Prices in

AirROI ranking · 202653 markets ranked

Best Places to Buy an Airbnb in Morocco (2026)

Marrakesh is the best place to buy an Airbnb in Morocco in 2026, according to AirROI's ranking of 53 markets. Its listings averaged MAD 164,000 in revenue over the 12 months to October 2026 and were booked on 40% of nights. It leads on the blend rather than on any one measure, placing 1st of 53 for market size, 1st of 53 for year-round demand and 4th of 53 for revenue per listing. Taghazout and Essaouira come next.

Source: AirROI Reviewed by , Founder @ AirROI Updated

Markets tracked
139
Active Airbnb listings
42,600
Avg. revenue per listing
MAD 107,000
Occupancy rate
36%
Avg. nightly rate
MAD 1,140
Revenue change, typical market
+6%

The short answer

Morocco Airbnb Market at a Glance

Marrakech-Safi and Souss-Massa hold eight of the top ten places between them but only 14 of the 53 ranked markets. Their listings earn more: their ranked markets average MAD 148,000 per listing, against MAD 65,600 for ranked markets elsewhere.

Across Morocco, the 42,600 active Airbnb listings tracked by AirROI, a short-term-rental data firm, averaged MAD 107,000 over the same period. They were booked on 36% of nights at about MAD 1,140 a night; the ranking covers the 53 markets with at least 100 active listings. Revenue per listing rose in 31 of the 43 ranked markets with a comparable year of data, by 6% in the typical one.

The ranking weighs revenue per listing most, then occupancy and market size, then how evenly income spreads across the year and how it changed on the year. It reflects rental performance, not purchase prices or local short-term rental rules. How the ranking works.

Where the top 10 Airbnb markets in Morocco are

Each dot is one of the 139 markets AirROI tracks in Morocco (2 outlying ones fall outside the map), sized by active listings and coloured by average revenue per listing. Select a number to jump to its profile.

Where the top 10 Airbnb markets in Morocco areDot map of 137 Airbnb markets. Numbered pins mark the top-ranked markets: 1 Marrakesh, 2 Taghazout, 3 Essaouira, 4 Rabat, 5 Mechouar Kasbah, 6 Aourir, 7 Agadir, 8 Tassoultante, 9 Al Ouidane, 10 Tangier.10987654321© OpenStreetMap
Avg. revenueUnder MAD 45kMAD 45k–MAD 60kMAD 60k–MAD 86kMAD 86k+ Under 30 listings 1 Top-ranked market

Money figures on this page are in Moroccan dirhams, converted from US dollars at MAD 9.26 per US$, the typical rate from November 2025 to October 2026.

Top 10

The Top 10 Airbnb Markets in Morocco

Each profile draws on the market's full AirROI report: how it earns, when in the year, who books and what sells. Monthly figures are averages per listing active in that month, so twelve of them add up to more than the annual average, which also counts listings that operated for only part of the year.

The top 10 Airbnb markets in Morocco at a glance
#MarketAvg. revenueOccupancy
Marrakesh Large market · Year-round demandMAD 164,00040%
Taghazout High occupancy · High earningsMAD 140,00045%
Essaouira High occupancy · High earningsMAD 124,00039%
4 Rabat Large market · High occupancyMAD 85,70038%
5 Mechouar Kasbah High earnings · Year-round demandMAD 224,00037%
6 Aourir High occupancy · Large marketMAD 94,30038%
7 Agadir Large market · High occupancyMAD 86,40039%
8 Tassoultante High earnings · Large marketMAD 306,00035%
9 Al Ouidane High earnings · High occupancyMAD 538,00037%
10 Tangier Large marketMAD 87,40036%

  1. 1. Marrakesh

    Known for: Large market · Year-round demand

    Top-earning Airbnb listing in Marrakesh, 8 bedrooms Top-earning Airbnb listing in Marrakesh, 15 bedrooms Top-earning Airbnb listing in Marrakesh, 5 bedrooms
    Top-earning Airbnb listings in Marrakesh
    Avg. revenue
    MAD 164,000 +1% vs. last year
    Occupancy
    40%
    Nightly rate
    MAD 1,535
    Active listings
    11,900

    Where it places among the 53 ranked markets in Morocco

    • Revenue 4th of 53
    • Occupancy 4th of 53
    • Market size 1st of 53
    • Year-round 1st of 53
    • Growth 28th of 43
    How it earns
    Marrakesh fills more nights than most of Morocco: 40% of them, the fourth-highest occupancy of the 53 ranked markets, at about MAD 1,535 a night. That adds up to MAD 164,000 per listing over the year, the fourth-highest of the 53 ranked markets. A typical listing takes in about MAD 12,500 a month; the top quarter clear MAD 24,700 or more.
    When it earns
    Demand in Marrakesh holds up through the year: January, the slowest month, still brings in about two-thirds of August's revenue.
    What sells
    The most common entire home has 2 bedrooms (41% of entire homes), and apartments and condos make up 62% of supply.
    Who books
    Most guests come from abroad (94%), led by visitors from France, the United Kingdom and the United States.
    Who it suits
    It suits buyers who want income that holds up all year.

