Cozumel Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Quintana Roo, Mexico
Is Airbnb profitable in Cozumel in 2025? Explore comprehensive Airbnb analytics for Cozumel, Quintana Roo, Mexico to uncover income potential. This 2025 STR market report for Cozumel, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in Cozumel, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cozumel Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cozumel Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cozumel (2025)
Understanding the monthly revenue variations for Airbnb listings in Cozumel is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cozumel is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cozumel across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,904+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,303 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,944 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,581, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cozumel
Cozumel Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cozumel STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cozumel:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cozumel
Average Daily Rate (ADR) Airbnb Trends in Cozumel (2025)
Effective short term rental pricing strategy in Cozumel involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cozumel typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $625+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $354 or more.
- Typical properties (Median) charge around $235 per night.
- Entry-level properties (Bottom 25%) earn around $170 per night.
Average Daily Rate (ADR) Trend by Month in Cozumel
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Airbnb Seasonality Analysis & Trends in Cozumel (2025)
Peak Season (June, January, July)
- Revenue averages $5,477 per month
- Occupancy rates average 49.1%
- Daily rates average $316
Shoulder Season
- Revenue averages $3,941 per month
- Occupancy maintains around 40.6%
- Daily rates hold near $322
Low Season (March, August, September)
- Revenue drops to average $2,841 per month
- Occupancy decreases to average 29.3%
- Daily rates adjust to average $302
Seasonality Insights for Cozumel
- The Airbnb seasonality in Cozumel shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cozumel's highest earning potential, with monthly revenues capable of climbing to $6,737, occupancy reaching a high of 56.7%, and ADRs peaking at $350.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,533, occupancy could drop to 27.5%, and ADRs may adjust down to $289.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cozumel.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cozumel seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cozumel (2025)
Exploring the top neighborhoods for short-term rentals in Cozumel? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| San Miguel | The main town on Cozumel, known for its vibrant culture, shopping, and dining. Ideal for tourists looking for convenience and access to local attractions and the ferry to the mainland. | Cozumel Museum, Plaza Central, San Miguel Church, La Isla Shopping Village, Dolphin Discovery |
| Playa San Francisco | A beautiful beach area that offers crystal clear waters and a variety of water sports. Popular for vacationers seeking relaxation and beach activities. | Playa San Francisco Beach, Snorkeling tours, Beach clubs, Sunset views, Water sports rentals |
| Palancar | Famous for the Palancar Reef, one of the best dive sites in Cozumel. Attracts divers and snorkelers from around the world, making it a prime location for Airbnb hosting. | Palancar Reef, Scuba diving, Snorkeling, Coral reefs, Beaches |
| Chankanaab | Home to Chankanaab National Park, which features natural beauty, marine life, and cultural experiences. Attractive for families and tourists looking for outdoor activities. | Chankanaab National Park, Snorkeling, Beach area, Dolphin encounters, Cultural exhibits |
| El Cedral | A small village with a historical vibe and local charm. Visitors often seek a more authentic experience away from the tourist hot spots. | El Cedral ruins, Local festivals, Cultural experiences, Cozumel’s old town, Artisan shops |
| Cozumel's East Side | Less developed and more natural, this area offers stunning beaches and a more tranquil atmosphere. Great for tourists wanting to escape the crowds. | Playa Chen Rio, Playa de la Caleta, Natural beauty, Local eateries, Beachfront relaxation |
| Santiago | A quieter neighborhood close to the town center. Offers a more local experience with easy access to amenities and attractions. | Local markets, Restaurants, Cozumel's architecture, Pulse of local life, Cultural festivals |
| Akumal Beach | Though technically not in Cozumel, Akumal is a popular destination for travelers looking for upscale living conditions near Cozumel, particularly for snorkeling with turtles. | Akumal Beach, Swimming with turtles, Snorkeling tours, Kayaking, Rest and relaxation |
Understanding Airbnb License Requirements & STR Laws in Cozumel (2025)
While Cozumel, Quintana Roo, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cozumel to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Cozumel (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cozumelbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Sol Haa
Entire Place • 6 bedrooms
Cozumel Jungle Retreat Staffed Villa Private Chef
Entire Place • 7 bedrooms
Villa martini_A8 Elegance home
Entire Place • 3 bedrooms
Kiin Ha - Luxurious 5-BR Villa with Swim-Up Pool
Entire Place • 5 bedrooms
Beach Front Property
Entire Place • 3 bedrooms
Rooftop Jacuzzi, Ocean Views
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cozumel (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cozumel based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Your Cozumel Vacations | 6 | $244,928 | 114 | 4.06/5.0 |
| Nicholas | 1 | $102,627 | 34 | 4.91/5.0 |
| Host #9487090 | 1 | $83,788 | 0 | 0.00/5.0 |
| Liliana | 1 | $58,198 | 5 | 5.00/5.0 |
| Kate | 1 | $56,792 | 46 | 4.89/5.0 |
| Enjoy | 3 | $56,603 | 65 | 4.85/5.0 |
| Delia Samantha | 4 | $50,899 | 31 | 2.38/5.0 |
| Ximena | 1 | $50,580 | 38 | 4.92/5.0 |
| Kellery | 1 | $47,542 | 35 | 4.94/5.0 |
| Norman | 1 | $41,249 | 16 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cozumel.
