Huamantla Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tlaxcala, Mexico

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Huamantla in 2025? Explore comprehensive Airbnb analytics for Huamantla, Tlaxcala, Mexico to uncover income potential. This 2025 STR market report for Huamantla, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 70 active listings.

Whether you're considering an Airbnb investment in Huamantla, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Huamantla Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Huamantla Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$54
The average rental revenue earned for an occupied room per day in Huamantla.
Occupancy Rate(?)
22.6%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$2,081
Typical annual income for an Airbnb listing in Huamantla. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
7.4%
Positive growth (7.4%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Huamantla.
Lowest Revenue Month(?)
October
The month with the lowest average earnings, indicating the low season in Huamantla.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
70
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Huamantla (2025)

Understanding the monthly revenue variations for Airbnb listings in Huamantla is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Huamantla is typically August, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Huamantla across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $819+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $472 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $228 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $110, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Huamantla

Huamantla Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Huamantla STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Huamantla:

  • Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 33% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 18%.
  • Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Huamantla

Average Daily Rate (ADR) Airbnb Trends in Huamantla (2025)

Effective short term rental pricing strategy in Huamantla involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Huamantla typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $105+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $72 or more.
  • Typical properties (Median) charge around $51 per night.
  • Entry-level properties (Bottom 25%) earn around $36 per night.

Average Daily Rate (ADR) Trend by Month in Huamantla

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Airbnb Seasonality Analysis & Trends in Huamantla (2025)

Peak Season (August, February, September)
  • Revenue averages $478 per month
  • Occupancy rates average 30.0%
  • Daily rates average $67
Shoulder Season
  • Revenue averages $330 per month
  • Occupancy maintains around 22.8%
  • Daily rates hold near $64
Low Season (June, October, December)
  • Revenue drops to average $277 per month
  • Occupancy decreases to average 18.0%
  • Daily rates adjust to average $68

Seasonality Insights for Huamantla

  • The Airbnb seasonality in Huamantla shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Huamantla's highest earning potential, with monthly revenues capable of climbing to $631, occupancy reaching a high of 37.9%, and ADRs peaking at $71.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $273, occupancy could drop to 14.6%, and ADRs may adjust down to $60.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Huamantla.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Huamantla seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Huamantla (2025)

Exploring the top neighborhoods for short-term rentals in Huamantla? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Historico
The vibrant heart of Huamantla, featuring colonial architecture and a rich cultural heritage. It attracts tourists for its historic sites and local cuisine.
Parroquia de San Luis Obispo, Plaza de la Constitución, Museo Nacional del Tdatil, Calle 5 de Febrero, Templo de San José
Zocalo
A bustling urban square famous for its lively atmosphere, local markets, and festivals. Ideal for those who want to immerse in local culture and events.
Zocalo de Huamantla, Mercado Municipal, Street food stalls, Cultural festivals, Artisan markets
Parque Juarez
A beautiful park that's perfect for relaxation and recreational activities. It's close to restaurants and cafes, making it a favorite spot for families and tourists.
Parque Juarez, Cafes and restaurants, Playground, Walking trails, Public events
Templo de San Lorenzo
An iconic church and important religious site, attracting visitors for its architecture and local traditions, especially during holiday seasons.
Templo de San Lorenzo, Religious festivals, Local markets, Historic architecture
Museo Nacional del Tdatil
A unique museum dedicated to the art and agricultural heritage of the date palm. A must-see for those interested in local history and culture.
Museo Nacional del Tdatil, Workshops, Exhibitions, Cultural events
Casa de Cultura
A center for artistic expression with workshops, exhibitions, and performances. A great place for tourists to engage with local art.
Casa de Cultura, Art exhibitions, Local performances, Workshops
La Malinche National Park
A beautiful natural area ideal for hiking and outdoor activities. Appeals to adventure seekers and nature lovers looking to explore the region's biodiversity.
Hiking trails, Wildlife, Scenic views, Camping areas
Tlaxcala City
Nearby city with more extensive amenities, historical sites, and cultural experiences. It can appeal to visitors seeking more variety in their stay.
Tlaxcala Cathedral, Palacio de Gobierno, Museo de Arte de Tlaxcala, Shopping districts

Understanding Airbnb License Requirements & STR Laws in Huamantla (2025)

While Huamantla, Tlaxcala, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Huamantla to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 1% licensed listings)

Top Performing Airbnb Properties in Huamantla (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Huamantlabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Stay in the downtown area

Stay in the downtown area

Entire Place • 2 bedrooms

$7,273
Revenue
40.9%
Occupancy
$51.29
Daily Rate
Cozy full central and private apartment

Cozy full central and private apartment

Entire Place • 2 bedrooms

$6,954
Revenue
40.4%
Occupancy
$50.68
Daily Rate
Welcome to Javier's home

Welcome to Javier's home

Entire Place • 2 bedrooms

$6,713
Revenue
45.8%
Occupancy
$42.98
Daily Rate
MARIA DIVINA SUITES (Carina)

