San Luis Potosí Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in San Luis Potosí, Mexico
Is Airbnb profitable in San Luis Potosí in 2025? Explore comprehensive Airbnb analytics for San Luis Potosí, San Luis Potosí, Mexico to uncover income potential. This 2025 STR market report for San Luis Potosí, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 49 active listings.
Whether you're considering an Airbnb investment in San Luis Potosí, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Luis Potosí Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Luis Potosí Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Luis Potosí (2025)
Understanding the monthly revenue variations for Airbnb listings in San Luis Potosí is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Luis Potosí is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Luis Potosí across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,224+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $741 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $390 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $186, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Luis Potosí
San Luis Potosí Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Luis Potosí STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Luis Potosí:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Luis Potosí
Average Daily Rate (ADR) Airbnb Trends in San Luis Potosí (2025)
Effective short term rental pricing strategy in San Luis Potosí involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Luis Potosí typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $125+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $70 or more.
- Typical properties (Median) charge around $38 per night.
- Entry-level properties (Bottom 25%) earn around $27 per night.
Average Daily Rate (ADR) Trend by Month in San Luis Potosí
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Airbnb Seasonality Analysis & Trends in San Luis Potosí (2025)
Peak Season (July, June, August)
- Revenue averages $744 per month
- Occupancy rates average 33.8%
- Daily rates average $67
Shoulder Season
- Revenue averages $615 per month
- Occupancy maintains around 37.8%
- Daily rates hold near $61
Low Season (January, February, May)
- Revenue drops to average $498 per month
- Occupancy decreases to average 31.3%
- Daily rates adjust to average $56
Seasonality Insights for San Luis Potosí
- The Airbnb seasonality in San Luis Potosí shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Luis Potosí's highest earning potential, with monthly revenues capable of climbing to $827, occupancy reaching a high of 40.6%, and ADRs peaking at $68.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $433, occupancy could drop to 26.9%, and ADRs may adjust down to $52.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Luis Potosí.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Luis Potosí seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Luis Potosí (2025)
Exploring the top neighborhoods for short-term rentals in San Luis Potosí? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historical center of San Luis Potosí featuring colonial architecture, museums, and vibrant cultural life. It attracts tourists eager to explore the rich history and enjoy local cuisine. | Plaza de Armas, Cathedral of San Luis Potosí, Museo Regional Potosino, Teatro de la Paz, Casa de la Cultura, Jardin de San Francisco |
| Tangamanga | An upscale residential area known for its parks and recreational spaces. Ideal for families and those looking for a peaceful environment while being close to city amenities. | Parque Tangamanga I, Parque Tangamanga II, Local eateries and cafes, Cultural events and festivals |
| San Luis Potosí City Center | The bustling heart of the city, filled with shops, restaurants, and nightlife. A prime location for attracting urban travelers and young professionals. | Plaza del Carmen, Mercado Hidalgo, Calle Juárez, Cultural venues, Local markets |
| El Saucito | A growing neighborhood on the outskirts of the city, appealing to those looking for more affordable options while still being connected to the metropolitan area. | Local parks, New shopping centers, Proximity to main roads |
| Lomas | A high-end residential area characterized by luxury homes and upscale amenities. It attracts affluent travelers and business professionals. | Golf courses, Luxury shopping, Fine dining establishments |
| Villa de Pozos | A charming town located on the outskirts of San Luis Potosí, known for its local culture and tranquility. Attracts visitors looking for a more authentic Mexican experience. | Local artisan markets, Traditional festivals, Cultural events |
| Soledad de Graciano Sánchez | A nearby municipality that offers a blend of urban and suburban living. It's quickly developing and attracting investment for short-term rentals. | Local parks, Shopping centers, Cultural events |
| Matehuala | A smaller city known for its proximity to natural attractions and historical sites. Popular among travelers looking for adventure and exploration in the surrounding areas. | Cave paintings, Natural parks, Cultural heritage sites |
Understanding Airbnb License Requirements & STR Laws in San Luis Potosí (2025)
While San Luis Potosí, San Luis Potosí, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Luis Potosí to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in San Luis Potosí (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Luis Potosíbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Countryside house with Alberca
Entire Place • 3 bedrooms
La Cabaña Monte Caldera
Entire Place • 5 bedrooms
Casa Privada La Estación SLP Station
Entire Place • 3 bedrooms
Java HOUSE ROOM
Private Room • N/A
Casa Chanel
Entire Place • 2 bedrooms
SweetHome Executive, Lagos III-7H
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Luis Potosí (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Luis Potosí based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Josue | 1 | $40,115 | 8 | 5.00/5.0 |
| Cinthya Elizabeth | 5 | $19,118 | 81 | 5.00/5.0 |
| Rubén | 1 | $17,848 | 14 | 4.71/5.0 |
| Ana Lilia | 2 | $17,645 | 26 | 4.78/5.0 |
| Aym Alejandra (Ana) | 1 | $12,108 | 49 | 4.73/5.0 |
| Hector | 1 | $10,387 | 124 | 4.97/5.0 |
| Amanda | 1 | $10,172 | 26 | 4.96/5.0 |
| Dalila Xochilt | 1 | $7,956 | 27 | 4.93/5.0 |
| Joel | 1 | $7,918 | 10 | 5.00/5.0 |
| Erenia | 4 | $7,883 | 113 | 4.73/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Luis Potosí.
