Te Anau Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Southland, New Zealand
Is Airbnb profitable in Te Anau in 2025? Explore comprehensive Airbnb analytics for Te Anau, Southland, New Zealand to uncover income potential. This 2025 STR market report for Te Anau, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Te Anau, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Te Anau Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Te Anau Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Te Anau (2025)
Understanding the monthly revenue variations for Airbnb listings in Te Anau is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Te Anau is typically November, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Te Anau across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,166+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,324 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,741 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $881, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Te Anau
Te Anau Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Te Anau STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Te Anau:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Te Anau
Average Daily Rate (ADR) Airbnb Trends in Te Anau (2025)
Effective short term rental pricing strategy in Te Anau involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Te Anau typically peaks in November and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $236+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $201 or more.
- Typical properties (Median) charge around $160 per night.
- Entry-level properties (Bottom 25%) earn around $114 per night.
Average Daily Rate (ADR) Trend by Month in Te Anau
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Airbnb Seasonality Analysis & Trends in Te Anau (2025)
Peak Season (November, October, July)
- Revenue averages $2,468 per month
- Occupancy rates average 50.9%
- Daily rates average $180
Shoulder Season
- Revenue averages $811 per month
- Occupancy maintains around 17.6%
- Daily rates hold near $162
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $146
Seasonality Insights for Te Anau
- The Airbnb seasonality in Te Anau shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Te Anau's highest earning potential, with monthly revenues capable of climbing to $2,887, occupancy reaching a high of 56.7%, and ADRs peaking at $201.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $139.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Te Anau.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Te Anau seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Te Anau (2025)
Exploring the top neighborhoods for short-term rentals in Te Anau? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Te Anau | Breathtaking views and various outdoor activities such as kayaking and hiking. A prime spot for tourists looking for nature experiences and scenic beauty. | Te Anau Glowworm Caves, Fiordland National Park, Lakefront Walk, Te Anau Bird Sanctuary, Milford Sound Day Trips |
| Te Anau Downs | An entrance to Fiordland National Park, popular for adventure seekers and nature lovers. Ideal for those wanting easy access to hiking and exploration. | Fiordland Explorer, Routeburn Track, Te Anau Downs Jetty, Kayaking Adventures |
| Manapouri | Located close to the stunning Doubtful Sound, offering unique nature experiences. Perfect for visitors looking for a quieter getaway close to nature. | Doubtful Sound Boat Cruises, Manapouri Lake, Walking Tracks, Scenic Views |
| Mossburn | A quaint rural town with charm, attracting visitors interested in outdoor activities and tranquility. Great for families looking for a relaxed atmosphere. | Mossburn Zoo, Biking Trails, Fishing Spots, Scenic Farmlands |
| Milford Sound | World-renowned for its dramatic scenery and stunning fjords, this area attracts countless tourists wanting to experience the beauty of New Zealand. | Milford Sound Cruises, Hiking Trails, Scenic Flights, Dramatic Waterfalls |
| Te Anau Village | The main hub offering restaurants, shops, and accommodations. It's convenient for tourists and provides easy access to local attractions and tours. | Te Anau Cinema, Local Art Galleries, Fiordland Heritage Centre, Dining Options |
| Hollyford | Known for its stunning scenery and hiking trails, this area attracts visitors interested in immersive nature experiences and adventure activities. | Hollyford Track, Scenic Walks, Wildlife Viewing, Rugged Landscapes |
| Doubtful Sound | An isolated and serene fjord offering stunning beauty and a unique experience for those looking to escape the crowds. Perfect for nature-oriented guests. | Cruises in Doubtful Sound, Fishing Trips, Kayaking, Unique Wildlife |
Understanding Airbnb License Requirements & STR Laws in Te Anau (2025)
While Te Anau, Southland, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Te Anau to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Te Anau (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Te Anaubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Misty Mountain on Milford
Entire Place • 3 bedrooms
Piccadilly Circus Lower Floor Apartment
Entire Place • 2 bedrooms
Grace's House
Entire Place • 3 bedrooms
Unwind on Orbell
Entire Place • 3 bedrooms
Luxurious Private Retreat
Entire Place • 4 bedrooms
Relaxing Te Anau Retreat
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Te Anau (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Te Anau based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jade & Carla | 4 | $45,244 | 92 | 4.79/5.0 |
| Hanping | 5 | $20,908 | 14 | 4.69/5.0 |
| Bernie | 1 | $20,121 | 85 | 4.99/5.0 |
| Matt | 2 | $19,552 | 139 | 4.99/5.0 |
| Grace | 1 | $18,647 | 40 | 4.98/5.0 |
| Jill | 1 | $18,374 | 34 | 4.97/5.0 |
| Leane | 1 | $18,187 | 39 | 4.97/5.0 |
| Rhonda | 1 | $14,974 | 41 | 4.85/5.0 |
| Sally | 1 | $13,829 | 65 | 4.89/5.0 |
| Hamish William | 1 | $4,072 | 13 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Te Anau.
