Top 79 Best Places in Montenegro to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-07-01

Unlock high-ROI opportunities in Montenegro‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Montenegro. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Montenegro for 2025.

Top Short-Term Rental Markets in Montenegro

Rank:#1Market:BudvaCountry:MontenegroProperties:1,484Monthly Revenue:$586.01Daily Rate (ADR):$94.68Occupancy:38.63%Regulation:Low
Rank:#2Market:DobrotaCountry:MontenegroProperties:967Monthly Revenue:$1010.08Daily Rate (ADR):$119.94Occupancy:44.40%Regulation:Low
Rank:#3Market:KotorCountry:MontenegroProperties:513Monthly Revenue:$1052.54Daily Rate (ADR):$114.97Occupancy:43.73%Regulation:Low
Rank:#4Market:PodgoricaCountry:MontenegroProperties:498Monthly Revenue:$411.03Daily Rate (ADR):$52.42Occupancy:38.24%Regulation:Low
Rank:#5Market:TivatCountry:MontenegroProperties:430Monthly Revenue:$615.40Daily Rate (ADR):$104.82Occupancy:35.53%Regulation:Low
Rank:#6Market:Ulcinj - UlqinCountry:MontenegroProperties:408Monthly Revenue:$302.36Daily Rate (ADR):$79.49Occupancy:33.79%Regulation:Low
Rank:#7Market:Herceg NoviCountry:MontenegroProperties:387Monthly Revenue:$421.76Daily Rate (ADR):$88.14Occupancy:36.80%Regulation:Low
Rank:#8Market:PrčanjCountry:MontenegroProperties:320Monthly Revenue:$971.69Daily Rate (ADR):$130.39Occupancy:43.65%Regulation:Low
Rank:#9Market:BečićiCountry:MontenegroProperties:308Monthly Revenue:$598.59Daily Rate (ADR):$109.40Occupancy:37.40%Regulation:Low
Rank:#10Market:BarCountry:MontenegroProperties:283Monthly Revenue:$258.08Daily Rate (ADR):$69.59Occupancy:32.52%Regulation:Low
Rank:#11Market:Petrovac na MoruCountry:MontenegroProperties:265Monthly Revenue:$312.62Daily Rate (ADR):$87.08Occupancy:36.76%Regulation:Low
Rank:#12Market:ŽabljakCountry:MontenegroProperties:254Monthly Revenue:$391.00Daily Rate (ADR):$77.57Occupancy:29.20%Regulation:Low
Rank:#13Market:KunjeCountry:MontenegroProperties:186Monthly Revenue:$530.98Daily Rate (ADR):$120.45Occupancy:37.85%Regulation:Low
Rank:#14Market:Sveti StefanCountry:MontenegroProperties:184Monthly Revenue:$642.35Daily Rate (ADR):$133.98Occupancy:32.16%Regulation:Low
Rank:#15Market:ŠušanjCountry:MontenegroProperties:149Monthly Revenue:$312.14Daily Rate (ADR):$64.86Occupancy:37.86%Regulation:Low
Rank:#16Market:PržnoCountry:MontenegroProperties:146Monthly Revenue:$521.55Daily Rate (ADR):$120.08Occupancy:34.84%Regulation:Low
Rank:#17Market:RafailovićiCountry:MontenegroProperties:135Monthly Revenue:$603.05Daily Rate (ADR):$120.96Occupancy:36.99%Regulation:Low
Rank:#18Market:SutomoreCountry:MontenegroProperties:134Monthly Revenue:$223.39Daily Rate (ADR):$62.33Occupancy:35.02%Regulation:Low
Rank:#19Market:Donja LastvaCountry:MontenegroProperties:132Monthly Revenue:$740.70Daily Rate (ADR):$121.82Occupancy:38.35%Regulation:Low
Rank:#20Market:KolašinCountry:MontenegroProperties:125Monthly Revenue:$407.19Daily Rate (ADR):$100.62Occupancy:23.03%Regulation:Low
Rank:#21Market:RisanCountry:MontenegroProperties:125Monthly Revenue:$536.25Daily Rate (ADR):$85.50Occupancy:41.68%Regulation:Low
Rank:#22Market:BoretiCountry:MontenegroProperties:122Monthly Revenue:$494.34Daily Rate (ADR):$108.83Occupancy:35.02%Regulation:Low
Rank:#23Market:LušticaCountry:MontenegroProperties:94Monthly Revenue:$1149.95Daily Rate (ADR):$172.96Occupancy:39.73%Regulation:Low
Rank:#24Market:Donji OrahovacCountry:MontenegroProperties:93Monthly Revenue:$1034.13Daily Rate (ADR):$151.83Occupancy:43.95%Regulation:Low
Rank:#25Market:PerastCountry:MontenegroProperties:90Monthly Revenue:$1143.55Daily Rate (ADR):$160.49Occupancy:41.19%Regulation:Low
