Luxury cabin in Hacienda San Francisco, Tapalpa Entire home · 5 bedrooms Rated 4.84 - Revenue
- MX$2.5M
- Occupancy
- 46.6%
- Daily rate
- MX$15,348
Airbnb market data · 202612 months to September 2026
The average Airbnb in Tapalpa brought in MX$197,860 over the 12 months through September 2026, about 16% less than the Jalisco average of MX$235,286.
The short answer
Tapalpa earns on price rather than volume. Listings averaged MX$3,893 a night and were booked on 20% of available nights, against MX$2,630 and 34% for the Jalisco average.
Timing matters: in December, usually the best month, the average listing earns about 2.3 times as much as in May, usually the slowest.
With 451 active listings, Tapalpa is the seventh-largest of 78 Jalisco markets AirROI tracks. From a year earlier, the number of active listings grew 33%.
Browse the live Tapalpa Airbnb market
See Every Tapalpa Listing
Revenue
Gross bookings per Tapalpa listing averaged MX$197,860 over the 12 months to September 2026 (Jalisco average: MX$235,286), before cleaning, platform and management costs and taxes.
In a typical year, the average Tapalpa listing brings in MX$40,100 in December, its best month, and MX$17,800 in May, its slowest. February runs within 3% of May, so either can be the slowest in a given year. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.5 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
December earns about 2.3 times what May does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$24,400. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
December 2025 led on revenue and bookings; nightly rates peaked in July 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | MX$22,257 | 21.1% | MX$3,633 | MX$742 | 29 days | 2.5 nights |
| Oct 2025 | MX$21,127 | 19.5% | MX$3,638 | MX$682 | 29 days | 2.1 nights |
| Nov 2025 | MX$25,020 | 23.9% | MX$3,671 | MX$834 | 44 days | 2.2 nights |
| Dec 2025 | MX$40,756 | 32.4% | MX$3,857 | MX$1,315 | 52 days | 3.1 nights |
| Jan 2026 | MX$22,374 | 19.5% | MX$3,739 | MX$722 | 26 days | 2.4 nights |
| Feb 2026 | MX$18,224 | 19.8% | MX$3,716 | MX$651 | 24 days | 2.1 nights |
| Mar 2026 | MX$18,351 | 16.1% | MX$3,824 | MX$592 | 26 days | 2.7 nights |
| Apr 2026 | MX$19,468 | 17.2% | MX$3,880 | MX$649 | 25 days | 2.4 nights |
| May 2026 | MX$19,931 | 16.7% | MX$4,038 | MX$643 | 21 days | 2.3 nights |
| Jun 2026 | MX$29,011 | 21.8% | MX$4,073 | MX$967 | 16 days | 3.5 nights |
| Jul 2026 | MX$38,534 | 28.6% | MX$4,123 | MX$1,243 | 22 days | 4 nights |
| Aug 2026 | MX$31,769 | 25.0% | MX$4,108 | MX$1,025 | 23 days | 2.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Tapalpa home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Tapalpa Airbnb took in MX$197,860 in the 12 months to September 2026, and run by its owner at everyday costs, about MX$11,800 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about MX$24,200 a month.
Cleaning it yourself keeps the MX$8,600 a year guests pay in cleaning fees, for about MX$12,500 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about MX$10,200 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MX$189,260 | MX$384,400 |
| Cleaning fees guests pay4% of Tapalpa bookings | MX$8,600 | MX$17,500 |
| Gross bookings | MX$197,860 | MX$401,900 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 78% of Tapalpa listings on Simplified Pricing, 3% for the rest | −MX$25,100 | −MX$51,000 |
| Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself | −MX$8,600 | −MX$17,500 |
| Utilities and internetAbout 5% of bookings | −MX$9,900 | −MX$20,100 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$4,000 | −MX$8,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$5,900 | −MX$12,100 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$2,000 | −MX$2,000 |
| Permit and registrationWhere one is required | −MX$1,000 | −MX$1,000 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −MX$56,500 | −MX$111,700 |
| Left for housing costs, then profit | MX$141,360about MX$11,800 a month | MX$290,200about MX$24,200 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Tapalpa's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Tapalpa home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$33,500 a month, against MX$16,500 for the average one.
