Santa María Tonameca Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oaxaca, Mexico
Is Airbnb profitable in Santa María Tonameca in 2025? Explore comprehensive Airbnb analytics for Santa María Tonameca, Oaxaca, Mexico to uncover income potential. This 2025 STR market report for Santa María Tonameca, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 64 active listings.
Whether you're considering an Airbnb investment in Santa María Tonameca, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa María Tonameca Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa María Tonameca Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa María Tonameca (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa María Tonameca is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa María Tonameca is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa María Tonameca across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,817+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,676 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $888 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $373, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa María Tonameca
Santa María Tonameca Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa María Tonameca STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa María Tonameca:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa María Tonameca
Average Daily Rate (ADR) Airbnb Trends in Santa María Tonameca (2025)
Effective short term rental pricing strategy in Santa María Tonameca involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa María Tonameca typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $185+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $104 or more.
- Typical properties (Median) charge around $63 per night.
- Entry-level properties (Bottom 25%) earn around $41 per night.
Average Daily Rate (ADR) Trend by Month in Santa María Tonameca
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Airbnb Seasonality Analysis & Trends in Santa María Tonameca (2025)
Peak Season (June, April, May)
- Revenue averages $1,608 per month
- Occupancy rates average 40.4%
- Daily rates average $91
Shoulder Season
- Revenue averages $1,309 per month
- Occupancy maintains around 42.1%
- Daily rates hold near $94
Low Season (August, September, October)
- Revenue drops to average $949 per month
- Occupancy decreases to average 32.7%
- Daily rates adjust to average $88
Seasonality Insights for Santa María Tonameca
- The Airbnb seasonality in Santa María Tonameca shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa María Tonameca's highest earning potential, with monthly revenues capable of climbing to $1,661, occupancy reaching a high of 50.5%, and ADRs peaking at $98.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $825, occupancy could drop to 29.3%, and ADRs may adjust down to $87.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa María Tonameca.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa María Tonameca seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa María Tonameca (2025)
Exploring the top neighborhoods for short-term rentals in Santa María Tonameca? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zicatela Beach | Famous for its surf culture and breathtaking sunsets, Zicatela Beach attracts tourists from around the world looking for vibrant nightlife and outdoor activities. | Zicatela Beach surf breaks, La Punta, local beach bars, daily surf competitions, fresh seafood restaurants |
| Puerto Angel | A charming fishing village known for its calm beaches and scenic views, appealing to travelers seeking tranquility and local culture. | Puerto Angel beach, Santo Domingo River, local artisan markets, fishing tours, cozy seafood restaurants |
| Mazunte | A picturesque beach town famous for its sea turtles and eco-tourism, perfect for those wishing to immerse themselves in nature and wellness. | Mazunte Beach, National Mexican Turtle Center, yoga retreats, natural healing centers, local organic markets |
| San Agustinillo | A small and serene beach destination close to Mazunte, ideal for families and couples looking for a peaceful getaway. | San Agustinillo Beach, snorkeling spots, local cafes, sunbathing, hiking trails |
| Pochutla | The gateway to the Sierra Madre mountains and the Oaxacan coast, Pochutla is essential for cultural and eco-tourism enthusiasts. | local markets, Sierra Madre hiking, historical sites, cultural festivals, vibrant local cuisine |
| Puerto Escondido | Known for its diverse beaches and laid-back atmosphere, it is a favorite among surfers and young travelers looking for adventure and culture. | Playa Carrizalillo, surf schools, Olas Altas, Laguna de Manialtepec, local nightlife |
| San Pedro Mixtepec | A beautiful village in the mountains, it provides a unique perspective on local Oaxacan traditions and nature-based activities. | cultural workshops, local festivals, hiking, artisan crafts, Panoramic views |
| Bahías de Huatulco | A developed tourist destination with beautiful beaches and a national park, ideal for high-end travelers and eco-tourists. | Cacoal Beach, Huatulco National Park, water sports, boat tours, gourmet dining |
Understanding Airbnb License Requirements & STR Laws in Santa María Tonameca (2025)
While Santa María Tonameca, Oaxaca, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa María Tonameca to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santa María Tonameca (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa María Tonamecabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
OLE house close to the beach/Pool/Garden
Entire Place • 2 bedrooms
Designer villa - drifting within ocean and forest
Entire Place • 3 bedrooms
Casa Silvano / Seaview Panoramic
Entire Place • 3 bedrooms
Oceano suite 1 / Beach House
Entire Place • 2 bedrooms
Villa Mazul con vista al mar ideal para homeoffice
Entire Place • 2 bedrooms
Flamboyant apartment with beautiful sea view
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa María Tonameca (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa María Tonameca based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tony | 5 | $84,027 | 71 | 4.82/5.0 |
| Heven | 7 | $71,673 | 273 | 4.97/5.0 |
| Michelle | 7 | $60,524 | 40 | 3.41/5.0 |
| Silonet | 1 | $56,022 | 99 | 4.97/5.0 |
| Simone | 1 | $53,212 | 73 | 4.89/5.0 |
| Deborah Lynn | 2 | $37,839 | 121 | 4.98/5.0 |
| Host #539226268 | 1 | $23,055 | 0 | 0.00/5.0 |
| Maritza Martinez | 2 | $15,614 | 28 | 4.96/5.0 |
| Sophie | 1 | $13,978 | 34 | 4.76/5.0 |
| Thilo | 1 | $11,164 | 15 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa María Tonameca.
