General Zuazua Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nuevo León, Mexico

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in General Zuazua in 2025? Explore comprehensive Airbnb analytics for General Zuazua, Nuevo León, Mexico to uncover income potential. This 2025 STR market report for General Zuazua, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 23 active listings.

Whether you're considering an Airbnb investment in General Zuazua, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the General Zuazua Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key General Zuazua Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$256
The average rental revenue earned for an occupied room per day in General Zuazua.
Occupancy Rate(?)
26.1%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$20,333
Typical annual income for an Airbnb listing in General Zuazua. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
25.6%
Strong growth (25.6%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in General Zuazua.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in General Zuazua.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
23
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in General Zuazua (2025)

Understanding the monthly revenue variations for Airbnb listings in General Zuazua is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in General Zuazua is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in General Zuazua across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,824+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,844 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,408 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $689, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in General Zuazua

General Zuazua Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the General Zuazua STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in General Zuazua:

  • Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 20%.
  • Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in General Zuazua

Average Daily Rate (ADR) Airbnb Trends in General Zuazua (2025)

Effective short term rental pricing strategy in General Zuazua involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in General Zuazua typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $395+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $308 or more.
  • Typical properties (Median) charge around $234 per night.
  • Entry-level properties (Bottom 25%) earn around $176 per night.

Average Daily Rate (ADR) Trend by Month in General Zuazua

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Airbnb Seasonality Analysis & Trends in General Zuazua (2025)

Peak Season (August, September, July)
  • Revenue averages $2,864 per month
  • Occupancy rates average 29.3%
  • Daily rates average $258
Shoulder Season
  • Revenue averages $2,332 per month
  • Occupancy maintains around 26.8%
  • Daily rates hold near $256
Low Season (January, February, March)
  • Revenue drops to average $1,618 per month
  • Occupancy decreases to average 25.1%
  • Daily rates adjust to average $236

Seasonality Insights for General Zuazua

  • The Airbnb seasonality in General Zuazua shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases General Zuazua's highest earning potential, with monthly revenues capable of climbing to $2,986, occupancy reaching a high of 34.9%, and ADRs peaking at $270.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,420, occupancy could drop to 21.0%, and ADRs may adjust down to $233.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in General Zuazua.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these General Zuazua seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in General Zuazua (2025)

Exploring the top neighborhoods for short-term rentals in General Zuazua? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro de Zuazua
The central area of Zuazua is close to local attractions and businesses, making it convenient for visitors. Proximity to shops and restaurants enhances its appeal.
Plaza Principal de Zuazua, Parque de Zuazua, Local eateries, Church of San Pedro Apostol, Cultural events
Las Palmas
A quiet neighborhood with a family-friendly atmosphere. Ideal for hosting families and offering a peaceful stay while still being close to the main attractions in the area.
Parks and playgrounds, Local grocery stores, Family-friendly restaurants, Nearby schools, Community events
La Cañada
This area offers more green spaces and a tranquil environment. Attracts nature lovers and those seeking relaxation away from the hustle and bustle of the city.
Cañada del Diablo, Mountain biking trails, Walking paths, Nature reserves, Outdoor picnic spots
Cumbres de Monterrey
Close to the mountains, this area is great for outdoor enthusiasts looking for hiking and nature activities. It's a perfect getaway location for adventurers.
Cumbres de Monterrey National Park, Hiking trails, Scenic views, Bird watching, Campgrounds
Santa Rosa
A developing area that is gaining attention for its potential investment opportunities. It attracts younger crowds and those looking for modern accommodations.
New developments, Future shopping centers, Local cafes, Community parks, Cultural activities
Colonia San Javier
This neighborhood is known for its historic charm and well-preserved architecture. It appeals to tourists interested in history and culture.
Historic buildings, Art galleries, Local markets, Cultural festivals, Traditional restaurants
La Huerta
Popular for its agricultural landscape and local farms, this area offers a unique experience for visitors wanting to connect with nature and local agriculture.
Local farms, Agritourism experiences, Fresh produce markets, Nature trails, Workshops
Valle del Sol
A more upscale neighborhood with modern amenities, attracting visitors looking for luxury and comfort during their stay. It provides a high-end experience.
Golf courses, Luxury resorts, Spas and wellness centers, Fine dining, Shopping centers

Understanding Airbnb License Requirements & STR Laws in General Zuazua (2025)

While General Zuazua, Nuevo León, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for General Zuazua to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in General Zuazua (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in General Zuazuabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Spectacular 5th in Portal del Norte

Spectacular 5th in Portal del Norte

Entire Place • 5 bedrooms

$111,260
Revenue
75.9%
Occupancy
$431.06
Daily Rate
Residence with pool in Zuazua

Residence with pool in Zuazua

Entire Place • 4 bedrooms

$60,382
Revenue
34.8%
Occupancy
$475.60
Daily Rate
Aldea Residencial-PortaldelNorte