Occupancy
Tapalpa listings were booked on 20% of the nights they were open over the past year, 14 percentage points below the Jalisco average (34%) and 13 points below the Mexico average (33%). In a typical year, occupancy climbs to 33% in December and falls to 16% in May.
The busiest tenth of listings are booked about 5.2 times as often as the bottom quarter.
December is usually the busiest month in Tapalpa, May the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 20% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Tapalpa, known as ADR (average daily rate), was MX$3,893 over the past year, about 48% above the Jalisco average of MX$2,630 and about 52% above the Mexico average of MX$2,565. Averaged month by month over the past two years, rates barely change through the year, staying between about MX$3,570 and MX$3,845.
Prices span a wide range: the top 10% charge about 3.4 times the rate of the bottom quarter.
Average nightly rate by month in Tapalpa
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$3,700. The 12-month ADR of MX$3,893 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Tapalpa it averaged MX$782 over the past year, from about MX$574 in a typical May to about MX$1,290 in a typical December.
A small group of listings earns several times more per open night than the rest.
December RevPAR is about 2.3 times May's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$799.
Seasonality
Tapalpa has two high seasons, July–August and December, which makes it a moderately seasonal market. Business is slowest from January to May and slows again in October.
Average revenue by month in Tapalpa
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, MX$24,400.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | MX$21,000 |
| February | Low season | MX$18,300 |
| March | Low season | MX$19,100 |
| April | Low season | MX$19,900 |
| May | Low season | MX$17,800 |
| June | Shoulder season | MX$25,200 |
| July | High season | MX$32,300 |
| August | High season | MX$29,200 |
| September | Shoulder season | MX$23,800 |
| October | Low season | MX$20,800 |
| November | Shoulder season | MX$24,700 |
| December | High season | MX$40,100 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonDecember | MX$40,100 | 33% | MX$3,714 |
| High seasonJuly–August | MX$30,700 | 26% | MX$3,843 |
| Shoulder seasonJune, September, November | MX$24,600 | 23% | MX$3,693 |
| Low seasonJanuary–May, October | MX$19,500 | 19% | MX$3,645 |
Guests book Tapalpa stays 30 days ahead on average (about four weeks). December stays are booked furthest out, about 51 days ahead, and June stays closest to arrival, about 18 days. A typical December booking is made in late October.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 30 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 451 active listings in Tapalpa display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Tapalpa.
Neighborhoods
AirROI's area guide picks seven Tapalpa neighborhoods that draw short-term rental guests, led by Centro Tapalpa, Laguna de Tapalpa and Pueblo Fantasma. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Tapalpa | The historic center of Tapalpa, known for its colonial architecture and charming streets. It attracts visitors who want to experience the local culture and enjoy the plaza, restaurants, and shops. | Parroquia de San Antonio de Padua, Plaza de Tapalpa, Cascada El Salto, Local artisan shops, Casa de la Cultura |
| Laguna de Tapalpa | A beautiful natural area ideal for outdoor activities and relaxation. It's popular with those looking to connect with nature, offering stunning views and tranquility. | Laguna de Tapalpa, Hiking trails, Scenic picnic areas, Wildlife watching, Stargazing |
| Pueblo Fantasma | An intriguing ghost town that attracts adventurous tourists and history enthusiasts. Visitors can explore the ruins and learn about the history of the area. | Historic ruins, Photography opportunities, Guided tours, Local legends, Exploration trails |
| Los Cobanos | A scenic rural area known for its mesmerizing landscapes and agricultural experiences. It's suitable for travelers interested in agritourism and rural life. | Nature walks, Cattle ranches, Farm-to-table experiences, Rural markets, Cultural workshops |
| Sierra del Tigre | A mountainous area ideal for hiking and experiencing breathtaking views. It's perfect for those who appreciate nature and want to escape the city. | Hiking routes, Scenic viewpoints, Flora and fauna, Biking trails, Photography spots |
| Tapalpa Golf Club | An excellent destination for golfing enthusiasts and those who enjoy leisure activities. It attracts visitors looking for a relaxing, yet active, getaway. | Golf courses, Clubhouse, Beautiful landscaping, Golf tournaments, Country club |
| Temazcal Experiences | Unique cultural and wellness experiences appealing to those interested in traditional ceremonies. This attracts visitors seeking relaxation and spiritual growth. | Temazcal sessions, Wellness retreats, Local rituals, Cultural workshops, Mindfulness activities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 83% of listings in Tapalpa, but private rooms are a real segment: about one listing in seven (15%) rents out a single room. Cabins and other outdoor stays make up 66% of listings, about five times the share of houses (14%).
