Baja California Sur Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lower California South, Mexico
Is Airbnb profitable in Baja California Sur in 2025? Explore comprehensive Airbnb analytics for Baja California Sur, Lower California South, Mexico to uncover income potential. This 2025 STR market report for Baja California Sur, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Baja California Sur, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Baja California Sur Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Baja California Sur Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Baja California Sur (2025)
Understanding the monthly revenue variations for Airbnb listings in Baja California Sur is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Baja California Sur is typically March, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Baja California Sur across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,010+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,468 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,753 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $719, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Baja California Sur
Baja California Sur Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Baja California Sur STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Baja California Sur:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Baja California Sur
Average Daily Rate (ADR) Airbnb Trends in Baja California Sur (2025)
Effective short term rental pricing strategy in Baja California Sur involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Baja California Sur typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $780+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $378 or more.
- Typical properties (Median) charge around $229 per night.
- Entry-level properties (Bottom 25%) earn around $126 per night.
Average Daily Rate (ADR) Trend by Month in Baja California Sur
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Airbnb Seasonality Analysis & Trends in Baja California Sur (2025)
Peak Season (March, December, November)
- Revenue averages $5,061 per month
- Occupancy rates average 37.7%
- Daily rates average $382
Shoulder Season
- Revenue averages $3,513 per month
- Occupancy maintains around 31.9%
- Daily rates hold near $353
Low Season (June, August, September)
- Revenue drops to average $1,477 per month
- Occupancy decreases to average 19.4%
- Daily rates adjust to average $327
Seasonality Insights for Baja California Sur
- The Airbnb seasonality in Baja California Sur shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Baja California Sur's highest earning potential, with monthly revenues capable of climbing to $5,185, occupancy reaching a high of 42.7%, and ADRs peaking at $394.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $957, occupancy could drop to 17.6%, and ADRs may adjust down to $317.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Baja California Sur.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Baja California Sur seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Baja California Sur (2025)
Exploring the top neighborhoods for short-term rentals in Baja California Sur? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cabo San Lucas | A world-renowned tourist destination known for its stunning beaches, vibrant nightlife, and luxury resorts. It's a top choice for travelers looking for adventure and relaxation in a beautiful setting. | Land's End, El Arco, Medano Beach, Cabo San Lucas Marina, Lover's Beach |
| San José del Cabo | A charming town with a more laid-back atmosphere compared to Cabo San Lucas. It's known for its art scene and scenic colonial buildings, making it appealing to families and couples. | San José Estuary, Art Walk, Mission San José del Cabo, Palmilla Beach, Hotel Zone |
| La Paz | The capital of Baja California Sur, famous for its tranquil beaches and cultural attractions. Ideal for eco-tourism and outdoor enthusiasts who enjoy activities like kayaking and whale watching. | Balandra Beach, Espiritu Santo Island, Museo de La Paz, Malecon of La Paz, Coyote Island |
| Todos Santos | A picturesque town known for its charming streets, art galleries, and historic buildings. It's popular with artists and travelers looking for a bohemian vibe and beautiful landscapes. | Hotel California, Todos Santos Plaza, La Poza Beach, Pescadero Beach, Cactus Sanctuary |
| Loreto | A peaceful coastal town that offers rich history, beautiful beaches, and outdoor activities. It attracts tourists interested in fishing, diving, and exploring natural parks. | Loreto Bay National Marine Park, Mission of Our Lady of Loreto, Dorado Beach, Isla del Carmen, Marina de Loreto |
| Mulegé | Known for its palm trees, beaches, and historical significance. It's ideal for eco-tourism and those looking to escape the busier tourist spots. | Mulegé Mission, Bahía de Concepción, Punta Chivato, Playa La Perla, Cañón de la Larga |
| El Pescadero | A small town famous for its surf breaks and eco-friendly resorts. It offers a relaxing atmosphere and proximity to nature, appealing to surfers and nature lovers. | Los Cerritos Beach, Pescadero Beach, Cerritos Beach Surf Spot, El Pescadero Surf Camp, Organic Farms |
| Bahía de Los Ángeles | A remote town with incredible natural beauty and access to whale watching and snorkeling opportunities. Attracts adventure seekers and those looking to explore the lesser-known parts of Baja. | Bahía de Los Ángeles Beach, Lobos Island, Cerro Blanco, Whale watching tours, Carranza Museum |
Understanding Airbnb License Requirements & STR Laws in Baja California Sur (2025)
While Baja California Sur, Lower California South, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Baja California Sur to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Baja California Sur (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Baja California Surbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Mapache, Bed and Breakfast