    Revenue per listing by month

    Median listing
    MAD 12,500/mo
    Top 25% of listings
    MAD 24,700+/mo
    Booked ahead
    36 days
    Average stay
    5 nights
    Most common home size
    2 bedrooms
    Superhosts
    51%

    Areas in the full report: Medina · Guéliz · Hivernage

    Full Marrakesh Airbnb report

  2. 2. Taghazout

    Known for: High occupancy · High earnings

    Top-earning Airbnb listing in Taghazout, 4 bedrooms Top-earning Airbnb listing in Taghazout, 5 bedrooms Top-earning Airbnb listing in Taghazout, 3 bedrooms
    Top-earning Airbnb listings in Taghazout
    Avg. revenue
    MAD 140,000 +16% vs. last year
    Occupancy
    45%
    Nightly rate
    MAD 1,055
    Active listings
    674

    Where it places among the 53 ranked markets in Morocco

    • Revenue 5th of 53
    • Occupancy 1st of 53
    • Market size 9th of 53
    • Year-round 11th of 53
    • Growth 11th of 43
    How it earns
    Listings in Taghazout are booked on 45% of nights, the highest occupancy of the 53 ranked markets, at about MAD 1,055 a night. Listings averaged MAD 140,000 in revenue over the year, the fifth-highest of the 53 ranked markets. In a typical month the median listing brings in about MAD 12,000, and the best quarter clear MAD 22,900. Revenue per listing rose 16% over the year, helped by nightly rates 23% higher, even as the number of listings grew 47%.
    When it earns
    Taghazout's season runs from July to September, peaking in August at about MAD 27,100 per listing; January, the quietest month, brings in about MAD 13,000.
    What sells
    Two-bedroom homes lead the market (43% of entire homes), and apartments and condos make up 73% of supply.
    Who books
    Most guests come from abroad (94%), led by visitors from France, the United Kingdom and Germany.

    Revenue per listing by month

    Median listing
    MAD 12,000/mo
    Top 25% of listings
    MAD 22,900+/mo
    Booked ahead
    36 days
    Average stay
    5 nights
    Most common home size
    2 bedrooms
    Superhosts
    38%

    Areas in the full report: Taghazout Beach · Azazoul · Imsouane

    Full Taghazout Airbnb report

  3. 3. Essaouira

    Known for: High occupancy · High earnings

    Top-earning Airbnb listing in Essaouira, 7 bedrooms Top-earning Airbnb listing in Essaouira, 7 bedrooms Top-earning Airbnb listing in Essaouira, 7 bedrooms
    Top-earning Airbnb listings in Essaouira
    Avg. revenue
    MAD 124,000 +10% vs. last year
    Occupancy
    39%
    Nightly rate
    MAD 1,100
    Active listings
    1,870

    Where it places among the 53 ranked markets in Morocco

    • Revenue 6th of 53
    • Occupancy 5th of 53
    • Market size 6th of 53
    • Year-round 9th of 53
    • Growth 16th of 43
    How it earns
    Demand runs high in Essaouira: 39% of nights booked, the fifth-highest occupancy of the 53 ranked markets, at about MAD 1,100 a night. Average revenue per listing came to MAD 124,000, the sixth-highest of the 53 ranked markets. Month to month, the median listing earns about MAD 9,080 and a top-quarter listing MAD 18,100 or more. Revenue per listing rose 10% over the year, helped by nightly rates 10% higher, even as the number of listings grew 30%.
    When it earns
    Revenue in Essaouira concentrates in July and August: August earns about MAD 22,900 per listing, about twice as much as November. Guests book early, about 46 days ahead against roughly 28 for the typical market in Morocco, and stay about 5 nights.
    What sells
    The most common entire home has 2 bedrooms (43% of entire homes), and apartments and condos make up 51% of supply.
    Who books
    Most guests come from abroad (94%), led by visitors from France, the United Kingdom and Germany.

    Revenue per listing by month

    Median listing
    MAD 9,080/mo
    Top 25% of listings
    MAD 18,100+/mo
    Booked ahead
    46 days
    Average stay
    5 nights
    Most common home size
    2 bedrooms
    Superhosts
    42%

    Areas in the full report: Medina of Essaouira · Essaouira Beach · Mellah

    Full Essaouira Airbnb report

  4. 4. Rabat

    Known for: Large market · High occupancy

    Top-earning Airbnb listing in Rabat, 6 bedrooms Top-earning Airbnb listing in Rabat, 2 bedrooms Top-earning Airbnb listing in Rabat, 7 bedrooms
    Top-earning Airbnb listings in Rabat
    Avg. revenue
    MAD 85,700 +16% vs. last year
    Occupancy
    38%
    Nightly rate
    MAD 940
    Active listings
    2,030

    Where it places among the 53 ranked markets in Morocco

    • Revenue 13th of 53
    • Occupancy 9th of 53
    • Market size 5th of 53
    • Year-round 11th of 53
    • Growth 10th of 43
    How it earns
    Rabat is Morocco's fifth-largest Airbnb market, with 2,030 active listings to price against. Moderate rates keep revenue per listing at MAD 85,700, 20% below the Morocco average. A typical listing takes in about MAD 9,250 a month; the top quarter clear MAD 15,800 or more. Revenue per listing rose 16% over the year, helped by nightly rates 32% higher, even as the number of listings grew 68%.
    When it earns
    Rabat has two seasons, July–August and December–January. July is the strongest month at about MAD 15,400 per listing, and March the quietest at about MAD 7,330.
    What sells
    Two-bedroom homes lead the market (37% of entire homes), and apartments and condos make up 85% of supply.