Dive Deeper: Advanced Santa María Tonameca STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa María Tonameca. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta María Tonameca Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa María Tonameca
- The Santa María Tonameca Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 59.4% of the 64 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 40.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Santa María Tonameca, House properties are the most common (32.8%), reflecting the local real estate landscape.
- Houses represent a significant 32.8% portion, catering likely to families or larger groups.
- The presence of 10.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Santa María Tonameca Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa María Tonameca
- The dominant room capacity in Santa María Tonameca is 1 bedroom listings, making up 53.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.1% of the active Airbnb listings in Santa María Tonameca, indicating a high concentration in these sizes.
- With over half the market (53.1%) consisting of studios or 1-bedroom units, Santa María Tonameca is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Santa María Tonameca.
Santa María Tonameca Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa María Tonameca
- The most common guest capacity trend in Santa María Tonameca vacation rentals is listings accommodating 2 guests (45.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Santa María Tonameca STR market, accounting for 64.1% of listings.
- A significant 45.3% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Santa María Tonameca.
- 15.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa María Tonameca.
- On average, properties in Santa María Tonameca are equipped to host 2.9 guests.
Santa María Tonameca Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa María Tonameca
- The most common availability pattern in Santa María Tonameca falls within the 271-366 days range, representing 60.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Santa María Tonameca (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa María Tonameca Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
30.6% of total
2 Nights
13 listings
21% of total
3 Nights
7 listings
11.3% of total
4-6 Nights
3 listings
4.8% of total
30+ Nights
20 listings
32.3% of total
Key Insights
- The most prevalent minimum stay requirement in Santa María Tonameca is 30+ Nights, adopted by 32.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (32.3%) caters to monthly stays (30+ nights) in Santa María Tonameca, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 32.3% of Santa María Tonameca hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 32.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa María Tonameca.
Santa María Tonameca Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.1% of total
Flexible
7 listings
14.9% of total
Moderate
10 listings
21.3% of total
Firm
13 listings
27.7% of total
Strict
16 listings
34% of total
Cancellation Policy Insights for Santa María Tonameca
- The prevailing Airbnb cancellation policy trend in Santa María Tonameca is Strict, used by 34% of listings.
- A majority (61.7%) of hosts in Santa María Tonameca utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34% market standard in Santa María Tonameca.
- With 34% using Strict terms, this is a viable option in Santa María Tonameca, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa María Tonameca.
Santa María Tonameca STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa María Tonameca
- The overall average booking lead time for vacation rentals in Santa María Tonameca is 48 days.
- Guests book furthest in advance for stays during February (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (63 days avg.) sees the longest lead times, while Spring (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Santa María Tonameca.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Santa María Tonameca averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa María Tonameca (2025)
Amenity Prevalence
Amenity Insights for Santa María Tonameca
- Essential amenities in Santa María Tonameca that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa María Tonameca: Wifi.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa María Tonameca to stay competitive.
Santa María Tonameca Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa María Tonameca
- The typical guest profile for Airbnb in Santa María Tonameca consists of a mix of domestic (52%) and international guests, often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 52.1% of guests.
- Key international markets include Mexico (52.1%) and United States (19.3%).
- Top languages spoken are English (42%) followed by Spanish (40.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa María Tonameca Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bahía de Conejos | 42 | $2,953 | $379.93 | 40% |
| Huatulco | 10 | $2,564 | $312.22 | 38% |
| Bajos de Chila | 22 | $2,146 | $220.16 | 29% |
| El Arrocito | 10 | $2,038 | $326.23 | 38% |
| Salchi | 26 | $1,930 | $212.17 | 30% |
| Crucecita | 34 | $1,801 | $255.04 | 34% |
| Brisas de Zicatela | 1,388 | $1,554 | $129.28 | 43% |
| Santa María Colotepec | 41 | $1,477 | $188.58 | 29% |
| El Jícaro | 16 | $1,455 | $133.56 | 37% |
| Santa María Huatulco | 89 | $1,357 | $203.36 | 30% |