Steps to Pvt Beach on River, HotTub @pinpointstays Entire home · 4 bedrooms Rated 4.92 - Revenue
- $196,663
- Occupancy
- 65.9%
- Daily rate
- $694
Airbnb market data · 202612 months to September 2026
Florence, OR Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Florence brought in $32,767 over the 12 months through September 2026, about 9% less than the Oregon average of $35,882.
The short answer
Florence Airbnb Market at a Glance
Florence is priced below the Oregon average. Listings averaged $254 a night, about 11% less than that average of $285, and were booked on 42% of available nights, close to its 43% occupancy.
Timing matters: in July, usually the best month, the average listing earns about four times as much as in February, usually the slowest.
With 208 active listings, Florence is the 26th-largest of 144 Oregon markets AirROI tracks. From a year earlier, average revenue rose 20% while the number of active listings grew 12%.
Browse the live Florence Airbnb market
See Every Florence Listing
Revenue
How Much Do Airbnb Hosts Make in Florence?
Gross bookings per Florence listing averaged $32,767 over the 12 months to September 2026 (Oregon average: $35,882), before cleaning, platform and management costs and taxes.
In a typical year, the average Florence listing brings in $6,380 in July, its best month, and $1,610 in February, its slowest. August runs within 5% of July, so either can come out on top in a given year. The three strongest months bring in 44% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.8 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $6,470+ a month, about 2.3 times the typical property.
- Strong performers (top 25%) earn $4,600 or more, roughly $1,700 a month above the median.
- Typical properties (median) earn about $2,870 a month.
- Entry-level properties (bottom 25%) earn $1,620 or less, about 57% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about four times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $3,240 $6,900 $1,510
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Florence Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $3,906 | 51.2% | $258 | $130 | 56 days | 3.8 nights |
| Oct 2025 | $2,877 | 40.0% | $245 | $93 | 40 days | 3.3 nights |
| Nov 2025 | $2,455 | 33.8% | $242 | $82 | 47 days | 3.5 nights |
| Dec 2025 | $2,512 | 32.6% | $243 | $81 | 41 days | 4.5 nights |
| Jan 2026 | $1,898 | 26.6% | $239 | $61 | 29 days | 4.8 nights |
| Feb 2026 | $1,707 | 27.8% | $239 | $61 | 24 days | 3.7 nights |
| Mar 2026 | $2,260 | 32.6% | $238 | $73 | 33 days | 3.8 nights |
| Apr 2026 | $2,323 | 34.4% | $233 | $77 | 37 days | 3.9 nights |
| May 2026 | $3,232 | 42.0% | $250 | $104 | 56 days | 4.1 nights |
| Jun 2026 | $5,083 | 58.5% | $277 | $169 | 73 days | 4.2 nights |
| Jul 2026 | $6,903 | 68.6% | $289 | $223 | 84 days | 4.2 nights |
| Aug 2026 | $6,424 | 73.5% | $280 | $207 | 80 days | 3.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Florence listing earns about $2,870 a month, but one property can land well above or below that. The free Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Florence Profitable?
Yes, when it's run well. The average Florence Airbnb took in $32,767 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,640 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,650 a month.
Cleaning it yourself keeps the $4,710 a year guests pay in cleaning fees, for about $2,030 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,410 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Florence Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $28,057 | $44,920 |
| Cleaning fees guests pay14% of Florence bookings | $4,710 | $7,550 |
| Gross bookings | $32,767 | $52,470 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 88% of Florence listings on Simplified Pricing, 3% for the rest | −$4,610 | −$7,380 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$4,710 | −$7,550 |
| Utilities and internetAbout 5% of bookings | −$1,640 | −$2,620 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$660 | −$1,050 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$980 | −$1,570 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$330 | −$330 |
| Permit and registrationWhere one is required | −$160 | −$160 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$13,090 | −$20,660 |
| Left for housing costs, then profit | $19,677about $1,640 a month | $31,810about $2,650 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Florence Airbnb Profit
The estimate starts from Florence's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Florence home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Florence's Top Earners Get There
- More nights booked. The busiest quarter of Florence listings are booked on 59% or more of their nights, against 41% for the median listing. Ten more booked nights a year at the median rate of $225 adds about $2,240 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $295 a night or more, against a median of $225. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,810 a year.