Rank:#26Market:BijelaCountry:MontenegroProperties:86Monthly Revenue:$367.11Daily Rate (ADR):$89.04Occupancy:35.97%Regulation:Low
Rank:#27Market:Gornji Štoj - Shtoji i EpërmCountry:MontenegroProperties:86Monthly Revenue:$639.98Daily Rate (ADR):$140.80Occupancy:33.27%Regulation:Low
Rank:#28Market:MuoCountry:MontenegroProperties:82Monthly Revenue:$1024.18Daily Rate (ADR):$127.90Occupancy:46.54%Regulation:Low
Rank:#29Market:PečuriceCountry:MontenegroProperties:80Monthly Revenue:$540.36Daily Rate (ADR):$115.10Occupancy:38.63%Regulation:Low
Rank:#30Market:IgaloCountry:MontenegroProperties:76Monthly Revenue:$307.54Daily Rate (ADR):$76.43Occupancy:31.44%Regulation:Low
Rank:#31Market:TrojicaCountry:MontenegroProperties:72Monthly Revenue:$816.04Daily Rate (ADR):$117.41Occupancy:38.76%Regulation:Low
Rank:#32Market:BuljaricaCountry:MontenegroProperties:69Monthly Revenue:$605.72Daily Rate (ADR):$101.29Occupancy:40.35%Regulation:Low
Rank:#33Market:CetinjeCountry:MontenegroProperties:68Monthly Revenue:$250.26Daily Rate (ADR):$56.10Occupancy:30.37%Regulation:Low
Rank:#34Market:BoljevićiCountry:MontenegroProperties:64Monthly Revenue:$493.49Daily Rate (ADR):$70.54Occupancy:37.28%Regulation:Low
Rank:#35Market:Donji Štoj - Shtoji i PoshtëmCountry:MontenegroProperties:63Monthly Revenue:$263.20Daily Rate (ADR):$76.52Occupancy:29.44%Regulation:Low
Rank:#36Market:KrašićiCountry:MontenegroProperties:61Monthly Revenue:$595.49Daily Rate (ADR):$134.12Occupancy:38.29%Regulation:Low
Rank:#37Market:ĐenovićiCountry:MontenegroProperties:60Monthly Revenue:$463.51Daily Rate (ADR):$99.25Occupancy:36.54%Regulation:Low
Rank:#38Market:LepetaneCountry:MontenegroProperties:57Monthly Revenue:$768.13Daily Rate (ADR):$91.49Occupancy:42.97%Regulation:Low
Rank:#39Market:ProvodinaCountry:MontenegroProperties:55Monthly Revenue:$409.43Daily Rate (ADR):$94.40Occupancy:41.07%Regulation:Low
Rank:#40Market:MrčevacCountry:MontenegroProperties:55Monthly Revenue:$298.58Daily Rate (ADR):$80.68Occupancy:29.26%Regulation:Low
Rank:#41Market:NikšićCountry:MontenegroProperties:54Monthly Revenue:$198.13Daily Rate (ADR):$44.62Occupancy:27.65%Regulation:Low
Rank:#42Market:Dobra VodaCountry:MontenegroProperties:51Monthly Revenue:$469.47Daily Rate (ADR):$96.95Occupancy:38.01%Regulation:Low
Rank:#43Market:BogišićiCountry:MontenegroProperties:44Monthly Revenue:$891.02Daily Rate (ADR):$185.59Occupancy:40.54%Regulation:Low
Rank:#44Market:RadovićiCountry:MontenegroProperties:44Monthly Revenue:$783.51Daily Rate (ADR):$217.26Occupancy:31.76%Regulation:Low
Rank:#45Market:BigovaCountry:MontenegroProperties:43Monthly Revenue:$368.79Daily Rate (ADR):$98.45Occupancy:37.13%Regulation:Low
Rank:#46Market:KumborCountry:MontenegroProperties:42Monthly Revenue:$403.52Daily Rate (ADR):$91.11Occupancy:38.27%Regulation:Low
Rank:#47Market:MorinjCountry:MontenegroProperties:42Monthly Revenue:$667.78Daily Rate (ADR):$144.41Occupancy:38.33%Regulation:Low
Rank:#48Market:BaošićiCountry:MontenegroProperties:39Monthly Revenue:$634.16Daily Rate (ADR):$101.42Occupancy:45.69%Regulation:Low
Rank:#49Market:Motički gajCountry:MontenegroProperties:38Monthly Revenue:$346.38Daily Rate (ADR):$86.44Occupancy:31.25%Regulation:Low
Rank:#50Market:ĐuraševićiCountry:MontenegroProperties:37Monthly Revenue:$956.38Daily Rate (ADR):$200.93Occupancy:41.55%Regulation:Low
Rank:#51Market:Dražin VrtCountry:MontenegroProperties:36Monthly Revenue:$1433.63Daily Rate (ADR):$212.69Occupancy:46.84%Regulation:Low
Rank:#52Market:Lastva GrbaljskaCountry:MontenegroProperties:36Monthly Revenue:$491.24Daily Rate (ADR):$83.03Occupancy:38.53%Regulation:Low