Mostly entire homes, with a private-room segment
Tapalpa Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 83.1% | 375 |
| Private room | 14.6% | 66 |
| Hotel room | 2.2% | 10 |
Cabins lead the property mix
Tapalpa Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Cabin/Outdoor | 66.3% | 299 |
| House | 13.5% | 61 |
| Hotel/Boutique | 12.2% | 55 |
| Apartment/Condo | 5.8% | 26 |
| Unique stay | 1.8% | 8 |
| Others | 0.4% | 2 |
Most Tapalpa homes are built for groups: 57% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (27%). Shares are of the 373 entire homes that give a bedroom count; rented rooms are left out.
Tapalpa entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 19.6% | 73 |
| 2 bedrooms | 23.9% | 89 |
| 3 bedrooms | 26.5% | 99 |
| 4 bedrooms | 19.6% | 73 |
| 5+ bedrooms | 10.5% | 39 |
A typical one-bedroom home in Tapalpa earned MX$72,500 over the past year, against MX$353,000 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 73 | MX$72,500 | MX$121,000 | MX$2,104 | 20% |
| 2 bedrooms | 89 | MX$124,000 | MX$163,000 | MX$2,962 | 22% |
| 3 bedrooms | 99 | MX$141,000 | MX$179,000 | MX$3,962 | 19% |
| 4 bedrooms | 73 | MX$214,000 | MX$303,000 | MX$5,694 | 23% |
| 5+ bedrooms | 39 | MX$353,000 | MX$532,000 | MX$10,164 | 22% |
Tapalpa is a group-trip market: 48% of listings sleep eight or more guests, about 3.1 times the share of the next most common size, two guests (15%).
Tapalpa listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 15.3% | 67 |
| 3 guests | 2.5% | 11 |
| 4 guests | 14.2% | 62 |
| 5 guests | 3.9% | 17 |
| 6 guests | 14.6% | 64 |
| 7 guests | 1.6% | 7 |
| 8+ guests | 47.8% | 209 |
Tapalpa hosts set up an average of 5.2 beds per listing, roughly two for every bedroom. Only 36% of listings show their exact location on the listing map; the rest show an approximate area.
Fireplaces are common in Tapalpa: 68% of listings have one, and 94% offer free parking on site.
Share of Tapalpa listings with each common amenity
Listings in Tapalpa with a pet-friendly policy earned about 9.8 times as much a year, on average, as those without: MX$245,000 against MX$24,900. The gap is smaller for a ping pong table (about 3.3 times as much) and a sound system (about 2.5 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Tapalpa listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Pets allowed | 79% | MX$245,000 | MX$24,900 | +882% |
| Ping pong table | 5% | MX$577,000 | MX$177,000 | +227% |
| Sound system | 8% | MX$450,000 | MX$177,000 | +154% |
| Indoor fireplace | 68% | MX$239,000 | MX$111,000 | +115% |
| Backyard | 54% | MX$262,000 | MX$122,000 | +115% |
| Hammock | 12% | MX$366,000 | MX$175,000 | +109% |
| Patio or balcony | 59% | MX$250,000 | MX$121,000 | +107% |
| Resort access | 4% | MX$390,000 | MX$189,000 | +106% |
| Pool table | 12% | MX$358,000 | MX$177,000 | +102% |
| Hot tub | 8% | MX$334,000 | MX$186,000 | +79% |
Guests
Tapalpa draws mostly domestic guests: 93% of those who left reviews live in Mexico. Guadalajara alone accounts for 42% of reviews. Of the 7% from abroad, most come from the United States and France. Guests speak a mix of languages: Spanish leads at 55%, followed by English and French.