    Revenue per listing by month

    Median listing
    MAD 9,250/mo
    Top 25% of listings
    MAD 15,800+/mo
    Booked ahead
    24 days
    Average stay
    6 nights
    Most common home size
    2 bedrooms
    Superhosts
    43%

    Areas in the full report: Agdal · Old Medina · Hay Riad

    Full Rabat Airbnb report

  5. 5. Mechouar Kasbah

    Known for: High earnings · Year-round demand

    Top-earning Airbnb listing in Mechouar Kasbah, 6 bedrooms Top-earning Airbnb listing in Mechouar Kasbah, 6 bedrooms Top-earning Airbnb listing in Mechouar Kasbah, 5 bedrooms
    Top-earning Airbnb listings in Mechouar Kasbah
    Avg. revenue
    MAD 224,000 +8% vs. last year
    Occupancy
    37%
    Nightly rate
    MAD 2,310
    Active listings
    284

    Where it places among the 53 ranked markets in Morocco

    • Revenue 3rd of 53
    • Occupancy 11th of 53
    • Market size 26th of 53
    • Year-round 4th of 53
    • Growth 19th of 43
    How it earns
    Mechouar Kasbah earns on price: guests pay about MAD 2,310 a night, about twice the Morocco average. Listings averaged MAD 224,000 in revenue over the year, the third-highest of the 53 ranked markets. In a typical month the median listing brings in about MAD 17,300, and the best quarter clear MAD 34,700. Revenue per listing rose 8% over the year, helped by nightly rates 19% higher. With 284 listings it is a small market, so its averages can move more from year to year.
    When it earns
    Revenue in Mechouar Kasbah peaks twice, over March–May and again over July–August; April leads at about MAD 35,100 per listing, while January brings in about MAD 20,400. Bookings arrive well in advance, about 60 days before check-in, so much of a season's calendar fills early; stays average 4 nights.
    What sells
    Big homes set the market: 55% of entire homes have three or more bedrooms, against about 18% in the typical market in Morocco, and houses make up 26% of supply.
    Who books
    Nearly all guests come from abroad, led by visitors from France, the United Kingdom and the United States.
    Who it suits
    Best for buyers who can furnish and price for a premium stay and want a large home for groups and families.

    Revenue per listing by month

    Median listing
    MAD 17,300/mo
    Top 25% of listings
    MAD 34,700+/mo
    Booked ahead
    60 days
    Average stay
    4 nights
    Guests from abroad
    97%
    Most common home size
    2 bedrooms
    Full Mechouar Kasbah Airbnb report

  6. 6. Aourir

    Known for: High occupancy · Large market

    Top-earning Airbnb listing in Aourir, 5 bedrooms Top-earning Airbnb listing in Aourir, 7 bedrooms Top-earning Airbnb listing in Aourir, 6 bedrooms
    Top-earning Airbnb listings in Aourir
    Avg. revenue
    MAD 94,300 +13% vs. last year
    Occupancy
    38%
    Nightly rate
    MAD 940
    Active listings
    671

    Where it places among the 53 ranked markets in Morocco

    • Revenue 8th of 53
    • Occupancy 7th of 53
    • Market size 10th of 53
    • Year-round 25th of 53
    • Growth 13th of 43
    How it earns
    Aourir listings charge about MAD 940 a night, 17% below the Morocco average, and are booked on 38% of nights. Average revenue per listing came to MAD 94,300, the eighth-highest of the 53 ranked markets. Month to month, the median listing earns about MAD 8,830 and a top-quarter listing MAD 17,000 or more. Revenue per listing rose 13% over the year, helped by nightly rates 15% higher.
    When it earns
    In Aourir, the months from July to August earn above the yearly average, led by August at about MAD 22,500 per listing; November is the low point at about MAD 8,790. Guests book early, about 40 days ahead against roughly 28 for the typical market in Morocco, and stay about 7 nights.
    What sells
    The most common entire home has 2 bedrooms (44% of entire homes), and apartments and condos make up 65% of supply.
    Who it suits
    A good fit for buyers who can carry costs through a quiet November.

