Taumarunui Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Manawatū-Whanganui, New Zealand
Is Airbnb profitable in Taumarunui in 2025? Explore comprehensive Airbnb analytics for Taumarunui, Manawatū-Whanganui, New Zealand to uncover income potential. This 2025 STR market report for Taumarunui, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Taumarunui, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Taumarunui Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Taumarunui Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Taumarunui (2025)
Understanding the monthly revenue variations for Airbnb listings in Taumarunui is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Taumarunui is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Taumarunui across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,360+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,418 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,648 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,042, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Taumarunui
Taumarunui Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Taumarunui STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Taumarunui:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Taumarunui
Average Daily Rate (ADR) Airbnb Trends in Taumarunui (2025)
Effective short term rental pricing strategy in Taumarunui involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Taumarunui typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $263+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $139 or more.
- Typical properties (Median) charge around $92 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Taumarunui
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Airbnb Seasonality Analysis & Trends in Taumarunui (2025)
Peak Season (April, December, January)
- Revenue averages $2,623 per month
- Occupancy rates average 54.7%
- Daily rates average $131
Shoulder Season
- Revenue averages $2,090 per month
- Occupancy maintains around 47.8%
- Daily rates hold near $124
Low Season (July, September, October)
- Revenue drops to average $1,467 per month
- Occupancy decreases to average 41.4%
- Daily rates adjust to average $117
Seasonality Insights for Taumarunui
- The Airbnb seasonality in Taumarunui shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Taumarunui's highest earning potential, with monthly revenues capable of climbing to $2,713, occupancy reaching a high of 64.8%, and ADRs peaking at $136.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,312, occupancy could drop to 33.9%, and ADRs may adjust down to $116.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Taumarunui.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Taumarunui seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Taumarunui (2025)
Exploring the top neighborhoods for short-term rentals in Taumarunui? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Taumarunui Town Centre | The heart of Taumarunui, ideal for visitors wanting easy access to shops, cafes, and local amenities. It’s a vibrant area that attracts both local travelers and those exploring the Whanganui River. | Taumarunui Golf Course, Taumarunui Domain, Whanganui River Adventures, Local Farmers Market, Te Maire Park |
| Whanganui River | This area offers stunning natural beauty and outdoor activities, making it a popular destination for adventure tourists and those looking to relax by the river. | Whanganui River Canoeing, Moutoa Gardens, Rafting and Jet Boating, Scenic River Walks, Fishing Spots |
| Forgotten World Highway | Known for its scenic drives and historical significance, this route attracts travelers seeking unique experiences off the beaten path. Great for those interested in New Zealand's pioneering history. | Forgotten World Adventure, Okataina Lake, Historic Bridges, Nihon Go Railway Station |
| Ohura | A small town close to scenic spots, Ohura attracts those interested in rural tourism and exploring hidden gems of New Zealand’s countryside. | Historical Railways, Local Cultural Tours, Nature Walks |
| Pureora Forest Park | A large forest park with rich biodiversity, making it popular for outdoor enthusiasts, hikers, and nature lovers seeking to experience NZ's unique flora and fauna. | Hiking Trails, Wildlife Viewing, Camping Areas, Tramping Routes |
| National Park Village | Gateway to the Tongariro National Park, popular for skiing, hiking, and adventure tourism. Attracts visitors year-round for outdoor activities. | Tongariro Alpine Crossing, Skiing on Mount Ruapehu, Hot Pools, Mountain Biking |
| Mangatutu Hot Springs | A tranquil location known for its natural hot springs, ideal for relaxation and attracting wellness tourists looking for a peaceful retreat. | Natural Hot Spring Pools, Relaxation Areas, Bush Walks |
| Raetihi | A small town with proximity to major outdoor attractions, appealing to visitors looking for a relaxing stay while being near adventure activities and natural surroundings. | Historic Town Walks, Whio Viewing Site, Gateway to the Ruapehu Region |
Understanding Airbnb License Requirements & STR Laws in Taumarunui (2025)
While Taumarunui, Manawatū-Whanganui, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Taumarunui to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Taumarunui (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Taumarunuibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious relaxing 4BR hideaway, great for groups
Entire Place • 4 bedrooms
Echolands Valley Lodge
Entire Place • 5 bedrooms
Te Awa Glamping - Your Riverside Haven Awaits
Entire Place • 1 bedroom
Number 10
Entire Place • 3 bedrooms
House on Huia
Entire Place • 3 bedrooms
Elegant Home in Taumarunui
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Taumarunui (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Taumarunui based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Britta | 1 | $57,111 | 11 | 4.82/5.0 |
| Jane | 1 | $45,258 | 129 | 4.89/5.0 |
| Te Awa | 1 | $44,292 | 51 | 4.98/5.0 |
| Elizabeth | 1 | $28,564 | 291 | 4.88/5.0 |
| Freda | 1 | $26,184 | 28 | 4.82/5.0 |
| Lara | 1 | $25,970 | 87 | 4.95/5.0 |
| Rona | 1 | $25,479 | 230 | 4.95/5.0 |
| Louise | 2 | $23,807 | 142 | 4.87/5.0 |
| Heather | 2 | $23,077 | 61 | 4.83/5.0 |
| Jill | 1 | $20,999 | 214 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Taumarunui.
