Tula Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hidalgo, Mexico
Is Airbnb profitable in Tula in 2025? Explore comprehensive Airbnb analytics for Tula, Hidalgo, Mexico to uncover income potential. This 2025 STR market report for Tula, based on AirROI data from May 2024 to April 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Tula, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tula Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tula Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tula (2025)
Understanding the monthly revenue variations for Airbnb listings in Tula is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tula is typically May, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tula across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,033+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $695 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $443 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $224, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tula
Tula Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tula STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tula:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tula
Average Daily Rate (ADR) Airbnb Trends in Tula (2025)
Effective short term rental pricing strategy in Tula involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tula typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $82+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $51 or more.
- Typical properties (Median) charge around $40 per night.
- Entry-level properties (Bottom 25%) earn around $32 per night.
Average Daily Rate (ADR) Trend by Month in Tula
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Airbnb Seasonality Analysis & Trends in Tula (2025)
Peak Season (May, June, August)
- Revenue averages $873 per month
- Occupancy rates average 39.3%
- Daily rates average $45
Shoulder Season
- Revenue averages $502 per month
- Occupancy maintains around 30.5%
- Daily rates hold near $52
Low Season (March, April, December)
- Revenue drops to average $215 per month
- Occupancy decreases to average 17.3%
- Daily rates adjust to average $65
Seasonality Insights for Tula
- The Airbnb seasonality in Tula shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tula's highest earning potential, with monthly revenues capable of climbing to $942, occupancy reaching a high of 55.7%, and ADRs peaking at $66.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $146, occupancy could drop to 9.7%, and ADRs may adjust down to $44.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tula.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tula seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tula (2025)
Exploring the top neighborhoods for short-term rentals in Tula? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historic center of Tula features ancient ruins and colonial architecture. It's a cultural hub that attracts tourists interested in history and archaeology, making it a prime location for Airbnb rentals. | Tula Archaeological Zone, Iglesia de Santa María del Castillo, Museo de Tula, Plaza de la Constitución, Exconvento de San José |
| Jardines de Tula | A residential neighborhood with parks and a family-friendly atmosphere. It appeals to visitors looking for a relaxing environment with easy access to local amenities and parks. | Parque de las Américas, Plaza del Árbol, Cafeterías y restaurantes locales |
| San Marcos | A growing area with new developments and close proximity to important local attractions. Perfect for visitors who want a blend of local life and tourist spots. | Laguna de San Marcos, Cascada de la Luz, Cultural events at local venues |
| Estadio Tula | Home to the local stadium which attracts sports enthusiasts, especially during game days. Good for visitors looking to enjoy local sports events. | Estadio Tula, Local food vendors during events, Nearby shopping areas |
| La Cañada | Known for its natural beauty and tranquility. This area is ideal for visitors looking to escape the hustle and bustle and enjoy nature. | Parque Ecológico La Cañada, Senderos Naturales, Birdwatching spots |
| El Reloj | A residential area that offers a local experience. Attracts guests who wish to experience Tula’s everyday life away from tourist attractions. | Parks and local markets, Traditional food stalls, Cultural festivals |
| Los Ángeles | A neighborhood with a mix of residential living and commerce. It is growing in popularity with visitors looking for a more local experience. | Local cafes, Community events, Shopping centers |
| Santa María | This area is becoming popular for its cultural richness and proximity to several attractions. Ideal for cultural tourists. | Cultural fairs, Artisan markets, Historical landmarks |
Understanding Airbnb License Requirements & STR Laws in Tula (2025)
While Tula, Hidalgo, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tula to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tula (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tulabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Departamento para 6 personas
Entire Place • 3 bedrooms
Dali apartment with parking
Entire Place • 2 bedrooms
Frida house with parking
Entire Place • 3 bedrooms
Casa Grande, Zona Centro, Andador Turistico !
Entire Place • 4 bedrooms
Excelente recámara compartida.