- Open for the busy months. In a typical year, July brings the average listing about $6,380, against $1,610 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Florence listings average 4.83 stars, and 54% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,370 a month, against $2,730 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Florence?
Florence listings were booked on 42% of the nights they were open over the past year, in line with the Oregon average and in line with the U.S. average. In a typical year, occupancy swings from 26% in January to 71% in August.
The busiest tenth of listings are booked about 2.8 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 75%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 59% or more, roughly four nights a week.
- Typical properties (median) fill about 41% of open nights.
- Entry-level properties (bottom 25%) fill 26% or less, roughly two nights a week.
August is usually the busiest month in Florence, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 43% 74% 26%
Nightly rates
How Much Does an Airbnb Cost per Night in Florence?
The average nightly rate in Florence, known as ADR (average daily rate), was $254 over the past year, about 11% below the Oregon average of $285 and about 21% below the U.S. average of $320. In a typical year, rates peak in July at about $280 and bottom out in January and February at about $230.
The top 10% charge about 2.4 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $390+ a night, about 1.7 times the median.
- Strong performers (top 25%) charge $295 or more, about $70 above the median.
- Typical properties (median) charge about $225 a night.
- Entry-level properties (bottom 25%) charge $165 or less, about three-quarters of the median.
July rates run 23% above January's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $246 $289 $219
What Is the RevPAR for Airbnb in Florence?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Florence it averaged $114 over the past year, from about $57 in a typical January to about $206 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $190+ per open night, about 1.9 times the median.
- Strong performers (top 25%) earn $139 or more, about $35 a night above the median.
- Typical properties (median) earn about $102 per open night.
- Entry-level properties (bottom 25%) earn $67 or less, about two-thirds of the median.
July RevPAR is about 3.6 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $106 $223 $52
The 12-month RevPAR of $114 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Florence
Florence has one high season, June through September, which makes it a highly seasonal market. Business is slowest from October to May. A listing earns about three times as much a month in June through August as in December through February.
Average revenue by month in Florence
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $3,240 $6,380 $1,610
Revenue by month in Florence in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,750 |
| February | Low season | $1,610 |
| March | Low season | $2,090 |
| April | Low season | $2,250 |
| May | Low season | $2,970 |
| June | High season | $4,710 |
| July | High season | $6,380 |
| August | High season | $6,110 |
| September | High season | $3,640 |
| October | Low season | $2,800 |
| November | Low season | $2,320 |
| December | Low season | $2,260 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–September | $5,210 | 62% | $270 |
| Low seasonOctober–May | $2,260 | 34% | $234 |
How Far in Advance Do Guests Book Airbnb in Florence?
Guests book Florence stays 55 days ahead on average (about eight weeks). July stays are booked furthest out, about 81 days ahead, and February stays closest to arrival, about 25 days. A typical July booking is made in late April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 48 days 84 days 24 days
The 12-month figure of 55 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Florence
None of the 208 active listings in Florence display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Florence.