Entire Place • 5 bedrooms
Secluded Beach - Off-Grid Villa - King Beds
Entire Place • 3 bedrooms
4 Bdrm Oceanfront Family Friendly Mexican Villa!
Entire Place • 4 bedrooms
Luxury Beachfront Gem ~ Panoramic Sea Views ~ Pool
Entire Place • 5 bedrooms
Beachfront Casa, Heated Pool on the Sea of Cortez
Entire Place • 3 bedrooms
Sol Pacifico Cerritos Deluxe Oceanfront Condo
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Baja California Sur (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Baja California Sur based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Caroline And Bruno | 1 | $128,710 | 12 | 4.83/5.0 |
| Brittani | 1 | $126,341 | 21 | 5.00/5.0 |
| Erik | 1 | $108,451 | 11 | 4.91/5.0 |
| Alex | 1 | $73,272 | 2 | Not Rated |
| Andrew | 1 | $59,599 | 25 | 4.88/5.0 |
| Lesley And Shaina | 1 | $57,213 | 47 | 4.96/5.0 |
| Mario | 1 | $55,412 | 1 | Not Rated |
| Vernon | 1 | $49,443 | 32 | 4.84/5.0 |
| Arturo | 4 | $47,118 | 387 | 4.67/5.0 |
| Lindsay | 3 | $44,700 | 257 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Baja California Sur.
Dive Deeper: Advanced Baja California Sur STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Baja California Sur. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBaja California Sur Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Baja California Sur
- The Baja California Sur Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.3% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Baja California Sur, House properties are the most common (51.4%), reflecting the local real estate landscape.
- Houses represent a significant 51.4% portion, catering likely to families or larger groups.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.9%) offer potential for unique stay experiences.
Baja California Sur Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Baja California Sur
- The dominant room capacity in Baja California Sur is 1 bedroom listings, making up 34.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.3% of the active Airbnb listings in Baja California Sur, indicating a high concentration in these sizes.
- A significant 31.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Baja California Sur.
Baja California Sur Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Baja California Sur
- The most common guest capacity trend in Baja California Sur vacation rentals is listings accommodating 8+ guests (28.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Baja California Sur STR market, accounting for 48.6% of listings.
- 48.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Baja California Sur.
- On average, properties in Baja California Sur are equipped to host 4.9 guests.
Baja California Sur Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Baja California Sur
- The most common availability pattern in Baja California Sur falls within the 271-366 days range, representing 65.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Baja California Sur (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Baja California Sur Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
42.9% of total
2 Nights
4 listings
11.4% of total
3 Nights
2 listings
5.7% of total
4-6 Nights
5 listings
14.3% of total
30+ Nights
9 listings
25.7% of total
Key Insights
- The most prevalent minimum stay requirement in Baja California Sur is 1 Night, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25.7%) caters to monthly stays (30+ nights) in Baja California Sur, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.9% of Baja California Sur hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 25.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Baja California Sur.
Baja California Sur Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
14.3% of total
Moderate
4 listings
11.4% of total
Firm
18 listings
51.4% of total
Strict
8 listings
22.9% of total
Cancellation Policy Insights for Baja California Sur
- The prevailing Airbnb cancellation policy trend in Baja California Sur is Firm, used by 51.4% of listings.
- A majority (74.3%) of hosts in Baja California Sur utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 51.4% market standard in Baja California Sur.
- Regularly review your cancellation policy against competitors and market demand shifts in Baja California Sur.
Baja California Sur STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Baja California Sur
- The overall average booking lead time for vacation rentals in Baja California Sur is 55 days.
- Guests book furthest in advance for stays during November (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (65 days avg.) sees the longest lead times, while Summer (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Baja California Sur.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Baja California Sur averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Baja California Sur (2025)
Amenity Prevalence
Amenity Insights for Baja California Sur
- Essential amenities in Baja California Sur that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Baja California Sur.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Baja California Sur: Free parking on premises.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Baja California Sur to stay competitive.
Baja California Sur Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Baja California Sur
- The typical guest profile for Airbnb in Baja California Sur consists of predominantly international visitors (83%), with top international origins including Mexico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 17.0% of guests.
- Key international markets include United States (57.5%) and Mexico (17%).
- Top languages spoken are English (50.4%) followed by Spanish (29.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Mexico.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Baja California Sur Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Ribera | 37 | $4,177 | $451.40 | 36% |
| Cabo Frailes | 14 | $3,320 | $652.93 | 28% |
| Cabo San Lucas | 2,537 | $2,832 | $394.95 | 36% |
| San José del Cabo | 1,202 | $2,704 | $399.67 | 37% |
| Cerritos Beach | 19 | $2,507 | $249.67 | 42% |
| Los Cerritos | 38 | $2,277 | $300.69 | 33% |
| Todos Santos | 461 | $2,172 | $281.12 | 35% |
| El Tezal | 371 | $2,129 | $215.96 | 42% |
| La Boca de la Palma | 20 | $1,971 | $245.26 | 30% |
| Los Barriles | 172 | $1,874 | $251.31 | 36% |