Irapuato Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Guanajuato, Mexico

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Irapuato in 2025? Explore comprehensive Airbnb analytics for Irapuato, Guanajuato, Mexico to uncover income potential. This 2025 STR market report for Irapuato, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 206 active listings.

Whether you're considering an Airbnb investment in Irapuato, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Irapuato Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Irapuato Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$44
The average rental revenue earned for an occupied room per day in Irapuato.
Occupancy Rate(?)
31.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$3,060
Typical annual income for an Airbnb listing in Irapuato. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-23.1%
Significant decrease (-23.1%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Irapuato.
Lowest Revenue Month(?)
April
The month with the lowest average earnings, indicating the low season in Irapuato.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
206
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Irapuato (2025)

Understanding the monthly revenue variations for Airbnb listings in Irapuato is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Irapuato is typically December, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Irapuato across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $942+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $644 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $284 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $120, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Irapuato

Irapuato Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Irapuato STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Irapuato:

  • Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 27%.
  • Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Irapuato

Average Daily Rate (ADR) Airbnb Trends in Irapuato (2025)

Effective short term rental pricing strategy in Irapuato involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Irapuato typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $74+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $51 or more.
  • Typical properties (Median) charge around $36 per night.
  • Entry-level properties (Bottom 25%) earn around $24 per night.

Average Daily Rate (ADR) Trend by Month in Irapuato

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Airbnb Seasonality Analysis & Trends in Irapuato (2025)

Peak Season (December, November, October)
  • Revenue averages $521 per month
  • Occupancy rates average 36.9%
  • Daily rates average $47
Shoulder Season
  • Revenue averages $429 per month
  • Occupancy maintains around 34.0%
  • Daily rates hold near $47
Low Season (February, April, May)
  • Revenue drops to average $354 per month
  • Occupancy decreases to average 27.5%
  • Daily rates adjust to average $47

Seasonality Insights for Irapuato

  • The Airbnb seasonality in Irapuato shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Irapuato's highest earning potential, with monthly revenues capable of climbing to $542, occupancy reaching a high of 40.8%, and ADRs peaking at $49.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $329, occupancy could drop to 25.5%, and ADRs may adjust down to $45.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Irapuato.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Irapuato seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Irapuato (2025)

Exploring the top neighborhoods for short-term rentals in Irapuato? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Histórico
The historic center of Irapuato, known for its beautiful architecture and vibrant local culture. It's a prime location for tourists interested in history and local cuisine.
Plaza de los Fundadores, Parroquia del Santiago Apóstol, Museo de la Ciudad, Iglesia de la Veracruz, Teatro de la Ciudad
Irapuato Parque
A residential area close to parks, providing a family-friendly atmosphere. Popular among visitors looking for a quieter stay with access to nature and recreation.
Parque Irekua, Plaza Cibeles, Parque Lineal de Irapuato, Cinepolis, Superama
Las Reynas
A modern neighborhood known for its shopping and dining options. Attracts both families and business travelers who enjoy convenience and comfort.
Plaza Las Reynas, Bodega Aurrerá, Cinemex, restaurantes locales, Tiendas de conveniencia
Irapuato Centro Comercial
Home to major shopping centers and entertainment venues. A great spot for guests looking to indulge in shopping and nightlife.
Plaza Cibeles, Outlet Irapuato, Soriana, Blockbuster, restaurantes de cadena
San Miguelito
This area is known for its local markets and authentic street food. It's ideal for travelers looking to experience the local culinary scene.
Mercado de Abastos, Comida típica, Eventos culturales, Actividades comunitarias, Tiendas de artesanías
Zona Ecoparque
A green area with ecological parks and recreational facilities. Perfect for eco-tourists and families looking for outdoor activities.
Ecoparque Irapuato, Caminatas, Eventos deportivos, Picnic areas, Cycling paths
Los Olivos
An upscale neighborhood with modern amenities and a safe environment. Attractive to travelers who prioritize comfort and services during their stay.
Centro comercial Los Olivos, Supermercados, Cafés, Espacios deportivos, Áreas verdes
El Soledad
A peaceful suburban area offering a taste of local life. Visitors can enjoy a serene environment while still being close to the city's attractions.
Parque de la Soledad, Mercado local, Iglesia local, Caminatas al aire libre, Comidas en la plaza

Understanding Airbnb License Requirements & STR Laws in Irapuato (2025)

While Irapuato, Guanajuato, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Irapuato to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 0% licensed listings)

Top Performing Airbnb Properties in Irapuato (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Irapuatobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Jose's Terrace

Jose's Terrace

Entire Place • 3 bedrooms

$29,618
Revenue
26.4%
Occupancy
$404.31
Daily Rate
House 197

House 197

Entire Place • 5 bedrooms

$11,917
Revenue
54.6%
Occupancy
$103.68
Daily Rate
Great Minimalist Home 3 pisos/Zona Cibeles con A/C