Neighborhoods
Best Neighborhoods for Airbnb in Florence
AirROI's area guide picks eight Florence neighborhoods that draw short-term rental guests, led by Old Town Florence, South Jetty and Florence Harbor. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Old Town Florence | Charming historic district filled with boutique shops, galleries, and restaurants. Perfect for visitors looking for a quaint, small-town atmosphere and easy access to the Siuslaw River. | Historic Old Town, Siuslaw River Boardwalk, Florence Events Center, Siuslaw National Forest, Ocean Dunes Golf Links, Sand Dunes |
| South Jetty | A beautiful coastal area known for its stunning beaches and proximity to the Oregon Dunes. Attracts outdoor enthusiasts looking for recreation and relaxation by the ocean. | South Jetty Beach, Hobos State Park, Oregon Dunes National Recreation Area, Surfing and fishing spots, Sea Lion Caves, Hiking trails |
| Florence Harbor | A scenic area with waterfront views and access to fishing and boating activities. Ideal for those looking for a relaxing getaway near the water. | Florence Harbor, Fishing charters, Boating access, Waterfront restaurants, Rhody Festival, Beach access |
| North Fork | A more residential and quieter area, ideal for families and visitors looking for a peaceful retreat while being near natural attractions. | North Fork of the Siuslaw River, Hiking trails in the woods, Wildlife viewing, Scenic drives, Local parks, Picnic areas |
| Heceta Beach | A beautiful beach area popular for its stunning sunsets and coastal scenery. Great for beach lovers and those looking for outdoor activities. | Heceta Beach, Heceta Head Lighthouse, tide pooling, Surfing, Beachcombing, Local cafes |
| Siltcoos Lake | A serene and scenic lake area that's perfect for water sports, fishing, and kayaking. Appeals to nature enthusiasts seeking tranquility. | Siltcoos Lake, Water sports activities, Fishing spots, Hiking trails, Camping areas, Wildlife viewing |
| Munsel Lake | A peaceful lake surrounded by lush forest, ideal for relaxation and enjoying nature. Attracts those looking for a quiet getaway close to outdoor activities. | Munsel Lake, Kayaking and canoeing, Picnic areas, Bird watching, Forest trails, Camping sites |
| Ocean Beach Loop | A scenic coastal location that offers beautiful views and outdoor activities like hiking and wildlife viewing. Ideal for those wanting to explore the natural beauty of the Oregon Coast. | Ocean Beach Loop, Coastal hiking trails, Wildlife viewing opportunities, Beautiful viewpoints, Access to beaches, Photography spots |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Florence Airbnb Listings by Type and Size
Almost every Airbnb in Florence is an entire home: 95% of listings, with private rooms at 5%. Houses are the most common property type at 73%, about 5 times the share of apartments and condos (14%).
Nearly all listings rent the whole place
Florence Airbnb listings by room type
- Entire home 95%
- Private room 5%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 95.2% | 198 |
| Private room | 4.8% | 10 |
Listings by property type
Florence Airbnb listings by property type
- House 73%
- Apartment/Condo 14%
- Hotel/Boutique 6%
- Cabin/Outdoor 5%
- Others 2%
- Unique stay <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 73.1% | 152 |
| Apartment/Condo | 13.9% | 29 |
| Hotel/Boutique | 5.8% | 12 |
| Cabin/Outdoor | 4.8% | 10 |
| Others | 1.9% | 4 |
| Unique stay | 0.5% | 1 |
How Many Bedrooms Do Airbnb Listings in Florence Have?
Two-bedroom homes are the most common size in Florence (38% of entire homes), and 42% have three or more bedrooms. Shares are of the 191 entire homes that give a bedroom count; rented rooms are left out.
Florence entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
2%
18%
38%
30%
9%
3%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 2.1% | 4 |
| 1 bedroom | 18.3% | 35 |
| 2 bedrooms | 37.7% | 72 |
| 3 bedrooms | 29.8% | 57 |
| 4 bedrooms | 8.9% | 17 |
| 5+ bedrooms | 3.1% | 6 |
What Each Home Size Earns in Florence
A typical one-bedroom home in Florence earned $23,300 over the past year, against $52,100 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 35 | $23,300 | $24,100 | $171 | 47% |
| 2 bedrooms | 72 | $25,200 | $29,200 | $232 | 41% |
| 3 bedrooms | 57 | $35,600 | $38,800 | $293 | 42% |
| 4 bedrooms | 17 | $52,100 | $51,800 | $400 | 42% |
How Many Guests Do Airbnbs in Florence Sleep?
