Top 79 Best Places in Montenegro to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-12-01

Unlock high-ROI opportunities in Montenegro‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Montenegro. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Montenegro for 2025.

Top Short-Term Rental Markets in Montenegro

Rank:#1Market:BudvaCountry:MontenegroProperties:1,368Monthly Revenue:$688.33Daily Rate (ADR):$101.78Occupancy:36.72%Regulation:Low
Rank:#2Market:DobrotaCountry:MontenegroProperties:953Monthly Revenue:$1216.54Daily Rate (ADR):$130.76Occupancy:43.56%Regulation:Low
Rank:#3Market:KotorCountry:MontenegroProperties:526Monthly Revenue:$1204.21Daily Rate (ADR):$126.28Occupancy:42.19%Regulation:Low
Rank:#4Market:PodgoricaCountry:MontenegroProperties:485Monthly Revenue:$418.49Daily Rate (ADR):$54.31Occupancy:35.18%Regulation:Low
Rank:#5Market:TivatCountry:MontenegroProperties:408Monthly Revenue:$782.71Daily Rate (ADR):$120.52Occupancy:34.25%Regulation:Low
Rank:#6Market:Ulcinj - UlqinCountry:MontenegroProperties:391Monthly Revenue:$322.69Daily Rate (ADR):$82.60Occupancy:30.05%Regulation:Low
Rank:#7Market:Herceg NoviCountry:MontenegroProperties:335Monthly Revenue:$562.09Daily Rate (ADR):$96.88Occupancy:35.59%Regulation:Low
Rank:#8Market:PrčanjCountry:MontenegroProperties:301Monthly Revenue:$1198.26Daily Rate (ADR):$145.61Occupancy:40.35%Regulation:Low
Rank:#9Market:BečićiCountry:MontenegroProperties:289Monthly Revenue:$701.83Daily Rate (ADR):$117.26Occupancy:35.45%Regulation:Low
Rank:#10Market:ŽabljakCountry:MontenegroProperties:249Monthly Revenue:$439.09Daily Rate (ADR):$80.64Occupancy:28.53%Regulation:Low
Rank:#11Market:BarCountry:MontenegroProperties:248Monthly Revenue:$352.27Daily Rate (ADR):$76.11Occupancy:29.16%Regulation:Low
Rank:#12Market:Petrovac na MoruCountry:MontenegroProperties:241Monthly Revenue:$333.07Daily Rate (ADR):$88.66Occupancy:31.24%Regulation:Low
Rank:#13Market:KunjeCountry:MontenegroProperties:185Monthly Revenue:$534.29Daily Rate (ADR):$126.56Occupancy:31.50%Regulation:Low
Rank:#14Market:Sveti StefanCountry:MontenegroProperties:176Monthly Revenue:$681.73Daily Rate (ADR):$150.48Occupancy:28.47%Regulation:Low
Rank:#15Market:ŠušanjCountry:MontenegroProperties:146Monthly Revenue:$384.37Daily Rate (ADR):$84.93Occupancy:34.22%Regulation:Low
Rank:#16Market:PržnoCountry:MontenegroProperties:138Monthly Revenue:$576.40Daily Rate (ADR):$131.77Occupancy:31.62%Regulation:Low
Rank:#17Market:RafailovićiCountry:MontenegroProperties:135Monthly Revenue:$692.44Daily Rate (ADR):$140.56Occupancy:34.62%Regulation:Low
Rank:#18Market:SutomoreCountry:MontenegroProperties:127Monthly Revenue:$313.82Daily Rate (ADR):$77.92Occupancy:31.73%Regulation:Low
Rank:#19Market:KolašinCountry:MontenegroProperties:126Monthly Revenue:$455.55Daily Rate (ADR):$108.32Occupancy:22.64%Regulation:Low
Rank:#20Market:Donja LastvaCountry:MontenegroProperties:126Monthly Revenue:$944.13Daily Rate (ADR):$133.63Occupancy:35.42%Regulation:Low
Rank:#21Market:BoretiCountry:MontenegroProperties:115Monthly Revenue:$554.92Daily Rate (ADR):$107.91Occupancy:30.84%Regulation:Low
Rank:#22Market:RisanCountry:MontenegroProperties:113Monthly Revenue:$625.33Daily Rate (ADR):$99.85Occupancy:37.98%Regulation:Low
Rank:#23Market:LušticaCountry:MontenegroProperties:93Monthly Revenue:$1311.42Daily Rate (ADR):$205.17Occupancy:34.38%Regulation:Low
Rank:#24Market:MuoCountry:MontenegroProperties:91Monthly Revenue:$1133.81Daily Rate (ADR):$143.25Occupancy:46.56%Regulation:Low
Rank:#25Market:PerastCountry:MontenegroProperties:87Monthly Revenue:$1450.03Daily Rate (ADR):$184.79Occupancy:40.68%Regulation:Low
Rank:#26Market:Donji OrahovacCountry:MontenegroProperties:83Monthly Revenue:$1296.80Daily Rate (ADR):$173.72Occupancy:42.21%Regulation:Low
