Guaymas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sonora, Mexico
Is Airbnb profitable in Guaymas in 2025? Explore comprehensive Airbnb analytics for Guaymas, Sonora, Mexico to uncover income potential. This 2025 STR market report for Guaymas, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 121 active listings.
Whether you're considering an Airbnb investment in Guaymas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Guaymas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Guaymas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Guaymas (2025)
Understanding the monthly revenue variations for Airbnb listings in Guaymas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Guaymas is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Guaymas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,570+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,277 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $565 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $239, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Guaymas
Guaymas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Guaymas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Guaymas:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Guaymas
Average Daily Rate (ADR) Airbnb Trends in Guaymas (2025)
Effective short term rental pricing strategy in Guaymas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Guaymas typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $238+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $129 or more.
- Typical properties (Median) charge around $71 per night.
- Entry-level properties (Bottom 25%) earn around $44 per night.
Average Daily Rate (ADR) Trend by Month in Guaymas
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Airbnb Seasonality Analysis & Trends in Guaymas (2025)
Peak Season (April, July, May)
- Revenue averages $1,363 per month
- Occupancy rates average 34.7%
- Daily rates average $111
Shoulder Season
- Revenue averages $1,028 per month
- Occupancy maintains around 30.9%
- Daily rates hold near $105
Low Season (January, February, November)
- Revenue drops to average $730 per month
- Occupancy decreases to average 24.7%
- Daily rates adjust to average $108
Seasonality Insights for Guaymas
- The Airbnb seasonality in Guaymas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Guaymas's highest earning potential, with monthly revenues capable of climbing to $1,443, occupancy reaching a high of 36.6%, and ADRs peaking at $114.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $646, occupancy could drop to 22.8%, and ADRs may adjust down to $101.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Guaymas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Guaymas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Guaymas (2025)
Exploring the top neighborhoods for short-term rentals in Guaymas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Herradura | A beautiful beach area with stunning views and pristine waters. Popular for water activities, relaxation, and family vacations. | La Herradura Beach, MalecĂłn de Guaymas, Los Algodones Beach, Water sports rentals, Fishing opportunities |
| San Carlos | A picturesque coastal town known for its beaches and outdoor activities. Great for those seeking adventure or a serene getaway. | San Carlos Beach, Marina San Carlos, Delfinario, Tiburon Island, Hiking in Tetakawi Mountain |
| Centro Histórico | The historical center of Guaymas featuring cultural landmarks, shops, and local dining. Ideal for tourists interested in history and culture. | San Fernando Cathedral, Plaza de Los Tres Presidentes, Guaymas Port, Museo Antropológico, Teatro Sánchez Piedras |
| Miramar | A popular beach area in Guaymas that attracts visitors for its lively atmosphere and various water activities. | Miramar Beach, Snorkeling and diving spots, Beachfront restaurants, Family-friendly parks, Local markets |
| Empalme | A nearby town with charming local culture and history. Offers a quieter stay for those looking to explore the region's heritage. | Empalme's Historical Museum, Nearby beaches, Local artisan shops, Parque 18 de Marzo |
| Estero del Soldado | An area with natural beauty and great for relaxation. Attractive for nature lovers and those wanting to escape the city. | Estero del Soldado, Wildlife observation, Nature trails, Fishing spots |
| El Pueblo | A vibrant neighborhood that captures the essence of local life. Offers authentic dining and cultural experiences. | Local markets, Street food stalls, Cultural events, Artisan workshops |
| Pitahaya | A secluded beach area perfect for serene retreats. Ideal for visitors looking to unwind and connect with nature. | Pitahaya Beach, Private beach access, Camping sites, Nature hikes |
Understanding Airbnb License Requirements & STR Laws in Guaymas (2025)
While Guaymas, Sonora, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Guaymas to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Guaymas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Guaymasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Palmera 🌴 y Cachorros Beach Complex 18 people
Entire Place • 7 bedrooms
Casa MarĂa Playa Miramar
Entire Place • 4 bedrooms
Residence in San Carlos bahia el Encanto
Entire Place • 4 bedrooms
Big House Seaview private pool A/C TvWifi
Entire Place • 4 bedrooms
La Casa de los Cachorros 1 and 2
Entire Place • 4 bedrooms
Miramar Inn #1 Western Exclusivo Complex
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Guaymas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Guaymas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Puma Inn | 22 | $468,534 | 1935 | 4.81/5.0 |
| Gabriel | 1 | $57,366 | 11 | 5.00/5.0 |
| Elsa | 2 | $53,153 | 92 | 4.91/5.0 |
| Gustavo | 1 | $51,429 | 185 | 4.83/5.0 |
| Mireya Elizabeth | 1 | $31,091 | 39 | 4.79/5.0 |
| Amayrani | 1 | $25,427 | 42 | 4.64/5.0 |
| Hi | 5 | $25,271 | 24 | 4.57/5.0 |
| Jose | 3 | $21,552 | 200 | 5.00/5.0 |
| Cinthia Denisse | 2 | $20,268 | 80 | 4.82/5.0 |
| Host #447585588 | 2 | $18,242 | 4 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Guaymas.
