Borje Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Žabljak Municipality, Montenegro

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Borje in 2025? Explore comprehensive Airbnb analytics for Borje, Žabljak Municipality, Montenegro to uncover income potential. This 2025 STR market report for Borje, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 31 active listings.

Whether you're considering an Airbnb investment in Borje, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Borje Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Borje Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$101
The average rental revenue earned for an occupied room per day in Borje.
Occupancy Rate(?)
27.2%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$5,171
Typical annual income for an Airbnb listing in Borje. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
2.0%
Positive growth (2.0%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Borje.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Borje.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
31
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Borje (2025)

Understanding the monthly revenue variations for Airbnb listings in Borje is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Borje is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Borje across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,272+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,291 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $648 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $323, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Borje

Borje Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Borje STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Borje:

  • Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 23%.
  • Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Borje

Average Daily Rate (ADR) Airbnb Trends in Borje (2025)

Effective short term rental pricing strategy in Borje involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Borje typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $163+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $123 or more.
  • Typical properties (Median) charge around $97 per night.
  • Entry-level properties (Bottom 25%) earn around $72 per night.

Average Daily Rate (ADR) Trend by Month in Borje

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Airbnb Seasonality Analysis & Trends in Borje (2025)

Peak Season (August, June, April)
  • Revenue averages $1,348 per month
  • Occupancy rates average 40.3%
  • Daily rates average $105
Shoulder Season
  • Revenue averages $930 per month
  • Occupancy maintains around 30.4%
  • Daily rates hold near $99
Low Season (January, March, November)
  • Revenue drops to average $656 per month
  • Occupancy decreases to average 20.7%
  • Daily rates adjust to average $97

Seasonality Insights for Borje

  • The Airbnb seasonality in Borje shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Borje's highest earning potential, with monthly revenues capable of climbing to $1,627, occupancy reaching a high of 48.9%, and ADRs peaking at $112.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $614, occupancy could drop to 17.6%, and ADRs may adjust down to $94.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Borje.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Borje seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Borje (2025)

Exploring the top neighborhoods for short-term rentals in Borje? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Crno Jezero
A stunning mountain lake surrounded by pine forests, ideal for nature lovers and adventure seekers. Popular for swimming, kayaking, and hiking, making it a top choice for tourists looking for tranquility and natural beauty.
Crno Jezero Lake, Durmitor National Park, Hiking trails, Fishing spots, Scenic viewpoints
Žabljak Town Center
The heart of Žabljak, bustling with restaurants, shops, and cafes. A perfect base for visitors wanting to explore the nearby mountains and national parks, with easy access to amenities.
Local restaurants, Cafes, Markets, Durmitor National Park entrance, Events and festivals
Savnik
A quaint village located nearby, offering a more authentic Montenegrin experience. Ideal for families and groups looking for a peaceful getaway with cultural experiences.
Traditional architecture, Local craft shops, Nature trails, Cultural festivals, Local cuisine
Tara River Canyon
Famous for its stunning canyon views and outdoor activities, featuring rafting, zip-lining, and hiking. Attracts thrill-seekers and nature enthusiasts.
Tara River, Rafting tours, Gorgeous viewpoints, Wildlife watching, Canyon hiking trails
Mount Durmitor
Home to beautiful landscapes and unique biodiversity. Perfect for outdoor activities year-round, including skiing, hiking, and mountaineering.
Ski resorts, Hiking routes, Scenic drives, Wildflower fields, National Park visitors center
Black Lake Area
Quiet and serene, a perfect location for those looking to relax and connect with nature. The area offers beautiful views and various outdoor activities.
Black Lake, Picnic spots, Walking trails, Nature observation, Photography locations
National Park Durmitor
A UNESCO World Heritage site, renowned for its stunning natural beauty and rich biodiversity. A must-visit for tourists, ensuring a steady flow of guests throughout the year.
Schwarz Lake, Glacial lakes, Wildlife and flora, Canyoning, Adventure sports
Jezero Village
A small village with a close-knit community, providing a great experience for guests looking for a peaceful retreat while still being near adventure activities.
Village life, Local farms, Hiking trails, Stargazing, Cultural encounters

Understanding Airbnb License Requirements & STR Laws in Borje (2025)

While Borje, Žabljak Municipality, Montenegro currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Borje to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Borje (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Borjebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Sunny Hill 1 Villas

