Ōpunake Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Taranaki, New Zealand
Is Airbnb profitable in Ōpunake in 2025? Explore comprehensive Airbnb analytics for Ōpunake, Taranaki, New Zealand to uncover income potential. This 2025 STR market report for Ōpunake, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Ōpunake, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ōpunake Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ōpunake Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ōpunake (2025)
Understanding the monthly revenue variations for Airbnb listings in Ōpunake is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ōpunake is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ōpunake across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,113+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,206 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,149 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $571, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ōpunake
Ōpunake Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ōpunake STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ōpunake:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ōpunake
Average Daily Rate (ADR) Airbnb Trends in Ōpunake (2025)
Effective short term rental pricing strategy in Ōpunake involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ōpunake typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $181+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $127 or more.
- Typical properties (Median) charge around $108 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Ōpunake
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Airbnb Seasonality Analysis & Trends in Ōpunake (2025)
Peak Season (January, December, February)
- Revenue averages $2,286 per month
- Occupancy rates average 55.8%
- Daily rates average $122
Shoulder Season
- Revenue averages $1,429 per month
- Occupancy maintains around 35.9%
- Daily rates hold near $110
Low Season (May, August, September)
- Revenue drops to average $954 per month
- Occupancy decreases to average 26.8%
- Daily rates adjust to average $104
Seasonality Insights for Ōpunake
- The Airbnb seasonality in Ōpunake shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ōpunake's highest earning potential, with monthly revenues capable of climbing to $2,819, occupancy reaching a high of 64.5%, and ADRs peaking at $124.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $927, occupancy could drop to 24.7%, and ADRs may adjust down to $103.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ōpunake.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ōpunake seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ōpunake (2025)
Exploring the top neighborhoods for short-term rentals in Ōpunake? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ōpunake Beach | Ōpunake Beach is a stunning location known for its beautiful sandy beach and surf breaks. This area attracts tourists throughout the year who seek beach activities and a relaxing seaside experience. | Ōpunake Beach, Surf Life Saving Club, Ōpunake Lake, Te Kiri Beach, Pātea River walk |
| Peter's Pool | A picturesque swimming and picnic spot that's popular with families and locals. Its tranquility and scenic views make it a great spot for visitors. | Peter's Pool, Scenic walking trails, Natural wildlife, Picnic areas |
| South Taranaki District | Known for its charming small towns and community vibes. Great for those looking for a quiet retreat close to nature and the coast. | Local boutique shops, Cafes and restaurants, Community markets |
| Taranaki region | A broader area that's known for its stunning landscapes, including mountains, parks, and coastal views. A popular region for adventurous visitors looking to explore New Zealand's natural beauty. | Egmont National Park, Mount Taranaki, Coastal walkways, Gardens and parks, Cultural heritage sites |
| Ōpunake Arts Centre | A nurturing space for local artists and cultural activities. Attract visitors interested in arts, crafts, and cultural events. | Art exhibitions, Workshops, Local performances |
| Golf Course Area | The local golf course attracts sports enthusiasts who enjoy the outdoors and scenic views while engaging in their favorite sport. | Ōpunake Golf Club, Scenic views, Clubhouse facilities |
| Taranaki Beaches | Recognized for safe swimming conditions and beautiful scenery. A great draw for tourists looking to enjoy beach activities, swimming, and relaxation. | Various beach access points, Surf schools, Beach cafes |
| Outdoor Adventure Spots | This area offers opportunities for hiking, mountain biking, and other outdoor sports, attracting adventure enthusiasts. | Hiking trails, Biking paths, Adventure tourism activities |
Understanding Airbnb License Requirements & STR Laws in Ōpunake (2025)
While Ōpunake, Taranaki, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ōpunake to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ōpunake (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ōpunakebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beachfront Dune House
Entire Place • 2 bedrooms
Holiday Retreat in Opunake
Entire Place • 3 bedrooms
BBBach - sleeps 28. $ is for 10ppl. Squash court
Entire Place • 8 bedrooms
Lucky Lot Cottage
Entire Place • 4 bedrooms
Lakeside Cottage
Entire Place • 1 bedroom
Argyll Retreat
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ōpunake (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ōpunake based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michael | 1 | $37,643 | 50 | 4.94/5.0 |
| Audra | 1 | $32,213 | 10 | 5.00/5.0 |
| Beth | 1 | $31,765 | 30 | 4.90/5.0 |
| Rachel | 2 | $27,787 | 89 | 4.95/5.0 |
| Cherie Anne | 1 | $27,767 | 65 | 4.92/5.0 |
| Katrina | 1 | $22,535 | 119 | 4.98/5.0 |
| Claire | 1 | $21,341 | 38 | 4.82/5.0 |
| Julian | 2 | $15,583 | 35 | 4.76/5.0 |
| Kerry | 1 | $10,870 | 52 | 4.90/5.0 |
| Viv | 1 | $10,701 | 72 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ōpunake.
