Túxpam Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Veracruz, Mexico
Is Airbnb profitable in Túxpam in 2025? Explore comprehensive Airbnb analytics for Túxpam, Veracruz, Mexico to uncover income potential. This 2025 STR market report for Túxpam, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 100 active listings.
Whether you're considering an Airbnb investment in Túxpam, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Túxpam Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Túxpam Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Túxpam (2025)
Understanding the monthly revenue variations for Airbnb listings in Túxpam is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Túxpam is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Túxpam across different performance tiers:
- Best-in-class properties (Top 10%) achieve $990+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $611 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $327 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $171, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Túxpam
Túxpam Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Túxpam STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Túxpam:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Túxpam
Average Daily Rate (ADR) Airbnb Trends in Túxpam (2025)
Effective short term rental pricing strategy in Túxpam involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Túxpam typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $128+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $78 or more.
- Typical properties (Median) charge around $50 per night.
- Entry-level properties (Bottom 25%) earn around $33 per night.
Average Daily Rate (ADR) Trend by Month in Túxpam
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Airbnb Seasonality Analysis & Trends in Túxpam (2025)
Peak Season (April, August, September)
- Revenue averages $608 per month
- Occupancy rates average 36.0%
- Daily rates average $67
Shoulder Season
- Revenue averages $479 per month
- Occupancy maintains around 27.2%
- Daily rates hold near $67
Low Season (January, February, November)
- Revenue drops to average $339 per month
- Occupancy decreases to average 23.5%
- Daily rates adjust to average $66
Seasonality Insights for Túxpam
- The Airbnb seasonality in Túxpam shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Túxpam's highest earning potential, with monthly revenues capable of climbing to $688, occupancy reaching a high of 38.2%, and ADRs peaking at $70.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $323, occupancy could drop to 19.6%, and ADRs may adjust down to $62.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Túxpam.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Túxpam seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Túxpam (2025)
Exploring the top neighborhoods for short-term rentals in Túxpam? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historic center of Túxpam is rich in culture and history, making it a prime location for tourists who want to explore local traditions and attractions. | Parque Juárez, Templo de San Judas, Museo de la Ciudad, Casa de la Cultura, Mercado Municipal |
| Río Tuxpan | The Tuxpan River offers beautiful views and recreational activities. It's a favorite for visitors interested in nature and water sports. | Riverboat Tours, Fishing, Boat Rentals, Scenic Walks by the River, Bird Watching |
| Playas de Tuxpan | The beaches of Tuxpan attract visitors looking for sun and sand as well as water sports. A great location for beach lovers and families. | Playa Azul, Water Sports Rentals, Beachfront Restaurants, Family-friendly Beach Areas, Relaxation Spots |
| Zona Centro | A bustling area with shops, eateries, and local markets. Perfect for visitors who want to experience the local lifestyle and cuisine. | Local Markets, Restaurants, Cafes, Street Food Stalls, Cultural Events |
| Las Palomas | A modern residential area known for its tranquility and family-oriented environment. Popular with those looking for a peaceful stay. | Parks, Family-friendly Activities, Community Events, Quiet Streets, Local Shops |
| Jardines del Río | A close-knit community that offers parks and green spaces for relaxation. Attracts tourists looking for a quieter environment. | Public Parks, Walking Trails, Family Activities, Sporting Areas, Community Gatherings |
| El Tajin | Nearby archaeological site and tourist attraction, El Tajin is perfect for history buffs and those interested in pre-Hispanic cultures. | El Tajin Archaeological Zone, Pyramid of the Niches, Cultural Festivals, Museums Related to the Site, Guided Tours |
| Vista Alegre | A residential neighborhood with a growing number of amenities. Attracts visitors seeking a local experience. | Local Stores, Cafes, Parks, Community Events, Access to Local Attractions |
Understanding Airbnb License Requirements & STR Laws in Túxpam (2025)
While Túxpam, Veracruz, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Túxpam to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Túxpam (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Túxpambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Excellent Location and Price! Cozy House!