93% of Tapalpa guests are domestic
Where guests who left reviews live
Where Tapalpa guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Guadalajara | 41.9% |
| Zapopan | 18.6% |
| Mexico City | 2.3% |
| Colima | 2.3% |
| Tlaquepaque | 1.6% |
Where Tapalpa guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Mexico | 93.1% |
| United States | 4.2% |
| France | 0.6% |
| Canada | 0.4% |
| Germany | 0.3% |
Languages spoken by Tapalpa guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Spanish | 55.1% |
| English | 36.9% |
| French | 3.5% |
| Portuguese | 1.3% |
| German | 1.0% |
Tapalpa Airbnbs average 4.78 stars, and 29% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.70.
Communication scores highest in Tapalpa; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.81 |
| Cleanliness | 4.78 |
| Communication | 4.84 |
| Location | 4.82 |
| Check-in | 4.76 |
| Value | 4.70 |
Booking patterns
Nearly all Tapalpa listings are open to guests more than 180 days a year, but only 2% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 42% of listings; blocked nights include any the host closes off.
Days a year Tapalpa listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 84.0% | 379 |
| 181-270 days | 13.7% | 62 |
| 91-180 days | 1.8% | 8 |
| 31-90 days | 0.4% | 2 |
Days a year Tapalpa listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 0.4% | 2 |
| 181-270 days | 2.0% | 9 |
| 91-180 days | 14.6% | 66 |
| 31-90 days | 42.4% | 191 |
| 1-30 days | 40.6% | 183 |
The average Tapalpa booking lasts 2.8 nights, longest in July and shortest in February. Listings took about 14 bookings each over the year, some 6,270 in all. Nearly three-quarters of listings that give a check-in time set it at 3 p.m., with check-out usually at noon.
Average length of stay by month in Tapalpa
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly all listings in Tapalpa accept stays of one or two nights.
Minimum stay set by Tapalpa listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Tapalpa, used by 37% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: about seven in ten listings offer Flexible or Moderate terms, against 26% on Firm or stricter ones.
Cancellation policies of Tapalpa listings, from most to least flexible
Share of listings by the policy they use
Nearly six in ten Tapalpa listings charge a cleaning fee. The typical fee is MX$473, and some higher fees lift the average to MX$761. Spread over the average stay of 2.8 nights, that adds roughly MX$170 a night to what guests pay. For listings that charge one, cleaning fees make up about 4% of gross revenue.
Top earners
The top-grossing Airbnb in Tapalpa, a five-bedroom home, took in MX$2,490,000 over the past year, about 13 times the city's average of MX$198,000. Four of the six listings below have five or more bedrooms; the other two have four bedrooms.