Dive Deeper: Advanced Taumarunui STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Taumarunui. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTaumarunui Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Taumarunui
- The Taumarunui Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.5% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Taumarunui, House properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 57.9% portion, catering likely to families or larger groups.
- The presence of 15.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Taumarunui Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Taumarunui
- The dominant room capacity in Taumarunui is 1 bedroom listings, making up 26.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 42.1% of the active Airbnb listings in Taumarunui, indicating a high concentration in these sizes.
- A significant 42.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Taumarunui.
Taumarunui Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Taumarunui
- The most common guest capacity trend in Taumarunui vacation rentals is listings accommodating 8+ guests (26.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Taumarunui STR market, accounting for 52.6% of listings.
- 36.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Taumarunui.
- On average, properties in Taumarunui are equipped to host 4.4 guests.
Taumarunui Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Taumarunui
- The most common availability pattern in Taumarunui falls within the 91-180 days range, representing 63.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 36.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Taumarunui (57.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 63.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Taumarunui Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
73.7% of total
2 Nights
4 listings
21.1% of total
30+ Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Taumarunui is 1 Night, adopted by 73.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.8%) of the Taumarunui Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 73.7% of Taumarunui hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Taumarunui.
Taumarunui Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
52.6% of total
Moderate
6 listings
31.6% of total
Strict
3 listings
15.8% of total
Cancellation Policy Insights for Taumarunui
- The prevailing Airbnb cancellation policy trend in Taumarunui is Flexible, used by 52.6% of listings.
- The market strongly favors guest-friendly terms, with 84.2% of listings offering Flexible or Moderate policies. This suggests guests in Taumarunui may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 52.6% market standard in Taumarunui.
- Given the high prevalence of Flexible policies (52.6%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Taumarunui.
Taumarunui STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Taumarunui
- The overall average booking lead time for vacation rentals in Taumarunui is 46 days.
- Guests book furthest in advance for stays during January (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (68 days avg.) sees the longest lead times, while Summer (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Taumarunui.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Taumarunui averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Taumarunui (2025)
Amenity Prevalence
Amenity Insights for Taumarunui
- Essential amenities in Taumarunui that guests expect include: Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Taumarunui: Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Taumarunui to stay competitive.
Taumarunui Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Taumarunui
- The typical guest profile for Airbnb in Taumarunui consists of primarily domestic travelers (68%), often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 67.7% of guests.
- Key international markets include New Zealand (67.7%) and United States (9.4%).
- Top languages spoken are English (64.7%) followed by German (8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Auckland and Wellington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Taumarunui Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Te Kūiti | 10 | $3,112 | $134.14 | 62% |
| Tikitere | 15 | $2,995 | $246.10 | 48% |
| Lake Tarawera | 41 | $2,911 | $329.08 | 40% |
| Hamurana | 27 | $2,536 | $166.46 | 45% |
| Ngongotahā | 80 | $2,450 | $189.56 | 49% |
| Okere Falls | 28 | $2,401 | $230.01 | 43% |
| Taupō | 906 | $2,338 | $202.55 | 45% |
| Island View | 29 | $2,247 | $201.70 | 41% |
| Karapiro | 38 | $2,157 | $194.60 | 40% |
| Mourea | 12 | $2,135 | $187.92 | 44% |