The most common capacity in Florence is four or six guests (25% of listings each), and 51% of listings sleep six or more.
Florence listings by guest capacity
Share of listings by the number of guests they sleep
11%
5%
25%
8%
25%
2%
24%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 10.9% | 22 |
| 3 guests | 5.0% | 10 |
| 4 guests | 24.8% | 50 |
| 5 guests | 8.4% | 17 |
| 6 guests | 24.8% | 50 |
| 7 guests | 2.0% | 4 |
| 8+ guests | 24.3% | 49 |
How Florence Airbnb Listings Are Set Up
Florence hosts set up an average of 3.2 beds per listing. Only 47% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 11
- Beds per listing
- 3.2
- Show exact location
- 47%
What Amenities Do Airbnb Listings in Florence Offer?
Free on-site parking is close to standard in Florence: 91% of listings offer it, and 60% have a patio or balcony.
Share of Florence listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Florence
Listings in Florence with a waterfront setting earned about 85% more a year, on average, than those without: $50,700 against $27,500. The gap is smaller for beach essentials (about 55% more) and a sound system (about 40% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Florence listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Waterfront | 23% | $50,700 | $27,500 | +84% |
| Beach essentials | 7% | $48,600 | $31,500 | +54% |
| Sound system | 12% | $44,100 | $31,200 | +41% |
| Ocean view | 13% | $42,400 | $31,300 | +36% |
| Ping pong table | 5% | $43,600 | $32,200 | +35% |
| Indoor fireplace | 36% | $39,200 | $29,200 | +34% |
| Patio or balcony | 60% | $36,400 | $27,300 | +34% |
| Outdoor dining area | 32% | $39,500 | $29,600 | +34% |
| Hot tub | 11% | $40,500 | $31,800 | +27% |
| BBQ grill | 50% | $36,600 | $29,000 | +26% |
Guests
Who Books Airbnbs in Florence?
Florence draws mostly domestic guests: 96% of those who left reviews live in the United States. No single city dominates: Portland is the largest source, at about 9% of reviews. English is spoken by 72% of guests, and Spanish by 12%.
96% of Florence guests are domestic
Where guests who left reviews live
- Domestic 96%
- International 4%
Where Florence guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Portland | 9.1% |
| Eugene | 7.6% |
| Seattle | 3.0% |
| Bend | 2.7% |
| Salem | 1.6% |
Where Florence guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 95.8% |
| Canada | 1.0% |
| Germany | 0.4% |
| United Kingdom | 0.4% |
| France | 0.3% |
Languages spoken by Florence guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 72.4% |
| Spanish | 12.3% |
| French | 3.9% |
| German | 2.5% |
| Chinese | 1.3% |
What Are Airbnb Guest Ratings in Florence?
Florence Airbnbs average 4.83 stars, and 54% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.74, against 4.90 for check-in. Listings here carry long review histories, about 101 reviews each on average.
Check-in scores highest in Florence; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.87 |
| Cleanliness | 4.83 |
| Communication | 4.89 |
| Location | 4.89 |
| Check-in | 4.90 |
| Value | 4.74 |
Booking patterns
How Guests Book in Florence: Stays, Rules and Fees
More than three-quarters of Florence listings are open to guests more than 180 days a year, but only 25% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 42% of listings; blocked nights include any the host closes off.
Days a year Florence listings are open to guests
Share of listings by days a year
- 271-366 days 36%
- 181-270 days 41%
- 91-180 days 22%
- 31-90 days 1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 35.6% | 74 |
| 181-270 days | 41.3% | 86 |
| 91-180 days | 21.6% | 45 |
| 31-90 days | 1.4% | 3 |
Days a year Florence listings are booked or blocked
Share of listings by days a year
- 271-366 days 2%
- 181-270 days 24%
- 91-180 days 42%
- 31-90 days 23%
- 1-30 days 10%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.9% | 4 |
| 181-270 days | 23.6% | 49 |
| 91-180 days | 42.3% | 88 |
| 31-90 days | 22.6% | 47 |
| 1-30 days | 9.6% | 20 |
What Is the Average Length of Stay for Airbnb in Florence?