Luxury cabin in Hacienda San Francisco, Tapalpa Entire home · 5 bedrooms Rated 4.84
Luxurious cabin in Tapalpa Entire home · 5 bedrooms Rated 4.97
The Watchmaker's Cabin Entire home · 9 bedrooms Rated 4.67
Beautiful V&P cabin Entire home · 4 bedrooms Rated 4.93
Refugio de los Leones Cabin in Tapalpa Pet-Friendly Entire home · 4 bedrooms Rated 4.91
Los Leones Cabins Entire home · 7 bedrooms Rated 5.00 Maria Fernanda is the top-grossing host in Tapalpa, with MX$2.49 million in bookings from a single listing over the past year. Hosting here is fragmented: the ten top-grossing hosts run just 10% of the market's 451 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Maria Fernanda | 1 | MX$2,492,691 | MX$2,492,691 | 4.84/5 | |
| Cinthya | 3 | MX$2,408,921 | MX$802,974 | 4.94/5 | |
| Caro | 12 | MX$2,365,153 | MX$197,096 | 4.72/5 | |
| 4 | Nancy | 4 | MX$1,590,675 | MX$397,669 | 4.96/5 |
| 5 | Gabriela | 1 | MX$1,487,148 | MX$1,487,148 | 4.97/5 |
| 6 | Montserrat | 1 | MX$1,464,292 | MX$1,464,292 | 4.67/5 |
| 7 | David De Jesús | 2 | MX$1,406,198 | MX$703,099 | 4.71/5 |
| 8 | Patricio | 8 | MX$1,313,845 | MX$164,231 | 4.72/5 |
| 9 | Corconteck SA | 2 | MX$1,238,377 | MX$619,188 | 4.88/5 |
| 10 | Fernando | 9 | MX$1,184,100 | MX$131,567 | 4.83/5 |
Only 2% of Tapalpa listings are classed as professionally managed, though 36% of listings have a co-host. Superhosts run 46% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 78% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 53 km, San Miguel (9 km away, 34 listings) earned the most per listing, about 46% more than Tapalpa. Ciudad Guzmán was the busiest, booked on 30% of nights against 20% in Tapalpa.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| San Miguel 9 km | 34 | MX$288,949 | MX$5,609 | 19% |
| Sayula 18 km | 38 | MX$61,790 | MX$1,203 | 23% |
| Atemajac de Brizuela 20 km | 68 | MX$168,592 | MX$3,520 | 17% |
| Jalisco 23 km | 62 | MX$141,077 | MX$3,422 | 19% |
| Ciudad Guzmán 41 km | 143 | MX$75,959 | MX$932 | 30% |
| Jocotepec 51 km | 65 | MX$144,510 | MX$2,448 | 23% |
| El Grullo 51 km | 37 | MX$53,366 | MX$1,305 | 22% |
| Chantepec (El Chante) 53 km | 66 | MX$161,446 | MX$2,171 | 29% |
See all 78 Jalisco Airbnb markets
Markets elsewhere in Mexico with a similar nightly rate and occupancy to Tapalpa:
FAQ
An active Tapalpa Airbnb grossed MX$197,860 on average in the 12 months to September 2026, according to AirROI's tracking of 451 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$32,400 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Tapalpa listings earn between MX$7,130 and MX$32,400 in a typical month, and the top tenth MX$58,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Tapalpa were booked on 20% of available nights over the past year. That compares with 34% for the Jalisco average. December is usually the busiest month.
The average booked night in Tapalpa cost MX$3,893 before fees. Half of listings charge between MX$2,050 and MX$4,355, so bedroom count and location move the price more than the average suggests.
None of the active Tapalpa listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Tapalpa Airbnb grossed MX$197,860 in the 12 months to September 2026, 16% below the Jalisco average of MX$235,286. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, MX$141,360 a year (about MX$11,800 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about MX$24,200 a month. Check a specific home in the Airbnb estimator.
December usually pays best, averaging MX$40,100 per active listing over the past two years, and May usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Tapalpa listing was open to book earned MX$782 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$1,680 or more.
Tapalpa stays were booked 30 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Tapalpa Airbnb stay lasted 2.8 nights over the past year. A listing took 14 reservations over the year on average.
Guests rate Tapalpa Airbnbs 4.78 out of 5 on average. Guests score communication highest and value lowest.
Centro Tapalpa, Laguna de Tapalpa and Pueblo Fantasma draw the most short-term rental interest in Tapalpa. The neighborhood guide explains what brings guests to each.
AirROI counted 451 active Airbnb listings in Tapalpa as of September 2026. The closest tracked market is San Miguel, 9 km away.
In Tapalpa, nearly six in ten listings add a cleaning fee. The median fee is MX$473, and some higher fees lift the average to MX$761.
Method
Figures on this page cover 451 active Airbnb listings in Tapalpa from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.