Temara Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rabat-Salé-Kénitra, Morocco

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Temara in 2025? Explore comprehensive Airbnb analytics for Temara, Rabat-Salé-Kénitra, Morocco to uncover income potential. This 2025 STR market report for Temara, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 54 active listings.

Whether you're considering an Airbnb investment in Temara, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Temara Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Temara Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$45
The average rental revenue earned for an occupied room per day in Temara.
Occupancy Rate(?)
38.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$3,881
Typical annual income for an Airbnb listing in Temara. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
39.0%
Strong growth (39.0%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Temara.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Temara.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
54
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Temara (2025)

Understanding the monthly revenue variations for Airbnb listings in Temara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Temara is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Temara across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,288+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $963 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $534 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $283, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Temara

Temara Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Temara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Temara:

  • Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 34%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Temara

Average Daily Rate (ADR) Airbnb Trends in Temara (2025)

Effective short term rental pricing strategy in Temara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Temara typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $81+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $58 or more.
  • Typical properties (Median) charge around $45 per night.
  • Entry-level properties (Bottom 25%) earn around $33 per night.

Average Daily Rate (ADR) Trend by Month in Temara

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Airbnb Seasonality Analysis & Trends in Temara (2025)

Peak Season (June, April, May)
  • Revenue averages $840 per month
  • Occupancy rates average 41.1%
  • Daily rates average $51
Shoulder Season
  • Revenue averages $645 per month
  • Occupancy maintains around 43.1%
  • Daily rates hold near $50
Low Season (March, October, November)
  • Revenue drops to average $493 per month
  • Occupancy decreases to average 35.6%
  • Daily rates adjust to average $50

Seasonality Insights for Temara

  • The Airbnb seasonality in Temara shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Temara's highest earning potential, with monthly revenues capable of climbing to $913, occupancy reaching a high of 47.4%, and ADRs peaking at $53.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $374, occupancy could drop to 24.7%, and ADRs may adjust down to $48.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Temara.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Temara seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Temara (2025)

Exploring the top neighborhoods for short-term rentals in Temara? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Plage de Temara
A beautiful beach area popular with locals and tourists, ideal for summer vacations and water sports. Attracts families and beachgoers looking for relaxation by the sea.
Temara Beach, Cooperative de Pêche de Temara, Temara Park, Local restaurants and cafes
Temara Center
The urban center of Temara, featuring shops, restaurants, and local culture. Convenient location for visitors looking to experience local life and amenities.
Local markets, Temara Town Hall, Cafes and restaurants, Cultural events and festivals
Aquarium de Rabat
Located just a short drive from Temara, this aquarium attracts families and tourists interested in marine life. A unique attraction that complements the beach experience.
Aquarium exhibits, Educational programs, Family-friendly activities
Chellah
An ancient site with historical ruins and beautiful gardens, perfect for tourists interested in history and culture. Offers a unique experience away from the beach.
Chellah Necropolis, Historical ruins, Gardens and wildlife, Cultural heritage tours
Kasbah des Oudaias
A historic site with stunning views over the river and ocean. A popular spot for tourists who want to explore local history and enjoy picturesque scenery.
Oudaias Kasbah, Rabat Medina, Museum of History, Scenic views of the Bou Regreg river
Royal Palace of Rabat
The royal residence attracts visitors interested in Moroccan architecture and heritage. A prime location for those who appreciate culture and history.
Royal palace gardens, Mausoleum of Mohammed V, Museum of modern art
Lighthouse of Rabat
An iconic landmark near Temara, offering breathtaking views and a picturesque setting for tourists. Attracts those interested in scenic photography and coastal walks.
Lighthouse views, Coastal trails, Nearby beaches
Salé Beaches
A few kilometers north of Temara, Salé offers beautiful beaches that are less crowded. Ideal for travelers looking for a peaceful beach experience while being close to Rabat.
Salé Beach, Cozy beachfront cafes, Water sports

Understanding Airbnb License Requirements & STR Laws in Temara (2025)

While Temara, Rabat-Salé-Kénitra, Morocco currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Temara to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Temara (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Temarabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Beautiful family apartment.

Beautiful family apartment.

