Tourism statisticsCity2026
Mérida Tourism Statistics: 2.3M Visitors in 2025
Mérida, in Yucatán, Mexico, recorded 2,261,866 overnight visitors in 2025, Secretaría de Fomento Turístico del Estado de Yucatán reports. AirROI estimates 98,059 Airbnb stays in Mérida in the 12 months to October 2026. The busiest month was December, and the quietest was May.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 571,271
- Typical Airbnb stay
- 5.8 nights
- Busiest Airbnb month
- December
- From within Mexico, among guests who left a review
- 66%
Key facts
Mérida Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Secretaría de Fomento Turístico del Estado de Yucatán puts Mérida at 2,261,866 overnight visitors in 2025.
Airbnb stays
- AirROI puts Airbnb stays in Mérida at 98,059 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Mérida added up to 571,271 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Mérida lasted 5.8 nights in the 12 months to October 2026, booked about 29 days ahead.
Busiest months
- AirROI ranks December the busiest Airbnb month in Mérida in the 12 months to October 2026, followed by January and March, with May the quietest.
- AirROI estimates the five busiest Airbnb months in Mérida ran unbroken from November to March in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Mérida in December were booked furthest ahead, about 43 days, against 19 days for May, in the 12 months to October 2026.
Guests
- AirROI estimates 66% of Mérida Airbnb guests who left a review as of October 2026 were from within Mexico, and the United States at 17% and Canada at 4.3% were the top countries abroad.
- Among Mérida Airbnb guests who left a review as of October 2026, Mexico City was the top origin city at 13%, ahead of Cancún at 5.2%, AirROI estimates.
By place
- AirROI ranks Mérida 6th for Airbnb stays among the 224 towns it lists in Mexico in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Mérida?
Secretaría de Fomento Turístico del Estado de Yucatán counted 2,261,866 overnight visitors in 2025.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 2,261,866Overnight visitors | Tourists with overnight stay in lodging establishments in Mérida | 2025 | Secretaría de Fomento Turístico del Estado de Yucatán |
Airbnb stays
Airbnb Stays in Mérida
Mérida had 5,121 Airbnb homes in the 12 months to October 2026. They took an estimated 98,059 stays and 571,271 nights. A typical stay lasted 5.8 nights and was booked about 29 days ahead.
- Airbnb homes
- 5,121
- Airbnb stays, estimate
- 98,059
- Airbnb nights, estimate
- 571,271
- Typical stay
- 5.8 nights
- Booked ahead
- 29 days
Busiest months
When Is the Busiest Time in Mérida?
On Airbnb, December was the busiest month in Mérida in the 12 months to October 2026, then January and March. May was the quietest. The five busiest months run unbroken from November to March.
December ranks first, May last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: December, January, March, November, February, July, August, October, June, September, April, May.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| December | 9.7% | 43 days |
| January | 9.3% | 42 days |
| March | 9.0% | 28 days |
| November | 9.0% | 36 days |
| February | 8.8% | 34 days |
| July | 8.3% | 29 days |
| August | 8.3% | 24 days |
| October | 7.9% | 31 days |
| June | 7.7% | 20 days |
| September | 7.7% | 19 days |
| April | 7.2% | 26 days |
| May | 7.1% | 19 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Mérida Airbnb Guests Come From?
About seven in ten Mérida Airbnb guests who left a review as of October 2026 were from within Mexico (66%), and the top countries abroad were the United States at 17% and Canada at 4.3%, AirROI estimates. Among the same guests, Mexico City was the top origin city at 13%, ahead of Cancún at 5.2%. The figures rest on 344,289 reviews, written over many years.
66% from within Mexico
Among guests who left a review, as of October 2026
- From within Mexico 66%
- From abroad 34%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Mérida
How many tourists visit Mérida?
Mérida had 2,261,866 overnight visitors in 2025, according to Secretaría de Fomento Turístico del Estado de Yucatán. AirROI estimates 98,059 Airbnb stays in Mérida in the 12 months to October 2026, which is a separate count of bookings.
When is the busiest time in Mérida?
The busiest Airbnb month in Mérida in the 12 months to October 2026 was December, then January and March. The five busiest months run from November to March.
What is the quietest month in Mérida?
May was the quietest Airbnb month in Mérida in the 12 months to October 2026, ranking 12th of 12, and April ranked 11th. Stays in May were booked about 19 days ahead, against 43 days for December.
How long is a typical Airbnb stay in Mérida?
A typical Airbnb stay in Mérida lasted 5.8 nights in the 12 months to October 2026, booked about 29 days ahead. By month, stays ran from 4.2 nights in September to 6.7 nights in January.
Where do Airbnb guests in Mérida come from?
Of Mérida Airbnb guests who left a review as of October 2026, 66% were from within Mexico, AirROI estimates. The top countries abroad were the United States at 17% and Canada at 4.3%. Among the same guests, the top origin city was Mexico City at 13%, ahead of Cancún at 5.2%.
Are Airbnb stays the same as tourists?
No. Secretaría de Fomento Turístico del Estado de Yucatán counts overnight visitors (2,261,866 in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 98,059 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 98,059 stays at 5.83 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 344,289 reviews and describes guests who left a review, not everyone who stayed. Read the method page.