Great Minimalist Home 3 pisos/Zona Cibeles con A/C

Entire Place • 3 bedrooms

$11,502
Revenue
58.6%
Occupancy
$52.78
Daily Rate
Casa Portal

Casa Portal

Entire Place • 3 bedrooms

$10,299
Revenue
48.7%
Occupancy
$57.54
Daily Rate
Modern house comfortable rest ideal in private

Modern house comfortable rest ideal in private

Entire Place • 3 bedrooms

$10,268
Revenue
32.8%
Occupancy
$84.72
Daily Rate
Casa Quinta

Casa Quinta

Entire Place • 3 bedrooms

$10,242
Revenue
63.3%
Occupancy
$68.33
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Irapuato (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Irapuato based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Sergio Esteban19$90,5384164.84/5.0
Luis Armando6$53,4204524.76/5.0
Alma7$34,3851064.84/5.0
Carolina1$29,61845.00/5.0
Martha7$21,5153524.75/5.0
Christian4$20,7671164.79/5.0
Manuel Guadalupe3$16,4271354.82/5.0
Yamel10$16,3401524.76/5.0
Valeria7$16,0062754.93/5.0
Pedro5$15,3642504.78/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Irapuato.

Dive Deeper: Advanced Irapuato STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Irapuato. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Irapuato Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Irapuato

  • The Irapuato Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 53.4% of the 206 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 43.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Irapuato, House properties are the most common (55.3%), reflecting the local real estate landscape.
  • Houses represent a significant 55.3% portion, catering likely to families or larger groups.
  • The presence of 20.9% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, outdoor/unique (combined 5.4%) offer potential for unique stay experiences.

Irapuato Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Irapuato

  • The dominant room capacity in Irapuato is 3 bedrooms listings, making up 29.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 55.8% of the active Airbnb listings in Irapuato, indicating a high concentration in these sizes.
  • A significant 35.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Irapuato.

Irapuato Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Irapuato

  • The most common guest capacity trend in Irapuato vacation rentals is listings accommodating 8+ guests (14.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Irapuato STR market, accounting for 28.7% of listings.
  • 30.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Irapuato.
  • On average, properties in Irapuato are equipped to host 3.7 guests.

Irapuato Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Irapuato

  • The most common availability pattern in Irapuato falls within the 271-366 days range, representing 70.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 92.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Irapuato (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 8.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Irapuato Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (77%)

1 Night

154 listings

77% of total

2 Nights (8%)

2 Nights

16 listings

8% of total

3 Nights (8.5%)

3 Nights

17 listings

8.5% of total

30+ Nights (6.5%)

30+ Nights

13 listings

6.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Irapuato is 1 Night, adopted by 77% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (85.0%) of the Irapuato Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 77% of Irapuato hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 6.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Irapuato.

Irapuato Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (50.7%)

Flexible

102 listings

50.7% of total

Moderate (11.9%)

Moderate

24 listings

11.9% of total

Firm (13.4%)

Firm

27 listings

13.4% of total

Strict (23.9%)

Strict

48 listings

23.9% of total

Cancellation Policy Insights for Irapuato

  • The prevailing Airbnb cancellation policy trend in Irapuato is Flexible, used by 50.7% of listings.
  • There's a relatively balanced mix between guest-friendly (62.6%) and stricter (37.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 50.7% market standard in Irapuato.
  • Given the high prevalence of Flexible policies (50.7%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Regularly review your cancellation policy against competitors and market demand shifts in Irapuato.

Irapuato STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Irapuato

  • The overall average booking lead time for vacation rentals in Irapuato is 14 days.
  • Guests book furthest in advance for stays during November (average 28 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 10 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (20 days avg.) sees the longest lead times, while Winter (12 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (14 days) as a baseline for your pricing and availability strategy in Irapuato.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 28 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 20 days) to capture early planners.
  • Monitor your own booking lead times against these Irapuato averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Irapuato (2025)

Amenity data is currently unavailable for Irapuato.

Irapuato Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Irapuato

  • The typical guest profile for Airbnb in Irapuato consists of primarily domestic travelers (92%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 92.3% of guests.
  • Key international markets include Mexico (92.3%) and United States (5.2%).
  • Top languages spoken are Spanish (60.4%) followed by English (32.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Mexico City and Irapuato.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Irapuato Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
El Santuario42$2,825$441.8427%
Cerro Gordo38$2,728$438.3724%
Alcocer11$2,709$277.6433%
Avandaro229$1,969$408.7225%
Casas Viejas36$1,722$273.3335%
Ejido San Gaspar48$1,613$349.4523%
San Miguel de Allende2,211$1,470$190.8733%
Cuadrilla de Dolores40$1,450$278.8728%
San Miguel11$1,396$120.3633%
San Simón el Alto14$1,265$295.5025%

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