Stratford Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Taranaki, New Zealand
Is Airbnb profitable in Stratford in 2025? Explore comprehensive Airbnb analytics for Stratford, Taranaki, New Zealand to uncover income potential. This 2025 STR market report for Stratford, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Stratford, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Stratford Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Stratford Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Stratford (2025)
Understanding the monthly revenue variations for Airbnb listings in Stratford is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Stratford is typically December, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Stratford across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,267+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,468 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $754 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $461, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Stratford
Stratford Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Stratford STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Stratford:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Stratford
Average Daily Rate (ADR) Airbnb Trends in Stratford (2025)
Effective short term rental pricing strategy in Stratford involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Stratford typically peaks in April and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $124+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $104 or more.
- Typical properties (Median) charge around $72 per night.
- Entry-level properties (Bottom 25%) earn around $51 per night.
Average Daily Rate (ADR) Trend by Month in Stratford
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Airbnb Seasonality Analysis & Trends in Stratford (2025)
Peak Season (December, January, April)
- Revenue averages $1,269 per month
- Occupancy rates average 50.1%
- Daily rates average $80
Shoulder Season
- Revenue averages $1,086 per month
- Occupancy maintains around 43.6%
- Daily rates hold near $79
Low Season (July, August, September)
- Revenue drops to average $759 per month
- Occupancy decreases to average 32.8%
- Daily rates adjust to average $79
Seasonality Insights for Stratford
- The Airbnb seasonality in Stratford shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Stratford's highest earning potential, with monthly revenues capable of climbing to $1,360, occupancy reaching a high of 51.8%, and ADRs peaking at $80.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $621, occupancy could drop to 26.4%, and ADRs may adjust down to $78.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Stratford.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Stratford seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Stratford (2025)
Exploring the top neighborhoods for short-term rentals in Stratford? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Stratford Town Centre | Central hub of Stratford with access to shops, restaurants, and amenities. Popular for visitors looking to explore the town and nearby attractions like Mount Taranaki. | Stratford Plaza, Taranaki Pioneer Village, Shakespeare’s Garden, Te Kainga Mariri, Stratford War Memorial, Local cafes and eateries |
| Pembroke Road | Quiet residential area known for its family-friendly atmosphere. Attractive to visitors seeking a peaceful stay while being close to nature and the city. | Pukekura Park, Stratford Golf Club, Local parks, Walking trails, Community events |
| Midhirst | Charming village setting with easy access to nearby hiking trails and the stunning landscapes of Taranaki. Ideal for nature lovers and outdoor enthusiasts. | Midhirst Domain, Mount Taranaki walking tracks, Local artisans, Scenic views, Fishing spots |
| Hawera | Nearby town famous for its rich agricultural history and community events. A great alternative for visitors looking to explore Taranaki's culture and history. | Hawera Water Tower, South Taranaki Cultural Centre, Local markets, Community parklands, KĀINGA-Ā-IWI |
| Okato | Small town known for its proximity to beautiful coastal areas. Perfect for surfers and beachgoers looking for a more relaxed experience. | Okato Beach, Surf breaks, Local cafes, Nature walks, Scenic coastal drives |
| Eltham | Quaint town with a rich history and local charm. Attractive for those looking to learn about Taranaki’s past and enjoy rural life. | Eltham History Room, Local art galleries, Community events, Scenic countryside, Close to Taranaki mountain |
| Hawera | A bustling town center with access to local amenities and a vibrant community. Ideal for tourists who want to mix with locals and enjoy various activities. | Hawera Art Gallery, Local boutiques, Cafes and restaurants, Parks and gardens, Events at the Civic Centre |
| Mount Taranaki | A world-renowned natural feature attracting outdoor enthusiasts and photographers. Ideal for those seeking a nature-focused getaway with stunning views and hiking opportunities. | Egmont National Park, Various hiking trails, Scenic viewpoints, Wildlife watching, Photography spots |
Understanding Airbnb License Requirements & STR Laws in Stratford (2025)
While Stratford, Taranaki, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Stratford to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Stratford (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Stratfordbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ex-Convent BnB Lodge in Stratford -Exclusive Use
Entire Place • 7 bedrooms
Peachy On Pembroke - Everything & more, great view
Entire Place • 2 bedrooms
Peaceful on Pembroke - Your home away from home
Entire Place • 2 bedrooms
The Drydock - 3 Bedroom House with Mountain Views
Entire Place • 3 bedrooms
Teal-on-Fenton
Entire Place • 3 bedrooms
Mountain Lake Lodge
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Stratford (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Stratford based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rosanne | 8 | $72,892 | 354 | 4.93/5.0 |
| Therese | 2 | $49,883 | 337 | 4.97/5.0 |
| Michele | 2 | $24,295 | 351 | 4.96/5.0 |
| Sven | 1 | $15,887 | 81 | 4.83/5.0 |
| Miriske | 1 | $14,320 | 27 | 4.81/5.0 |
| Carol | 1 | $13,335 | 207 | 4.89/5.0 |
| Grant And Tracey | 1 | $12,415 | 39 | 4.95/5.0 |
| Jennifer | 1 | $11,318 | 9 | 4.89/5.0 |
| Marty | 2 | $10,523 | 3 | 2.50/5.0 |
| Donna And Paul | 1 | $9,930 | 20 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Stratford.
