Jalpan de Serra Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Querétaro, Mexico
Is Airbnb profitable in Jalpan de Serra in 2025? Explore comprehensive Airbnb analytics for Jalpan de Serra, Querétaro, Mexico to uncover income potential. This 2025 STR market report for Jalpan de Serra, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 74 active listings.
Whether you're considering an Airbnb investment in Jalpan de Serra, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jalpan de Serra Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Jalpan de Serra Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Jalpan de Serra (2025)
Understanding the monthly revenue variations for Airbnb listings in Jalpan de Serra is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jalpan de Serra is typically December, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jalpan de Serra across different performance tiers:
- Best-in-class properties (Top 10%) achieve $828+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $553 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $319 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $150, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jalpan de Serra
Jalpan de Serra Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Jalpan de Serra STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jalpan de Serra:
- Best-in-class properties (Top 10%) achieve 39%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 26% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 16%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jalpan de Serra
Average Daily Rate (ADR) Airbnb Trends in Jalpan de Serra (2025)
Effective short term rental pricing strategy in Jalpan de Serra involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jalpan de Serra typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $127+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $81 or more.
- Typical properties (Median) charge around $56 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Jalpan de Serra
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Airbnb Seasonality Analysis & Trends in Jalpan de Serra (2025)
Peak Season (December, April, March)
- Revenue averages $589 per month
- Occupancy rates average 25.8%
- Daily rates average $76
Shoulder Season
- Revenue averages $385 per month
- Occupancy maintains around 17.9%
- Daily rates hold near $82
Low Season (January, February, October)
- Revenue drops to average $311 per month
- Occupancy decreases to average 16.6%
- Daily rates adjust to average $75
Seasonality Insights for Jalpan de Serra
- The Airbnb seasonality in Jalpan de Serra shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jalpan de Serra's highest earning potential, with monthly revenues capable of climbing to $728, occupancy reaching a high of 34.1%, and ADRs peaking at $84.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $304, occupancy could drop to 14.8%, and ADRs may adjust down to $70.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jalpan de Serra.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Jalpan de Serra seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Jalpan de Serra (2025)
Exploring the top neighborhoods for short-term rentals in Jalpan de Serra? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Jalpan | The heart of Jalpan with local shops, restaurants, and cultural sites. Great for travelers who want to experience the authentic local lifestyle and enjoy nearby attractions. | Misión de Santiago de Jalpan, Plaza Principal de Jalpan, Local markets, Casa de la Cultura, Cascada de El Chuveje |
| Sierra Gorda | A natural reserve offering beautiful landscapes and ecotourism opportunities. Perfect for nature lovers and adventure seekers who want to explore outdoor activities. | Sierra Gorda Biosphere Reserve, Hiking trails, Wildlife viewing, Cascadas de las tres caídas, Pueblo de Conca |
| Pueblo Nuevo | A quaint area with a small-town feel, known for its friendly locals and charming streets. Attracts visitors looking for peace and local interaction. | Local artisan shops, Traditional food vendors, Scenic views, Community events, Cultural festivals |
| Tepetongo | A beautiful rural area with stunning natural beauty and traditional architecture. Ideal for those looking to escape the hustle and bustle and immerse themselves in nature and local culture. | Natural springs, Rural tourism, Local farms, Traditional events, Nearby mountain views |
| La Cañada | Known for its lush landscape and lush vegetation, perfect for visitors looking to unwind and enjoy nature. A quieter option for families and couples. | Natural hiking paths, More secluded attractions, Tranquil spots for relaxation, Local flora and fauna, Scenic picnic areas |
| Laguna de la Luz | A picturesque lake area popular for outdoor activities like fishing and boating. Great for families and outdoor enthusiasts seeking a fun day out. | Fishing spots, Kayaking, Picnic areas by the lake, Bird watching, Sunset views |
| Aldea de San Miguel | A vibrant community offering traditional experiences and local cuisine. Excellent for tourists who wish to engage with the local customs and culture. | Local food festivals, Cultural workshops, Traditional music performances, Artisan crafts from locals, Scenic rural landscapes |
| Cuatro Puntos | A hub for cultural exchange and local artistry. A perfect area for creative travelers looking for inspiration and workshops. | Art studios, Cultural events, Collaborative workshops, Local galleries, Artisan markets |
Understanding Airbnb License Requirements & STR Laws in Jalpan de Serra (2025)
While Jalpan de Serra, Querétaro, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jalpan de Serra to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Jalpan de Serra (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jalpan de Serrabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hermosa villa c/alberca en presa
Entire Place • 4 bedrooms
Elisa Rivera: Casa Cardenal
Entire Place • 4 bedrooms
Casa Fontana
Entire Place • 2 bedrooms
Elisa Rivera: Casa Cormoran
Entire Place • 3 bedrooms
Kali Secreto: Room 3 with a pool
Private Room • 1 bedroom
Kali Secreto: Apartment 2 with pool
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Jalpan de Serra (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Jalpan de Serra based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ana | 8 | $29,950 | 86 | 4.98/5.0 |
| Paul | 5 | $27,572 | 592 | 4.77/5.0 |
| Host #141672625 | 1 | $25,898 | 0 | N/A/5.0 |
| Claudia | 4 | $20,422 | 445 | 4.85/5.0 |
| Isaac David | 3 | $19,862 | 132 | 4.90/5.0 |
| Guadalupe | 4 | $15,589 | 288 | 4.73/5.0 |
| Lluvia Abril | 3 | $14,752 | 189 | 4.75/5.0 |
| Abel David | 5 | $12,689 | 605 | 4.65/5.0 |
| Sofia Del Carmen | 4 | $9,761 | 171 | 4.79/5.0 |
| Ilse Maria | 1 | $8,926 | 33 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jalpan de Serra.