The average Florence booking lasts 4.3 nights, longest in December and shortest in October. Listings took about 29 bookings each over the year, some 6,000 in all. About seven in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Florence
Average nights per booking, by month of stay
Average 3.8 nights 4.4 nights 3.4 nights
Two-year average by calendar month.
Florence Airbnb Minimum Stay Requirements
Nearly nine in ten listings in Florence accept stays of one or two nights.
Minimum stay set by Florence listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Florence?
Moderate is the most common cancellation policy in Florence, used by 36% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean strict: 55% of listings use Firm or stricter terms, against 43% on Flexible or Moderate.
Cancellation policies of Florence listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Florence?
Nearly all Florence listings charge a cleaning fee. The typical fee is $150, and some higher fees lift the average to $223. Spread over the average stay of 4.3 nights, that adds roughly $35 a night to what guests pay. For listings that charge one, cleaning fees make up about 14% of gross revenue.
- Median cleaning fee
- $150
- Average cleaning fee
- $223
- Listings charging a fee
- 95.7%
- Share of gross revenue
- 14.4%
Top earners
Top-Earning Airbnbs and Hosts in Florence
The top-grossing Airbnb in Florence, a four-bedroom home, took in $197,000 over the past year, about 6 times the city's average of $32,800.
Steps to Pvt Beach on River, HotTub @pinpointstays Entire home · 4 bedrooms Rated 4.92 
5BR w/3 Kings + Heceta’s Best Ocean Views! Entire home · 5 bedrooms Rated 4.95 - Revenue
- $125,378
- Occupancy
- 44.5%
- Daily rate
- $635
Oceanfront Private Retreat | Direct Beach Path Entire home · 3 bedrooms Rated 5.00 - Revenue
- $113,123
- Occupancy
- 53.0%
- Daily rate
- $538
Ocean Front A Frame! Views! Dogs OK! Fireplace! Entire home · 3 bedrooms Rated 4.81 - Revenue
- $105,048
- Occupancy
- 54.4%
- Daily rate
- $485
Whispering Tides Treehouse-Full Ocean Views, Sauna Entire home · 3 bedrooms Rated 4.99 - Revenue
- $100,556
- Occupancy
- 84.1%
- Daily rate
- $502
Breathtaking lakefront home with private dock Entire home · 3 bedrooms Rated 4.98 - Revenue
- $100,359
- Occupancy
- 68.9%
- Daily rate
- $394
Who Are the Top Airbnb Hosts in Florence?
Jim is the top-grossing host in Florence, with $953,000 in bookings across 26 listings over the past year. The market is concentrated: the ten top-grossing hosts run 45% of its 208 listings. Per listing, a smaller operator earns more: Sweet Homes grossed $61,800 per listing, 69% more than Jim's $36,600.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Jim | 26 | $952,798 | $36,646 | 4.83/5 | |
| Leslie | 28 | $886,071 | $31,645 | 4.90/5 | |
| Avari Management Oregon | 12 | $363,724 | $30,310 | 4.65/5 | |
| 4 | Sweet Homes | 4 | $247,194 | $61,799 | 4.66/5 |
| 5 | Kenny Lee | 1 | $196,663 | $196,663 | 4.92/5 |
| 6 | Chanda | 7 | $164,710 | $23,530 | 4.89/5 |
| 7 | Kristen | 6 | $135,896 | $22,649 | 4.77/5 |
| 8 | Evolve | 3 | $131,782 | $43,927 | 4.94/5 |
| 9 | Lindsay | 5 | $129,602 | $25,920 | 4.83/5 |
| 10 | Amanda | 1 | $125,378 | $125,378 | 4.95/5 |
Who Are the Airbnb Hosts in Florence?