Sunny Hill 1 Villas

Entire Place • 2 bedrooms

$33,078
Revenue
76.6%
Occupancy
$114.88
Daily Rate
Sunny Hill 2 Villas

Sunny Hill 2 Villas

Entire Place • 2 bedrooms

$22,036
Revenue
65.7%
Occupancy
$98.98
Daily Rate
Runolist 5

Runolist 5

Entire Place • 3 bedrooms

$12,888
Revenue
23.4%
Occupancy
$156.03
Daily Rate
Runolist 4

Runolist 4

Entire Place • 2 bedrooms

$12,541
Revenue
29.2%
Occupancy
$122.56
Daily Rate
Big Bear Villas

Big Bear Villas

Entire Place • 3 bedrooms

$10,686
Revenue
24.7%
Occupancy
$162.23
Daily Rate
Villa Piece of Soul in Zabljak

Villa Piece of Soul in Zabljak

Entire Place • 3 bedrooms

$7,387
Revenue
30.4%
Occupancy
$134.17
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Borje (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Borje based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Sandra5$66,267944.92/5.0
Nemanja2$25,429145.00/5.0
Gordana2$16,567484.94/5.0
Boris1$7,38764.50/5.0
Sanja2$5,373104.63/5.0
Katarina1$4,914134.46/5.0
Duska1$4,618114.09/5.0
Đorđije2$3,5804Not Rated
Mladen1$3,30584.88/5.0
Marija1$3,211234.83/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Borje.

Dive Deeper: Advanced Borje STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Borje. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Borje Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Borje

  • The Borje Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.8% of the 31 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Borje, House properties are the most common (74.2%), reflecting the local real estate landscape.
  • Houses represent a significant 74.2% portion, catering likely to families or larger groups.
  • Smaller segments like apartment/condo, hotel/boutique (combined 6.4%) offer potential for unique stay experiences.

Borje Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Borje

  • The dominant room capacity in Borje is 2 bedrooms listings, making up 58.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 83.9% of the active Airbnb listings in Borje, indicating a high concentration in these sizes.
  • A significant 25.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Borje.

Borje Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Borje

  • The most common guest capacity trend in Borje vacation rentals is listings accommodating 6 guests (32.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 5 guests dominate the Borje STR market, accounting for 54.9% of listings.
  • 48.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Borje.
  • On average, properties in Borje are equipped to host 5.3 guests.

Borje Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Borje

  • The most common availability pattern in Borje falls within the 271-366 days range, representing 83.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 93.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Borje (54.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 6.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Borje Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (26.9%)

1 Night

7 listings

26.9% of total

2 Nights (34.6%)

2 Nights

9 listings

34.6% of total

3 Nights (11.5%)

3 Nights

3 listings

11.5% of total

30+ Nights (26.9%)

30+ Nights

7 listings

26.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Borje is 2 Nights, adopted by 34.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (61.5%) of the Borje Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (26.9%) caters to monthly stays (30+ nights) in Borje, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 34.6% of Borje hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.9% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 26.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Borje.

Borje Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (38.7%)

Flexible

12 listings

38.7% of total

Moderate (38.7%)

Moderate

12 listings

38.7% of total

Firm (9.7%)

Firm

3 listings

9.7% of total

Strict (12.9%)

Strict

4 listings

12.9% of total

Cancellation Policy Insights for Borje

  • The prevailing Airbnb cancellation policy trend in Borje is Flexible, used by 38.7% of listings.
  • The market strongly favors guest-friendly terms, with 77.4% of listings offering Flexible or Moderate policies. This suggests guests in Borje may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 38.7% market standard in Borje.
  • Using a Strict policy might deter some guests, as only 12.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Borje.

Borje STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Borje

  • The overall average booking lead time for vacation rentals in Borje is 32 days.
  • Guests book furthest in advance for stays during April (average 70 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in October (average 20 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (56 days avg.) sees the longest lead times, while Fall (28 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Borje.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 56 days) to capture early planners.
  • Monitor your own booking lead times against these Borje averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Borje (2025)

Amenity data is currently unavailable for Borje.

Borje Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Borje

  • The typical guest profile for Airbnb in Borje consists of predominantly international visitors (97%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 2.8% of guests.
  • Key international markets include Germany (23.1%) and France (18.5%).
  • Top languages spoken are English (42.3%) followed by German (14.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Borje Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Zavrelje15$2,328$460.8549%
Ledenice11$2,213$389.4337%
Lapčići12$2,117$293.9942%
Čilipi31$2,096$258.2651%
Dubrovnik5,003$1,831$191.5451%
Močići35$1,826$215.6042%
Čelopeci25$1,661$189.6850%
Podi25$1,647$243.4146%
Mlini237$1,627$180.4350%
Čibača31$1,624$252.2849%

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