Dive Deeper: Advanced San Luis Potosí STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Luis Potosí. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Luis Potosí Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Luis Potosí
- The San Luis Potosí Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.5% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in San Luis Potosí, House properties are the most common (67.3%), reflecting the local real estate landscape.
- Houses represent a significant 67.3% portion, catering likely to families or larger groups.
- The presence of 10.2% Hotel/Boutique listings indicates integration with traditional hospitality.
San Luis Potosí Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Luis Potosí
- The dominant room capacity in San Luis Potosí is 2 bedrooms listings, making up 30.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 61.2% of the active Airbnb listings in San Luis Potosí, indicating a high concentration in these sizes.
- A significant 34.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in San Luis Potosí.
San Luis Potosí Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Luis Potosí
- The most common guest capacity trend in San Luis Potosí vacation rentals is listings accommodating 4 guests (22.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the San Luis Potosí STR market, accounting for 42.8% of listings.
- 40.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Luis Potosí.
- On average, properties in San Luis Potosí are equipped to host 4.3 guests.
San Luis Potosí Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Luis Potosí
- The most common availability pattern in San Luis Potosí falls within the 271-366 days range, representing 59.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in San Luis Potosí (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San Luis Potosí Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
50% of total
2 Nights
16 listings
34.8% of total
3 Nights
1 listings
2.2% of total
30+ Nights
6 listings
13% of total
Key Insights
- The most prevalent minimum stay requirement in San Luis Potosí is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.8%) of the San Luis Potosí Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13%) caters to monthly stays (30+ nights) in San Luis Potosí, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of San Luis Potosí hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Luis Potosí.
San Luis Potosí Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
23 listings
51.1% of total
Moderate
17 listings
37.8% of total
Firm
2 listings
4.4% of total
Strict
3 listings
6.7% of total
Cancellation Policy Insights for San Luis Potosí
- The prevailing Airbnb cancellation policy trend in San Luis Potosí is Flexible, used by 51.1% of listings.
- The market strongly favors guest-friendly terms, with 88.9% of listings offering Flexible or Moderate policies. This suggests guests in San Luis Potosí may expect booking flexibility.
- Strict cancellation policies are quite rare (6.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 51.1% market standard in San Luis Potosí.
- Given the high prevalence of Flexible policies (51.1%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 6.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in San Luis Potosí.
San Luis Potosí STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Luis Potosí
- The overall average booking lead time for vacation rentals in San Luis Potosí is 12 days.
- Guests book furthest in advance for stays during December (average 19 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (14 days avg.) sees the longest lead times, while Summer (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (12 days) as a baseline for your pricing and availability strategy in San Luis Potosí.
- Target marketing efforts for the Fall season well in advance (at least 14 days) to capture early planners.
- Monitor your own booking lead times against these San Luis Potosí averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Luis Potosí (2025)
Amenity Prevalence
Amenity Insights for San Luis Potosí
- Essential amenities in San Luis Potosí that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Luis Potosí: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Luis Potosí to stay competitive.
San Luis Potosí Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Luis Potosí
- The typical guest profile for Airbnb in San Luis Potosí consists of primarily domestic travelers (96%), often arriving from nearby San Luis Potosi, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 95.8% of guests.
- Key international markets include Mexico (95.8%) and United States (3.2%).
- Top languages spoken are Spanish (60.1%) followed by English (33.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Luis Potosi and Mexico City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Luis Potosí Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lomas de Comanjilla | 21 | $1,073 | $169.49 | 26% |
| Pinal de Amoles | 43 | $927 | $110.77 | 35% |
| Héroes de León | 13 | $706 | $195.29 | 32% |
| Ibarrilla | 14 | $573 | $54.81 | 39% |
| Guanajuato City | 1,290 | $525 | $72.51 | 31% |
| Real de Catorce | 59 | $461 | $103.04 | 20% |
| León de los Aldama | 33 | $446 | $80.96 | 36% |
| El Refugio | 17 | $440 | $49.33 | 27% |
| Tamasopo | 96 | $431 | $86.50 | 19% |
| Mineral de Pozos | 18 | $395 | $88.60 | 17% |