.6 reviews per active listing and 45.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Merritt Island
- With an overall rating of 4.88, Merritt Island listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.93), while Value (4.82) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 45.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Merritt Island Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Merritt Island
- The most common availability pattern in Merritt Island falls within the 271-366 days range, representing 46% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Merritt Island (34.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Merritt Island?
Average Booking Lead Time by Month
Booking Lead Time Insights for Merritt Island
- The overall average booking lead time for vacation rentals in Merritt Island is 48 days.
- Guests book furthest in advance for stays during February (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (62 days avg.) sees the longest lead times, while Fall (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Merritt Island.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Merritt Island averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Merritt Island?
Guests in Merritt Island stay about 7.1 nights on average, generating roughly 5,482 reservations and 21.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Merritt Island
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Merritt Island
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 21.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (6.9 nights) and shorten in Apr (4.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Merritt Island Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
45 listings
17.9% of total
2 Nights
31 listings
12.3% of total
3 Nights
24 listings
9.5% of total
4-6 Nights
8 listings
3.2% of total
7-29 Nights
16 listings
6.3% of total
30+ Nights
128 listings
50.8% of total
Key Insights
- The most prevalent minimum stay requirement in Merritt Island is 30+ Nights, adopted by 50.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (50.8%) caters to monthly stays (30+ nights) in Merritt Island, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 50.8% of Merritt Island hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 50.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Merritt Island.
Merritt Island Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
7 listings
2.8% of total
Limited
14 listings
5.6% of total
Super Strict 60 Days
2 listings
0.8% of total
Flexible
32 listings
12.7% of total
Moderate
40 listings
15.9% of total
Firm
88 listings
34.9% of total
Strict
69 listings
27.4% of total
Cancellation Policy Insights for Merritt Island
- The prevailing Airbnb cancellation policy trend in Merritt Island is Firm, used by 34.9% of listings.
- A majority (62.3%) of hosts in Merritt Island utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.9% market standard in Merritt Island.
- Regularly review your cancellation policy against competitors and market demand shifts in Merritt Island.
How Much Are Airbnb Cleaning Fees in Merritt Island?
Cleaning fees in Merritt Island are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Merritt Island
- 94.8% of listings charge a cleaning fee, making it standard practice in Merritt Island. Guests expect it and factor it into their booking decisions.
- The gap between the average ($306) and median ($184) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 12.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Merritt Island median of $184. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Merritt Island Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Merritt Islandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Oasis Estate Heated Pool Sleeps 21
Entire Place • 8 bedrooms
Waterfront Estate Heated Pool Sleeps 15
Entire Place • 7 bedrooms
Waterfront Home with Pool + Private Dock
Entire Place • 3 bedrooms
Chic Farmhouse Heated Pool Sleeps 12
Entire Place • 6 bedrooms
Casa Espacio: Pool, Hot Tub, Arcade, Beach, USSSA
Entire Place • 5 bedrooms
Waterfront Family Compound
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Merritt Island?
Learn from the best! This table showcases top-performing Airbnb hosts in Merritt Island based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| JJ From Beachside VR | 46 | $834,292 | 494 | 4.92/5.0 |
| Evolve | 15 | $685,302 | 669 | 4.84/5.0 |
| Tim | 3 | $518,089 | 422 | 4.98/5.0 |
| Beachside Vacation Rentals | 18 | $351,873 | 456 | 4.81/5.0 |
| Chase | 10 | $280,106 | 294 | 4.72/5.0 |
| William | 3 | $217,294 | 150 | 4.89/5.0 |
| Ben | 2 | $202,256 | 364 | 4.95/5.0 |
| Cape Crossing | 8 | $188,003 | 895 | 4.79/5.0 |
| Brian | 2 | $133,674 | 159 | 4.97/5.0 |
| Sara | 3 | $127,305 | 212 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Merritt Island.
Who Are the Airbnb Hosts in Merritt Island?