Private Room • 1 bedroom
Comfortable Apartment with Jacuzzi with Jacuzzi
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tula (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tula based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mayuri | 3 | $13,026 | 20 | 3.22/5.0 |
| Host #339376494 | 1 | $9,203 | 7 | 5.00/5.0 |
| Adiel | 2 | $9,051 | 10 | 2.39/5.0 |
| Reyna | 2 | $8,057 | 197 | 4.66/5.0 |
| Arely | 1 | $7,408 | 24 | 4.83/5.0 |
| Hotel Real Catedral | 1 | $4,261 | 126 | 4.68/5.0 |
| Host #376207502 | 1 | $4,144 | 0 | 0.00/5.0 |
| Host #424775941 | 1 | $3,654 | 0 | 0.00/5.0 |
| Ana Karen | 1 | $1,932 | 44 | 4.84/5.0 |
| Silvia | 1 | $1,837 | 313 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tula.
Dive Deeper: Advanced Tula STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tula. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTula Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tula
- The Tula Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 50% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 44.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Tula, Hotel/Boutique properties are the most common (33.3%), reflecting the local real estate landscape.
- Houses represent a significant 27.8% portion, catering likely to families or larger groups.
- The presence of 33.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Tula Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tula
- The dominant room capacity in Tula is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.2% of the active Airbnb listings in Tula, indicating a high concentration in these sizes.
- A significant 22.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tula.
Tula Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tula
- The most common guest capacity trend in Tula vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Tula STR market, accounting for 50.0% of listings.
- 22.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tula.
- On average, properties in Tula are equipped to host 3.3 guests.
Tula Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tula
- The most common availability pattern in Tula falls within the 271-366 days range, representing 61.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tula (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
Tula Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
52.9% of total
2 Nights
4 listings
23.5% of total
4-6 Nights
3 listings
17.6% of total
30+ Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Tula is 1 Night, adopted by 52.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.4%) of the Tula Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.9% of Tula hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tula.
Tula Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
53.8% of total
Moderate
2 listings
15.4% of total
Firm
1 listings
7.7% of total
Strict
3 listings
23.1% of total
Cancellation Policy Insights for Tula
- The prevailing Airbnb cancellation policy trend in Tula is Flexible, used by 53.8% of listings.
- There's a relatively balanced mix between guest-friendly (69.2%) and stricter (30.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 53.8% market standard in Tula.
- Given the high prevalence of Flexible policies (53.8%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Tula.
Tula STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tula
- The overall average booking lead time for vacation rentals in Tula is 12 days.
- Guests book furthest in advance for stays during November (average 24 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (17 days avg.) sees the longest lead times, while Summer (11 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (12 days) as a baseline for your pricing and availability strategy in Tula.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 24 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 17 days) to capture early planners.
- Monitor your own booking lead times against these Tula averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tula (2025)
Amenity Prevalence
Amenity Insights for Tula
- Essential amenities in Tula that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tula: Wifi, TV.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tula to stay competitive.
Tula Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tula
- The typical guest profile for Airbnb in Tula consists of primarily domestic travelers (81%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 81.0% of guests.
- Key international markets include Mexico (81%) and United States (9.5%).
- Top languages spoken are Spanish (53.6%) followed by English (34.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Santiago de Querétaro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tula Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cerro Gordo | 37 | $3,969 | $444.46 | 24% |
| El Santuario | 35 | $3,677 | $428.27 | 29% |
| Alcocer | 12 | $2,990 | $247.00 | 35% |
| Tepeji del Rio de Ocampo | 12 | $2,676 | $311.60 | 28% |
| Ejido San Gaspar | 59 | $2,350 | $354.33 | 21% |
| Avandaro | 230 | $2,350 | $418.13 | 24% |
| Tzibantzá | 12 | $2,299 | $249.33 | 28% |
| La Tortuga | 67 | $2,182 | $228.04 | 32% |
| San Simón el Alto | 15 | $1,811 | $283.17 | 26% |
| Valle de Bravo | 82 | $1,767 | $277.22 | 22% |