Dive Deeper: Advanced Ōpunake STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ōpunake. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsŌpunake Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ōpunake
- The Ōpunake Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ōpunake, House properties are the most common (61.1%), reflecting the local real estate landscape.
- Houses represent a significant 61.1% portion, catering likely to families or larger groups.
- The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Ōpunake Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ōpunake
- The dominant room capacity in Ōpunake is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 61.1% of the active Airbnb listings in Ōpunake, indicating a high concentration in these sizes.
- A significant 39.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ōpunake.
Ōpunake Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ōpunake
- The most common guest capacity trend in Ōpunake vacation rentals is listings accommodating 4 guests (27.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Ōpunake STR market, accounting for 50.0% of listings.
- 44.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ōpunake.
- On average, properties in Ōpunake are equipped to host 5.0 guests.
Ōpunake Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ōpunake
- The most common availability pattern in Ōpunake falls within the 271-366 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ōpunake (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ōpunake Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
27.8% of total
2 Nights
7 listings
38.9% of total
3 Nights
1 listings
5.6% of total
30+ Nights
5 listings
27.8% of total
Key Insights
- The most prevalent minimum stay requirement in Ōpunake is 2 Nights, adopted by 38.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.7%) of the Ōpunake Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (27.8%) caters to monthly stays (30+ nights) in Ōpunake, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.9% of Ōpunake hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ōpunake.
Ōpunake Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
50% of total
Moderate
5 listings
27.8% of total
Firm
3 listings
16.7% of total
Strict
1 listings
5.6% of total
Cancellation Policy Insights for Ōpunake
- The prevailing Airbnb cancellation policy trend in Ōpunake is Flexible, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 77.8% of listings offering Flexible or Moderate policies. This suggests guests in Ōpunake may expect booking flexibility.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Ōpunake.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ōpunake.
Ōpunake STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ōpunake
- The overall average booking lead time for vacation rentals in Ōpunake is 64 days.
- Guests book furthest in advance for stays during February (average 119 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (97 days avg.) sees the longest lead times, while Summer (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Ōpunake.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 119 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 97 days) to capture early planners.
- Monitor your own booking lead times against these Ōpunake averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ōpunake (2025)
Amenity Prevalence
Amenity Insights for Ōpunake
- Essential amenities in Ōpunake that guests expect include: Free parking on premises, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Wifi, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ōpunake: Free parking on premises, Smoke alarm, Kitchen.
- Consider adding popular differentiators like TV or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ōpunake to stay competitive.
Ōpunake Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ōpunake
- The typical guest profile for Airbnb in Ōpunake consists of primarily domestic travelers (74%), often arriving from nearby Wellington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 74.0% of guests.
- Key international markets include New Zealand (74%) and United Kingdom (7.6%).
- Top languages spoken are English (68.9%) followed by Spanish (9.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Wellington and Auckland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ōpunake Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Warea | 13 | $2,240 | $225.12 | 35% |
| Parapara | 22 | $2,061 | $155.79 | 47% |
| Ligar Bay | 35 | $1,889 | $215.31 | 40% |
| Patons Rock | 11 | $1,866 | $150.94 | 49% |
| Pakawau | 10 | $1,714 | $210.94 | 39% |
| Egmont Village | 12 | $1,697 | $118.42 | 47% |
| Paekākāriki | 14 | $1,686 | $123.12 | 45% |
| Pōhara | 52 | $1,619 | $168.47 | 43% |
| New Plymouth | 437 | $1,431 | $133.90 | 43% |
| Paraparaumu | 135 | $1,343 | $141.16 | 39% |