Henderson-Massey Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auckland, New Zealand
Is Airbnb profitable in Henderson-Massey in 2025? Explore comprehensive Airbnb analytics for Henderson-Massey, Auckland, New Zealand to uncover income potential. This 2025 STR market report for Henderson-Massey, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 173 active listings.
Whether you're considering an Airbnb investment in Henderson-Massey, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Henderson-Massey Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Henderson-Massey Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Henderson-Massey (2025)
Understanding the monthly revenue variations for Airbnb listings in Henderson-Massey is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Henderson-Massey is typically January, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Henderson-Massey across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,759+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,912 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,010 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $418, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Henderson-Massey
Henderson-Massey Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Henderson-Massey STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Henderson-Massey:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Henderson-Massey
Average Daily Rate (ADR) Airbnb Trends in Henderson-Massey (2025)
Effective short term rental pricing strategy in Henderson-Massey involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Henderson-Massey typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $195+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $121 or more.
- Typical properties (Median) charge around $66 per night.
- Entry-level properties (Bottom 25%) earn around $38 per night.
Average Daily Rate (ADR) Trend by Month in Henderson-Massey
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Airbnb Seasonality Analysis & Trends in Henderson-Massey (2025)
Peak Season (January, December, February)
- Revenue averages $1,681 per month
- Occupancy rates average 50.2%
- Daily rates average $118
Shoulder Season
- Revenue averages $1,310 per month
- Occupancy maintains around 42.7%
- Daily rates hold near $98
Low Season (April, May, October)
- Revenue drops to average $1,090 per month
- Occupancy decreases to average 36.8%
- Daily rates adjust to average $110
Seasonality Insights for Henderson-Massey
- The Airbnb seasonality in Henderson-Massey shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Henderson-Massey's highest earning potential, with monthly revenues capable of climbing to $1,804, occupancy reaching a high of 52.4%, and ADRs peaking at $136.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $991, occupancy could drop to 32.0%, and ADRs may adjust down to $92.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Henderson-Massey.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Henderson-Massey seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Henderson-Massey (2025)
Exploring the top neighborhoods for short-term rentals in Henderson-Massey? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Henderson Heights | Family-friendly neighborhood with parks and schools, making it ideal for families and extended stays. | Henderson Peace Park, WaiTaua Park, Westcity Waitakere, Auckland Zoo, The Trusts Arena |
| Ranui | A developing suburb with a diverse community and great potential for growth, perfect for budget travelers. | Ranui Domain, West City Shopping Centre, Local markets, Train Station access, West Auckland Parks |
| Massey | Suburban area with a mix of residential and commercial spaces, appealing to both families and business travelers. | Massey University, Local cafes and shopping areas, Canoe River, Nearby parks, Esdale Park |
| Glendene | A peaceful residential area attracting travelers who prefer tranquility close to the city, with convenient transport links. | Glendene Park, The Trusts Arena, Easy access to West Auckland attractions, Walking trails, Local dining options |
| Te Atatu South | A rapidly growing area with a range of amenities and close proximity to the waterfront, perfect for outdoor enthusiasts. | Te Atatu Peninsula, Harbour views, Parks and Walkways, Local waterfront restaurants, Community events |
| Sunnyvale | Affordable housing and proximity to public transport makes it an attractive choice for budget-conscious visitors. | Sunnyvale Railway Station, Local parks, Community centre, Shopping options nearby, Access to West Auckland |
| Waitakere | Offers a blend of suburban charm and access to nature, attracting tourists interested in hiking and outdoor activities. | Waitakere Ranges, Piha Beach nearby, Local wineries, Hiking trails, Art galleries |
| Swanson | Known for its beautiful countryside and nature, appealing to those looking for a quiet retreat within reach of the city. | Swanson Village, Local vineyards, Bush walks and nature hikes, Nearby golf courses, Outdoor cafes |
Understanding Airbnb License Requirements & STR Laws in Henderson-Massey (2025)
While Henderson-Massey, Auckland, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Henderson-Massey to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Henderson-Massey (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Henderson-Masseybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sea Views & Coastal Walkways
Entire Place • 1 bedroom
Lux Tree House Oasis w Spa!
Entire Place • 3 bedrooms
Cosy family house in Massey with Good View.
