Hāwera Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Taranaki, New Zealand
Is Airbnb profitable in Hāwera in 2025? Explore comprehensive Airbnb analytics for Hāwera, Taranaki, New Zealand to uncover income potential. This 2025 STR market report for Hāwera, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Hāwera, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hāwera Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hāwera Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hāwera (2025)
Understanding the monthly revenue variations for Airbnb listings in Hāwera is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hāwera is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hāwera across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,110+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,004 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,281 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $752, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hāwera
Hāwera Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hāwera STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hāwera:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hāwera
Average Daily Rate (ADR) Airbnb Trends in Hāwera (2025)
Effective short term rental pricing strategy in Hāwera involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hāwera typically peaks in April and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $224+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $192 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in Hāwera
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Airbnb Seasonality Analysis & Trends in Hāwera (2025)
Peak Season (April, January, December)
- Revenue averages $2,145 per month
- Occupancy rates average 43.7%
- Daily rates average $137
Shoulder Season
- Revenue averages $1,508 per month
- Occupancy maintains around 37.9%
- Daily rates hold near $137
Low Season (June, July, September)
- Revenue drops to average $1,220 per month
- Occupancy decreases to average 30.1%
- Daily rates adjust to average $140
Seasonality Insights for Hāwera
- The Airbnb seasonality in Hāwera shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hāwera's highest earning potential, with monthly revenues capable of climbing to $2,394, occupancy reaching a high of 51.0%, and ADRs peaking at $141.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,114, occupancy could drop to 19.7%, and ADRs may adjust down to $131.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hāwera.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hāwera seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hāwera (2025)
Exploring the top neighborhoods for short-term rentals in Hāwera? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hāwera Central | The heart of Hāwera, known for its shopping, dining and local culture. A popular spot for visitors looking to explore the town's amenities and attractions. | Hāwera Water Tower, King Edward Park, Taranaki Pioneer Village, Hawera Community Art Gallery, Cinema, Local cafes and restaurants |
| South Taranaki coastal area | Scenic coastal region with beautiful beaches and natural attractions. Ideal for those seeking a relaxing holiday near the sea. | Oakura Beach, Pātea River Estuary, Waihi Beach, Surfing and fishing spots, Stroll along the coast |
| Pātea | Charming small town along the coast, known for its rich Māori heritage and beautiful scenery. Activities abound for culture and nature enthusiasts. | Pātea Beach, Pātea Māori Club, Historic township sites, Local markets, Nature walks |
| Eltham | A quaint town surrounded by lush landscapes, perfect for travelers looking for a rural escape. Offers a view of local farming life and community. | Eltham Village, Southern Taranaki's agricultural shows, Local artisan shops, Nature trails and walks, Community events |
| Opunake | Popular seaside destination known for its stunning coastline and surf culture. Attracts beach lovers and outdoor adventurers. | Opunake Beach, Surfing spots, Local cafes, Beautiful sunsets, Opunake Lake |
| Kaponga | A peaceful rural town ideal for those wanting to experience Taranaki's stunning countryside, with a cozy community vibe and outdoor activities. | Kaponga School Estate, Rural walks, Local farms and markets, Historic railway sites, Beautiful gardens |
| Okato | Gateway to the stunning Egmont National Park, loved by outdoor enthusiasts. A great base for exploring nature trails and activities nearby. | Egmont National Park, Walking and hiking trails, Taranaki Maunga (Mt Taranaki), Nature and wildlife, Scenic viewpoints |
| Hawera's countryside | Serene rural areas surrounding Hāwera, offering a peaceful escape with beautiful landscapes and agricultural experiences for guests. | Local farms, Scenic countryside drives, Nature walks, Breathtaking landscapes, Wildlife watching |
Understanding Airbnb License Requirements & STR Laws in Hāwera (2025)
While Hāwera, Taranaki, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hāwera to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hāwera (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hāwerabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Elite Escape Hawera
Entire Place • 3 bedrooms
Fonterra, site staff, couples, contractors!
