El Tomate Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sonora, Mexico

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in El Tomate in 2025? Explore comprehensive Airbnb analytics for El Tomate, Sonora, Mexico to uncover income potential. This 2025 STR market report for El Tomate, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 139 active listings.

Whether you're considering an Airbnb investment in El Tomate, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the El Tomate Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key El Tomate Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$186
The average rental revenue earned for an occupied room per day in El Tomate.
Occupancy Rate(?)
28.3%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$15,434
Typical annual income for an Airbnb listing in El Tomate. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-11.9%
Significant decrease (-11.9%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in El Tomate.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in El Tomate.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
139
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in El Tomate (2025)

Understanding the monthly revenue variations for Airbnb listings in El Tomate is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in El Tomate is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in El Tomate across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,042+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,370 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,258 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $564, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in El Tomate

El Tomate Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the El Tomate STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in El Tomate:

  • Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 26%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in El Tomate

Average Daily Rate (ADR) Airbnb Trends in El Tomate (2025)

Effective short term rental pricing strategy in El Tomate involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in El Tomate typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $336+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $236 or more.
  • Typical properties (Median) charge around $164 per night.
  • Entry-level properties (Bottom 25%) earn around $120 per night.

Average Daily Rate (ADR) Trend by Month in El Tomate

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Airbnb Seasonality Analysis & Trends in El Tomate (2025)

Peak Season (April, July, October)
  • Revenue averages $2,188 per month
  • Occupancy rates average 34.3%
  • Daily rates average $195
Shoulder Season
  • Revenue averages $1,866 per month
  • Occupancy maintains around 30.9%
  • Daily rates hold near $193
Low Season (January, February, December)
  • Revenue drops to average $1,366 per month
  • Occupancy decreases to average 24.7%
  • Daily rates adjust to average $194

Seasonality Insights for El Tomate

  • The Airbnb seasonality in El Tomate shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases El Tomate's highest earning potential, with monthly revenues capable of climbing to $2,289, occupancy reaching a high of 35.6%, and ADRs peaking at $202.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,127, occupancy could drop to 19.6%, and ADRs may adjust down to $178.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in El Tomate.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these El Tomate seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in El Tomate (2025)

Exploring the top neighborhoods for short-term rentals in El Tomate? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Playa San Luis
A beautiful beach destination known for its picturesque sunsets and sandy beaches. Ideal for tourists looking for relaxation and water activities.
San Luis Beach, El Marito Beach Club, Water sports rentals, Beachfront restaurants, Local seafood markets
Puerto Peñasco
A popular tourist hotspot often referred to as 'Rocky Point', known for its vibrant nightlife, restaurants, and beautiful beaches. Attracts both Mexican nationals and international tourists.
Rocky Point Beaches, Malecón, La Maleconera, Italian Riviera, Cerro de la Virgen
San Carlos
A tranquil beach town famous for its stunning views of the Sea of Cortez and outdoor activities such as snorkeling and kayaking. It's perfect for family vacations and nature lovers.
San Carlos Beach, Diving sites, Marina San Carlos, Tetakawi Mountain, Hiking trails
Caborca
A historical town with rich culture and close proximity to beautiful natural parks. Ideal for tourists interested in cultural experiences and local traditions.
Sierra de Caborca, Caborca Church, Archaeological sites, Local markets, Cultural festivals
Sonoyta
A desert town with unique landscapes and a gateway to the Organ Pipe Cactus National Monument. Great for nature enthusiasts and those looking to explore less touristy areas.
Organ Pipe Cactus National Monument, Sonoyta Desert, Wildlife viewing, Historical sites, Local cuisine
Pitiquito
A small town known for its peaceful environment and local culture. Attracts visitors looking for a more authentic experience away from busy tourist spots.
Local plazas, Traditional markets, Nearby natural beauty, Cultural heritage sites, Craftsmanship
Sáric
A charming rural area offering a glimpse into traditional Sonoran life. Suitable for tourists seeking adventure and cultural immersion.
Natural parks, Hiking spots, Locally-grown produce, Cultural events, Historic sites
Santa Ana
A town famous for its festivals and cultural events. It appeals to visitors interested in local traditions, food, and music.
Santa Ana Church, Annual festivals, Local artisan shops, Cultural performances, Nearby vineyards

Understanding Airbnb License Requirements & STR Laws in El Tomate (2025)

While El Tomate, Sonora, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for El Tomate to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 1% licensed listings)

Top Performing Airbnb Properties in El Tomate (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in El Tomatebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Few steps from sea / private Pool,San Carlos downt

Few steps from sea / private Pool,San Carlos downt

Entire Place • 4 bedrooms

$89,180
Revenue
42.0%
Occupancy
$564.38
Daily Rate
Playa Blanca Condo Ready to enjoy!

Playa Blanca Condo Ready to enjoy!