Entire Place • 6 bedrooms
Modern House by the Reserve (9)
Entire Place • 4 bedrooms
The Waterfront 361 West
Entire Place • 3 bedrooms
Ranges 3BR Family Home with Backyard and Air-Con
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Henderson-Massey (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Henderson-Massey based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ohana | 11 | $179,406 | 419 | 4.72/5.0 |
| Team EJ | 7 | $154,832 | 254 | 4.65/5.0 |
| Host #551181197 | 8 | $88,710 | 85 | 4.86/5.0 |
| Sampson | 3 | $74,101 | 164 | 4.74/5.0 |
| Lei | 6 | $62,559 | 43 | 4.75/5.0 |
| Amy | 2 | $61,659 | 68 | 4.94/5.0 |
| Lee | 1 | $52,256 | 12 | 4.92/5.0 |
| Elaine | 5 | $41,801 | 156 | 4.89/5.0 |
| Ming | 1 | $40,143 | 4 | 4.50/5.0 |
| Kathy | 1 | $38,202 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Henderson-Massey.
Dive Deeper: Advanced Henderson-Massey STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Henderson-Massey. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHenderson-Massey Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Henderson-Massey
- The Henderson-Massey Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 67.6% of the 173 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 32.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Henderson-Massey, House properties are the most common (78%), reflecting the local real estate landscape.
- Houses represent a significant 78% portion, catering likely to families or larger groups.
- The presence of 6.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 1.8%) offer potential for unique stay experiences.
Henderson-Massey Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Henderson-Massey
- The dominant room capacity in Henderson-Massey is 1 bedroom listings, making up 32.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.6% of the active Airbnb listings in Henderson-Massey, indicating a high concentration in these sizes.
- A significant 23.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Henderson-Massey.
Henderson-Massey Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Henderson-Massey
- The most common guest capacity trend in Henderson-Massey vacation rentals is listings accommodating 2 guests (26%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Henderson-Massey STR market, accounting for 50.3% of listings.
- 19.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Henderson-Massey.
- On average, properties in Henderson-Massey are equipped to host 3.3 guests.
Henderson-Massey Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Henderson-Massey
- The most common availability pattern in Henderson-Massey falls within the 271-366 days range, representing 56.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Henderson-Massey (32.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Henderson-Massey Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
82 listings
52.2% of total
2 Nights
42 listings
26.8% of total
3 Nights
8 listings
5.1% of total
4-6 Nights
2 listings
1.3% of total
7-29 Nights
6 listings
3.8% of total
30+ Nights
17 listings
10.8% of total
Key Insights
- The most prevalent minimum stay requirement in Henderson-Massey is 1 Night, adopted by 52.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.0%) of the Henderson-Massey Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.8%) caters to monthly stays (30+ nights) in Henderson-Massey, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.2% of Henderson-Massey hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Henderson-Massey.
Henderson-Massey Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
45 listings
32.8% of total
Moderate
57 listings
41.6% of total
Firm
25 listings
18.2% of total
Strict
10 listings
7.3% of total
Cancellation Policy Insights for Henderson-Massey
- The prevailing Airbnb cancellation policy trend in Henderson-Massey is Moderate, used by 41.6% of listings.
- The market strongly favors guest-friendly terms, with 74.4% of listings offering Flexible or Moderate policies. This suggests guests in Henderson-Massey may expect booking flexibility.
- Strict cancellation policies are quite rare (7.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.6% market standard in Henderson-Massey.
- Using a Strict policy might deter some guests, as only 7.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Henderson-Massey.
Henderson-Massey STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Henderson-Massey
- The overall average booking lead time for vacation rentals in Henderson-Massey is 32 days.
- Guests book furthest in advance for stays during January (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (43 days avg.) sees the longest lead times, while Summer (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Henderson-Massey.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Henderson-Massey averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Henderson-Massey (2025)
Amenity Prevalence
Amenity Insights for Henderson-Massey
- Essential amenities in Henderson-Massey that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Henderson-Massey: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Henderson-Massey to stay competitive.
Henderson-Massey Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Henderson-Massey
- The typical guest profile for Airbnb in Henderson-Massey consists of primarily domestic travelers (66%), often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 65.5% of guests.
- Key international markets include New Zealand (65.5%) and Australia (12.5%).
- Top languages spoken are English (69.7%) followed by Chinese (6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Auckland and Wellington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Henderson-Massey Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 25 | $3,168 | $272.22 | 54% |
| Waiheke | 595 | $2,553 | $355.20 | 35% |
| Langs Beach | 20 | $2,503 | $477.70 | 33% |
| Whananaki | 19 | $2,384 | $280.59 | 33% |
| Hahei | 102 | $2,260 | $267.63 | 39% |
| Karapiro | 37 | $2,162 | $200.65 | 41% |
| Island View | 28 | $2,060 | $221.04 | 39% |
| Opito Bay | 11 | $1,961 | $276.58 | 32% |
| Pios Beach | 20 | $1,922 | $242.97 | 38% |
| Tutukaka | 42 | $1,766 | $219.70 | 37% |