Puerto Penasco Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Sonora, Mexico
Is Airbnb profitable in Puerto Penasco in 2026? Explore comprehensive Airbnb analytics for Puerto Penasco, Sonora, Mexico to uncover income potential. This 2026 STR market report for Puerto Penasco, based on AirROI data from February 2025 to January 2026, reveals key trends in the market of 231 active listings.
Whether you're considering an Airbnb investment in Puerto Penasco, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Puerto Penasco Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Puerto Penasco Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Puerto Penasco (2026)
Understanding the monthly revenue variations for Airbnb listings in Puerto Penasco is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Puerto Penasco is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Puerto Penasco across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,432+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,914 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,482 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $727, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Puerto Penasco
Puerto Penasco Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Puerto Penasco STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Puerto Penasco:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Puerto Penasco
Average Daily Rate (ADR) Airbnb Trends in Puerto Penasco (2026)
Effective short term rental pricing strategy in Puerto Penasco involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Puerto Penasco typically peaks in October and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $464+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $343 or more.
- Typical properties (Median) charge around $233 per night.
- Entry-level properties (Bottom 25%) earn around $165 per night.
Average Daily Rate (ADR) Trend by Month in Puerto Penasco
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Airbnb Seasonality Analysis & Trends in Puerto Penasco (2026)
Peak Season (June, March, October)
- Revenue averages $2,795 per month
- Occupancy rates average 33.5%
- Daily rates average $277
Shoulder Season
- Revenue averages $2,037 per month
- Occupancy maintains around 26.5%
- Daily rates hold near $268
Low Season (January, February, November)
- Revenue drops to average $1,584 per month
- Occupancy decreases to average 21.1%
- Daily rates adjust to average $275
Seasonality Insights for Puerto Penasco
- The Airbnb seasonality in Puerto Penasco shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Puerto Penasco's highest earning potential, with monthly revenues capable of climbing to $2,934, occupancy reaching a high of 37.7%, and ADRs peaking at $296.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,349, occupancy could drop to 15.4%, and ADRs may adjust down to $250.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Puerto Penasco.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Puerto Penasco seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Puerto Penasco (2026)
Exploring the top neighborhoods for short-term rentals in Puerto Penasco? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Las Conchas | A prime beachfront neighborhood offering stunning ocean views and a serene atmosphere. Popular for families and those looking for relaxation by the sea. | Las Conchas Beach, Rocky Point Marina, Playa Encanto, Desert Golf Course, Sandy Beach |
| Sandy Beach | Known for its beautiful sandy shoreline and numerous resorts, this area attracts tourists seeking beach activities and nightlife. | Sandy Beach, Hotel Zone, Tortuga's Restaurant, El Malecon, Beach Clubs |
| Old Port | Offers a charming vibe with local shops, restaurants, and access to the marina. Great for visitors interested in the fishing culture and local cuisine. | Old Port Marina, Fisherman's Market, Seafood Restaurants, Cultural Festivals, Boating Tours |
| Cholla Bay | A quieter, more residential area, known for its stunning views and local character. Ideal for those looking to escape the tourist crowds. | Cholla Bay Beach, Cholla Bay Road, Local Bar Scene, Nature Walks, Water Sports |
| Las Palomas Beach & Golf Resort | A luxury resort area with modern amenities and a golf course, popular among golf enthusiasts and those seeking a high-end experience. | Las Palomas Golf Course, Seashell Beach, Infinity Pool, Resort Amenities, Daily Beach Activities |
| Playa Mirador | A desirable area close to the town center with easy access to amenities and a beautiful beachfront, attracting both tourists and residents. | Playa Mirador Beach, Mirador Park, Local Restaurants, Shopping Centers, Water Sports Rentals |
| Puerto Penasco Town Center | The vibrant hub of the city filled with shops, restaurants, and cultural attractions. Ideal for visitors wanting to experience local life. | Malecón, Local Markets, Art Galleries, Cultural Events, Historical Landmarks |
| Isla San Jorge | An eco-tourism hotspot, known for its beautiful landscapes and wildlife. Ideal for nature lovers looking for unique experiences. | San Jorge Island, Marine Wildlife Tours, Diving and Snorkeling, Scenic Boat Rides, Nature Observations |
Understanding Airbnb License Requirements & STR Laws in Puerto Penasco (2026)
While Puerto Penasco, Sonora, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Puerto Penasco to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Puerto Penasco (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Puerto Penascobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Brand New Beautiful House La Brisas
Entire Place • 3 bedrooms
Summer 601 at Encantame Towers
Entire Place • 3 bedrooms
The Perfect Spot! House Sea Esta Villa
Entire Place • 4 bedrooms
5 bed/5 bath total-2 adjacent condos-ocean views
Entire Place • 5 bedrooms
The Tides at Barcelona, Las Palomas - 5 BD Retreat
Entire Place • 5 bedrooms
Renovated 4BR Villa in Las Palmas – Luxury Stay
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Puerto Penasco (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Puerto Penasco based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Premium Vacations | 24 | $415,427 | 457 | 4.73/5.0 |
| Kivoya | 22 | $321,124 | 206 | 4.54/5.0 |
| Rocky Point Beach Rentals | 9 | $270,246 | 223 | 4.96/5.0 |
| Danny | 3 | $88,131 | 58 | 4.86/5.0 |
| Alan | 1 | $83,617 | 11 | 5.00/5.0 |
| Debra | 4 | $73,420 | 59 | 4.96/5.0 |
| Tommy Bahama | 4 | $71,840 | 30 | 5.00/5.0 |
| Nicolas | 5 | $70,411 | 12 | 5.00/5.0 |
| Chuck | 5 | $54,864 | 26 | 4.54/5.0 |
| Ross | 2 | $53,385 | 26 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Puerto Penasco.