Dive Deeper: Advanced Guaymas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Guaymas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGuaymas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Guaymas
- The Guaymas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.4% of the 121 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Guaymas, Apartment/Condo properties are the most common (43.8%), reflecting the local real estate landscape.
- Houses represent a significant 41.3% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.7%) offer potential for unique stay experiences.
Guaymas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Guaymas
- The dominant room capacity in Guaymas is 1 bedroom listings, making up 43.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.8% of the active Airbnb listings in Guaymas, indicating a high concentration in these sizes.
- A significant 27.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Guaymas.
Guaymas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Guaymas
- The most common guest capacity trend in Guaymas vacation rentals is listings accommodating 4 guests (22.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Guaymas STR market, accounting for 40.5% of listings.
- 37.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Guaymas.
- On average, properties in Guaymas are equipped to host 4.5 guests.
Guaymas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Guaymas
- The most common availability pattern in Guaymas falls within the 271-366 days range, representing 63.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Guaymas (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Guaymas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
71 listings
59.7% of total
2 Nights
36 listings
30.3% of total
3 Nights
3 listings
2.5% of total
30+ Nights
9 listings
7.6% of total
Key Insights
- The most prevalent minimum stay requirement in Guaymas is 1 Night, adopted by 59.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.0%) of the Guaymas Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 59.7% of Guaymas hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Guaymas.
Guaymas Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
63 listings
58.3% of total
Moderate
17 listings
15.7% of total
Firm
15 listings
13.9% of total
Strict
13 listings
12% of total
Cancellation Policy Insights for Guaymas
- The prevailing Airbnb cancellation policy trend in Guaymas is Flexible, used by 58.3% of listings.
- The market strongly favors guest-friendly terms, with 74.0% of listings offering Flexible or Moderate policies. This suggests guests in Guaymas may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 58.3% market standard in Guaymas.
- Given the high prevalence of Flexible policies (58.3%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 12% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Guaymas.
Guaymas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Guaymas
- The overall average booking lead time for vacation rentals in Guaymas is 17 days.
- Guests book furthest in advance for stays during April (average 32 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (22 days avg.) sees the longest lead times, while Summer (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (17 days) as a baseline for your pricing and availability strategy in Guaymas.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 32 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 22 days) to capture early planners.
- Monitor your own booking lead times against these Guaymas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Guaymas (2025)
Amenity Prevalence
Amenity Insights for Guaymas
- Essential amenities in Guaymas that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Guaymas: Air conditioning, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Guaymas to stay competitive.
Guaymas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Guaymas
- The typical guest profile for Airbnb in Guaymas consists of primarily domestic travelers (81%), often arriving from nearby Hermosillo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 81.1% of guests.
- Key international markets include Mexico (81.1%) and United States (17.1%).
- Top languages spoken are Spanish (57%) followed by English (38.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Hermosillo and Ciudad ObregĂłn.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Guaymas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Marina Real | 13 | $2,384 | $560.67 | 23% |
| San Carlos | 91 | $2,197 | $326.22 | 27% |
| Condominios Pilar | 46 | $1,741 | $245.72 | 35% |
| BahĂa Kino | 197 | $1,353 | $228.89 | 25% |
| El Tomate | 136 | $1,303 | $181.63 | 30% |
| El Renacimiento | 15 | $1,157 | $189.56 | 31% |
| San Carlos Nuevo Guaymas | 668 | $1,111 | $196.36 | 27% |
| Loreto | 318 | $1,014 | $131.33 | 35% |
| Heroica Mulegé | 69 | $974 | $93.67 | 44% |
| Ciudad ObregĂłn | 217 | $287 | $39.90 | 32% |