Dive Deeper: Advanced Stratford STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Stratford. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStratford Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Stratford
- The Stratford Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 51.9% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 48.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Stratford, Hotel/Boutique properties are the most common (51.9%), reflecting the local real estate landscape.
- Houses represent a significant 18.5% portion, catering likely to families or larger groups.
- The presence of 51.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Stratford Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Stratford
- The dominant room capacity in Stratford is 1 bedroom listings, making up 22.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 40.7% of the active Airbnb listings in Stratford, indicating a high concentration in these sizes.
Stratford Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Stratford
- The most common guest capacity trend in Stratford vacation rentals is listings accommodating 2 guests (29.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Stratford STR market, accounting for 44.4% of listings.
- 22.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Stratford.
- On average, properties in Stratford are equipped to host 2.5 guests.
Stratford Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Stratford
- The most common availability pattern in Stratford falls within the 181-270 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Stratford (55.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Stratford Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
66.7% of total
2 Nights
8 listings
29.6% of total
30+ Nights
1 listings
3.7% of total
Key Insights
- The most prevalent minimum stay requirement in Stratford is 1 Night, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (96.3%) of the Stratford Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 66.7% of Stratford hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Stratford.
Stratford Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
33.3% of total
Moderate
14 listings
58.3% of total
Firm
1 listings
4.2% of total
Strict
1 listings
4.2% of total
Cancellation Policy Insights for Stratford
- The prevailing Airbnb cancellation policy trend in Stratford is Moderate, used by 58.3% of listings.
- The market strongly favors guest-friendly terms, with 91.6% of listings offering Flexible or Moderate policies. This suggests guests in Stratford may expect booking flexibility.
- Strict cancellation policies are quite rare (4.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 58.3% market standard in Stratford.
- Using a Strict policy might deter some guests, as only 4.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Stratford.
Stratford STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Stratford
- The overall average booking lead time for vacation rentals in Stratford is 59 days.
- Guests book furthest in advance for stays during December (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (82 days avg.) sees the longest lead times, while Summer (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Stratford.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these Stratford averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Stratford (2025)
Amenity Prevalence
Amenity Insights for Stratford
- Essential amenities in Stratford that guests expect include: Free parking on premises, Smoke alarm, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Dishes and silverware, Backyard are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Stratford: Free parking on premises, Smoke alarm, Wifi, TV.
- Prioritize adding missing essentials: Smoke alarm, Wifi, TV.
- Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Stratford to stay competitive.
Stratford Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Stratford
- The typical guest profile for Airbnb in Stratford consists of a mix of domestic (56%) and international guests, often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 55.5% of guests.
- Key international markets include New Zealand (55.5%) and United States (10.1%).
- Top languages spoken are English (56.7%) followed by German (10.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Stratford Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Te Kūiti | 10 | $3,112 | $134.14 | 62% |
| Warea | 13 | $2,240 | $225.12 | 35% |
| Kinloch | 79 | $2,132 | $248.06 | 41% |
| Taumarunui | 19 | $1,914 | $129.00 | 50% |
| Pukawa Bay | 23 | $1,739 | $286.36 | 26% |
| Egmont Village | 12 | $1,697 | $118.42 | 47% |
| Paekākāriki | 14 | $1,686 | $123.12 | 45% |
| Horopito | 11 | $1,618 | $258.74 | 33% |
| Waikanae | 54 | $1,598 | $132.42 | 44% |
| Waitomo | 24 | $1,583 | $123.74 | 39% |