    Revenue per listing by month

    Median listing
    MAD 8,830/mo
    Top 25% of listings
    MAD 17,000+/mo
    Booked ahead
    40 days
    Average stay
    7 nights
    Most common home size
    2 bedrooms
    Superhosts
    49%

    Areas in the full report: Aourir Beach · Tamraght · Agadir

    Full Aourir Airbnb report

  7. 7. Agadir

    Known for: Large market · High occupancy

    Top-earning Airbnb listing in Agadir, 4 bedrooms Top-earning Airbnb listing in Agadir, 7 bedrooms Top-earning Airbnb listing in Agadir, 3 bedrooms
    Top-earning Airbnb listings in Agadir
    Avg. revenue
    MAD 86,400 +6% vs. last year
    Occupancy
    39%
    Nightly rate
    MAD 830
    Active listings
    2,760

    Where it places among the 53 ranked markets in Morocco

    • Revenue 12th of 53
    • Occupancy 6th of 53
    • Market size 4th of 53
    • Year-round 16th of 53
    • Growth 23rd of 43
    How it earns
    Agadir earns on volume. Rates run below the Morocco average at about MAD 830 a night, but listings book 39% of nights. Moderate rates keep revenue per listing at MAD 86,400, 20% below the Morocco average. A typical listing takes in about MAD 8,240 a month; the top quarter clear MAD 15,200 or more. Revenue per listing rose 6% over the year, helped by nightly rates 11% higher, even as the number of listings grew 79%.
    When it earns
    Agadir's season covers July and August, peaking in August at about MAD 19,600 per listing; November, the quietest month, brings in about MAD 8,890.
    What sells
    Two-bedroom homes lead the market (62% of entire homes), and apartments and condos make up 87% of supply.
    Who books
    Most guests come from abroad (92%), led by visitors from France, the United Kingdom and Germany.

    Revenue per listing by month

    Median listing
    MAD 8,240/mo
    Top 25% of listings
    MAD 15,200+/mo
    Booked ahead
    28 days
    Average stay
    6 nights
    Most common home size
    2 bedrooms
    Superhosts
    45%

    Areas in the full report: Agadir Beach · Agadir Medina · Taghazout

    Full Agadir Airbnb report

  8. 8. Tassoultante

    Known for: High earnings · Large market

    Top-earning Airbnb listing in Tassoultante, 14 bedrooms Top-earning Airbnb listing in Tassoultante, 8 bedrooms Top-earning Airbnb listing in Tassoultante, 5 bedrooms
    Top-earning Airbnb listings in Tassoultante
    Avg. revenue
    MAD 306,000 +9% vs. last year
    Occupancy
    35%
    Nightly rate
    MAD 2,965
    Active listings
    377

    Where it places among the 53 ranked markets in Morocco

    • Revenue 2nd of 53
    • Occupancy 15th of 53
    • Market size 16th of 53
    • Year-round 24th of 53
    • Growth 17th of 43
    How it earns
    Nightly rates set Tassoultante apart: about MAD 2,965, about 2.6 times the Morocco average. Listings averaged MAD 306,000 in revenue over the year, the second-highest of the 53 ranked markets. The gap between listings is wide: a typical one takes in about MAD 18,700 a month, while the top quarter clear MAD 55,100 and the top 10% MAD 100,000, so pricing and presentation count for more here than in most of Morocco. Revenue per listing rose 9% over the year, helped by nightly rates 9% higher.
    When it earns
    Revenue in Tassoultante concentrates from April to August: August earns about MAD 57,200 per listing, about 2.5 times as much as November. Bookings arrive well in advance, about 47 days before check-in, so much of a season's calendar fills early; stays average 5 nights.
    What sells
    Big homes set the market: 57% of entire homes have three or more bedrooms, against about 18% in the typical market in Morocco, and houses make up 58% of supply.
    Who books
    Most guests come from abroad (94%), led by visitors from France, the United Kingdom and the United States.
    Who it suits
    It suits buyers who can furnish and price for a premium stay and want a large home for groups and families.

    Revenue per listing by month

    Median listing
    MAD 18,700/mo
    Top 25% of listings
    MAD 55,100+/mo
    Booked ahead
    47 days
    Average stay
    5 nights
    Most common home size
    2 bedrooms
    Superhosts
    44%

    Areas in the full report: Agafay Desert · Hivernage · Palmeraie

    Full Tassoultante Airbnb report

  9. 9. Al Ouidane

    Known for: High earnings · High occupancy

    Top-earning Airbnb listing in Al Ouidane, 6 bedrooms Top-earning Airbnb listing in Al Ouidane, 10 bedrooms Top-earning Airbnb listing in Al Ouidane, 10 bedrooms
    Top-earning Airbnb listings in Al Ouidane
    Avg. revenue
    MAD 538,000 +5% vs. last year
    Occupancy
    37%
    Nightly rate
    MAD 5,095
    Active listings
    234

    Where it places among the 53 ranked markets in Morocco

    • Revenue 1st of 53
    • Occupancy 10th of 53
    • Market size 32nd of 53
    • Year-round 16th of 53
    • Growth 25th of 43
    How it earns
    Al Ouidane earns on price: guests pay about MAD 5,095 a night, about 4.5 times the Morocco average. Average revenue per listing came to MAD 538,000, the highest of the 53 ranked markets. In a typical month the median listing brings in about MAD 48,900, and the best quarter clear MAD 85,600. Its 234 listings make it one of the smaller ranked markets, so its figures are less settled than those of larger ones.
    When it earns
    In Al Ouidane, the months from April to August earn above the yearly average, led by August at about MAD 91,400 per listing; January is the low point at about MAD 41,500. Guests book early, about 67 days ahead against roughly 28 for the typical market in Morocco, and stay about 5 nights.
    What sells
    Big homes set the market: 94% of entire homes have three or more bedrooms, against about 18% in the typical market in Morocco, and houses make up 90% of supply.
    Guest expectations
    Guests rate listings highly, 4.86 stars on average against 4.75 for the typical market in Morocco, so reviews set a high bar.
    Who it suits
    Best for buyers who can furnish and price for a premium stay and want a large home for groups and families.

