Mexico City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mexico City, Mexico
Is Airbnb profitable in Mexico City in 2025? Explore comprehensive Airbnb analytics for Mexico City, Mexico City, Mexico to uncover income potential. This 2025 STR market report for Mexico City, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 19,756 active listings.
Whether you're considering an Airbnb investment in Mexico City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mexico City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mexico City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mexico City (2025)
Understanding the monthly revenue variations for Airbnb listings in Mexico City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mexico City is typically March, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mexico City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,008+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,735 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $918 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $419, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mexico City
Mexico City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mexico City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mexico City:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 55%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mexico City
Average Daily Rate (ADR) Airbnb Trends in Mexico City (2025)
Effective short term rental pricing strategy in Mexico City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mexico City typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $166+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $97 or more.
- Typical properties (Median) charge around $56 per night.
- Entry-level properties (Bottom 25%) earn around $32 per night.
Average Daily Rate (ADR) Trend by Month in Mexico City
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Airbnb Seasonality Analysis & Trends in Mexico City (2025)
Peak Season (March, February, October)
- Revenue averages $1,664 per month
- Occupancy rates average 58.5%
- Daily rates average $94
Shoulder Season
- Revenue averages $1,436 per month
- Occupancy maintains around 51.1%
- Daily rates hold near $91
Low Season (June, July, September)
- Revenue drops to average $1,240 per month
- Occupancy decreases to average 47.9%
- Daily rates adjust to average $85
Seasonality Insights for Mexico City
- The Airbnb seasonality in Mexico City shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mexico City's highest earning potential, with monthly revenues capable of climbing to $1,783, occupancy reaching a high of 60.2%, and ADRs peaking at $98.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,142, occupancy could drop to 43.5%, and ADRs may adjust down to $84.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mexico City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mexico City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mexico City (2025)
Exploring the top neighborhoods for short-term rentals in Mexico City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Roma | Vibrant neighborhood known for its trendy cafes, art galleries, and cultural spaces. Popular among young locals and tourists looking for a bohemian atmosphere and local experiences. | Parque Mexico, Cineteca Nacional, Roma Norte's restaurants and bars, Mercado Roma, Museo del Chocolate |
| Condesa | Charming area with tree-lined streets and a lively nightlife. It offers a mix of parks, restaurants, and bars, making it appealing for both tourists and locals. | Parque España, Parque Mexico, Av. Amsterdam, Coffee shops and international cuisine, Cinemas and cultural spaces |
| Polanco | Upscale neighborhood known for luxury shopping and fine dining. Polanco is home to many international businesses and attracts affluent tourists and travelers. | Avenida Presidente Masaryk, Museo Soumaya, Chapultepec Castle, Parque Lincoln, Luxury boutiques |
| Centro Histórico | The historic heart of Mexico City filled with colonial architecture and cultural landmarks. An ideal location for tourists who want to explore the city's rich history. | Zocalo, Metropolitan Cathedral, Palacio de Bellas Artes, Templo Mayor, Museo del Templo Mayor |
| Coyoacán | Charming and artsy area famous for Frida Kahlo's house and vibrant markets. It offers a unique blend of culture and tradition, perfect for tourists seeking authentic experiences. | Frida Kahlo Museum, Coyoacán Market, Leon Trotsky Museum, Viveros de Coyoacán, Plaza Hidalgo |
| Santa Fe | Modern business district with high-rise buildings and shopping centers. Attracts business travelers and those looking for a more contemporary experience. | Santa Fe Mall, Artz Pedregal, Parque La Mexicana, Corporate offices |
| Chapultepec | A large urban park with museums and a castle. It’s a great spot for families and tourists who enjoy nature and culture. | Chapultepec Castle, Museo Nacional de Antropología, Bosque de Chapultepec, Lago de Chapultepec |
| La Roma | Similar to Roma, this area offers a unique blend of art, culture, and food, with a growing community of local artisans and entrepreneurs. | Art galleries, Local artisanal shops, Street food, Cultural festivals, Casa Lamm |
Understanding Airbnb License Requirements & STR Laws in Mexico City (2025)
While Mexico City, Mexico City, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mexico City to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Mexico City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mexico Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious Villa with 9 BR and HUGE Terrace Condesa
Entire Place • 9 bedrooms
Majestic Mansion w/Huge Terrace
Entire Place • 9 bedrooms
w* | Amazing Casa Wynwood in Roma Norte
Entire Place • 4 bedrooms
Mexican Designer Villa, Pvt. Roofgarden
Entire Place • 9 bedrooms
Thoughtfully curated & designed apts Parque México
Entire Place • 8 bedrooms
Breathtaking Mansion HUGE Rooftop w/4AC Condesa
Entire Place • 9 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mexico City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mexico City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mr. W | 206 | $5,294,805 | 5796 | 4.75/5.0 |
| Miguel A. Sánchez Navarro | 43 | $5,040,549 | 1829 | 4.89/5.0 |
| Juan | 179 | $3,918,660 | 6408 | 4.69/5.0 |
| Blueground | 236 | $3,888,048 | 2097 | 4.46/5.0 |
| Dave And Nat | 42 | $3,396,550 | 2027 | 4.86/5.0 |
| Host Me Tender | 98 | $2,764,337 | 7966 | 4.81/5.0 |
| Kasava | 77 | $2,720,007 | 4106 | 4.78/5.0 |
| Virtual Homes | 198 | $2,643,728 | 3524 | 4.55/5.0 |
| Clau | 165 | $2,532,990 | 11295 | 4.61/5.0 |
| Arely | 87 | $2,326,226 | 3862 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mexico City.