Merritt Island is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Merritt Island
- With 64.7% Superhosts, Merritt Island has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 40.9% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 5.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 30.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Merritt Island averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Merritt Island
These are the highest-grossing professional property management operations in Merritt Island, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| JJ From Beachside VR | 46 | $834,292 | $217 | 32.3% | 4.92/5 |
| Evolve | 15 | $685,302 | $308 | 48.1% | 4.84/5 |
| Tim | 3 | $518,089 | $772 | 60.1% | 4.98/5 |
| Beachside Vacation Rentals | 18 | $351,873 | $245 | 29.5% | 4.81/5 |
| Chase | 10 | $280,106 | $261 | 33.8% | 4.72/5 |
| Cape Crossing | 8 | $188,003 | $241 | 32.7% | 4.79/5 |
| Space Coast Vacation Rentals | 2 | $102,552 | $410 | 52.2% | 4.98/5 |
| Marcus | 2 | $82,749 | $277 | 56.6% | 4.64/5 |
| Happy Palm Stays | 2 | $81,881 | $318 | 42.1% | 4.79/5 |
| Jacqui | 1 | $20,599 | $228 | 37.3% | 5.00/5 |
Management Company Insights for Merritt Island
- The leading management company, JJ From Beachside VR, operates 46 listings with $834,292 in gross revenue — a useful benchmark for what scale looks like in Merritt Island.
- Top managers average 11 properties each, suggesting professional management in Merritt Island still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.85/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Merritt Island's Airbnb Market Compare to Nearby Cities?
How does the Merritt Island Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Campbell, Merritt Island has 7 percentage points lower occupancy and about $92 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sailfish Point | 18 | $17,017 | $1719.65 | 47% |
| Vilano Beach | 171 | $5,394 | $468.07 | 43% |
| Melbourne Beach | 275 | $5,367 | $507.21 | 41% |
| Reunion | 12 | $5,246 | $584.21 | 42% |
| Campbell | 22 | $4,014 | $359.85 | 48% |
| Indialantic | 58 | $3,862 | $359.66 | 43% |
| Cocoa Beach | 961 | $3,762 | $319.61 | 45% |
| Indian Harbour Beach | 128 | $3,738 | $298.71 | 47% |
| North River Shores | 14 | $3,717 | $276.79 | 45% |
| Polk County | 56 | $3,573 | $279.41 | 47% |
Frequently Asked Questions About Airbnb in Merritt Island
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Merritt Island.
How much do Airbnb hosts make in Merritt Island?
Merritt Island hosts earn about $29,429 per year on average, with an average nightly rate of $268 and RevPAR of $112. Those figures describe the typical revenue environment for active listings in Merritt Island, Florida, not the ceiling for the best operators. Source: AirROI 2026 data, Merritt Island market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Merritt Island?
The average Airbnb occupancy rate in Merritt Island is 41.0%. February is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Merritt Island?
Listings in Merritt Island average $268 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Merritt Island?
Merritt Island currently has about 252 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Merritt Island?
AirROI currently classifies the short-term rental regulation level in Merritt Island as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Merritt Island?
RevPAR in Merritt Island is about $112. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Merritt Island?
At 41.0% occupancy, Merritt Island can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $29,429, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Merritt Island?
The average booking lead time in Merritt Island is about 48 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Merritt Island?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Merritt Island include Cocoa Beach, Port Canaveral, Titusville. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Merritt Island?
entire_home listings make up 96.4% of the active supply in Merritt Island. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Merritt Island compare to nearby Airbnb markets?
Among neighboring markets, Sailfish Point posts $204,199 in average annual revenue with 47.0% occupancy, compared to Merritt Island's $29,429 and 41.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Merritt Island?
The average Airbnb stay length in Merritt Island is about 7.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Merritt Island?
Airbnb listings in Merritt Island average 4.88 out of 5 overall. About 45.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Merritt Island?
Baby bath and Fireplace guards are among the strongest revenue-linked amenities in Merritt Island. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Merritt Island?
Yes. About 94.8% of active Airbnb listings in Merritt Island charge a cleaning fee, and the average fee is $306. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Merritt Island?
A 64.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.