    Revenue per listing by month

    Median listing
    MAD 48,900/mo
    Top 25% of listings
    MAD 85,600+/mo
    Booked ahead
    67 days
    Average stay
    5 nights
    Most common home size
    5+ bedrooms
    Superhosts
    43%
    Full Al Ouidane Airbnb report

  10. 10. Tangier

    Known for: Large market

    Top-earning Airbnb listing in Tangier, 5 bedrooms Top-earning Airbnb listing in Tangier, 2 bedrooms Top-earning Airbnb listing in Tangier, 5 bedrooms
    Top-earning Airbnb listings in Tangier
    Avg. revenue
    MAD 87,400 +4% vs. last year
    Occupancy
    36%
    Nightly rate
    MAD 975
    Active listings
    3,950

    Where it places among the 53 ranked markets in Morocco

    • Revenue 10th of 53
    • Occupancy 13th of 53
    • Market size 2nd of 53
    • Year-round 33rd of 53
    • Growth 27th of 43
    How it earns
    Tangier is Morocco's second-largest Airbnb market, with 3,950 active listings to price against. Average revenue per listing came to MAD 87,400, the tenth-highest of the 53 ranked markets. Month to month, the median listing earns about MAD 8,980 and a top-quarter listing MAD 16,100 or more.
    When it earns
    Tangier's season runs from June to September, peaking in August at about MAD 22,500 per listing; February, the quietest month, brings in about MAD 6,970.
    What sells
    The most common entire home has 2 bedrooms (56% of entire homes), and apartments and condos make up 88% of supply.
    Who it suits
    A good fit for buyers who are prepared for thin bookings around February.

    Revenue per listing by month

    Median listing
    MAD 8,980/mo
    Top 25% of listings
    MAD 16,100+/mo
    Booked ahead
    26 days
    Average stay
    6 nights
    Most common home size
    2 bedrooms
    Superhosts
    42%

    Areas in the full report: Medina · Corniche · Cap Spartel

    Full Tangier Airbnb report

Full ranking

How All 53 Ranked Markets in Morocco Compare

The overall ranking with the five measures behind it. "Slow month" is a market's weakest month of revenue as a share of its best, so a higher figure means steadier income. Select a column heading to re-sort.

Top Airbnb markets in Morocco, ranked by AirROI
Marrakesh Large market, year-round demandMAD 164,19340%MAD 1,53566%+1%11,901
Taghazout High occupancy, high earningsMAD 139,89945%MAD 1,05648%+16%674
Essaouira High occupancy, high earningsMAD 124,32239%MAD 1,09850%+10%1,872
4Rabat Large market, high occupancyMAD 85,73838%MAD 94048%+16%2,030
5Mechouar Kasbah High earnings, year-round demandMAD 223,74937%MAD 2,31258%+8%284
6Aourir High occupancy, large marketMAD 94,29038%MAD 93939%+13%671
7Agadir Large market, high occupancyMAD 86,35839%MAD 83245%+6%2,763
8Tassoultante High earnings, large marketMAD 305,58235%MAD 2,96340%+9%377
9Al Ouidane High earnings, high occupancyMAD 538,44737%MAD 5,09445%+5%234
10Tangier Large marketMAD 87,40436%MAD 97431%+4%3,951
11Tamraght High occupancy, large marketMAD 69,45042%MAD 63542%–436
12Casablanca Large market, year-round demandMAD 63,00835%MAD 75454%–3,446
13Arrondissement de Sidi Belyout مقاطعة سيدي بليوط Year-round demand, large marketMAD 74,57734%MAD 82358%−2%358
14Fez Year-round demand, large marketMAD 66,86731%MAD 75361%+19%715
15Cabo Negro High occupancyMAD 87,98741%MAD 1,12712%–235
16Salé Growing revenueMAD 60,01935%MAD 75145%+23%308
17Tamri Growing revenueMAD 87,02533%MAD 93732%+18%170
18Mohammedia Growing revenue, large marketMAD 53,19835%MAD 73934%+14%366
19Sidi Kaouki High earningsMAD 118,48332%MAD 1,29838%0%187
20TamarisMAD 70,99536%MAD 1,07828%–129
21Arrondissement d'Anfa مقاطعة أنفاMAD 67,05232%MAD 83647%−4%275
22M'diq Large marketMAD 62,48135%MAD 1,04116%0%446
23Martil Large market, high occupancyMAD 45,73838%MAD 68720%+1%838
24TemaraMAD 59,51034%MAD 89332%–297
25Fes Large marketMAD 47,63532%MAD 69445%–600

By measure

Morocco Airbnb Markets Ranked by Revenue, Nightly Rate and Occupancy

The overall ranking balances five measures. These lists take one at a time, for buyers who care most about income, pricing power, bookings, a steady calendar, momentum or market size.