Aldea Residencial-PortaldelNorte

Entire Place • 3 bedrooms

$49,090
Revenue
52.8%
Occupancy
$255.76
Daily Rate
Casa de las Palmas

Casa de las Palmas

Entire Place • 6 bedrooms

$27,810
Revenue
35.5%
Occupancy
$284.36
Daily Rate
CASA CLAVEL/RESIDENCE WITH POOL

CASA CLAVEL/RESIDENCE WITH POOL

Entire Place • 4 bedrooms

$26,276
Revenue
22.0%
Occupancy
$309.72
Daily Rate
Villa with comfortable rooms in Portal de Zuazua

Villa with comfortable rooms in Portal de Zuazua

Entire Place • 3 bedrooms

$25,334
Revenue
47.3%
Occupancy
$148.72
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in General Zuazua (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in General Zuazua based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Damaris1$111,2601954.94/5.0
Angelica M1$60,38235.00/5.0
Angela1$49,090135.00/5.0
Gildardo1$27,810624.79/5.0
Andrea Alejandra1$26,276534.87/5.0
Claudia1$25,3341294.78/5.0
Alan1$23,514944.43/5.0
Esmeralda1$17,29184.75/5.0
Barbara1$16,1131Not Rated
Jesus1$15,177234.70/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in General Zuazua.

Dive Deeper: Advanced General Zuazua STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for General Zuazua. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

General Zuazua Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for General Zuazua

  • The General Zuazua Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.6% of the 23 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in General Zuazua, House properties are the most common (95.7%), reflecting the local real estate landscape.
  • Houses represent a significant 95.7% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 4.3%) offer potential for unique stay experiences.

General Zuazua Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for General Zuazua

  • The dominant room capacity in General Zuazua is 3 bedrooms listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 5+ bedrooms properties represent 56.5% of the active Airbnb listings in General Zuazua, indicating a high concentration in these sizes.
  • A significant 65.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in General Zuazua.

General Zuazua Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for General Zuazua

  • The most common guest capacity trend in General Zuazua vacation rentals is listings accommodating 8+ guests (78.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the General Zuazua STR market, accounting for 82.6% of listings.
  • 82.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in General Zuazua.
  • On average, properties in General Zuazua are equipped to host 6.5 guests.

General Zuazua Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for General Zuazua

  • The most common availability pattern in General Zuazua falls within the 271-366 days range, representing 73.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 91.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in General Zuazua (47.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 8.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

General Zuazua Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (77.3%)

1 Night

17 listings

77.3% of total

2 Nights (9.1%)

2 Nights

2 listings

9.1% of total

30+ Nights (13.6%)

30+ Nights

3 listings

13.6% of total

Key Insights

  • The most prevalent minimum stay requirement in General Zuazua is 1 Night, adopted by 77.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (86.4%) of the General Zuazua Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (13.6%) caters to monthly stays (30+ nights) in General Zuazua, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 77.3% of General Zuazua hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 13.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in General Zuazua.

General Zuazua Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (54.5%)

Flexible

12 listings

54.5% of total

Moderate (22.7%)

Moderate

5 listings

22.7% of total

Firm (9.1%)

Firm

2 listings

9.1% of total

Strict (13.6%)

Strict

3 listings

13.6% of total

Cancellation Policy Insights for General Zuazua

  • The prevailing Airbnb cancellation policy trend in General Zuazua is Flexible, used by 54.5% of listings.
  • The market strongly favors guest-friendly terms, with 77.2% of listings offering Flexible or Moderate policies. This suggests guests in General Zuazua may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 54.5% market standard in General Zuazua.
  • Given the high prevalence of Flexible policies (54.5%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 13.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in General Zuazua.

General Zuazua STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for General Zuazua

  • The overall average booking lead time for vacation rentals in General Zuazua is 23 days.
  • Guests book furthest in advance for stays during May (average 37 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 13 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (29 days avg.) sees the longest lead times, while Winter (18 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in General Zuazua.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 37 days out to capitalize on advance planning.
  • During January, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 29 days) to capture early planners.
  • Monitor your own booking lead times against these General Zuazua averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in General Zuazua (2025)

Amenity data is currently unavailable for General Zuazua.

General Zuazua Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for General Zuazua

  • The typical guest profile for Airbnb in General Zuazua consists of primarily domestic travelers (84%), often arriving from nearby Monterrey, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 84.0% of guests.
  • Key international markets include Mexico (84%) and United States (14.7%).
  • Top languages spoken are Spanish (56.5%) followed by English (36.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Monterrey and San Nicolás de los Garza.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the General Zuazua Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Bella Unión10$3,982$278.3037%
El Barrial10$2,977$383.6040%
El Cercado15$1,865$234.7532%
Barrio de Huajuquito10$1,758$242.1829%
Jame10$1,526$161.9232%
Mesa de tablas40$1,419$297.3718%
Arteaga92$1,415$202.6926%
Montemorelos21$1,275$231.6627%
Los Rodriguez12$1,229$163.4927%
San Antonio de Las Alazanas38$1,129$248.6922%

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