Entire Place • 2 bedrooms

$14,501
Revenue
49.0%
Occupancy
$76.58
Daily Rate
Apartment in a good location

Apartment in a good location

Entire Place • 2 bedrooms

$13,441
Revenue
56.1%
Occupancy
$49.44
Daily Rate
Temara: Nice apartment in a good location

Temara: Nice apartment in a good location

Entire Place • 2 bedrooms

$11,647
Revenue
60.2%
Occupancy
$51.93
Daily Rate
Pearl garden cosy duplex

Pearl garden cosy duplex

Entire Place • 2 bedrooms

$8,240
Revenue
34.0%
Occupancy
$49.42
Daily Rate
Spacious & Comfy Moroccan Apartment

Spacious & Comfy Moroccan Apartment

Entire Place • 2 bedrooms

$8,104
Revenue
40.8%
Occupancy
$46.78
Daily Rate
Cosy home

Cosy home

Entire Place • 2 bedrooms

$7,909
Revenue
50.0%
Occupancy
$45.73
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Temara (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Temara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Yassin4$21,494644.66/5.0
Mouad2$14,6471304.80/5.0
Hassan1$14,501954.74/5.0
Charaf2$14,324564.82/5.0
Tarik1$13,441194.68/5.0
Ayoub1$11,647675.00/5.0
Najwa2$11,2151154.86/5.0
Soumia2$9,910204.50/5.0
Hassan1$7,799184.94/5.0
Host #3089544971$7,776704.84/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Temara.

Dive Deeper: Advanced Temara STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Temara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Temara Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Temara

  • The Temara Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.2% of the 54 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Temara, Apartment/Condo properties are the most common (79.6%), reflecting the local real estate landscape.
  • Houses represent a significant 16.7% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 3.7%) offer potential for unique stay experiences.

Temara Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Temara

  • The dominant room capacity in Temara is 2 bedrooms listings, making up 55.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 76.0% of the active Airbnb listings in Temara, indicating a high concentration in these sizes.

Temara Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Temara

  • The most common guest capacity trend in Temara vacation rentals is listings accommodating 4 guests (29.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 5 guests dominate the Temara STR market, accounting for 48.1% of listings.
  • 22.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Temara.
  • On average, properties in Temara are equipped to host 4.0 guests.

Temara Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Temara

  • The most common availability pattern in Temara falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 85.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Temara (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 14.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Temara Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (39.1%)

1 Night

18 listings

39.1% of total

2 Nights (26.1%)

2 Nights

12 listings

26.1% of total

3 Nights (10.9%)

3 Nights

5 listings

10.9% of total

4-6 Nights (10.9%)

4-6 Nights

5 listings

10.9% of total

7-29 Nights (10.9%)

7-29 Nights

5 listings

10.9% of total

30+ Nights (2.2%)

30+ Nights

1 listings

2.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Temara is 1 Night, adopted by 39.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (65.2%) of the Temara Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • Dedicated monthly rentals (30+ nights) represent a small niche (2.2%), possibly an untapped area for hosts.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 39.1% of Temara hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Temara.

Temara Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (45.5%)

Flexible

15 listings

45.5% of total

Moderate (21.2%)

Moderate

7 listings

21.2% of total

Firm (30.3%)

Firm

10 listings

30.3% of total

Strict

1 listings

3% of total

Cancellation Policy Insights for Temara

  • The prevailing Airbnb cancellation policy trend in Temara is Flexible, used by 45.5% of listings.
  • There's a relatively balanced mix between guest-friendly (66.7%) and stricter (33.3%) policies, offering choices for different guest needs.
  • Strict cancellation policies are quite rare (3%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 45.5% market standard in Temara.
  • Using a Strict policy might deter some guests, as only 3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Temara.

Temara STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Temara

  • The overall average booking lead time for vacation rentals in Temara is 19 days.
  • Guests book furthest in advance for stays during April (average 31 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in June (average 12 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (23 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (19 days) as a baseline for your pricing and availability strategy in Temara.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 31 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 23 days) to capture early planners.
  • Monitor your own booking lead times against these Temara averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Temara (2025)

Amenity Prevalence

Amenity Insights for Temara

  • Essential amenities in Temara that guests expect include: Kitchen, Washer. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Wifi, Free parking on premises, TV are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Temara: Kitchen, Washer.
  • Prioritize adding missing essentials: Washer.
  • Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Temara to stay competitive.

Temara Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Temara

  • The typical guest profile for Airbnb in Temara consists of predominantly international visitors (71%), with top international origins including Morocco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 28.9% of guests.
  • Key international markets include France (36.9%) and Morocco (28.9%).
  • Top languages spoken are English (30.6%) followed by French (28.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Morocco.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Temara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Bouskoura44$1,210$133.8240%
Moulay Bousselham19$1,000$93.2437%
Cherrat ⵛⵔⴰⵟ الشراط117$852$134.8838%
Ameur عامر79$798$121.6939%
arrondissement de Sidi Belyout مقاطعة سيدي بليوط543$779$74.6040%
Harhoura122$778$97.9636%
Rabat1,090$745$73.3341%
arrondissement d'Anfa مقاطعة أنفا448$732$80.6238%
Sidi Taibi19$711$129.1340%
Casablanca757$699$64.4941%

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