Entire Place • 5 bedrooms
A spacious house full of light in front of a majestic river
Entire Place • 3 bedrooms
"Casa Abasolo" vacation rental
Entire Place • 2 bedrooms
Dome and Camping "Punta Zapotal"
Entire Place • 3 bedrooms
Nice, affordable house
Entire Place • 3 bedrooms
House with pool/Pet friendly/Home Office/Climate
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Túxpam (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Túxpam based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Beatriz | 5 | $27,893 | 158 | 4.84/5.0 |
| Caro | 1 | $22,342 | 17 | 5.00/5.0 |
| Florencia | 5 | $19,217 | 26 | 4.77/5.0 |
| Antonio | 5 | $18,066 | 116 | 4.45/5.0 |
| Alberto | 2 | $14,696 | 186 | 4.79/5.0 |
| Martha | 1 | $13,211 | 18 | 5.00/5.0 |
| Francis | 3 | $12,312 | 249 | 4.86/5.0 |
| Valeria | 2 | $11,427 | 66 | 4.78/5.0 |
| Maria Del Rocio | 3 | $10,633 | 104 | 4.91/5.0 |
| Vianey | 2 | $10,534 | 14 | 4.32/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Túxpam.
Dive Deeper: Advanced Túxpam STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Túxpam. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTúxpam Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Túxpam
- The Túxpam Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83% of the 100 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Túxpam, Apartment/Condo properties are the most common (51%), reflecting the local real estate landscape.
- Houses represent a significant 36% portion, catering likely to families or larger groups.
- The presence of 7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays, others (combined 6.0%) offer potential for unique stay experiences.
Túxpam Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Túxpam
- The dominant room capacity in Túxpam is 1 bedroom listings, making up 42% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.0% of the active Airbnb listings in Túxpam, indicating a high concentration in these sizes.
- A significant 22.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Túxpam.
Túxpam Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Túxpam
- The most common guest capacity trend in Túxpam vacation rentals is listings accommodating 2 guests (25%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Túxpam STR market, accounting for 50.0% of listings.
- 36.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Túxpam.
- On average, properties in Túxpam are equipped to host 4.4 guests.
Túxpam Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Túxpam
- The most common availability pattern in Túxpam falls within the 271-366 days range, representing 76% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 99.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Túxpam (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Túxpam Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
53 listings
54.1% of total
2 Nights
24 listings
24.5% of total
3 Nights
1 listings
1% of total
7-29 Nights
2 listings
2% of total
30+ Nights
18 listings
18.4% of total
Key Insights
- The most prevalent minimum stay requirement in Túxpam is 1 Night, adopted by 54.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.6%) of the Túxpam Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.4%) caters to monthly stays (30+ nights) in Túxpam, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 54.1% of Túxpam hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Túxpam.
Túxpam Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
47 listings
48% of total
Moderate
24 listings
24.5% of total
Firm
16 listings
16.3% of total
Strict
11 listings
11.2% of total
Cancellation Policy Insights for Túxpam
- The prevailing Airbnb cancellation policy trend in Túxpam is Flexible, used by 48% of listings.
- The market strongly favors guest-friendly terms, with 72.5% of listings offering Flexible or Moderate policies. This suggests guests in Túxpam may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 48% market standard in Túxpam.
- Using a Strict policy might deter some guests, as only 11.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Túxpam.
Túxpam STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Túxpam
- The overall average booking lead time for vacation rentals in Túxpam is 16 days.
- Guests book furthest in advance for stays during April (average 22 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (17 days avg.) sees the longest lead times, while Summer (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (16 days) as a baseline for your pricing and availability strategy in Túxpam.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 17 days) to capture early planners.
- Monitor your own booking lead times against these Túxpam averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Túxpam (2025)
Amenity Prevalence
Amenity Insights for Túxpam
- Essential amenities in Túxpam that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Air conditioning, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Túxpam: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Air conditioning or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Túxpam to stay competitive.
Túxpam Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Túxpam
- The typical guest profile for Airbnb in Túxpam consists of primarily domestic travelers (95%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 94.9% of guests.
- Key international markets include Mexico (94.9%) and United States (1.9%).
- Top languages spoken are Spanish (69.2%) followed by English (24.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Xalapa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Túxpam Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Guadalupe | 23 | $1,469 | $185.49 | 30% |
| San Francisco Mazapa | 16 | $1,177 | $86.28 | 42% |
| Costa Esmeralda | 18 | $1,066 | $167.75 | 26% |
| Santa Ana Portales | 190 | $1,061 | $181.15 | 25% |
| Omitlán de Juárez | 11 | $1,054 | $146.71 | 26% |
| Terrenos del Lote "La Isla" | 40 | $1,051 | $128.67 | 27% |
| Playa de Chachalacas | 73 | $1,002 | $145.20 | 28% |
| Monte Gordo | 28 | $999 | $165.32 | 25% |
| Mineral del Chico | 88 | $924 | $114.93 | 31% |
| Puebla | 27 | $854 | $139.77 | 24% |