Entire Place • 3 bedrooms
Pōhutukawa Place
Entire Place • 2 bedrooms
Gravetye Garden Cottage
Entire Place • 1 bedroom
Matangarara
Entire Place • 5 bedrooms
Recharge on Rata
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hāwera (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hāwera based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Manjeet | 1 | $40,408 | 30 | 4.80/5.0 |
| Richard | 1 | $31,489 | 22 | 4.95/5.0 |
| Sarah | 1 | $26,050 | 60 | 4.95/5.0 |
| Linda | 2 | $25,736 | 44 | 4.89/5.0 |
| Jenny & John | 1 | $23,795 | 117 | 4.99/5.0 |
| Andrew | 1 | $22,545 | 20 | 4.95/5.0 |
| Alison | 1 | $17,675 | 58 | 4.86/5.0 |
| Tim | 1 | $11,816 | 22 | 4.64/5.0 |
| Ferdio | 1 | $10,462 | 41 | 5.00/5.0 |
| Kelly | 1 | $10,232 | 112 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hāwera.
Dive Deeper: Advanced Hāwera STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hāwera. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHāwera Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hāwera
- The Hāwera Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.4% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Hāwera, House properties are the most common (52.6%), reflecting the local real estate landscape.
- Houses represent a significant 52.6% portion, catering likely to families or larger groups.
- The presence of 31.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Hāwera Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hāwera
- The dominant room capacity in Hāwera is 1 bedroom listings, making up 42.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.4% of the active Airbnb listings in Hāwera, indicating a high concentration in these sizes.
- A significant 31.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hāwera.
Hāwera Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hāwera
- The most common guest capacity trend in Hāwera vacation rentals is listings accommodating 2 guests (26.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Hāwera STR market, accounting for 52.6% of listings.
- 31.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hāwera.
- On average, properties in Hāwera are equipped to host 4.4 guests.
Hāwera Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hāwera
- The most common availability pattern in Hāwera falls within the 271-366 days range, representing 57.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Hāwera (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hāwera Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
64.7% of total
2 Nights
2 listings
11.8% of total
3 Nights
1 listings
5.9% of total
4-6 Nights
1 listings
5.9% of total
7-29 Nights
1 listings
5.9% of total
30+ Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Hāwera is 1 Night, adopted by 64.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.5%) of the Hāwera Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 64.7% of Hāwera hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hāwera.
Hāwera Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
5.3% of total
Flexible
13 listings
68.4% of total
Moderate
3 listings
15.8% of total
Firm
2 listings
10.5% of total
Cancellation Policy Insights for Hāwera
- The prevailing Airbnb cancellation policy trend in Hāwera is Flexible, used by 68.4% of listings.
- The market strongly favors guest-friendly terms, with 84.2% of listings offering Flexible or Moderate policies. This suggests guests in Hāwera may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 68.4% market standard in Hāwera.
- Given the high prevalence of Flexible policies (68.4%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Hāwera.
Hāwera STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hāwera
- The overall average booking lead time for vacation rentals in Hāwera is 59 days.
- Guests book furthest in advance for stays during February (average 120 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (89 days avg.) sees the longest lead times, while Summer (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Hāwera.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Hāwera averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hāwera (2025)
Amenity Prevalence
Amenity Insights for Hāwera
- Essential amenities in Hāwera that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Free parking on premises, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hāwera: Wifi.
- Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hāwera to stay competitive.
Hāwera Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hāwera
- The typical guest profile for Airbnb in Hāwera consists of primarily domestic travelers (82%), often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 82.0% of guests.
- Key international markets include New Zealand (82%) and Australia (5.3%).
- Top languages spoken are English (74.7%) followed by German (5.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Auckland and Wellington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hāwera Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Te Kūiti | 10 | $3,112 | $134.14 | 62% |
| Warea | 13 | $2,240 | $225.12 | 35% |
| Kinloch | 79 | $2,132 | $248.06 | 41% |
| Taumarunui | 19 | $1,914 | $129.00 | 50% |
| Pukawa Bay | 23 | $1,739 | $286.36 | 26% |
| Egmont Village | 12 | $1,697 | $118.42 | 47% |
| Paekākāriki | 14 | $1,686 | $123.12 | 45% |
| Horopito | 11 | $1,618 | $258.74 | 33% |
| Waikanae | 54 | $1,598 | $132.42 | 44% |
| Waitomo | 24 | $1,583 | $123.74 | 39% |