Highest-earning Airbnb markets in Morocco

Average annual revenue per active listing over the past 12 months. Markets with at least 200 listings.

Highest-earning Airbnb markets in Morocco
#MarketRevenue
Al Ouidane #9 overallMAD 538,000
Tassoultante #8 overallMAD 306,000
Mechouar Kasbah #5 overallMAD 224,000
4Marrakesh #1 overallMAD 164,000
5Taghazout #2 overallMAD 140,000
6Essaouira #3 overallMAD 124,000
7Aourir #6 overallMAD 94,300
8Cabo Negro #15 overallMAD 88,000
9Tangier #10 overallMAD 87,400
10Agadir #7 overallMAD 86,400
11Rabat #4 overallMAD 85,700
12Arrondissement de Sidi Belyout مقاطعة سيدي بليوط #13 overallMAD 74,600
13Tamraght #11 overallMAD 69,400
14Arrondissement d'Anfa مقاطعة أنفا #21 overallMAD 67,100
15Asilah #28 overallMAD 67,000
16Fez #14 overallMAD 66,900
17Mirleft #26 overallMAD 66,700
18Casablanca #12 overallMAD 63,000
19M'diq #22 overallMAD 62,500
20Bouznika #32 overallMAD 61,500
21Salé #16 overallMAD 60,000
22Temara #24 overallMAD 59,500
23Imsouane #27 overallMAD 53,600
24Mohammedia #18 overallMAD 53,200
25Tétouan #33 overallMAD 50,500

Most expensive Airbnb markets in Morocco by nightly rate

Average rate per booked night. A high rate earns most where occupancy holds up too. Markets with at least 200 listings.

Most expensive Airbnb markets in Morocco by nightly rate
#MarketNightly
Al Ouidane #9 overallMAD 5,095
Tassoultante #8 overallMAD 2,965
Mechouar Kasbah #5 overallMAD 2,310
4Marrakesh #1 overallMAD 1,535
5Cabo Negro #15 overallMAD 1,125
6Essaouira #3 overallMAD 1,100
7Taghazout #2 overallMAD 1,055
8M'diq #22 overallMAD 1,040
9Bouznika #32 overallMAD 1,025
10Tangier #10 overallMAD 975
11Rabat #4 overallMAD 940
12Aourir #6 overallMAD 940
13Temara #24 overallMAD 895
14Asilah #28 overallMAD 890
15Saïdia #45 overallMAD 865
16Arrondissement d'Anfa مقاطعة أنفا #21 overallMAD 835
17Agadir #7 overallMAD 830
18Arrondissement de Sidi Belyout مقاطعة سيدي بليوط #13 overallMAD 825
19El Mansouria #40 overallMAD 815
20Mirleft #26 overallMAD 760
21Casablanca #12 overallMAD 755
22Fez #14 overallMAD 755
23Salé #16 overallMAD 750
24Mohammedia #18 overallMAD 740
25Al Hoceima #46 overallMAD 705

Highest-occupancy Airbnb markets in Morocco

Share of available nights booked over the past 12 months. Markets with at least 200 listings.

Highest-occupancy Airbnb markets in Morocco
#MarketOccupancy
Taghazout #2 overall45%
Tamraght #11 overall42%
Cabo Negro #15 overall41%
4Marrakesh #1 overall40%
5Essaouira #3 overall39%
6Agadir #7 overall39%
7Aourir #6 overall38%
8Martil #23 overall38%
9Rabat #4 overall38%
10Al Ouidane #9 overall37%
11Mechouar Kasbah #5 overall37%
12Tangier #10 overall36%
13Tassoultante #8 overall35%
14M'diq #22 overall35%
15Casablanca #12 overall35%
16Salé #16 overall35%
17Mohammedia #18 overall35%
18Temara #24 overall34%
19Arrondissement de Sidi Belyout مقاطعة سيدي بليوط #13 overall34%
20Nador #38 overall34%
21Saïdia #45 overall34%
22Tétouan #33 overall33%
23Al Hoceima #46 overall33%
24Kenitra #30 overall33%
25El Mansouria #40 overall32%

Most year-round Airbnb markets in Morocco

Revenue in the slowest month as a share of the best month, so a higher figure means steadier income. Markets with at least 200 listings.