Entire Place • 3 bedrooms

$76,391
Revenue
43.4%
Occupancy
$474.43
Daily Rate
Casa Fuego Cliff-Side Villa Over Private Beach

Casa Fuego Cliff-Side Villa Over Private Beach

Entire Place • 3 bedrooms

$73,327
Revenue
62.9%
Occupancy
$301.43
Daily Rate
Spacious Oceanfront Property, 4 bedrooms / 4 Baños

Spacious Oceanfront Property, 4 bedrooms / 4 Baños

Entire Place • 4 bedrooms

$57,900
Revenue
39.6%
Occupancy
$478.52
Daily Rate
Serenity Beach House-Casa Serenidad (Serenity Beach House)

Serenity Beach House-Casa Serenidad (Serenity Beach House)

Entire Place • 5 bedrooms

$55,082
Revenue
52.2%
Occupancy
$309.78
Daily Rate
Marvida Penthouse. Condo in the Marina with a view

Marvida Penthouse. Condo in the Marina with a view

Entire Place • 3 bedrooms

$47,931
Revenue
31.7%
Occupancy
$335.95
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in El Tomate (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in El Tomate based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
José Armando13$156,6651294.72/5.0
Timothy Paul2$111,6811584.90/5.0
Dez Or Jose2$94,7592134.86/5.0
Omar1$89,180794.89/5.0
CasaGo10$82,2991834.45/5.0
Tannya Alexandra3$80,241344.80/5.0
Pao1$76,391514.98/5.0
Bradley8$71,292484.91/5.0
Lidia3$68,3251564.96/5.0
First Choice6$64,675994.75/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in El Tomate.

Dive Deeper: Advanced El Tomate STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for El Tomate. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

El Tomate Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for El Tomate

  • The El Tomate Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.6% of the 139 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in El Tomate, Apartment/Condo properties are the most common (51.1%), reflecting the local real estate landscape.
  • Houses represent a significant 46% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others (combined 2.8%) offer potential for unique stay experiences.

El Tomate Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for El Tomate

  • The dominant room capacity in El Tomate is 1 bedroom listings, making up 31.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 61.9% of the active Airbnb listings in El Tomate, indicating a high concentration in these sizes.
  • A significant 36.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in El Tomate.

El Tomate Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for El Tomate

  • The most common guest capacity trend in El Tomate vacation rentals is listings accommodating 8+ guests (30.2%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the El Tomate STR market, accounting for 55.4% of listings.
  • 56.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in El Tomate.
  • On average, properties in El Tomate are equipped to host 5.5 guests.

El Tomate Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for El Tomate

  • The most common availability pattern in El Tomate falls within the 271-366 days range, representing 63.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 94.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in El Tomate (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

El Tomate Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (19.1%)

1 Night

26 listings

19.1% of total

2 Nights (58.8%)

2 Nights

80 listings

58.8% of total

3 Nights (5.9%)

3 Nights

8 listings

5.9% of total

4-6 Nights (0.7%)

4-6 Nights

1 listings

0.7% of total

30+ Nights (15.4%)

30+ Nights

21 listings

15.4% of total

Key Insights

  • The most prevalent minimum stay requirement in El Tomate is 2 Nights, adopted by 58.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (77.9%) of the El Tomate Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (15.4%) caters to monthly stays (30+ nights) in El Tomate, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 58.8% of El Tomate hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.1% currently do.
  • A 2-night minimum appears standard (58.8%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 15.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in El Tomate.

El Tomate Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

0.7% of total

Super Strict 60 Days (7.4%)

Super Strict 60 Days

10 listings

7.4% of total

Flexible (18.5%)

Flexible

25 listings

18.5% of total

Moderate (25.2%)

Moderate

34 listings

25.2% of total

Firm (22.2%)

Firm

30 listings

22.2% of total

Strict (25.9%)

Strict

35 listings

25.9% of total

Cancellation Policy Insights for El Tomate

  • The prevailing Airbnb cancellation policy trend in El Tomate is Strict, used by 25.9% of listings.
  • There's a relatively balanced mix between guest-friendly (43.7%) and stricter (48.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 25.9% market standard in El Tomate.
  • Regularly review your cancellation policy against competitors and market demand shifts in El Tomate.

El Tomate STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for El Tomate

  • The overall average booking lead time for vacation rentals in El Tomate is 36 days.
  • Guests book furthest in advance for stays during April (average 58 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 14 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (48 days avg.) sees the longest lead times, while Summer (21 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in El Tomate.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
  • During August, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
  • Target marketing efforts for the Winter season well in advance (at least 48 days) to capture early planners.
  • Monitor your own booking lead times against these El Tomate averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in El Tomate (2025)

Amenity Prevalence

Amenity Insights for El Tomate

  • Essential amenities in El Tomate that guests expect include: Air conditioning, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Free parking on premises, Refrigerator are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for El Tomate: Air conditioning, Wifi, Kitchen.
  • Prioritize adding missing essentials: Air conditioning, Wifi, Kitchen.
  • Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in El Tomate to stay competitive.

El Tomate Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for El Tomate

  • The typical guest profile for Airbnb in El Tomate consists of a mix of domestic (52%) and international guests, often arriving from nearby Hermosillo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 51.9% of guests.
  • Key international markets include Mexico (51.9%) and United States (46%).
  • Top languages spoken are Spanish (49%) followed by English (43.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the El Tomate Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Marina Real11$3,027$575.0525%
San Carlos92$2,238$310.5827%
Condominios Pilar46$1,855$246.0537%
Bahía de Kino23$1,381$269.0623%
Bahía Kino196$1,333$217.6224%
San Carlos Nuevo Guaymas631$1,169$186.3128%
Heroica Mulegé56$1,102$96.5644%
El Renacimiento16$1,063$180.1231%
Loreto325$1,049$124.7836%
Guaymas121$761$107.7328%

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