New Plymouth Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Taranaki, New Zealand
Is Airbnb profitable in New Plymouth in 2025? Explore comprehensive Airbnb analytics for New Plymouth, Taranaki, New Zealand to uncover income potential. This 2025 STR market report for New Plymouth, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 437 active listings.
Whether you're considering an Airbnb investment in New Plymouth, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the New Plymouth Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key New Plymouth Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in New Plymouth (2025)
Understanding the monthly revenue variations for Airbnb listings in New Plymouth is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in New Plymouth is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in New Plymouth across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,009+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,499 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,406 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $725, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in New Plymouth
New Plymouth Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the New Plymouth STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in New Plymouth:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in New Plymouth
Average Daily Rate (ADR) Airbnb Trends in New Plymouth (2025)
Effective short term rental pricing strategy in New Plymouth involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in New Plymouth typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $255+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $183 or more.
- Typical properties (Median) charge around $109 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in New Plymouth
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Airbnb Seasonality Analysis & Trends in New Plymouth (2025)
Peak Season (January, December, April)
- Revenue averages $2,429 per month
- Occupancy rates average 51.7%
- Daily rates average $142
Shoulder Season
- Revenue averages $1,853 per month
- Occupancy maintains around 43.0%
- Daily rates hold near $137
Low Season (July, August, September)
- Revenue drops to average $1,426 per month
- Occupancy decreases to average 37.8%
- Daily rates adjust to average $132
Seasonality Insights for New Plymouth
- The Airbnb seasonality in New Plymouth shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases New Plymouth's highest earning potential, with monthly revenues capable of climbing to $2,668, occupancy reaching a high of 59.1%, and ADRs peaking at $147.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,265, occupancy could drop to 34.0%, and ADRs may adjust down to $131.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in New Plymouth.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these New Plymouth seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in New Plymouth (2025)
Exploring the top neighborhoods for short-term rentals in New Plymouth? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Coastal Walkway | A stunning scenic walkway that stretches along the coastline, attracting tourists and locals alike. Perfect for outdoor enthusiasts and families looking to enjoy breathtaking views and recreational activities. | New Plymouth Coastal Walkway, Te Rewa Rewa Bridge, Pukekura Park, Patea River, Surfing beaches |
| Pukekura Park | One of New Zealand's premier parks, renowned for its beautiful gardens and tranquil lakes. A great area for visitors seeking a peaceful retreat yet close to the city center. | Pukekura Park, Bats Theatre, Govett-Brewster Art Gallery, Fernery, Concerts in the park |
| North Beach | A popular beach destination with golden sands and great surfing conditions, attracting both locals and tourists. Ideal for those looking for a laid-back beach experience. | Ngamotu Beach, Surf Life Saving Club, Beachfront cafes, Nearby seaside walks |
| Downtown New Plymouth | A bustling urban area with a wide range of shops, eateries, and cultural institutions. Perfect for travelers who want to immerse themselves in local city life. | Lighthouse, Taranaki Art Gallery, Puke Ariki Museum, Restaurants and Bars, Shopping precinct |
| Strandon | An affluent suburb close to the beach, popular for its cafes and great views. Appeals to visitors looking for both relaxation and convenience to amenities. | Strandon Beach, Local cafes, Beverage and craft shops, Walking paths by the beach |
| Waitara River | Known for its beautiful riverside views and recreational opportunities. Attracts families and couples looking for a peaceful getaway. | Waitara River, Fishing spots, Picnic areas, Scenic walking routes |
| Mount Taranaki | This iconic volcano is a major draw for hikers and nature lovers. Ideal for those wanting adventure and stunning natural scenery. | Egmont National Park, Hiking trails, Scenic viewpoints, Visitor center |
| Fitzroy | A trendy suburb known for its vibrant art scene and close-knit community. Excellent for travelers wanting to experience local culture and creative energy. | Fitzroy Beach, Keen's Bakery, Local art galleries, Community events, Parks and recreation areas |
Understanding Airbnb License Requirements & STR Laws in New Plymouth (2025)
While New Plymouth, Taranaki, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for New Plymouth to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in New Plymouth (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in New Plymouthbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Park/Bowl/City location
Entire Place • 6 bedrooms
Timata Ora Sleeps 14
Entire Place • 7 bedrooms
Large Family Home
Entire Place • 5 bedrooms
Central renovated 1930’s bungalow
Entire Place • 3 bedrooms
Park/Bowl/City Location
Entire Place • 4 bedrooms
Liardet22 The Penthouse
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in New Plymouth (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in New Plymouth based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bach Break | 77 | $1,986,737 | 3564 | 4.48/5.0 |
| Jane | 2 | $154,556 | 180 | 4.97/5.0 |
| George | 3 | $91,031 | 152 | 4.82/5.0 |
| Peter | 6 | $84,309 | 106 | 3.13/5.0 |
| Samantha | 1 | $79,329 | 29 | 5.00/5.0 |
| Tyler | 2 | $70,451 | 122 | 4.79/5.0 |
| Wendy | 2 | $68,930 | 211 | 4.96/5.0 |
| Lauren | 1 | $67,338 | 31 | 4.87/5.0 |
| Braeden | 1 | $60,603 | 63 | 4.95/5.0 |
| Bobby | 4 | $60,470 | 243 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in New Plymouth.