Most year-round Airbnb markets in Morocco
#MarketSlow month
Marrakesh #1 overall66%
Fez #14 overall61%
Imsouane #27 overall61%
4Arrondissement de Sidi Belyout مقاطعة سيدي بليوط #13 overall58%
5Mechouar Kasbah #5 overall58%
6Casablanca #12 overall54%
7Essaouira #3 overall50%
8Rabat #4 overall48%
9Taghazout #2 overall48%
10Chefchaouen #44 overall47%
11Arrondissement d'Anfa مقاطعة أنفا #21 overall47%
12Meknes #41 overall47%
13Agadir #7 overall45%
14Fes #25 overall45%
15Salé #16 overall45%
16Al Ouidane #9 overall45%
17Tamraght #11 overall42%
18Mirleft #26 overall42%
19Kenitra #30 overall41%
20Tassoultante #8 overall40%
21Aourir #6 overall39%
22Mohammedia #18 overall34%
23Temara #24 overall32%
24Tangier #10 overall31%
25Tétouan #33 overall30%

Fastest-growing Airbnb markets in Morocco

Change in revenue per listing from the year before, among markets where it rose. Markets with at least 200 listings.

Fastest-growing Airbnb markets in Morocco
#MarketChange
Salé #16 overall+23%
El Mansouria #40 overall+22%
Meknes #41 overall+21%
4Al Hoceima #46 overall+21%
5Asilah #28 overall+20%
6Fez #14 overall+19%
7Rabat #4 overall+16%
8Taghazout #2 overall+16%
9Mohammedia #18 overall+14%
10Aourir #6 overall+13%
11Mirleft #26 overall+10%
12Essaouira #3 overall+10%
13Tassoultante #8 overall+9%
14Mechouar Kasbah #5 overall+8%
15Nador #38 overall+8%
16Agadir #7 overall+6%
17Al Ouidane #9 overall+5%
18Tangier #10 overall+4%
19Marrakesh #1 overall+1%
20Martil #23 overall+1%

Largest Airbnb markets in Morocco

Active listings. Bigger markets have more comparable rentals to price against and more buyers at resale.

Largest Airbnb markets in Morocco
#MarketListings
Marrakesh #1 overall11,900
Tangier #10 overall3,950
Casablanca #12 overall3,450
4Agadir #7 overall2,760
5Rabat #4 overall2,030
6Essaouira #3 overall1,870
7Martil #23 overall838
8Fez #14 overall715
9Taghazout #2 overall674
10Aourir #6 overall671
11Fes #25 overall600
12M'diq #22 overall446
13Tamraght #11 overall436
14Kenitra #30 overall416
15Saïdia #45 overall406
16Tassoultante #8 overall377
17Mohammedia #18 overall366
18Arrondissement de Sidi Belyout مقاطعة سيدي بليوط #13 overall358
19Chefchaouen #44 overall335
20Tétouan #33 overall328
21Imsouane #27 overall327
22Bouznika #32 overall327
23Salé #16 overall308
24Temara #24 overall297
25Al Hoceima #46 overall294

Regions

Best Regions for Airbnb in Morocco

Marrakech-Safi has the highest average revenue per listing of the larger regions in Morocco, at MAD 172,000. Souss-Massa (MAD 89,100) and Rabat-Salé-Kénitra (MAD 74,100) follow. Casablanca-Settat places the most markets in the national ranking: 13 of 53.

Regions in Morocco by average Airbnb revenue per listing
RegionAvg. revenueOccupancyTop-ranked market
Marrakech-SafiMAD 172,36539%Marrakesh #1
Souss-MassaMAD 89,10739%Taghazout #2
Rabat-Salé-KénitraMAD 74,12336%Rabat #4
Tangier-Tetouan-Al HoceimaMAD 71,23635%Tangier #10
Casablanca-SettatMAD 60,50034%Casablanca #12
Fez-MeknesMAD 52,92030%Fez #14
OrientalMAD 38,47333%Nador #38
Drâa-TafilaletMAD 35,01221%Ouarzazate #48

Seasonality

When Airbnbs in Morocco Earn the Most

August is the best month for about eight in ten ranked markets in Morocco. February is the most common slowest month, in 17 markets.

August earns about 1.9 times what November does

Average revenue per listing across the 53 ranked markets in Morocco, by month

Average Airbnb revenue per listing and the number of ranked markets that earn most in each month, in Morocco
MonthAvg. revenue per listingBest month forHighest-ranked examples
JanuaryMAD 11,400––
FebruaryMAD 11,100––
MarchMAD 12,200––
AprilMAD 14,5003 marketsMechouar Kasbah, Fez, Ouarzazate
MayMAD 13,800––
JuneMAD 14,000––
JulyMAD 18,7008 marketsRabat, Salé, Temara
AugustMAD 20,90042 marketsMarrakesh, Taghazout, Essaouira
SeptemberMAD 13,700––
OctoberMAD 14,200––
NovemberMAD 11,100––
DecemberMAD 13,000––

Average revenue is per listing across the ranked markets, the line in the chart above. "Best month for" counts the ranked markets whose own revenue peaks in that month.

Management

Who Manages Airbnbs in Morocco?

AirROI ranks the 100 largest of the 422 companies that run 5 or more Airbnb listings in Morocco, by listings, guest rating and growth; companies run 16% of its listings.