Professional management companies run four in ten Florence listings. 57% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 88% of listings.
- Superhosts
- 57.2%
- Professional management
- 40.4%
- Cohosted listings
- 22.1%
- Instant Book enabled
- 41.8%
- Simplified Pricing
- 88.5%
Nearby markets
Florence vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 74 km, Seal Rock (53 km away, 39 listings) earned the most per listing, about 91% more than Florence. Yachats was the busiest, booked on 48% of nights against 42% in Florence.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Dunes City 13 km | 38 | $45,801 | $319 | 44% |
| Yachats 32 km | 212 | $51,392 | $295 | 48% |
| Waldport 45 km | 202 | $47,893 | $323 | 44% |
| Lakeside 49 km | 39 | $38,762 | $300 | 41% |
| Seal Rock 53 km | 39 | $62,703 | $419 | 44% |
| North Bend 66 km | 79 | $32,606 | $243 | 47% |
| Newport 70 km | 291 | $43,256 | $305 | 42% |
| Coos Bay 74 km | 130 | $27,694 | $221 | 40% |
Other Airbnb Markets in Oregon
- Portland Airbnb data 3,227 listings
- Bend Airbnb data 1,838 listings
- Eugene Airbnb data 1,325 listings
- Sunriver Airbnb data 1,259 listings
- Lincoln City Airbnb data 874 listings
- Seaside Airbnb data 670 listings
- Rockaway Beach Airbnb data 529 listings
- Beaverton Airbnb data 437 listings
See all 144 Oregon Airbnb markets
Markets Similar to Florence
Markets elsewhere in the United States with a similar nightly rate and occupancy to Florence:
- The Colony Airbnb data TX · $253/night · 42.3%
- Brevard Airbnb data NC · $254/night · 42.1%
- McKinney Airbnb data TX · $254/night · 42.1%
- Marana Airbnb data AZ · $253/night · 41.9%
- Tangelo Park Airbnb data FL · $255/night · 42.5%
- Twentynine Palms Airbnb data CA · $250/night · 42.4%
FAQ
Florence Airbnb FAQ
How much do Airbnb hosts make in Florence?
An active Florence Airbnb grossed $32,767 on average in the 12 months to September 2026, according to AirROI's tracking of 208 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,600 or more in a typical month.
How much can I make on Airbnb in Florence?
It depends most on the home's size, location and how it's run. The middle half of Florence listings earn between $1,620 and $4,600 in a typical month, and the top tenth $6,470 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Florence?
Listings in Florence were booked on 42% of available nights over the past year. That compares with 43% for the Oregon average. August is usually the busiest month.
How much does an Airbnb cost per night in Florence?
The average booked night in Florence cost $254 before fees. Half of listings charge between $165 and $295, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Florence?
None of the active Florence listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Florence?
Yes, when it's run well. The average Florence Airbnb grossed $32,767 in the 12 months to September 2026, 9% below the Oregon average of $35,882. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $19,677 a year (about $1,640 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,650 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Florence?
July usually pays best, averaging $6,380 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Florence?
Each night a Florence listing was open to book earned $114 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $190 or more.
How far in advance do guests book Airbnbs in Florence?
Florence stays were booked 55 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Florence?
The average Florence Airbnb stay lasted 4.3 nights over the past year. A listing took 29 reservations over the year on average.
How are Airbnbs in Florence rated?
Guests rate Florence Airbnbs 4.83 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Florence?
Old Town Florence, South Jetty and Florence Harbor draw the most short-term rental interest in Florence. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Florence?
AirROI counted 208 active Airbnb listings in Florence as of September 2026. The closest tracked market is Dunes City, 13 km away.
How much are Airbnb cleaning fees in Florence?
In Florence, nearly all listings add a cleaning fee. The median fee is $150, and some higher fees lift the average to $223.
Method
About This Data
Figures on this page cover 208 active Airbnb listings in Florence from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.