Dive Deeper: Advanced Puerto Penasco STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Puerto Penasco. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPuerto Penasco Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Puerto Penasco
- The Puerto Penasco Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.3% of the 231 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Puerto Penasco, Apartment/Condo properties are the most common (58.4%), reflecting the local real estate landscape.
- Houses represent a significant 35.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 6.1%) offer potential for unique stay experiences.
Puerto Penasco Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Puerto Penasco
- The dominant room capacity in Puerto Penasco is 2 bedrooms listings, making up 35.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 61.9% of the active Airbnb listings in Puerto Penasco, indicating a high concentration in these sizes.
- A significant 41.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Puerto Penasco.
Puerto Penasco Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Puerto Penasco
- The most common guest capacity trend in Puerto Penasco vacation rentals is listings accommodating 8+ guests (34.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Puerto Penasco STR market, accounting for 65.4% of listings.
- 70.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Puerto Penasco.
- On average, properties in Puerto Penasco are equipped to host 6.0 guests.
Puerto Penasco Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Puerto Penasco
- The most common availability pattern in Puerto Penasco falls within the 271-366 days range, representing 82.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Puerto Penasco (41.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Puerto Penasco Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
42 listings
18.2% of total
2 Nights
127 listings
55% of total
3 Nights
15 listings
6.5% of total
4-6 Nights
1 listings
0.4% of total
7-29 Nights
2 listings
0.9% of total
30+ Nights
44 listings
19% of total
Key Insights
- The most prevalent minimum stay requirement in Puerto Penasco is 2 Nights, adopted by 55% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.2%) of the Puerto Penasco Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19%) caters to monthly stays (30+ nights) in Puerto Penasco, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55% of Puerto Penasco hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.2% currently do.
- A 2-night minimum appears standard (55%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 19% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Puerto Penasco.
Puerto Penasco Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
5 listings
2.2% of total
Limited
12 listings
5.2% of total
Flexible
41 listings
17.7% of total
Moderate
67 listings
29% of total
Firm
55 listings
23.8% of total
Strict
51 listings
22.1% of total
Cancellation Policy Insights for Puerto Penasco
- The prevailing Airbnb cancellation policy trend in Puerto Penasco is Moderate, used by 29% of listings.
- There's a relatively balanced mix between guest-friendly (46.7%) and stricter (45.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29% market standard in Puerto Penasco.
- Regularly review your cancellation policy against competitors and market demand shifts in Puerto Penasco.
Puerto Penasco STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Puerto Penasco
- The overall average booking lead time for vacation rentals in Puerto Penasco is 32 days.
- Guests book furthest in advance for stays during November (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (45 days avg.) sees the longest lead times, while Summer (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Puerto Penasco.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Puerto Penasco averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Puerto Penasco (2026)
Amenity Prevalence
Amenity Insights for Puerto Penasco
- Essential amenities in Puerto Penasco that guests expect include: Air conditioning, TV, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Puerto Penasco: Air conditioning, TV, Wifi, Kitchen.
- Prioritize adding missing essentials: Air conditioning, TV, Wifi, Kitchen.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Puerto Penasco to stay competitive.
Puerto Penasco Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Puerto Penasco
- The typical guest profile for Airbnb in Puerto Penasco consists of predominantly international visitors (83%), with top international origins including Mexico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 16.9% of guests.
- Key international markets include United States (82.3%) and Mexico (16.9%).
- Top languages spoken are English (50.9%) followed by Spanish (43.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Mexico.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Puerto Penasco Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Playa Encanto | 86 | $2,191 | $297.59 | 31% |
| Las Conchas | 148 | $1,765 | $289.28 | 26% |
| Yuma | 348 | $1,404 | $143.12 | 43% |
| Rocky Point | 1,822 | $1,395 | $234.57 | 26% |
| San Luis | 16 | $1,255 | $125.91 | 39% |
| Fortuna Foothills | 136 | $1,154 | $131.14 | 43% |
| Ajo | 19 | $877 | $105.13 | 40% |
| Somerton | 13 | $850 | $114.30 | 40% |
| San Felipe | 352 | $805 | $213.90 | 21% |
| San Felípe | 21 | $783 | $342.32 | 18% |