Dive Deeper: Advanced Te Anau STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Te Anau. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTe Anau Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Te Anau
- The Te Anau Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Te Anau, House properties are the most common (52.6%), reflecting the local real estate landscape.
- Houses represent a significant 52.6% portion, catering likely to families or larger groups.
- The presence of 31.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Te Anau Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Te Anau
- The dominant room capacity in Te Anau is 3 bedrooms listings, making up 42.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 63.2% of the active Airbnb listings in Te Anau, indicating a high concentration in these sizes.
- A significant 52.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Te Anau.
Te Anau Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Te Anau
- The most common guest capacity trend in Te Anau vacation rentals is listings accommodating 6 guests (31.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 5 guests dominate the Te Anau STR market, accounting for 52.7% of listings.
- 42.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Te Anau.
- On average, properties in Te Anau are equipped to host 4.7 guests.
Te Anau Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Te Anau
- The most common availability pattern in Te Anau falls within the 271-366 days range, representing 73.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Te Anau (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
Te Anau Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
57.9% of total
2 Nights
4 listings
21.1% of total
4-6 Nights
1 listings
5.3% of total
30+ Nights
3 listings
15.8% of total
Key Insights
- The most prevalent minimum stay requirement in Te Anau is 1 Night, adopted by 57.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.0%) of the Te Anau Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.8%) caters to monthly stays (30+ nights) in Te Anau, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 57.9% of Te Anau hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Te Anau.
Te Anau Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
26.3% of total
Moderate
13 listings
68.4% of total
Firm
1 listings
5.3% of total
Cancellation Policy Insights for Te Anau
- The prevailing Airbnb cancellation policy trend in Te Anau is Moderate, used by 68.4% of listings.
- The market strongly favors guest-friendly terms, with 94.7% of listings offering Flexible or Moderate policies. This suggests guests in Te Anau may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 68.4% market standard in Te Anau.
- Regularly review your cancellation policy against competitors and market demand shifts in Te Anau.
Te Anau STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Te Anau
- The overall average booking lead time for vacation rentals in Te Anau is 34 days.
- Guests book furthest in advance for stays during November (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (56 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Te Anau.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Te Anau averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Te Anau (2025)
Amenity Prevalence
Amenity Insights for Te Anau
- Essential amenities in Te Anau that guests expect include: Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Washer, Cooking basics are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Te Anau: Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like Wifi or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Te Anau to stay competitive.
Te Anau Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Te Anau
- The typical guest profile for Airbnb in Te Anau consists of predominantly international visitors (82%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 18.1% of guests.
- Key international markets include Australia (26.6%) and United States (18.8%).
- Top languages spoken are English (49.8%) followed by Chinese (13.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Te Anau Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Queenstown | 2,330 | $4,921 | $356.84 | 56% |
| Speargrass Flat | 15 | $4,266 | $532.55 | 50% |
| Dalefield | 10 | $4,245 | $357.29 | 48% |
| Closeburn | 10 | $3,610 | $294.99 | 52% |
| Kawarau Falls | 25 | $3,451 | $526.45 | 44% |
| Arrow Junction | 20 | $3,326 | $310.74 | 51% |
| Millbrook | 23 | $3,067 | $362.33 | 38% |
| Arrowtown | 190 | $2,969 | $341.31 | 48% |
| Jacks Point | 220 | $2,668 | $299.73 | 50% |
| Arthurs Point | 46 | $2,593 | $263.74 | 47% |