Dive Deeper: Advanced Mexico City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mexico City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMexico City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mexico City
- The Mexico City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.9% of the 19,756 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mexico City, Apartment/Condo properties are the most common (78.7%), reflecting the local real estate landscape.
- The presence of 6.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays, outdoor/unique (combined 2.7%) offer potential for unique stay experiences.
Mexico City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mexico City
- The dominant room capacity in Mexico City is 1 bedroom listings, making up 43.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.2% of the active Airbnb listings in Mexico City, indicating a high concentration in these sizes.
Mexico City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mexico City
- The most common guest capacity trend in Mexico City vacation rentals is listings accommodating 2 guests (29.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Mexico City STR market, accounting for 51.2% of listings.
- 14.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mexico City.
- On average, properties in Mexico City are equipped to host 3.0 guests.
Mexico City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mexico City
- The most common availability pattern in Mexico City falls within the 271-366 days range, representing 35.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mexico City (28.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mexico City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8166 listings
43.2% of total
2 Nights
5042 listings
26.7% of total
3 Nights
1569 listings
8.3% of total
4-6 Nights
1006 listings
5.3% of total
7-29 Nights
581 listings
3.1% of total
30+ Nights
2531 listings
13.4% of total
Key Insights
- The most prevalent minimum stay requirement in Mexico City is 1 Night, adopted by 43.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.9%) of the Mexico City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.4%) caters to monthly stays (30+ nights) in Mexico City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.2% of Mexico City hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mexico City.
Mexico City Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
11 listings
0.1% of total
Super Strict 30 Days
27 listings
0.1% of total
Flexible
6243 listings
34.5% of total
Moderate
5722 listings
31.7% of total
Firm
2775 listings
15.4% of total
Strict
3292 listings
18.2% of total
Cancellation Policy Insights for Mexico City
- The prevailing Airbnb cancellation policy trend in Mexico City is Flexible, used by 34.5% of listings.
- There's a relatively balanced mix between guest-friendly (66.2%) and stricter (33.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.5% market standard in Mexico City.
- Regularly review your cancellation policy against competitors and market demand shifts in Mexico City.
Mexico City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mexico City
- The overall average booking lead time for vacation rentals in Mexico City is 30 days.
- Guests book furthest in advance for stays during October (average 44 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (38 days avg.) sees the longest lead times, while Summer (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Mexico City.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 44 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Mexico City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mexico City (2025)
Amenity Prevalence
Amenity Insights for Mexico City
- Essential amenities in Mexico City that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mexico City: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mexico City to stay competitive.
Mexico City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mexico City
- The typical guest profile for Airbnb in Mexico City consists of a mix of domestic (53%) and international guests, often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 52.9% of guests.
- Key international markets include Mexico (52.9%) and United States (29.5%).
- Top languages spoken are Spanish (44%) followed by English (40.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mexico City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cerro Gordo | 37 | $2,770 | $453.83 | 24% |
| Yautepec de Zaragoza | 11 | $2,747 | $274.00 | 29% |
| El Santuario | 44 | $2,653 | $395.47 | 26% |
| Alcocer | 12 | $2,529 | $304.74 | 34% |
| Tepeji del Rio de Ocampo | 12 | $2,187 | $318.93 | 27% |
| Avandaro | 237 | $1,924 | $432.63 | 24% |
| Rancho San Diego | 21 | $1,912 | $265.79 | 30% |
| La Ladrillera | 28 | $1,860 | $233.31 | 30% |
| Xalmolonco | 23 | $1,759 | $278.99 | 31% |
| La Tortuga | 74 | $1,692 | $228.47 | 30% |