Rank:#53Market:KavačCountry:MontenegroProperties:35Monthly Revenue:$418.97Daily Rate (ADR):$128.35Occupancy:19.25%Regulation:Low
Rank:#54Market:Kruče - KërruçiCountry:MontenegroProperties:33Monthly Revenue:$528.11Daily Rate (ADR):$108.93Occupancy:40.81%Regulation:Low
Rank:#55Market:PrijevorCountry:MontenegroProperties:32Monthly Revenue:$471.76Daily Rate (ADR):$162.05Occupancy:35.28%Regulation:Low
Rank:#56Market:VirakCountry:MontenegroProperties:32Monthly Revenue:$453.08Daily Rate (ADR):$93.99Occupancy:33.50%Regulation:Low
Rank:#57Market:SeocaCountry:MontenegroProperties:31Monthly Revenue:$577.75Daily Rate (ADR):$105.32Occupancy:39.26%Regulation:Low
Rank:#58Market:BorjeCountry:MontenegroProperties:31Monthly Revenue:$430.94Daily Rate (ADR):$101.33Occupancy:27.22%Regulation:Low
Rank:#59Market:Kovačka DolinaCountry:MontenegroProperties:30Monthly Revenue:$536.94Daily Rate (ADR):$98.71Occupancy:32.93%Regulation:Low
Rank:#60Market:PitomineCountry:MontenegroProperties:30Monthly Revenue:$687.25Daily Rate (ADR):$91.30Occupancy:42.89%Regulation:Low
Rank:#61Market:VirpazarCountry:MontenegroProperties:29Monthly Revenue:$322.42Daily Rate (ADR):$68.43Occupancy:26.47%Regulation:Low
Rank:#62Market:MeždoCountry:MontenegroProperties:29Monthly Revenue:$270.46Daily Rate (ADR):$79.89Occupancy:24.71%Regulation:Low
Rank:#63Market:RazvršjeCountry:MontenegroProperties:28Monthly Revenue:$469.77Daily Rate (ADR):$84.81Occupancy:35.09%Regulation:Low
Rank:#64Market:ZagrađeCountry:MontenegroProperties:26Monthly Revenue:$245.55Daily Rate (ADR):$113.88Occupancy:31.34%Regulation:Low
Rank:#65Market:KrimoviceCountry:MontenegroProperties:26Monthly Revenue:$1371.19Daily Rate (ADR):$425.80Occupancy:30.02%Regulation:Low
Rank:#66Market:PodiCountry:MontenegroProperties:25Monthly Revenue:$1647.01Daily Rate (ADR):$243.41Occupancy:45.59%Regulation:Low
Rank:#67Market:BrcaCountry:MontenegroProperties:23Monthly Revenue:$1000.32Daily Rate (ADR):$152.48Occupancy:38.53%Regulation:Low
Rank:#68Market:KuljačeCountry:MontenegroProperties:23Monthly Revenue:$884.80Daily Rate (ADR):$256.24Occupancy:30.91%Regulation:Low
Rank:#69Market:MeljineCountry:MontenegroProperties:22Monthly Revenue:$328.63Daily Rate (ADR):$126.46Occupancy:36.43%Regulation:Low
Rank:#70Market:JavorjeCountry:MontenegroProperties:22Monthly Revenue:$395.13Daily Rate (ADR):$43.31Occupancy:43.50%Regulation:Low
Rank:#71Market:KrstacCountry:MontenegroProperties:21Monthly Revenue:$769.78Daily Rate (ADR):$186.88Occupancy:39.39%Regulation:Low
Rank:#72Market:RađenovićiCountry:MontenegroProperties:21Monthly Revenue:$1527.95Daily Rate (ADR):$333.45Occupancy:31.75%Regulation:Low
Rank:#73Market:ŠkaljariCountry:MontenegroProperties:21Monthly Revenue:$621.94Daily Rate (ADR):$81.08Occupancy:32.48%Regulation:Low
Rank:#74Market:PlužineCountry:MontenegroProperties:21Monthly Revenue:$441.42Daily Rate (ADR):$57.67Occupancy:33.70%Regulation:Low
Rank:#75Market:GošićiCountry:MontenegroProperties:21Monthly Revenue:$591.46Daily Rate (ADR):$178.18Occupancy:35.39%Regulation:Low
Rank:#76Market:ZelenikaCountry:MontenegroProperties:20Monthly Revenue:$248.15Daily Rate (ADR):$82.63Occupancy:36.00%Regulation:Low
Rank:#77Market:UlcinjCountry:MontenegroProperties:20Monthly Revenue:$605.36Daily Rate (ADR):$151.20Occupancy:33.15%Regulation:Low
Rank:#78Market:BurtaišiCountry:MontenegroProperties:19Monthly Revenue:$182.70Daily Rate (ADR):$58.01Occupancy:35.91%Regulation:Low
Rank:#79Market:DanilovgradCountry:MontenegroProperties:19Monthly Revenue:$1023.36Daily Rate (ADR):$122.97Occupancy:45.56%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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