Dive Deeper: Advanced Jalpan de Serra STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jalpan de Serra. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJalpan de Serra Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jalpan de Serra
- The Jalpan de Serra Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64.9% of the 74 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Jalpan de Serra, House properties are the most common (32.4%), reflecting the local real estate landscape.
- Houses represent a significant 32.4% portion, catering likely to families or larger groups.
- The presence of 17.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.7%) offer potential for unique stay experiences.
Jalpan de Serra Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jalpan de Serra
- The dominant room capacity in Jalpan de Serra is 1 bedroom listings, making up 55.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.7% of the active Airbnb listings in Jalpan de Serra, indicating a high concentration in these sizes.
- With over half the market (55.4%) consisting of studios or 1-bedroom units, Jalpan de Serra is particularly well-suited for individuals or couples.
Jalpan de Serra Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jalpan de Serra
- The most common guest capacity trend in Jalpan de Serra vacation rentals is listings accommodating 2 guests (20.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Jalpan de Serra STR market, accounting for 40.6% of listings.
- 31.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jalpan de Serra.
- On average, properties in Jalpan de Serra are equipped to host 4.4 guests.
Jalpan de Serra Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jalpan de Serra
- The most common availability pattern in Jalpan de Serra falls within the 271-366 days range, representing 83.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Jalpan de Serra (41.9%), reflecting common guest stay durations or potential owner blocking patterns.
Jalpan de Serra Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
61 listings
87.1% of total
2 Nights
4 listings
5.7% of total
30+ Nights
5 listings
7.1% of total
Key Insights
- The most prevalent minimum stay requirement in Jalpan de Serra is 1 Night, adopted by 87.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.8%) of the Jalpan de Serra Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 87.1% of Jalpan de Serra hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jalpan de Serra.
Jalpan de Serra Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
38 listings
55.1% of total
Moderate
20 listings
29% of total
Firm
1 listings
1.4% of total
Strict
10 listings
14.5% of total
Cancellation Policy Insights for Jalpan de Serra
- The prevailing Airbnb cancellation policy trend in Jalpan de Serra is Flexible, used by 55.1% of listings.
- The market strongly favors guest-friendly terms, with 84.1% of listings offering Flexible or Moderate policies. This suggests guests in Jalpan de Serra may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 55.1% market standard in Jalpan de Serra.
- Given the high prevalence of Flexible policies (55.1%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 14.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Jalpan de Serra.
Jalpan de Serra STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Jalpan de Serra
- The overall average booking lead time for vacation rentals in Jalpan de Serra is 23 days.
- Guests book furthest in advance for stays during June (average 36 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (25 days avg.) sees the longest lead times, while Spring (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Jalpan de Serra.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 36 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 25 days) to capture early planners.
- Monitor your own booking lead times against these Jalpan de Serra averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Jalpan de Serra (2025)
Amenity Prevalence
Amenity Insights for Jalpan de Serra
- Essential amenities in Jalpan de Serra that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jalpan de Serra: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Wifi or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jalpan de Serra to stay competitive.
Jalpan de Serra Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Jalpan de Serra
- The typical guest profile for Airbnb in Jalpan de Serra consists of primarily domestic travelers (85%), often arriving from nearby Santiago de Querétaro, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 84.7% of guests.
- Key international markets include Mexico (84.7%) and United States (7.6%).
- Top languages spoken are Spanish (48.8%) followed by English (37%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Santiago de Querétaro and Mexico City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Jalpan de Serra Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Alcocer | 12 | $2,529 | $304.74 | 34% |
| La Tortuga | 74 | $1,692 | $228.47 | 30% |
| Tzibantzá | 13 | $1,448 | $244.79 | 25% |
| San Miguel de Allende | 2,280 | $1,427 | $197.57 | 32% |
| San Miguel | 11 | $1,362 | $119.30 | 33% |
| San Pablo Tolimán | 10 | $1,141 | $275.43 | 21% |
| Ezequiel Montes | 39 | $1,049 | $147.44 | 22% |
| Tequisquiapan | 388 | $991 | $152.16 | 26% |
| Pinal de Amoles | 43 | $927 | $110.77 | 35% |
| Mineral del Chico | 88 | $896 | $120.72 | 31% |