Rank:#27Market:BijelaCountry:MontenegroProperties:78Monthly Revenue:$379.69Daily Rate (ADR):$95.69Occupancy:31.37%Regulation:Low
Rank:#28Market:Gornji Štoj - Shtoji i EpërmCountry:MontenegroProperties:78Monthly Revenue:$722.84Daily Rate (ADR):$151.20Occupancy:32.05%Regulation:Low
Rank:#29Market:PečuriceCountry:MontenegroProperties:75Monthly Revenue:$708.76Daily Rate (ADR):$137.77Occupancy:34.65%Regulation:Low
Rank:#30Market:Donji Štoj - Shtoji i PoshtëmCountry:MontenegroProperties:75Monthly Revenue:$253.20Daily Rate (ADR):$87.30Occupancy:24.88%Regulation:Low
Rank:#31Market:BuljaricaCountry:MontenegroProperties:72Monthly Revenue:$581.55Daily Rate (ADR):$98.06Occupancy:35.51%Regulation:Low
Rank:#32Market:CetinjeCountry:MontenegroProperties:71Monthly Revenue:$260.82Daily Rate (ADR):$57.72Occupancy:27.22%Regulation:Low
Rank:#33Market:IgaloCountry:MontenegroProperties:70Monthly Revenue:$340.20Daily Rate (ADR):$85.03Occupancy:26.32%Regulation:Low
Rank:#34Market:TrojicaCountry:MontenegroProperties:68Monthly Revenue:$927.52Daily Rate (ADR):$116.75Occupancy:38.28%Regulation:Low
Rank:#35Market:KrašićiCountry:MontenegroProperties:61Monthly Revenue:$687.74Daily Rate (ADR):$147.56Occupancy:35.77%Regulation:Low
Rank:#36Market:BoljevićiCountry:MontenegroProperties:60Monthly Revenue:$608.42Daily Rate (ADR):$73.89Occupancy:39.18%Regulation:Low
Rank:#37Market:NikšićCountry:MontenegroProperties:56Monthly Revenue:$243.17Daily Rate (ADR):$50.97Occupancy:28.30%Regulation:Low
Rank:#38Market:Dobra VodaCountry:MontenegroProperties:55Monthly Revenue:$698.65Daily Rate (ADR):$129.42Occupancy:36.17%Regulation:Low
Rank:#39Market:ĐenovićiCountry:MontenegroProperties:54Monthly Revenue:$525.44Daily Rate (ADR):$110.42Occupancy:32.16%Regulation:Low
Rank:#40Market:ProvodinaCountry:MontenegroProperties:53Monthly Revenue:$511.42Daily Rate (ADR):$102.61Occupancy:36.62%Regulation:Low
Rank:#41Market:LepetaneCountry:MontenegroProperties:50Monthly Revenue:$910.21Daily Rate (ADR):$102.48Occupancy:41.99%Regulation:Low
Rank:#42Market:MrčevacCountry:MontenegroProperties:46Monthly Revenue:$469.23Daily Rate (ADR):$89.93Occupancy:28.90%Regulation:Low
Rank:#43Market:RadovićiCountry:MontenegroProperties:46Monthly Revenue:$961.54Daily Rate (ADR):$236.66Occupancy:30.47%Regulation:Low
Rank:#44Market:BogišićiCountry:MontenegroProperties:45Monthly Revenue:$1079.08Daily Rate (ADR):$185.29Occupancy:37.29%Regulation:Low
Rank:#45Market:BigovaCountry:MontenegroProperties:41Monthly Revenue:$355.70Daily Rate (ADR):$100.58Occupancy:32.76%Regulation:Low
Rank:#46Market:PrijevorCountry:MontenegroProperties:39Monthly Revenue:$446.66Daily Rate (ADR):$228.67Occupancy:28.58%Regulation:Low
Rank:#47Market:KavačCountry:MontenegroProperties:39Monthly Revenue:$485.72Daily Rate (ADR):$137.23Occupancy:17.65%Regulation:Low
Rank:#48Market:ŠkaljariCountry:MontenegroProperties:39Monthly Revenue:$1071.23Daily Rate (ADR):$100.80Occupancy:42.93%Regulation:Low
Rank:#49Market:UlcinjCountry:MontenegroProperties:39Monthly Revenue:$430.41Daily Rate (ADR):$117.94Occupancy:31.96%Regulation:Low
Rank:#50Market:KumborCountry:MontenegroProperties:38Monthly Revenue:$517.06Daily Rate (ADR):$89.02Occupancy:36.81%Regulation:Low
Rank:#51Market:MorinjCountry:MontenegroProperties:38Monthly Revenue:$764.22Daily Rate (ADR):$157.59Occupancy:37.01%Regulation:Low
Rank:#52Market:Kruče - KërruçiCountry:MontenegroProperties:38Monthly Revenue:$609.10Daily Rate (ADR):$130.01Occupancy:37.90%Regulation:Low
Rank:#53Market:Lastva GrbaljskaCountry:MontenegroProperties:36Monthly Revenue:$539.27Daily Rate (ADR):$88.80Occupancy:32.59%Regulation:Low
Rank:#54Market:ĐuraševićiCountry:MontenegroProperties:36Monthly Revenue:$1114.80Daily Rate (ADR):$217.86Occupancy:36.64%Regulation:Low