Method

How the Ranking Works

The ranking covers the 53 markets in Morocco with at least 100 active Airbnb listings and data through October 2026. Each market is compared with the others on five measures, and markets are ordered by a weighted blend of where they place on each:

  • Revenue per listing (35%): average revenue an active listing earned over the past 12 months.
  • Occupancy (20%): share of available nights that were booked.
  • Market size (20%): active listings. Bigger markets offer more comparable rentals to price against and more buyers when you sell.
  • Year-round demand (15%): revenue in the slowest month as a share of the best month. The latest month is left out when its bookings look incomplete.
  • Growth (10%): change in revenue per listing from the year before. Markets whose boundaries changed between years are scored in the middle.

Left out: 20 markets whose data predate the latest refresh and 3 towns listed a second time under another spelling. The score measures how rentals perform. It does not include purchase prices, financing, operating costs or local short-term rental rules, which vary by address and should be checked before buying. Figures are in Moroccan dirhams and match each market's own report; see the data methodology for how listings are tracked.

To check one property before buying, run its address and size through the free Airbnb calculator for a revenue, occupancy and nightly-rate range from comparable listings.

FAQ

Frequently Asked Questions About Airbnb Investing in Morocco

What is the best place to buy an Airbnb in Morocco?

Marrakesh ranks first of the 53 markets in Morocco in AirROI's ranking, with MAD 164,000 in average revenue per listing and 40% occupancy. Taghazout and Essaouira follow. The ranking weighs revenue, occupancy, market size, seasonality and growth; it leaves out purchase prices.

What are the most profitable Airbnb locations in Morocco?

By revenue per listing, among markets with at least 200 listings, Al Ouidane leads at MAD 538,000 a year, ahead of Tassoultante at MAD 306,000. Profit also depends on what a property costs to buy and run, which varies far more between markets than revenue does.

How much does an Airbnb make in Morocco?

The average active listing in Morocco earned MAD 107,000 over the 12 months to October 2026, at 36% occupancy. Across the ranked markets, the middle half averaged between MAD 45,200 and MAD 84,600 per listing. Averages include listings that operated for only part of the year, so a listing rented all year typically earns more.

What is a good Airbnb occupancy rate in Morocco?

The average listing in Morocco was booked on 36% of available nights over the past 12 months. Half of the ranked markets fall between 31% and 36%, so a market above about 36% sits in the top quarter. Occupancy is only half the picture: a market with lower occupancy can still earn more if its nightly rates are higher.

Where is Airbnb demand highest in Morocco?

Among ranked markets with at least 200 listings, Taghazout has the highest occupancy, with 45% of available nights booked, followed by Tamraght at 42%. Its listings average about MAD 1,055 a night and MAD 140,000 a year.

Where are Airbnb nightly rates highest in Morocco?

Among ranked markets with at least 200 listings, Al Ouidane has the highest average nightly rate, about MAD 5,095, followed by Tassoultante at MAD 2,965. Meknes is the least expensive, at about MAD 590. The average booked night in Morocco costs about MAD 1,140.

What is the best month for Airbnb in Morocco?

August is the highest-earning month for 42 of the 53 ranked markets, followed by July (8). February is the most common slowest month, in 17 of the 53 markets. Each market's report shows its own month-by-month revenue, occupancy and rates.

Which Airbnb markets in Morocco earn the most evenly through the year?

Among ranked markets with at least 200 listings, Marrakesh has the steadiest income: its slowest month, January, still earns about two-thirds of its best. Fez follows, at 61%. Steadier markets are easier to budget for, though they do not always earn the most per listing.

Which Airbnb markets are growing fastest in Morocco?

Among ranked markets with at least 200 listings, revenue per listing grew most in Salé, up 23% on the year before, and in El Mansouria, up 22%. A single strong year can reflect events or new supply, so it is worth checking a market's monthly trend before relying on it.

Is Airbnb still profitable in Morocco in 2026?

Revenue per listing grew in 31 of the 43 ranked markets with a comparable year of data; in the typical market it rose 6%. Whether a given property profits depends on its purchase price, financing and running costs.

What are the best smaller Airbnb markets in Morocco?

Among ranked markets with fewer than 250 active listings, Al Ouidane (#9 overall, MAD 538,000 per listing), Cabo Negro (#15, MAD 88,000) and Tamri (#17, MAD 87,000) place highest. Smaller markets have fewer comparable rentals to price against, so their averages can move more from year to year.

How many Airbnb listings are there in Morocco?

AirROI tracked 42,600 active Airbnb listings in Morocco over the 12 months to October 2026, across 139 markets. The largest ranked market is Marrakesh, with 11,900 listings, followed by Tangier with 3,950.

Which region is best for Airbnb in Morocco?

By average revenue per listing, Marrakech-Safi leads at MAD 172,000, followed by Souss-Massa at MAD 89,100. Casablanca-Settat places the most markets in the national ranking: 13 of 53. Within any region, the market you choose matters as much as the region itself.

Directory

Airbnb Data by State and Region in Morocco

Every state and region in Morocco with AirROI Airbnb market data, A–Z. For markets across the continent, see the best places to buy an Airbnb in Africa.

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