Dive Deeper: Advanced Cozumel STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cozumel. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCozumel Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cozumel
- The Cozumel Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.9% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cozumel, House properties are the most common (41.9%), reflecting the local real estate landscape.
- Houses represent a significant 41.9% portion, catering likely to families or larger groups.
- The presence of 12.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 3.2%) offer potential for unique stay experiences.
Cozumel Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cozumel
- The dominant room capacity in Cozumel is 3 bedrooms listings, making up 35.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 64.5% of the active Airbnb listings in Cozumel, indicating a high concentration in these sizes.
- A significant 54.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cozumel.
Cozumel Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cozumel
- The most common guest capacity trend in Cozumel vacation rentals is listings accommodating 8+ guests (45.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Cozumel STR market, accounting for 64.6% of listings.
- 67.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cozumel.
- On average, properties in Cozumel are equipped to host 5.9 guests.
Cozumel Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cozumel
- The most common availability pattern in Cozumel falls within the 271-366 days range, representing 48.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Cozumel (45.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Cozumel Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
6.9% of total
2 Nights
6 listings
20.7% of total
3 Nights
9 listings
31% of total
4-6 Nights
6 listings
20.7% of total
30+ Nights
6 listings
20.7% of total
Key Insights
- The most prevalent minimum stay requirement in Cozumel is 3 Nights, adopted by 31% of listings. This highlights the market's preference for longer commitments.
- A significant segment (20.7%) caters to monthly stays (30+ nights) in Cozumel, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 31% of Cozumel hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cozumel.
Cozumel Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
12.5% of total
Flexible
3 listings
12.5% of total
Moderate
2 listings
8.3% of total
Firm
8 listings
33.3% of total
Strict
8 listings
33.3% of total
Cancellation Policy Insights for Cozumel
- The prevailing Airbnb cancellation policy trend in Cozumel is Firm, used by 33.3% of listings.
- A majority (66.6%) of hosts in Cozumel utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 33.3% market standard in Cozumel.
- With 33.3% using Strict terms, this is a viable option in Cozumel, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Cozumel.
Cozumel STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cozumel
- The overall average booking lead time for vacation rentals in Cozumel is 107 days.
- Guests book furthest in advance for stays during October (average 137 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 92 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (122 days avg.) sees the longest lead times, while Winter (107 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (107 days) as a baseline for your pricing and availability strategy in Cozumel.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 137 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 122 days) to capture early planners.
- Monitor your own booking lead times against these Cozumel averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cozumel (2025)
Amenity Prevalence
Amenity Insights for Cozumel
- Essential amenities in Cozumel that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, TV are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Cozumel.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cozumel: Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cozumel to stay competitive.
Cozumel Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cozumel
- The typical guest profile for Airbnb in Cozumel consists of predominantly international visitors (76%), with top international origins including Mexico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 23.9% of guests.
- Key international markets include United States (63.6%) and Mexico (23.9%).
- Top languages spoken are English (55.7%) followed by Spanish (27.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Mexico.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cozumel Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Punta Sam | 51 | $4,445 | $707.26 | 34% |
| Isla Mujeres | 819 | $2,287 | $234.05 | 39% |
| Cancún | 5,755 | $1,149 | $119.63 | 41% |
| Puerto Morelos | 779 | $1,016 | $140.88 | 37% |
| El Cedral | 10 | $944 | $139.82 | 30% |
| San Miguel de Cozumel | 1,837 | $933 | $134.99 | 30% |
| Joaquín Zetina Gasca | 16 | $673 | $73.51 | 38% |
| Alfredo V. Bonfil | 17 | $391 | $59.20 | 30% |