Rank:#55Market:VirpazarCountry:MontenegroProperties:34Monthly Revenue:$349.31Daily Rate (ADR):$72.28Occupancy:27.19%Regulation:Low
Rank:#56Market:BaošićiCountry:MontenegroProperties:34Monthly Revenue:$849.83Daily Rate (ADR):$114.90Occupancy:42.36%Regulation:Low
Rank:#57Market:Dražin VrtCountry:MontenegroProperties:34Monthly Revenue:$1605.62Daily Rate (ADR):$154.71Occupancy:43.78%Regulation:Low
Rank:#58Market:Motički gajCountry:MontenegroProperties:34Monthly Revenue:$470.97Daily Rate (ADR):$103.13Occupancy:28.32%Regulation:Low
Rank:#59Market:MeždoCountry:MontenegroProperties:32Monthly Revenue:$380.32Daily Rate (ADR):$88.82Occupancy:23.87%Regulation:Low
Rank:#60Market:BorjeCountry:MontenegroProperties:31Monthly Revenue:$635.76Daily Rate (ADR):$109.38Occupancy:29.43%Regulation:Low
Rank:#61Market:Kovačka DolinaCountry:MontenegroProperties:31Monthly Revenue:$638.63Daily Rate (ADR):$107.57Occupancy:29.92%Regulation:Low
Rank:#62Market:VirakCountry:MontenegroProperties:31Monthly Revenue:$506.79Daily Rate (ADR):$100.80Occupancy:28.20%Regulation:Low
Rank:#63Market:SeocaCountry:MontenegroProperties:30Monthly Revenue:$802.41Daily Rate (ADR):$134.27Occupancy:35.49%Regulation:Low
Rank:#64Market:KrimoviceCountry:MontenegroProperties:30Monthly Revenue:$2317.14Daily Rate (ADR):$396.28Occupancy:34.21%Regulation:Low
Rank:#65Market:PitomineCountry:MontenegroProperties:30Monthly Revenue:$752.71Daily Rate (ADR):$95.92Occupancy:41.75%Regulation:Low
Rank:#66Market:RazvršjeCountry:MontenegroProperties:30Monthly Revenue:$512.44Daily Rate (ADR):$91.84Occupancy:31.56%Regulation:Low
Rank:#67Market:ZagrađeCountry:MontenegroProperties:27Monthly Revenue:$414.16Daily Rate (ADR):$117.47Occupancy:29.75%Regulation:Low
Rank:#68Market:PodiCountry:MontenegroProperties:24Monthly Revenue:$1859.40Daily Rate (ADR):$262.57Occupancy:45.04%Regulation:Low
Rank:#69Market:RađenovićiCountry:MontenegroProperties:23Monthly Revenue:$1512.34Daily Rate (ADR):$347.97Occupancy:27.94%Regulation:Low
Rank:#70Market:JavorjeCountry:MontenegroProperties:23Monthly Revenue:$460.87Daily Rate (ADR):$45.37Occupancy:39.68%Regulation:Low
Rank:#71Market:KuljačeCountry:MontenegroProperties:22Monthly Revenue:$933.09Daily Rate (ADR):$257.76Occupancy:27.94%Regulation:Low
Rank:#72Market:PlužineCountry:MontenegroProperties:22Monthly Revenue:$504.16Daily Rate (ADR):$59.78Occupancy:34.72%Regulation:Low
Rank:#73Market:BrcaCountry:MontenegroProperties:20Monthly Revenue:$622.25Daily Rate (ADR):$185.66Occupancy:31.85%Regulation:Low
Rank:#74Market:BurtaišiCountry:MontenegroProperties:20Monthly Revenue:$190.94Daily Rate (ADR):$64.18Occupancy:28.69%Regulation:Low
Rank:#75Market:KrstacCountry:MontenegroProperties:19Monthly Revenue:$1414.96Daily Rate (ADR):$201.81Occupancy:43.27%Regulation:Low
Rank:#76Market:GošićiCountry:MontenegroProperties:19Monthly Revenue:$557.00Daily Rate (ADR):$206.71Occupancy:24.54%Regulation:Low
Rank:#77Market:MeljineCountry:MontenegroProperties:18Monthly Revenue:$350.17Daily Rate (ADR):$65.88Occupancy:30.05%Regulation:Low
Rank:#78Market:DanilovgradCountry:MontenegroProperties:18Monthly Revenue:$1123.79Daily Rate (ADR):$134.87Occupancy:39.62%Regulation:Low
Rank:#79Market:Ada BojanaCountry:MontenegroProperties:18Monthly Revenue:$794.49Daily Rate (ADR):$180.29Occupancy:31.39%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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This report is powered by our industry-leading Airbnb Data API, providing direct access to live short-term rental data from global markets like Montenegro. Use this data to build powerful analytics tools, discover investment opportunities, and inform your vacation rental strategy.

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