Dive Deeper: Advanced New Plymouth STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for New Plymouth. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNew Plymouth Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for New Plymouth
- The New Plymouth Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.2% of the 437 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in New Plymouth, House properties are the most common (47.8%), reflecting the local real estate landscape.
- Houses represent a significant 47.8% portion, catering likely to families or larger groups.
- The presence of 15.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 4.3%) offer potential for unique stay experiences.
New Plymouth Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for New Plymouth
- The dominant room capacity in New Plymouth is 1 bedroom listings, making up 35.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.4% of the active Airbnb listings in New Plymouth, indicating a high concentration in these sizes.
- A significant 27.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in New Plymouth.
New Plymouth Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for New Plymouth
- The most common guest capacity trend in New Plymouth vacation rentals is listings accommodating 2 guests (31.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the New Plymouth STR market, accounting for 51.9% of listings.
- 28.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in New Plymouth.
- On average, properties in New Plymouth are equipped to host 3.8 guests.
New Plymouth Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for New Plymouth
- The most common availability pattern in New Plymouth falls within the 271-366 days range, representing 37.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in New Plymouth (32%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
New Plymouth Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
137 listings
32.8% of total
2 Nights
204 listings
48.8% of total
3 Nights
13 listings
3.1% of total
4-6 Nights
2 listings
0.5% of total
7-29 Nights
1 listings
0.2% of total
30+ Nights
61 listings
14.6% of total
Key Insights
- The most prevalent minimum stay requirement in New Plymouth is 2 Nights, adopted by 48.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.6%) of the New Plymouth Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.6%) caters to monthly stays (30+ nights) in New Plymouth, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 48.8% of New Plymouth hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in New Plymouth.
New Plymouth Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
120 listings
30.8% of total
Moderate
124 listings
31.9% of total
Firm
117 listings
30.1% of total
Strict
28 listings
7.2% of total
Cancellation Policy Insights for New Plymouth
- The prevailing Airbnb cancellation policy trend in New Plymouth is Moderate, used by 31.9% of listings.
- There's a relatively balanced mix between guest-friendly (62.7%) and stricter (37.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.9% market standard in New Plymouth.
- Using a Strict policy might deter some guests, as only 7.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in New Plymouth.
New Plymouth STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for New Plymouth
- The overall average booking lead time for vacation rentals in New Plymouth is 66 days.
- Guests book furthest in advance for stays during February (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (85 days avg.) sees the longest lead times, while Summer (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in New Plymouth.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these New Plymouth averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in New Plymouth (2025)
Amenity Prevalence
Amenity Insights for New Plymouth
- Essential amenities in New Plymouth that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for New Plymouth: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in New Plymouth to stay competitive.
New Plymouth Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for New Plymouth
- The typical guest profile for Airbnb in New Plymouth consists of primarily domestic travelers (72%), often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 72.0% of guests.
- Key international markets include New Zealand (72%) and Australia (7.4%).
- Top languages spoken are English (65.2%) followed by German (5.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Auckland and Wellington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the New Plymouth Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Te Kūiti | 10 | $3,112 | $134.14 | 62% |
| Warea | 13 | $2,240 | $225.12 | 35% |
| Kinloch | 79 | $2,132 | $248.06 | 41% |
| Taumarunui | 19 | $1,914 | $129.00 | 50% |
| Pukawa Bay | 23 | $1,739 | $286.36 | 26% |
| Egmont Village | 12 | $1,697 | $118.42 | 47% |
| Paekākāriki | 14 | $1,686 | $123.12 | 45% |
| Horopito | 11 | $1,618 | $258.74 | 33% |
| Waikanae | 54 | $1,598 | $132.42 | 44% |
| Waitomo | 24 | $1,583 | $123.74 | 39% |