MARIA DIVINA SUITES (Carina)

Entire Place • 2 bedrooms

$6,505
Revenue
33.3%
Occupancy
$68.41
Daily Rate
By Antonio Silva Home

By Antonio Silva Home

Entire Place • 2 bedrooms

$6,245
Revenue
41.1%
Occupancy
$46.03
Daily Rate
Depa 5- Centro Huamantla

Depa 5- Centro Huamantla

Entire Place • 3 bedrooms

$6,111
Revenue
33.3%
Occupancy
$40.67
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Huamantla (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Huamantla based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Abraham4$24,0321504.96/5.0
Raul6$16,9421594.76/5.0
Ivett2$14,227604.99/5.0
Lilian4$13,5862474.86/5.0
Juana Elía4$11,623704.93/5.0
Maria Guadalupe5$8,579154.74/5.0
Jesús Daniel5$7,8022424.73/5.0
Azucena5$7,5671374.62/5.0
Idania8$5,699494.98/5.0
Edith1$5,12745.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Huamantla.

Dive Deeper: Advanced Huamantla STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Huamantla. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Huamantla Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Huamantla

  • The Huamantla Airbnb market composition is heavily skewed towards Private Room listings, which make up 52.9% of the 70 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Huamantla, Hotel/Boutique properties are the most common (35.7%), reflecting the local real estate landscape.
  • Houses represent a significant 25.7% portion, catering likely to families or larger groups.
  • The presence of 35.7% Hotel/Boutique listings indicates integration with traditional hospitality.

Huamantla Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Huamantla

  • The dominant room capacity in Huamantla is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 78.6% of the active Airbnb listings in Huamantla, indicating a high concentration in these sizes.

Huamantla Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Huamantla

  • The most common guest capacity trend in Huamantla vacation rentals is listings accommodating 4 guests (31.4%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Huamantla STR market, accounting for 61.4% of listings.
  • 22.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Huamantla.
  • On average, properties in Huamantla are equipped to host 3.9 guests.

Huamantla Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Huamantla

  • The most common availability pattern in Huamantla falls within the 271-366 days range, representing 85.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Huamantla (50%), reflecting common guest stay durations or potential owner blocking patterns.

Huamantla Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (97%)

1 Night

64 listings

97% of total

2 Nights (3%)

2 Nights

2 listings

3% of total

Key Insights

  • The most prevalent minimum stay requirement in Huamantla is 1 Night, adopted by 97% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Huamantla Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 97% of Huamantla hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Huamantla.

Huamantla Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (69.5%)

Flexible

41 listings

69.5% of total

Moderate (18.6%)

Moderate

11 listings

18.6% of total

Strict (11.9%)

Strict

7 listings

11.9% of total

Cancellation Policy Insights for Huamantla

  • The prevailing Airbnb cancellation policy trend in Huamantla is Flexible, used by 69.5% of listings.
  • The market strongly favors guest-friendly terms, with 88.1% of listings offering Flexible or Moderate policies. This suggests guests in Huamantla may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 69.5% market standard in Huamantla.
  • Given the high prevalence of Flexible policies (69.5%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 11.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Huamantla.

Huamantla STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Huamantla

  • The overall average booking lead time for vacation rentals in Huamantla is 18 days.
  • Guests book furthest in advance for stays during August (average 45 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 6 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (22 days avg.) sees the longest lead times, while Winter (10 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (18 days) as a baseline for your pricing and availability strategy in Huamantla.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
  • During March, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 22 days) to capture early planners.
  • Monitor your own booking lead times against these Huamantla averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Huamantla (2025)

Amenity Prevalence

Amenity Insights for Huamantla

  • Essential amenities in Huamantla that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like TV, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Huamantla: Wifi.
  • Consider adding popular differentiators like TV or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Huamantla to stay competitive.

Huamantla Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Huamantla

  • The typical guest profile for Airbnb in Huamantla consists of primarily domestic travelers (93%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 93.3% of guests.
  • Key international markets include Mexico (93.3%) and United States (3%).
  • Top languages spoken are Spanish (58.4%) followed by English (30.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Mexico City and Puebla.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Huamantla Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Lomas de Cocoyoc146$1,665$248.9028%
Atlatlahucan80$1,552$253.5127%
La Guadalupe22$1,460$195.9129%
Santa Cruz Tehuixpango15$1,243$175.4929%
Nepantla de Sor Juana Inés de la Cruz13$1,184$176.9723%
Fraccionamiento Lomas de Cocoyoc47$1,177$263.5425%
Santa Ana Portales187$1,122$197.6625%
Oaxtepec345$1,114$168.8528%
San Francisco Mazapa18$1,077$105.6641%
Costa Esmeralda18$1,036$169.1425%

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